- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 633.46 | -9.65 | 20.32 | 12.04 | -6.96 | 3.7 | 26.39 | 34.03 | 39.04 | 33.59 | -1.5 | 2.94 | 1.90 | 2.98 | -13.81 | 4.17 | 48.34 | 15.56 | 5.30 | 9.02 | -14.44 | 38635 | 0.0 | 0.0 |
| 23Q3 (19) | 701.1 | 10.72 | 40.98 | 12.94 | 1.73 | 4.52 | 19.69 | 4.85 | -1.45 | 34.1 | 4.41 | 6.07 | 1.85 | -8.12 | -25.86 | 2.81 | -5.31 | -30.1 | 4.86 | -5.7 | -24.76 | 38635 | 0.0 | -6.05 |
| 23Q2 (18) | 633.21 | 23.7 | 0.69 | 12.72 | 1.76 | 5.65 | 18.78 | 2.34 | -5.34 | 32.66 | 2.19 | 2.64 | 2.01 | -17.74 | 4.92 | 2.97 | -17.27 | -6.0 | 5.16 | -17.39 | 1.93 | 38635 | 0.0 | -6.05 |
| 23Q1 (17) | 511.88 | -2.77 | -37.21 | 12.5 | 7.67 | 2.88 | 18.35 | -3.32 | -6.99 | 31.96 | -2.05 | -0.37 | 2.44 | 10.74 | 63.86 | 3.58 | -0.56 | 48.13 | 6.24 | 0.74 | 58.68 | 38635 | 0.0 | -6.05 |
| 22Q4 (16) | 526.48 | 5.86 | -43.41 | 11.61 | -6.22 | -12.64 | 18.98 | -5.01 | -22.47 | 32.63 | 1.49 | -6.24 | 2.21 | -11.41 | 54.37 | 3.61 | -10.27 | 37.01 | 6.20 | -4.13 | 65.69 | 38635 | -6.05 | -6.05 |
| 22Q3 (15) | 497.32 | -20.91 | -49.79 | 12.38 | 2.82 | -4.77 | 19.98 | 0.71 | -15.16 | 32.15 | 1.04 | -3.48 | 2.49 | 30.02 | 89.68 | 4.02 | 27.34 | 68.98 | 6.46 | 27.76 | 92.24 | 41124 | 0.0 | -9.01 |
| 22Q2 (14) | 628.84 | -22.87 | -34.26 | 12.04 | -0.91 | -11.92 | 19.84 | 0.56 | -19.61 | 31.82 | -0.81 | -5.55 | 1.91 | 28.47 | 33.98 | 3.16 | 30.37 | 22.28 | 5.06 | 28.6 | 43.67 | 41124 | 0.0 | -9.01 |
| 22Q1 (13) | 815.28 | -12.37 | -1.7 | 12.15 | -8.58 | 10.45 | 19.73 | -19.4 | -12.54 | 32.08 | -7.82 | 11.04 | 1.49 | 4.32 | 12.37 | 2.42 | -8.03 | -11.03 | 3.93 | 5.19 | 12.97 | 41124 | 0.0 | -9.01 |
| 21Q4 (12) | 930.34 | -6.08 | 15.52 | 13.29 | 2.23 | 42.75 | 24.48 | 3.95 | 38.46 | 34.8 | 4.47 | 30.48 | 1.43 | 8.85 | 23.57 | 2.63 | 10.68 | 19.86 | 3.74 | 11.23 | 12.95 | 41124 | -9.01 | -9.01 |
| 21Q3 (11) | 990.55 | 3.55 | 35.27 | 13.0 | -4.9 | 49.6 | 23.55 | -4.58 | 39.43 | 33.31 | -1.13 | 30.78 | 1.31 | -8.16 | 10.6 | 2.38 | -7.85 | 3.08 | 3.36 | -4.52 | -3.32 | 45198 | 0.0 | -0.58 |
| 21Q2 (10) | 956.56 | 15.33 | 50.64 | 13.67 | 24.27 | 62.16 | 24.68 | 9.4 | 45.26 | 33.69 | 16.61 | 30.73 | 1.43 | 7.75 | 7.65 | 2.58 | -5.14 | -3.57 | 3.52 | 1.11 | -13.21 | 45198 | 0.0 | -0.58 |
| 21Q1 (9) | 829.41 | 2.99 | 54.48 | 11.0 | 18.15 | 28.5 | 22.56 | 27.6 | 29.58 | 28.89 | 8.32 | 15.79 | 1.33 | 14.73 | -16.82 | 2.72 | 23.9 | -16.12 | 3.48 | 5.18 | -25.04 | 45198 | 0.0 | -0.58 |
| 20Q4 (8) | 805.35 | 9.98 | 29.96 | 9.31 | 7.13 | 8.13 | 17.68 | 4.68 | 1.49 | 26.67 | 4.71 | 10.71 | 1.16 | -2.58 | -16.8 | 2.20 | -4.82 | -21.91 | 3.31 | -4.79 | -14.81 | 45198 | -0.58 | -13.48 |
