- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 64.51 | -6.3 | -15.12 | 0.76 | 0.0 | -5.0 | 2.22 | 16.23 | -4.31 | 1.5 | 31.58 | 18.11 | 1.18 | 6.73 | 11.92 | 3.44 | 24.05 | 12.73 | 2.33 | 40.43 | 39.15 | 7850 | 0.0 | 0.0 |
| 23Q3 (19) | 68.85 | 10.74 | 6.18 | 0.76 | 28.81 | -5.0 | 1.91 | -9.91 | 4.95 | 1.14 | 5.56 | 2.7 | 1.10 | 16.32 | -10.53 | 2.77 | -18.65 | -1.17 | 1.66 | -4.69 | -3.28 | 7850 | 0.0 | 10.47 |
| 23Q2 (18) | 62.17 | 2.24 | 0.08 | 0.59 | -26.25 | -21.33 | 2.12 | 16.48 | 25.44 | 1.08 | 2.86 | 18.68 | 0.95 | -27.86 | -21.4 | 3.41 | 13.94 | 25.34 | 1.74 | 0.61 | 18.59 | 7850 | 0.0 | 10.47 |
| 23Q1 (17) | 60.81 | -19.99 | 2.0 | 0.8 | 0.0 | 14.29 | 1.82 | -21.55 | 17.42 | 1.05 | -17.32 | 19.32 | 1.32 | 24.98 | 12.05 | 2.99 | -1.96 | 15.12 | 1.73 | 3.33 | 16.98 | 7850 | 0.0 | 10.47 |
| 22Q4 (16) | 76.0 | 17.21 | 5.57 | 0.8 | 0.0 | 1.27 | 2.32 | 27.47 | 31.82 | 1.27 | 14.41 | 14.41 | 1.05 | -14.68 | -4.08 | 3.05 | 8.75 | 24.86 | 1.67 | -2.39 | 8.38 | 7850 | 10.47 | 10.47 |
| 22Q3 (15) | 64.84 | 4.38 | -6.06 | 0.8 | 6.67 | 9.59 | 1.82 | 7.69 | 4.0 | 1.11 | 21.98 | 12.12 | 1.23 | 2.19 | 16.65 | 2.81 | 3.17 | 10.7 | 1.71 | 16.86 | 19.35 | 7106 | 0.0 | 1.18 |
| 22Q2 (14) | 62.12 | 4.19 | 18.26 | 0.75 | 7.14 | 25.0 | 1.69 | 9.03 | 9.03 | 0.91 | 3.41 | 31.88 | 1.21 | 2.83 | 5.7 | 2.72 | 4.64 | -7.8 | 1.46 | -0.75 | 11.52 | 7106 | 0.0 | 1.18 |
| 22Q1 (13) | 59.62 | -17.18 | 22.37 | 0.7 | -11.39 | 29.63 | 1.55 | -11.93 | 7.64 | 0.88 | -20.72 | 31.34 | 1.17 | 6.99 | 5.93 | 2.60 | 6.34 | -12.04 | 1.48 | -4.27 | 7.33 | 7106 | 0.0 | 1.18 |
| 21Q4 (12) | 71.99 | 4.3 | 31.22 | 0.79 | 8.22 | 31.67 | 1.76 | 0.57 | 3.53 | 1.11 | 12.12 | 37.04 | 1.10 | 3.75 | 0.34 | 2.44 | -3.58 | -21.11 | 1.54 | 7.5 | 4.43 | 7106 | 1.18 | 1.18 |
| 21Q3 (11) | 69.02 | 31.39 | 27.51 | 0.73 | 21.67 | 28.07 | 1.75 | 12.9 | -14.63 | 0.99 | 43.48 | 33.78 | 1.06 | -7.4 | 0.44 | 2.54 | -14.07 | -33.05 | 1.43 | 9.2 | 4.92 | 7023 | 0.0 | -7.19 |
| 21Q2 (10) | 52.53 | 7.82 | 6.42 | 0.6 | 11.11 | 1.69 | 1.55 | 7.64 | -29.55 | 0.69 | 2.99 | 2.99 | 1.14 | 3.05 | -4.44 | 2.95 | -0.17 | -33.8 | 1.31 | -4.48 | -3.23 | 7023 | 0.0 | -7.19 |
| 21Q1 (9) | 48.72 | -11.19 | 3.37 | 0.54 | -10.0 | 17.39 | 1.44 | -15.29 | 19.01 | 0.67 | -17.28 | 45.65 | 1.11 | 1.34 | 13.56 | 2.96 | -4.62 | 15.12 | 1.38 | -6.86 | 40.9 | 7023 | 0.0 | -15.94 |
| 20Q4 (8) | 54.86 | 1.35 | -12.32 | 0.6 | 5.26 | -11.76 | 1.7 | -17.07 | 17.24 | 0.81 | 9.46 | 10.96 | 1.09 | 3.86 | 0.64 | 3.10 | -18.18 | 33.72 | 1.48 | 8.0 | 26.55 | 7023 | -7.19 | -15.94 |
