- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 6.95 | 42.13 | 80.05 | 0.09 | 125.0 | 200.0 | 0.2 | -16.67 | 0.0 | 0.02 | -33.33 | -81.82 | 1.29 | 58.31 | 66.62 | 2.88 | -41.37 | -44.46 | 0.29 | -53.09 | -89.9 | 558 | 0.0 | 0.0 |
| 23Q3 (19) | 4.89 | 121.27 | 18.12 | 0.04 | -20.0 | 0.0 | 0.24 | 9.09 | 4.35 | 0.03 | 50.0 | -80.0 | 0.82 | -63.84 | -15.34 | 4.91 | -50.7 | -11.66 | 0.61 | -32.21 | -83.07 | 558 | 0.0 | -7.62 |
| 23Q2 (18) | 2.21 | -18.15 | -63.71 | 0.05 | 150.0 | 150.0 | 0.22 | 15.79 | 15.79 | 0.02 | -81.82 | -83.33 | 2.26 | 205.43 | 588.91 | 9.95 | 41.46 | 219.08 | 0.90 | -77.79 | -54.07 | 558 | 0.0 | -7.62 |
| 23Q1 (17) | 2.7 | -30.05 | -6.57 | 0.02 | -33.33 | 0.0 | 0.19 | -5.0 | 11.76 | 0.11 | 0.0 | -21.43 | 0.74 | -4.69 | 7.04 | 7.04 | 35.81 | 19.63 | 4.07 | 42.96 | -15.9 | 558 | 0.0 | -7.62 |
| 22Q4 (16) | 3.86 | -6.76 | -24.76 | 0.03 | -25.0 | -50.0 | 0.2 | -13.04 | -13.04 | 0.11 | -26.67 | 37.5 | 0.78 | -19.56 | -33.55 | 5.18 | -6.74 | 15.57 | 2.85 | -21.35 | 82.74 | 558 | -7.62 | -7.62 |
| 22Q3 (15) | 4.14 | -32.02 | -19.61 | 0.04 | 100.0 | -42.86 | 0.23 | 21.05 | -8.0 | 0.15 | 25.0 | 7.14 | 0.97 | 194.2 | -28.92 | 5.56 | 78.07 | 14.44 | 3.62 | 83.88 | 33.28 | 604 | 0.0 | 5.96 |
| 22Q2 (14) | 6.09 | 110.73 | 116.73 | 0.02 | 0.0 | -50.0 | 0.19 | 11.76 | 18.75 | 0.12 | -14.29 | 20.0 | 0.33 | -52.55 | -76.93 | 3.12 | -46.96 | -45.21 | 1.97 | -59.32 | -44.63 | 604 | 0.0 | 5.96 |
| 22Q1 (13) | 2.89 | -43.66 | 50.52 | 0.02 | -66.67 | -33.33 | 0.17 | -26.09 | 0.0 | 0.14 | 75.0 | 27.27 | 0.69 | -40.83 | -55.71 | 5.88 | 31.2 | -33.56 | 4.84 | 210.64 | -15.45 | 604 | 0.0 | 5.96 |
| 21Q4 (12) | 5.13 | -0.39 | 125.99 | 0.06 | -14.29 | 100.0 | 0.23 | -8.0 | 27.78 | 0.08 | -42.86 | 188.89 | 1.17 | -13.95 | -11.5 | 4.48 | -7.64 | -43.46 | 1.56 | -42.63 | 139.33 | 604 | 5.96 | 5.96 |
| 21Q3 (11) | 5.15 | 83.27 | 390.48 | 0.07 | 75.0 | 133.33 | 0.25 | 56.25 | 8.7 | 0.14 | 40.0 | 40.0 | 1.36 | -4.51 | -52.43 | 4.85 | -14.75 | -77.84 | 2.72 | -23.61 | -71.46 | 570 | 0.0 | -12.71 |
| 21Q2 (10) | 2.81 | 46.35 | -27.76 | 0.04 | 33.33 | 0.0 | 0.16 | -5.88 | -27.27 | 0.1 | -9.09 | -23.08 | 1.42 | -8.9 | 38.43 | 5.69 | -35.69 | 0.68 | 3.56 | -37.88 | 6.49 | 570 | 0.0 | -12.71 |
| 21Q1 (9) | 1.92 | -15.42 | 418.92 | 0.03 | 0.0 | 50.0 | 0.17 | -5.56 | -10.53 | 0.11 | 222.22 | -8.33 | 1.56 | 18.23 | -71.09 | 8.85 | 11.66 | -82.76 | 5.73 | 244.5 | -82.34 | 570 | 0.0 | -7.47 |
| 20Q4 (8) | 2.27 | 116.19 | -59.54 | 0.03 | 0.0 | -40.0 | 0.18 | -21.74 | -10.0 | -0.09 | -190.0 | -164.29 | 1.32 | -53.74 | 48.28 | 7.93 | -63.8 | 122.42 | -3.96 | -141.63 | -258.87 | 570 | -12.71 | -7.47 |
