- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 145.41 | 27.02 | 13.33 | 7.36 | -0.67 | -8.0 | 6.28 | 2.95 | 19.62 | 4.33 | 1.17 | 1.64 | 5.06 | -21.8 | -18.82 | 4.32 | -18.95 | 5.55 | 2.98 | -20.35 | -10.31 | 6186 | 0.0 | 0.0 |
| 23Q3 (19) | 114.48 | -13.53 | 58.52 | 7.41 | -6.44 | 13.48 | 6.1 | 5.17 | 0.99 | 4.28 | 1.66 | 165.84 | 6.47 | 8.21 | -28.41 | 5.33 | 21.64 | -36.29 | 3.74 | 17.58 | 67.7 | 6186 | 0.0 | 0.0 |
| 23Q2 (18) | 132.4 | 19.04 | 94.05 | 7.92 | 9.24 | 25.91 | 5.8 | 22.36 | 3.2 | 4.21 | 7.67 | 166.46 | 5.98 | -8.23 | -35.11 | 4.38 | 2.79 | -46.82 | 3.18 | -9.55 | 37.31 | 6186 | 0.0 | 0.0 |
| 23Q1 (17) | 111.22 | -13.32 | 45.14 | 7.25 | -9.38 | 12.93 | 4.74 | -9.71 | -12.87 | 3.91 | -8.22 | 123.43 | 6.52 | 4.55 | -22.19 | 4.26 | 4.16 | -39.97 | 3.52 | 5.89 | 53.94 | 6186 | 0.0 | 0.0 |
| 22Q4 (16) | 128.31 | 77.67 | 69.63 | 8.0 | 22.51 | -13.14 | 5.25 | -13.08 | -24.13 | 4.26 | 164.6 | 105.8 | 6.23 | -31.04 | -48.79 | 4.09 | -51.08 | -55.28 | 3.32 | 48.93 | 21.32 | 6186 | 0.0 | 0.0 |
| 22Q3 (15) | 72.22 | 5.85 | -10.44 | 6.53 | 3.82 | -5.64 | 6.04 | 7.47 | 2.72 | 1.61 | 1.9 | -16.15 | 9.04 | -1.92 | 5.37 | 8.36 | 1.54 | 14.7 | 2.23 | -3.73 | -6.37 | 6186 | 0.0 | -7.88 |
| 22Q2 (14) | 68.23 | -10.96 | -7.91 | 6.29 | -2.02 | -8.97 | 5.62 | 3.31 | -15.23 | 1.58 | -9.71 | -21.39 | 9.22 | 10.04 | -1.15 | 8.24 | 16.03 | -7.95 | 2.32 | 1.4 | -14.64 | 6186 | 0.0 | -7.88 |
| 22Q1 (13) | 76.63 | 1.31 | 16.67 | 6.42 | -30.29 | 2.07 | 5.44 | -21.39 | -19.29 | 1.75 | -15.46 | -2.23 | 8.38 | -31.19 | -12.52 | 7.10 | -22.4 | -30.82 | 2.28 | -16.55 | -16.2 | 6186 | 0.0 | -7.88 |
| 21Q4 (12) | 75.64 | -6.2 | 0.59 | 9.21 | 33.09 | 29.54 | 6.92 | 17.69 | -18.4 | 2.07 | 7.81 | -2.82 | 12.18 | 41.89 | 28.78 | 9.15 | 25.47 | -18.87 | 2.74 | 14.94 | -3.38 | 6186 | -7.88 | -7.88 |
| 21Q3 (11) | 80.64 | 8.84 | 9.22 | 6.92 | 0.14 | -0.43 | 5.88 | -11.31 | -30.17 | 1.92 | -4.48 | -1.54 | 8.58 | -7.99 | -8.84 | 7.29 | -18.52 | -36.06 | 2.38 | -12.24 | -9.85 | 6715 | 0.0 | -45.06 |
| 21Q2 (10) | 74.09 | 12.8 | -3.21 | 6.91 | 9.86 | -1.99 | 6.63 | -1.63 | -31.3 | 2.01 | 12.29 | 0.5 | 9.33 | -2.61 | 1.27 | 8.95 | -12.8 | -29.01 | 2.71 | -0.46 | 3.84 | 6715 | 0.0 | -71.26 |
| 21Q1 (9) | 65.68 | -12.66 | -27.7 | 6.29 | -11.53 | -22.25 | 6.74 | -20.52 | -30.59 | 1.79 | -15.96 | -17.13 | 9.58 | 1.29 | 7.53 | 10.26 | -9.0 | -4.0 | 2.73 | -3.78 | 14.62 | 6715 | 0.0 | -71.26 |
| 20Q4 (8) | 75.2 | 1.86 | -30.71 | 7.11 | 2.3 | -12.97 | 8.48 | 0.71 | -20.97 | 2.13 | 9.23 | 294.44 | 9.45 | 0.44 | 25.6 | 11.28 | -1.12 | 14.06 | 2.83 | 7.24 | 469.27 | 6715 | -45.06 | -71.26 |
