- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.86 | -3.38 | -15.77 | 0.11 | 22.22 | 10.0 | 0.25 | -35.9 | -21.88 | 0.1 | 25.0 | 11.11 | 2.26 | 26.5 | 30.6 | 5.14 | -33.66 | -7.25 | 2.06 | 29.37 | 31.92 | 477 | 0.0 | 0.0 |
| 23Q3 (19) | 5.03 | 27.02 | 24.2 | 0.09 | 12.5 | 12.5 | 0.39 | 8.33 | 18.18 | 0.08 | 14.29 | 0.0 | 1.79 | -11.43 | -9.42 | 7.75 | -14.71 | -4.84 | 1.59 | -10.03 | -19.48 | 477 | 0.0 | -1.85 |
| 23Q2 (18) | 3.96 | -9.38 | 0.0 | 0.08 | 0.0 | 14.29 | 0.36 | 5.88 | 16.13 | 0.07 | 0.0 | 16.67 | 2.02 | 10.35 | 14.29 | 9.09 | 16.84 | 16.13 | 1.77 | 10.35 | 16.67 | 477 | 0.0 | -1.85 |
| 23Q1 (17) | 4.37 | -24.26 | 2.82 | 0.08 | -20.0 | 0.0 | 0.34 | 6.25 | 17.24 | 0.07 | -22.22 | -22.22 | 1.83 | 5.63 | -2.75 | 7.78 | 40.29 | 14.02 | 1.60 | 2.7 | -24.36 | 477 | 0.0 | -1.85 |
| 22Q4 (16) | 5.77 | 42.47 | 15.86 | 0.1 | 25.0 | 25.0 | 0.32 | -3.03 | 33.33 | 0.09 | 12.5 | -25.0 | 1.73 | -12.26 | 7.89 | 5.55 | -31.94 | 15.08 | 1.56 | -21.04 | -35.27 | 477 | -1.85 | -1.85 |
| 22Q3 (15) | 4.05 | 2.27 | -8.16 | 0.08 | 14.29 | 14.29 | 0.33 | 6.45 | 26.92 | 0.08 | 33.33 | 0.0 | 1.98 | 11.75 | 24.44 | 8.15 | 4.09 | 38.21 | 1.98 | 30.37 | 8.89 | 486 | 0.0 | 0.21 |
| 22Q2 (14) | 3.96 | -6.82 | 2.86 | 0.07 | -12.5 | -12.5 | 0.31 | 6.9 | 14.81 | 0.06 | -33.33 | -33.33 | 1.77 | -6.09 | -14.93 | 7.83 | 14.72 | 11.63 | 1.52 | -28.45 | -35.19 | 486 | 0.0 | 0.21 |
| 22Q1 (13) | 4.25 | -14.66 | -4.28 | 0.08 | 0.0 | 14.29 | 0.29 | 20.83 | 11.54 | 0.09 | -25.0 | 12.5 | 1.88 | 17.18 | 19.39 | 6.82 | 41.59 | 16.52 | 2.12 | -12.12 | 17.53 | 486 | 0.0 | 0.21 |
| 21Q4 (12) | 4.98 | 12.93 | -6.74 | 0.08 | 14.29 | -27.27 | 0.24 | -7.69 | 0.0 | 0.12 | 50.0 | 50.0 | 1.61 | 1.2 | -22.02 | 4.82 | -18.26 | 7.23 | 2.41 | 32.83 | 60.84 | 486 | 0.21 | 0.21 |
| 21Q3 (11) | 4.41 | 14.55 | -11.45 | 0.07 | -12.5 | -36.36 | 0.26 | -3.7 | 0.0 | 0.08 | -11.11 | 60.0 | 1.59 | -23.61 | -28.14 | 5.90 | -15.93 | 12.93 | 1.81 | -22.4 | 80.68 | 485 | 0.0 | -5.46 |
| 21Q2 (10) | 3.85 | -13.29 | 10.63 | 0.08 | 14.29 | -20.0 | 0.27 | 3.85 | -12.9 | 0.09 | 12.5 | 50.0 | 2.08 | 31.8 | -27.69 | 7.01 | 19.76 | -21.27 | 2.34 | 29.74 | 35.58 | 485 | 0.0 | -5.46 |
| 21Q1 (9) | 4.44 | -16.85 | 12.69 | 0.07 | -36.36 | -30.0 | 0.26 | 8.33 | 0.0 | 0.08 | 0.0 | 0.0 | 1.58 | -23.46 | -37.88 | 5.86 | 30.29 | -11.26 | 1.80 | 20.27 | -11.26 | 485 | 0.0 | -5.46 |
| 20Q4 (8) | 5.34 | 7.23 | 7.66 | 0.11 | 0.0 | -15.38 | 0.24 | -7.69 | -4.0 | 0.08 | 60.0 | 60.0 | 2.06 | -6.74 | -21.41 | 4.49 | -13.92 | -10.83 | 1.50 | 49.21 | 48.61 | 485 | -5.46 | 0.0 |
