- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.4 | -34.43 | -63.96 | 0.25 | -19.35 | -32.43 | 0.36 | 12.5 | 0.0 | 1.75 | 7.36 | -18.98 | 5.68 | 22.98 | 87.5 | 8.18 | 71.56 | 177.5 | 39.77 | 63.73 | 124.83 | 993 | 0.0 | 0.0 |
| 23Q3 (19) | 6.71 | -35.36 | -48.42 | 0.31 | 3.33 | -29.55 | 0.32 | -11.11 | -17.95 | 1.63 | -2.98 | -9.44 | 4.62 | 59.85 | 36.6 | 4.77 | 37.51 | 59.09 | 24.29 | 50.09 | 75.58 | 993 | 0.0 | -1.49 |
| 23Q2 (18) | 10.38 | -13.79 | 1.07 | 0.3 | -21.05 | -25.0 | 0.36 | 0.0 | 2.86 | 1.68 | -4.55 | 5.66 | 2.89 | -8.43 | -25.79 | 3.47 | 15.99 | 1.77 | 16.18 | 10.72 | 4.54 | 993 | 0.0 | -1.49 |
| 23Q1 (17) | 12.04 | -1.39 | 28.91 | 0.38 | 2.7 | -5.0 | 0.36 | 0.0 | -12.2 | 1.76 | -18.52 | 0.0 | 3.16 | 4.15 | -26.3 | 2.99 | 1.41 | -31.89 | 14.62 | -17.37 | -22.43 | 993 | 0.0 | -1.49 |
| 22Q4 (16) | 12.21 | -6.15 | 32.14 | 0.37 | -15.91 | -15.91 | 0.36 | -7.69 | 33.33 | 2.16 | 20.0 | 25.58 | 3.03 | -10.4 | -36.36 | 2.95 | -1.64 | 0.9 | 17.69 | 27.86 | -4.97 | 993 | -1.49 | -1.49 |
| 22Q3 (15) | 13.01 | 26.68 | 29.71 | 0.44 | 10.0 | 10.0 | 0.39 | 11.43 | 14.71 | 1.8 | 13.21 | -5.26 | 3.38 | -13.17 | -15.2 | 3.00 | -12.04 | -11.57 | 13.84 | -10.63 | -26.96 | 1008 | 0.0 | -6.75 |
| 22Q2 (14) | 10.27 | 9.96 | 2.5 | 0.4 | 0.0 | 8.11 | 0.35 | -14.63 | 2.94 | 1.59 | -9.66 | -9.66 | 3.89 | -9.06 | 5.48 | 3.41 | -22.36 | 0.44 | 15.48 | -17.84 | -11.86 | 1008 | 0.0 | -6.75 |
| 22Q1 (13) | 9.34 | 1.08 | -6.69 | 0.4 | -9.09 | 37.93 | 0.41 | 51.85 | 24.24 | 1.76 | 2.33 | 7.32 | 4.28 | -10.06 | 47.83 | 4.39 | 50.23 | 33.15 | 18.84 | 1.23 | 15.02 | 1008 | 0.0 | -6.75 |
| 21Q4 (12) | 9.24 | -7.88 | -7.97 | 0.44 | 10.0 | 29.41 | 0.27 | -20.59 | -18.18 | 1.72 | -9.47 | 6.83 | 4.76 | 19.4 | 40.62 | 2.92 | -13.8 | -11.1 | 18.61 | -1.73 | 16.08 | 1008 | -6.75 | -6.75 |
| 21Q3 (11) | 10.03 | 0.1 | 6.93 | 0.4 | 8.11 | 33.33 | 0.34 | 0.0 | 3.03 | 1.9 | 7.95 | 13.1 | 3.99 | 8.0 | 24.69 | 3.39 | -0.1 | -3.65 | 18.94 | 7.85 | 5.77 | 1081 | 0.0 | 8.86 |
| 21Q2 (10) | 10.02 | 0.1 | -9.32 | 0.37 | 27.59 | -2.63 | 0.34 | 3.03 | 0.0 | 1.76 | 7.32 | -5.88 | 3.69 | 27.46 | 7.38 | 3.39 | 2.93 | 10.28 | 17.56 | 7.21 | 3.79 | 1081 | 0.0 | 8.86 |
| 21Q1 (9) | 10.01 | -0.3 | 10.85 | 0.29 | -14.71 | -23.68 | 0.33 | 0.0 | 3.12 | 1.64 | 1.86 | 84.27 | 2.90 | -14.45 | -31.16 | 3.30 | 0.3 | -6.97 | 16.38 | 2.17 | 66.23 | 1081 | 0.0 | 5.26 |
| 20Q4 (8) | 10.04 | 7.04 | -29.74 | 0.34 | 13.33 | 3.03 | 0.33 | 0.0 | -2.94 | 1.61 | -4.17 | 47.71 | 3.39 | 5.88 | 46.64 | 3.29 | -6.57 | 38.14 | 16.04 | -10.47 | 110.23 | 1081 | 8.86 | 5.26 |