| 20Q3 (7) | 732.3 | 15.32 | 4.54 | 8.69 | 3.08 | -7.75 | 16.89 | -0.59 | -7.6 | 25.47 | -1.16 | 6.35 | 1.19 | -10.61 | -11.75 | 2.31 | -13.8 | -11.61 | 3.48 | -14.3 | 1.73 | 45462 | 0.0 | -12.98 |
| 20Q2 (6) | 635.0 | 18.27 | -9.37 | 8.43 | -1.52 | -14.68 | 16.99 | -2.41 | -11.6 | 25.77 | 3.29 | 3.37 | 1.33 | -16.73 | -5.85 | 2.68 | -17.49 | -2.46 | 4.06 | -12.67 | 14.06 | 45462 | 0.0 | -12.98 |
| 20Q1 (5) | 536.9 | -13.36 | -19.51 | 8.56 | -0.58 | -10.93 | 17.41 | -0.06 | -6.95 | 24.95 | 3.57 | -0.68 | 1.59 | 14.75 | 10.67 | 3.24 | 15.35 | 15.61 | 4.65 | 19.54 | 23.4 | 45462 | -12.98 | -12.98 |
| 19Q4 (4) | 619.68 | -11.54 | 0.0 | 8.61 | -8.6 | 0.0 | 17.42 | -4.7 | 0.0 | 24.09 | 0.58 | 0.0 | 1.39 | 3.33 | 0.0 | 2.81 | 7.73 | 0.0 | 3.89 | 13.71 | 0.0 | 52241 | 0.0 | 0.0 |
| 19Q3 (3) | 700.53 | -0.02 | 0.0 | 9.42 | -4.66 | 0.0 | 18.28 | -4.89 | 0.0 | 23.95 | -3.93 | 0.0 | 1.34 | -4.64 | 0.0 | 2.61 | -4.87 | 0.0 | 3.42 | -3.91 | 0.0 | 52241 | 0.0 | 0.0 |
| 19Q2 (2) | 700.65 | 5.04 | 0.0 | 9.88 | 2.81 | 0.0 | 19.22 | 2.73 | 0.0 | 24.93 | -0.76 | 0.0 | 1.41 | -2.12 | 0.0 | 2.74 | -2.2 | 0.0 | 3.56 | -5.52 | 0.0 | 52241 | 0.0 | 0.0 |
| 19Q1 (1) | 667.05 | 0.0 | 0.0 | 9.61 | 0.0 | 0.0 | 18.71 | 0.0 | 0.0 | 25.12 | 0.0 | 0.0 | 1.44 | 0.0 | 0.0 | 2.80 | 0.0 | 0.0 | 3.77 | 0.0 | 0.0 | 52241 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 2479.64 | 0.47 | 50.2 | 4.21 | 83.21 | 5.96 | 132.31 | 2.82 | 2.02 | 3.72 | 3.36 | 5.46 | 5.34 | 2.34 | 38635 | 0.0 |
| 2022 (9) | 2467.93 | -33.42 | 48.17 | -5.47 | 78.53 | -17.57 | 128.68 | -1.55 | 1.95 | 41.98 | 3.18 | 23.81 | 5.21 | 47.88 | 38635 | -6.05 |
| 2021 (8) | 3706.85 | 36.81 | 50.96 | 45.64 | 95.27 | 38.13 | 130.7 | 27.07 | 1.37 | 6.46 | 2.57 | 0.97 | 3.53 | -7.12 | 41124 | -9.01 |
| 2020 (7) | 2709.55 | 0.8 | 34.99 | -6.72 | 68.97 | -6.33 | 102.86 | 4.85 | 1.29 | -7.46 | 2.55 | -7.08 | 3.80 | 4.02 | 45198 | -0.58 |
| 2019 (6) | 2687.92 | -12.63 | 37.51 | -4.97 | 73.63 | -7.71 | 98.1 | 2.75 | 1.40 | 8.77 | 2.74 | 5.63 | 3.65 | 17.6 | 45462 | -12.98 |
| 2018 (5) | 3076.34 | -9.79 | 39.47 | 1.49 | 79.78 | -2.22 | 95.47 | -3.13 | 1.28 | 12.51 | 2.59 | 8.4 | 3.10 | 7.39 | 52241 | -8.68 |
| 2017 (4) | 3410.28 | 3.63 | 38.89 | -0.15 | 81.59 | -11.09 | 98.55 | 8.52 | 1.14 | -3.65 | 2.39 | -14.21 | 2.89 | 4.72 | 57205 | -0.65 |
| 2016 (3) | 3290.89 | -8.67 | 38.95 | -7.39 | 91.77 | -0.32 | 90.81 | 1.99 | 1.18 | 1.4 | 2.79 | 9.15 | 2.76 | 11.67 | 57579 | -4.17 |
| 2015 (2) | 3603.46 | -11.72 | 42.06 | -46.07 | 92.06 | -1.96 | 89.04 | -2.76 | 1.17 | -38.91 | 2.55 | 11.05 | 2.47 | 10.14 | 60083 | -11.43 |
| 2014 (1) | 4081.79 | -1.97 | 77.99 | 4.4 | 93.9 | -3.11 | 91.57 | 7.35 | 1.91 | 0 | 2.30 | 0 | 2.24 | 0 | 67833 | 6.83 |