| 20Q3 (7) | 4.98 | 43.1 | 10.18 | 0.11 | 10.0 | -15.38 | 0.26 | -16.13 | -7.14 | 0.05 | -16.67 | 25.0 | 2.21 | -23.13 | -23.2 | 5.22 | -41.39 | -15.72 | 1.00 | -41.77 | 13.45 | 513 | 0.0 | 5.77 |
| 20Q2 (6) | 3.48 | -11.68 | -1.42 | 0.1 | 0.0 | -28.57 | 0.31 | 19.23 | -3.12 | 0.06 | -25.0 | 50.0 | 2.87 | 13.22 | -27.55 | 8.91 | 34.99 | -1.73 | 1.72 | -15.09 | 52.16 | 513 | 0.0 | 5.77 |
| 20Q1 (5) | 3.94 | -20.56 | 42.75 | 0.1 | -23.08 | -9.09 | 0.26 | 4.0 | -18.75 | 0.08 | 60.0 | 166.67 | 2.54 | -3.16 | -36.32 | 6.60 | 30.92 | -43.08 | 2.03 | 101.42 | 86.8 | 513 | 5.77 | 5.77 |
| 19Q4 (4) | 4.96 | 9.73 | 0.0 | 0.13 | 0.0 | 0.0 | 0.25 | -10.71 | 0.0 | 0.05 | 25.0 | 0.0 | 2.62 | -8.87 | 0.0 | 5.04 | -18.63 | 0.0 | 1.01 | 13.91 | 0.0 | 485 | 0.0 | 0.0 |
| 19Q3 (3) | 4.52 | 28.05 | 0.0 | 0.13 | -7.14 | 0.0 | 0.28 | -12.5 | 0.0 | 0.04 | 0.0 | 0.0 | 2.88 | -27.48 | 0.0 | 6.19 | -31.66 | 0.0 | 0.88 | -21.9 | 0.0 | 485 | 0.0 | 0.0 |
| 19Q2 (2) | 3.53 | 27.9 | 0.0 | 0.14 | 27.27 | 0.0 | 0.32 | 0.0 | 0.0 | 0.04 | 33.33 | 0.0 | 3.97 | -0.49 | 0.0 | 9.07 | -21.81 | 0.0 | 1.13 | 4.25 | 0.0 | 485 | 0.0 | 0.0 |
| 19Q1 (1) | 2.76 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 3.99 | 0.0 | 0.0 | 11.59 | 0.0 | 0.0 | 1.09 | 0.0 | 0.0 | 485 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 18.22 | 1.11 | 0.37 | 15.62 | 1.34 | 6.35 | 0.32 | 0.0 | 2.03 | 14.36 | 7.35 | 5.18 | 1.76 | -1.1 | 477 | 0.0 |
| 2022 (9) | 18.02 | 1.92 | 0.32 | 6.67 | 1.26 | 22.33 | 0.32 | -13.51 | 1.78 | 4.65 | 6.99 | 20.02 | 1.78 | -15.15 | 477 | -1.85 |
| 2021 (8) | 17.68 | -0.34 | 0.3 | -28.57 | 1.03 | -3.74 | 0.37 | 37.04 | 1.70 | -28.33 | 5.83 | -3.41 | 2.09 | 37.5 | 486 | 0.21 |
| 2020 (7) | 17.74 | 12.56 | 0.42 | -17.65 | 1.07 | -7.76 | 0.27 | 58.82 | 2.37 | -26.84 | 6.03 | -18.05 | 1.52 | 41.1 | 485 | -5.46 |
| 2019 (6) | 15.76 | 30.46 | 0.51 | -3.77 | 1.16 | -5.69 | 0.17 | -41.38 | 3.24 | -26.24 | 7.36 | -27.71 | 1.08 | -55.07 | 513 | -4.29 |
| 2018 (5) | 12.08 | -21.41 | 0.53 | 32.5 | 1.23 | 17.14 | 0.29 | -44.23 | 4.39 | 68.59 | 10.18 | 49.05 | 2.40 | -29.04 | 536 | -10.07 |
| 2017 (4) | 15.37 | -0.58 | 0.4 | -9.09 | 1.05 | -5.41 | 0.52 | -1.89 | 2.60 | -8.56 | 6.83 | -4.85 | 3.38 | -1.31 | 596 | 13.09 |
| 2016 (3) | 15.46 | -4.98 | 0.44 | -73.01 | 1.11 | 5.71 | 0.53 | 1.92 | 2.85 | -71.59 | 7.18 | 11.25 | 3.43 | 7.26 | 527 | 0.0 |
| 2015 (2) | 16.27 | -0.37 | 1.63 | 246.81 | 1.05 | -5.41 | 0.52 | 0.0 | 10.02 | 248.09 | 6.45 | -5.06 | 3.20 | 0.37 | 527 | 0.0 |
| 2014 (1) | 16.33 | 5.9 | 0.47 | -48.91 | 1.11 | -2.63 | 0.52 | -1.89 | 2.88 | 0 | 6.80 | 0 | 3.18 | 0 | 527 | 0.0 |
