玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)12.24-23.5-19.37-4.713.2929.07-7.03-4786.67-73.15-7.739.59-109.49-1.499.15-112.86-0.658.45-195.450.100.00.07.32-49.9-44.2184.67-0.83-0.3967.14102.06-58.9132.86-99.02151.8120.6721.4541.67
23Q3 (19)16.00-4.53-8.83-4.8722.45-83.770.15-88.55-96.31-8.55-12314.29-442.0-1.64-16500.0-434.69-0.71-517.65-273.170.100.00.014.61-3.12-13.1485.380.52-5.28-3266.67-592.09-4948.483366.67488.581944.0517.02-15.53-11.35
23Q2 (18)16.76-7.2-17.23-6.28-72.53-594.491.31168.95-53.210.07102.27-96.880.01101.96-97.670.17241.67-54.050.1011.110.015.0822.3-4.0184.944.02-11.24-472.00-343.38-1134.77572.00729.2951.7420.15-4.919.57
23Q1 (17)18.0618.9723.44-3.6445.1848.15-1.9053.223.69-3.0916.2646.26-0.5127.1441.38-0.1245.4563.640.09-10.012.512.33-6.02-8.4681.66-3.93-6.28193.9418.68-30.74-90.91-43.3649.4921.1945.24-8.27
22Q4 (16)15.18-13.5-2.38-6.64-150.5723.15-4.06-199.75-5700.0-3.69-247.6-10.81-0.70-242.86-20.69-0.22-153.660.00.100.011.1113.12-22.0-29.9985.00-5.72.08163.41352.55-98.96-63.41-138.599.5914.59-24.01-21.14
22Q3 (15)17.55-13.3327.92-2.65-308.6624.54.0745.361030.562.5011.61516.670.4913.95545.450.4110.81485.710.100.00.016.827.0736.7590.14-5.811.53-64.71-241.8693.44164.71202.85-84.8319.204.4-4.81
22Q2 (14)20.2538.4114.991.27118.09101.592.80212.451172.732.24138.96439.390.43149.43458.330.37212.12362.50.1025.00.015.7116.6311.5895.709.8411.9845.61-83.71-84.854.39130.21127.1918.39-20.39-10.94
22Q1 (13)14.63-5.92-12.55-7.0218.75-176.38-2.49-3457.14-215.19-5.75-72.67-146.78-0.87-50.0-117.5-0.33-50.0-371.430.08-11.11-11.1113.47-28.12-7.6187.134.64-0.15280.00-98.22-12.89-180.0098.8418.7123.1024.860.61
21Q4 (12)15.5513.3415.27-8.64-146.1512.99-0.07-119.4499.6-3.33-455.082.51-0.58-427.2781.35-0.22-414.2985.230.09-10.00.018.7452.36372.0483.27-6.21-7.5215700.001692.7527328.82-15500.00-1527.63-36635.7118.50-8.28-36.21
21Q3 (11)13.72-22.09-5.18-3.51-657.1412.030.3663.64106.42-0.609.0991.32-0.118.3390.520.07-12.5115.220.100.011.1112.30-12.6433.2688.783.88-1.06-985.71-428.57-1482.741085.71642.863681.2820.17-2.3223.67
21Q2 (10)17.615.26-11.280.63124.8127.630.22127.85103.83-0.6671.6789.51-0.1270.086.050.08214.29125.810.1011.1142.8614.08-3.4316.7585.46-2.06-0.67300.00-6.67658.82-200.009.68-430.7720.65-10.060
21Q1 (9)16.7324.02194.54-2.5474.4280.6-0.7995.4394.96-2.3387.7685.75-0.4087.1482.83-0.0795.393.580.090.012.514.58267.25747.6787.26-3.091.94321.43461.55285.4-221.43-621.94-1433.9722.96-20.831.95
20Q4 (8)13.49-6.773867.65-9.93-148.8754.3-17.30-208.3883.52-19.04-175.5482.67-3.11-168.181.55-1.49-223.9183.70.090.012.53.97-56.99105.3790.040.352.7557.24-19.71176.6342.4247.75-46.5129.0077.8143.0