| 20Q3 (7) | 73.83 | -3.55 | -11.57 | 6.95 | -1.42 | -12.8 | 8.42 | -12.75 | -11.92 | 1.95 | -2.5 | -60.45 | 9.41 | 2.21 | -1.39 | 11.40 | -9.53 | -0.4 | 2.64 | 1.09 | -55.27 | 12223 | -47.69 | 0.0 |
| 20Q2 (6) | 76.55 | -15.73 | -5.69 | 7.05 | -12.86 | -7.72 | 9.65 | -0.62 | 34.78 | 2.0 | -7.41 | -54.23 | 9.21 | 3.41 | -2.15 | 12.61 | 17.93 | 42.91 | 2.61 | 9.88 | -51.47 | 23367 | 0.0 | 91.17 |
| 20Q1 (5) | 90.84 | -16.3 | 12.09 | 8.09 | -0.98 | 7.01 | 9.71 | -9.51 | 51.48 | 2.16 | 300.0 | -56.8 | 8.91 | 18.3 | -4.53 | 10.69 | 8.12 | 35.14 | 2.38 | 377.9 | -61.46 | 23367 | 0.0 | 91.17 |
| 19Q4 (4) | 108.53 | 29.99 | 0.0 | 8.17 | 2.51 | 0.0 | 10.73 | 12.24 | 0.0 | 0.54 | -89.05 | 0.0 | 7.53 | -21.14 | 0.0 | 9.89 | -13.66 | 0.0 | 0.50 | -91.57 | 0.0 | 23367 | 91.17 | 0.0 |
| 19Q3 (3) | 83.49 | 2.86 | 0.0 | 7.97 | 4.32 | 0.0 | 9.56 | 33.52 | 0.0 | 4.93 | 12.81 | 0.0 | 9.55 | 1.42 | 0.0 | 11.45 | 29.81 | 0.0 | 5.90 | 9.68 | 0.0 | 12223 | 0.0 | 0.0 |
| 19Q2 (2) | 81.17 | 0.16 | 0.0 | 7.64 | 1.06 | 0.0 | 7.16 | 11.7 | 0.0 | 4.37 | -12.6 | 0.0 | 9.41 | 0.9 | 0.0 | 8.82 | 11.52 | 0.0 | 5.38 | -12.74 | 0.0 | 12223 | 0.0 | 0.0 |
| 19Q1 (1) | 81.04 | 0.0 | 0.0 | 7.56 | 0.0 | 0.0 | 6.41 | 0.0 | 0.0 | 5.0 | 0.0 | 0.0 | 9.33 | 0.0 | 0.0 | 7.91 | 0.0 | 0.0 | 6.17 | 0.0 | 0.0 | 12223 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 503.51 | 45.78 | 29.93 | 9.88 | 22.92 | 2.55 | 16.73 | 81.85 | 5.94 | -24.63 | 4.55 | -29.65 | 3.32 | 24.74 | 6186 | 0.0 |
| 2022 (9) | 345.39 | 16.67 | 27.24 | -7.13 | 22.35 | -14.63 | 9.2 | 18.25 | 7.89 | -20.39 | 6.47 | -26.82 | 2.66 | 1.36 | 6186 | 0.0 |
| 2021 (8) | 296.05 | -6.43 | 29.33 | 0.45 | 26.18 | -27.8 | 7.78 | -5.47 | 9.91 | 7.35 | 8.84 | -22.83 | 2.63 | 1.03 | 6186 | -7.88 |
| 2020 (7) | 316.41 | -10.68 | 29.2 | -6.83 | 36.26 | 7.09 | 8.23 | -44.54 | 9.23 | 4.31 | 11.46 | 19.89 | 2.60 | -37.91 | 6715 | -45.06 |
| 2019 (6) | 354.23 | -41.57 | 31.34 | -17.96 | 33.86 | -27.77 | 14.84 | -64.94 | 8.85 | 40.41 | 9.56 | 23.61 | 4.19 | -40.0 | 12223 | 0.0 |
| 2018 (5) | 606.23 | -19.76 | 38.2 | -4.12 | 46.88 | -3.97 | 42.33 | 7.06 | 6.30 | 19.5 | 7.73 | 19.68 | 6.98 | 33.42 | 12223 | -47.69 |
| 2017 (4) | 755.53 | -2.74 | 39.84 | -3.81 | 48.82 | -10.34 | 39.54 | 2.14 | 5.27 | -1.11 | 6.46 | -7.82 | 5.23 | 5.02 | 23367 | 0.0 |
| 2016 (3) | 776.78 | -18.01 | 41.42 | -19.31 | 54.45 | 1.15 | 38.71 | -21.05 | 5.33 | -1.58 | 7.01 | 23.38 | 4.98 | -3.7 | 23367 | -26.44 |
| 2015 (2) | 947.44 | -15.86 | 51.33 | -12.2 | 53.83 | 1.93 | 49.03 | -10.71 | 5.42 | 4.36 | 5.68 | 21.15 | 5.17 | 6.13 | 31765 | -10.15 |
| 2014 (1) | 1126.09 | -0.28 | 58.46 | 16.41 | 52.81 | -1.4 | 54.91 | -3.09 | 5.19 | 0 | 4.69 | 0 | 4.88 | 0 | 35355 | -1.46 |