| 20Q3 (7) | 54.13 | 9.66 | -24.7 | 0.57 | -3.39 | -19.72 | 2.05 | -6.82 | 12.02 | 0.74 | 10.45 | 2.78 | 1.05 | -11.9 | 6.62 | 3.79 | -15.03 | 48.78 | 1.37 | 0.71 | 36.5 | 7567 | 0.0 | -9.43 |
| 20Q2 (6) | 49.36 | 4.73 | -25.77 | 0.59 | 28.26 | -10.61 | 2.2 | 81.82 | 41.03 | 0.67 | 45.65 | -4.29 | 1.20 | 22.47 | 20.44 | 4.46 | 73.6 | 90.0 | 1.36 | 39.07 | 28.95 | 7567 | -9.43 | -9.43 |
| 20Q1 (5) | 47.13 | -24.68 | -14.39 | 0.46 | -32.35 | -17.86 | 1.21 | -16.55 | -23.9 | 0.46 | -36.99 | -23.33 | 0.98 | -10.19 | -4.05 | 2.57 | 10.79 | -11.11 | 0.98 | -16.34 | -10.45 | 8355 | 0.0 | 0.0 |
| 19Q4 (4) | 62.57 | -12.96 | 0.0 | 0.68 | -4.23 | 0.0 | 1.45 | -20.77 | 0.0 | 0.73 | 1.39 | 0.0 | 1.09 | 10.04 | 0.0 | 2.32 | -8.96 | 0.0 | 1.17 | 16.49 | 0.0 | 8355 | 0.0 | 0.0 |
| 19Q3 (3) | 71.89 | 8.11 | 0.0 | 0.71 | 7.58 | 0.0 | 1.83 | 17.31 | 0.0 | 0.72 | 2.86 | 0.0 | 0.99 | -0.49 | 0.0 | 2.55 | 8.51 | 0.0 | 1.00 | -4.85 | 0.0 | 8355 | 0.0 | 0.0 |
| 19Q2 (2) | 66.5 | 20.8 | 0.0 | 0.66 | 17.86 | 0.0 | 1.56 | -1.89 | 0.0 | 0.7 | 16.67 | 0.0 | 0.99 | -2.44 | 0.0 | 2.35 | -18.78 | 0.0 | 1.05 | -3.42 | 0.0 | 8355 | 0.0 | 0.0 |
| 19Q1 (1) | 55.05 | 0.0 | 0.0 | 0.56 | 0.0 | 0.0 | 1.59 | 0.0 | 0.0 | 0.6 | 0.0 | 0.0 | 1.02 | 0.0 | 0.0 | 2.89 | 0.0 | 0.0 | 1.09 | 0.0 | 0.0 | 8355 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 256.34 | -2.37 | 2.91 | -4.59 | 8.07 | 9.5 | 4.77 | 14.39 | 1.14 | -2.27 | 3.15 | 12.16 | 1.86 | 17.17 | 7850 | 0.0 |
| 2022 (9) | 262.57 | 8.38 | 3.05 | 14.66 | 7.37 | 13.21 | 4.17 | 20.17 | 1.16 | 5.79 | 2.81 | 4.45 | 1.59 | 10.88 | 7850 | 10.47 |
| 2021 (8) | 242.26 | 17.9 | 2.66 | 20.36 | 6.51 | -9.08 | 3.47 | 29.96 | 1.10 | 2.09 | 2.69 | -22.88 | 1.43 | 10.23 | 7106 | 1.18 |
| 2020 (7) | 205.48 | -19.74 | 2.21 | -15.33 | 7.16 | 11.35 | 2.67 | -2.55 | 1.08 | 5.5 | 3.48 | 38.74 | 1.30 | 21.41 | 7023 | -7.19 |
| 2019 (6) | 256.01 | -5.74 | 2.61 | -5.43 | 6.43 | -5.16 | 2.74 | 15.13 | 1.02 | 0.33 | 2.51 | 0.62 | 1.07 | 22.14 | 7567 | -9.43 |
| 2018 (5) | 271.61 | 3.52 | 2.76 | -2.82 | 6.78 | 3.35 | 2.38 | 22.05 | 1.02 | -6.12 | 2.50 | -0.16 | 0.88 | 17.9 | 8355 | -6.78 |
| 2017 (4) | 262.38 | 42.5 | 2.84 | -10.69 | 6.56 | -20.87 | 1.95 | 4.28 | 1.08 | -37.33 | 2.50 | -44.47 | 0.74 | -26.82 | 8963 | -1.3 |
| 2016 (3) | 184.12 | -2.76 | 3.18 | 60.61 | 8.29 | -5.26 | 1.87 | 14.72 | 1.73 | 65.16 | 4.50 | -2.57 | 1.02 | 17.98 | 9081 | -4.41 |
| 2015 (2) | 189.34 | 10.2 | 1.98 | 8.2 | 8.75 | 7.1 | 1.63 | 9.4 | 1.05 | -1.82 | 4.62 | -2.82 | 0.86 | -0.73 | 9500 | -14.14 |
| 2014 (1) | 171.81 | 11.13 | 1.83 | -6.15 | 8.17 | -8.0 | 1.49 | 21.14 | 1.07 | 0 | 4.76 | 0 | 0.87 | 0 | 11065 | -4.87 |