20Q3 (7)14.47-27.128.39-3.99-75.050.62-5.612.2621.65-6.91-9.866.24-1.16-34.88-10.48-0.46-48.39-2.220.0928.5712.59.23-23.47-44.989.734.2917.9171.2980.31-37.0528.71-52.51316.9416.310-16.49
20Q2 (6)19.85249.47141.48-2.2882.5879.72-5.7463.4228.87-6.2961.5321.86-0.8663.0926.5-0.3171.5639.220.07-12.5-12.512.06601.16-19.8786.040.5113.3139.53-52.6-71.6160.47264.27254.090.00-100.0-100.0
20Q1 (5)5.681570.59-25.85-13.0939.76-37.07-15.6985.06-53.52-16.3585.12-55.12-2.3386.18-45.62-1.0988.07-45.330.080.0-11.111.72102.33-85.7985.60-2.3215.4483.40303.07-10.6116.60-79.07147.822.5211.0515.31
19Q4 (4)0.34-96.980.0-21.73-168.940.0-105.00-1366.480.0-109.87-1390.770.0-16.86-1505.710.0-9.14-1931.110.00.080.00.0-73.89-541.130.087.6315.150.020.69-81.730.079.31699.220.020.283.840.0
19Q3 (3)11.2737.10.0-8.0828.110.0-7.1611.280.0-7.378.450.0-1.0510.260.0-0.4511.760.00.080.00.016.7511.30.076.100.220.0113.24-18.680.0-13.2466.270.019.53-3.60.0
19Q2 (2)8.227.310.0-11.24-17.70.0-8.0721.040.0-8.0523.620.0-1.1726.880.0-0.5132.00.00.08-11.110.015.0524.380.075.932.40.0139.2449.240.0-39.24-685.80.020.263.740.0
19Q1 (1)7.660.00.0-9.550.00.0-10.220.00.0-10.540.00.0-1.600.00.0-0.750.00.00.090.00.012.100.00.074.150.00.093.300.00.06.700.00.019.530.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)15.68-8.04-4.89011.80-1.31-1.910-4.960-3.630-1.3100.400.012.28-17.4284.67-0.39255.480-155.4803.443.1319.706.03
2022 (9)17.057.44-3.55011.95-4.110.260-0.880-0.6400.2600.402.5614.870.0785.002.08-1375.0001475.0003.3411.9818.58-9.59
2021 (8)15.8718.97-3.46012.46-12.59-0.050-1.690-1.210-0.1400.3921.8814.86122.1283.27-7.526475.009706.54-6375.0002.984.8820.55-11.04
2020 (7)13.3492.77-7.33014.26-32.98-11.090-12.190-7.470-3.3400.32-8.576.69090.042.7566.0367.133.97-43.832.840.8323.1016.08
2019 (6)6.9218.29-12.55021.2833.46-31.750-33.060-21.100-10.8800.35-12.5-6.72087.6310.3739.51-59.6860.492932.932.82-23.119.904.74
2018 (5)5.8583.39-11.02015.94-11.51-11.250-13.190-8.890-4.7100.402.567.65497.6679.4029.7698.0138.081.99-93.143.67-8.5619.00-2.36
2017 (4)3.19-31.1-14.05018.02-10.87-19.810-23.460-14.410-8.6700.398.331.28-47.1161.1912.1970.9838.8429.07-40.474.01019.465.99
2016 (3)4.630-11.09020.21-3.76-21.680-25.010-13.980-8.5500.369.092.42-71.2954.542.7351.12-55.4648.8300.00018.36-2.44
2015 (2)-0.680-20.76021.00-10.04-18.090-20.330-10.570-6.1300.330.08.43816.353.09-10.71114.7727.14-14.7700.00018.82-4.66
2014 (1)-8.920-25.23023.3430.91-27.950-30.240-15.390-9.2300.33-5.710.92240.7459.4610.8190.271.349.76-10.670.00019.7413.12

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