| 20Q3 (7) | 1.05 | -73.01 | -81.55 | 0.03 | -25.0 | -50.0 | 0.23 | 4.55 | 35.29 | 0.1 | -23.08 | -23.08 | 2.86 | 177.86 | 170.95 | 21.90 | 287.32 | 633.17 | 9.52 | 184.98 | 316.85 | 653 | 0.0 | 6.01 |
| 20Q2 (6) | 3.89 | 951.35 | 33.22 | 0.04 | 100.0 | -20.0 | 0.22 | 15.79 | 15.79 | 0.13 | 8.33 | -7.14 | 1.03 | -80.98 | -39.95 | 5.66 | -88.99 | -13.08 | 3.34 | -89.7 | -30.3 | 653 | 6.01 | 6.01 |
| 20Q1 (5) | 0.37 | -93.4 | -89.28 | 0.02 | -60.0 | -33.33 | 0.19 | -5.0 | 11.76 | 0.12 | -14.29 | -14.29 | 5.41 | 506.49 | 521.62 | 51.35 | 1340.41 | 942.13 | 32.43 | 1199.61 | 699.23 | 616 | 0.0 | 0.0 |
| 19Q4 (4) | 5.61 | -1.41 | 0.0 | 0.05 | -16.67 | 0.0 | 0.2 | 17.65 | 0.0 | 0.14 | 7.69 | 0.0 | 0.89 | -15.48 | 0.0 | 3.57 | 19.32 | 0.0 | 2.50 | 9.23 | 0.0 | 616 | 0.0 | 0.0 |
| 19Q3 (3) | 5.69 | 94.86 | 0.0 | 0.06 | 20.0 | 0.0 | 0.17 | -10.53 | 0.0 | 0.13 | -7.14 | 0.0 | 1.05 | -38.42 | 0.0 | 2.99 | -54.08 | 0.0 | 2.28 | -52.35 | 0.0 | 616 | 0.0 | 0.0 |
| 19Q2 (2) | 2.92 | -15.36 | 0.0 | 0.05 | 66.67 | 0.0 | 0.19 | 11.76 | 0.0 | 0.14 | 0.0 | 0.0 | 1.71 | 96.92 | 0.0 | 6.51 | 32.05 | 0.0 | 4.79 | 18.15 | 0.0 | 616 | 0.0 | 0.0 |
| 19Q1 (1) | 3.45 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.87 | 0.0 | 0.0 | 4.93 | 0.0 | 0.0 | 4.06 | 0.0 | 0.0 | 616 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 16.75 | -1.35 | 0.2 | 66.67 | 0.85 | 7.59 | 0.18 | -65.38 | 1.19 | 68.96 | 5.07 | 9.07 | 1.07 | -64.91 | 558 | 0.0 |
| 2022 (9) | 16.98 | 13.2 | 0.12 | -40.0 | 0.79 | -3.66 | 0.52 | 20.93 | 0.71 | -47.0 | 4.65 | -14.89 | 3.06 | 6.83 | 558 | -7.62 |
| 2021 (8) | 15.0 | 97.89 | 0.2 | 66.67 | 0.82 | -1.2 | 0.43 | 65.38 | 1.33 | -15.78 | 5.47 | -50.08 | 2.87 | -16.43 | 604 | 5.96 |
| 2020 (7) | 7.58 | -57.1 | 0.12 | -36.84 | 0.83 | 13.7 | 0.26 | -52.73 | 1.58 | 47.23 | 10.95 | 165.05 | 3.43 | 10.2 | 570 | -12.71 |
| 2019 (6) | 17.67 | -14.26 | 0.19 | 5.56 | 0.73 | -28.43 | 0.55 | -15.38 | 1.08 | 23.12 | 4.13 | -16.52 | 3.11 | -1.31 | 653 | 6.01 |
| 2018 (5) | 20.61 | -4.58 | 0.18 | -5.26 | 1.02 | -12.07 | 0.65 | 0.0 | 0.87 | -0.71 | 4.95 | -7.85 | 3.15 | 4.8 | 616 | -1.6 |
| 2017 (4) | 21.6 | 3.4 | 0.19 | -26.92 | 1.16 | -6.45 | 0.65 | 3.17 | 0.88 | -29.33 | 5.37 | -9.53 | 3.01 | -0.22 | 626 | -6.29 |
| 2016 (3) | 20.89 | 8.75 | 0.26 | 4.0 | 1.24 | 16.98 | 0.63 | 8.62 | 1.24 | -4.36 | 5.94 | 7.57 | 3.02 | -0.11 | 668 | 0 |
| 2015 (2) | 19.21 | 29.1 | 0.25 | 4.17 | 1.06 | 23.26 | 0.58 | 5.45 | 1.30 | -19.31 | 5.52 | -4.53 | 3.02 | -18.32 | 0 | 0 |
| 2014 (1) | 14.88 | 0 | 0.24 | 0 | 0.86 | 0 | 0.55 | 0 | 1.61 | 0 | 5.78 | 0 | 3.70 | 0 | 0 | 0 |