| 20Q3 (7) | 9.38 | -15.11 | -21.51 | 0.3 | -21.05 | -62.03 | 0.33 | -2.94 | -5.71 | 1.68 | -10.16 | 35.48 | 3.20 | -7.0 | -51.62 | 3.52 | 14.34 | 20.12 | 17.91 | 5.83 | 72.6 | 993 | 0.0 | -3.31 |
| 20Q2 (6) | 11.05 | 22.37 | -25.79 | 0.38 | 0.0 | -66.07 | 0.34 | 6.25 | 9.68 | 1.87 | 110.11 | 25.5 | 3.44 | -18.28 | -54.28 | 3.08 | -13.17 | 47.79 | 16.92 | 71.7 | 69.12 | 993 | -3.31 | -3.31 |
| 20Q1 (5) | 9.03 | -36.81 | -46.44 | 0.38 | 15.15 | -51.9 | 0.32 | -5.88 | 10.34 | 0.89 | -18.35 | -28.8 | 4.21 | 82.23 | -10.19 | 3.54 | 48.94 | 106.03 | 9.86 | 29.21 | 32.94 | 1027 | 0.0 | 0.0 |
| 19Q4 (4) | 14.29 | 19.58 | 0.0 | 0.33 | -58.23 | 0.0 | 0.34 | -2.86 | 0.0 | 1.09 | -12.1 | 0.0 | 2.31 | -65.07 | 0.0 | 2.38 | -18.76 | 0.0 | 7.63 | -26.49 | 0.0 | 1027 | 0.0 | 0.0 |
| 19Q3 (3) | 11.95 | -19.74 | 0.0 | 0.79 | -29.46 | 0.0 | 0.35 | 12.9 | 0.0 | 1.24 | -16.78 | 0.0 | 6.61 | -12.11 | 0.0 | 2.93 | 40.68 | 0.0 | 10.38 | 3.7 | 0.0 | 1027 | 0.0 | 0.0 |
| 19Q2 (2) | 14.89 | -11.68 | 0.0 | 1.12 | 41.77 | 0.0 | 0.31 | 6.9 | 0.0 | 1.49 | 19.2 | 0.0 | 7.52 | 60.53 | 0.0 | 2.08 | 21.04 | 0.0 | 10.01 | 34.97 | 0.0 | 1027 | 0.0 | 0.0 |
| 19Q1 (1) | 16.86 | 0.0 | 0.0 | 0.79 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 1.25 | 0.0 | 0.0 | 4.69 | 0.0 | 0.0 | 1.72 | 0.0 | 0.0 | 7.41 | 0.0 | 0.0 | 1027 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 33.54 | -25.17 | 1.23 | -23.6 | 1.4 | -6.67 | 6.82 | -6.7 | 3.67 | 2.09 | 4.17 | 24.72 | 20.33 | 24.67 | 993 | 0.0 |
| 2022 (9) | 44.82 | 14.05 | 1.61 | 7.33 | 1.5 | 18.11 | 7.31 | 4.13 | 3.59 | -5.89 | 3.35 | 3.56 | 16.31 | -8.69 | 993 | -1.49 |
| 2021 (8) | 39.3 | -0.51 | 1.5 | 7.14 | 1.27 | -3.79 | 7.02 | 16.23 | 3.82 | 7.69 | 3.23 | -3.3 | 17.86 | 16.82 | 1008 | -6.75 |
| 2020 (7) | 39.5 | -31.88 | 1.4 | -53.8 | 1.32 | 2.33 | 6.04 | 19.13 | 3.54 | -32.17 | 3.34 | 50.22 | 15.29 | 74.9 | 1081 | 8.86 |
| 2019 (6) | 57.99 | -27.23 | 3.03 | 10.99 | 1.29 | 4.88 | 5.07 | -17.83 | 5.23 | 52.52 | 2.22 | 44.12 | 8.74 | 12.92 | 993 | -3.31 |
| 2018 (5) | 79.69 | 5.54 | 2.73 | 25.81 | 1.23 | 1.65 | 6.17 | -2.53 | 3.43 | 19.21 | 1.54 | -3.68 | 7.74 | -7.64 | 1027 | -4.91 |
| 2017 (4) | 75.51 | -0.61 | 2.17 | -20.8 | 1.21 | 0.83 | 6.33 | -3.95 | 2.87 | -20.32 | 1.60 | 1.45 | 8.38 | -3.36 | 1080 | -6.33 |
| 2016 (3) | 75.97 | 20.15 | 2.74 | 20.7 | 1.2 | -9.09 | 6.59 | 6.29 | 3.61 | 0.46 | 1.58 | -24.34 | 8.67 | -11.53 | 1153 | 2.49 |
| 2015 (2) | 63.23 | 0.96 | 2.27 | -7.72 | 1.32 | -12.58 | 6.2 | -10.79 | 3.59 | -8.6 | 2.09 | -13.41 | 9.81 | -11.64 | 1125 | 14.8 |
| 2014 (1) | 62.63 | -8.01 | 2.46 | -33.15 | 1.51 | -23.35 | 6.95 | -15.55 | 3.93 | 0 | 2.41 | 0 | 11.10 | 0 | 980 | -3.35 |
