- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 57.58 | -12.2 | 2.97 | 5.22 | 16.52 | 4.61 | 5.7 | 4.4 | 3.26 | 2.45 | 0.82 | -10.26 | 9.07 | 32.71 | 1.59 | 9.90 | 18.9 | 0.28 | 4.25 | 14.83 | -12.84 | 6450 | 0.0 | 0.0 |
| 23Q3 (19) | 65.58 | -0.38 | -17.21 | 4.48 | -8.38 | 2.52 | 5.46 | 2.06 | -1.09 | 2.43 | 4.29 | -20.33 | 6.83 | -8.04 | 23.82 | 8.33 | 2.45 | 19.47 | 3.71 | 4.69 | -3.77 | 6450 | 0.0 | -2.33 |
| 23Q2 (18) | 65.83 | 14.81 | -20.06 | 4.89 | 9.64 | 0.0 | 5.35 | 5.94 | 3.08 | 2.33 | 4.95 | -23.61 | 7.43 | -4.5 | 25.09 | 8.13 | -7.72 | 28.95 | 3.54 | -8.58 | -4.44 | 6450 | 0.0 | -2.33 |
| 23Q1 (17) | 57.34 | 2.54 | -24.21 | 4.46 | -10.62 | 3.96 | 5.05 | -8.51 | -5.96 | 2.22 | -18.68 | -9.76 | 7.78 | -12.83 | 37.18 | 8.81 | -10.78 | 24.09 | 3.87 | -20.7 | 19.08 | 6450 | 0.0 | -2.33 |
| 22Q4 (16) | 55.92 | -29.4 | -16.47 | 4.99 | 14.19 | 2.04 | 5.52 | 0.0 | 2.79 | 2.73 | -10.49 | -8.39 | 8.92 | 61.75 | 22.17 | 9.87 | 41.65 | 23.07 | 4.88 | 26.79 | 9.68 | 6450 | -2.33 | -2.33 |
| 22Q3 (15) | 79.21 | -3.81 | 5.19 | 4.37 | -10.63 | 7.9 | 5.52 | 6.36 | 9.31 | 3.05 | 0.0 | 19.61 | 5.52 | -7.09 | 2.57 | 6.97 | 10.57 | 3.91 | 3.85 | 3.96 | 13.7 | 6604 | 0.0 | 4.56 |
| 22Q2 (14) | 82.35 | 8.84 | 16.83 | 4.89 | 13.99 | 18.4 | 5.19 | -3.35 | 15.59 | 3.05 | 23.98 | 18.68 | 5.94 | 4.73 | 1.35 | 6.30 | -11.2 | -1.06 | 3.70 | 13.91 | 1.59 | 6604 | 0.0 | 4.56 |
| 22Q1 (13) | 75.66 | 13.01 | 26.29 | 4.29 | -12.27 | 27.68 | 5.37 | 0.0 | 5.71 | 2.46 | -17.45 | -1.6 | 5.67 | -22.37 | 1.1 | 7.10 | -11.51 | -16.3 | 3.25 | -26.95 | -22.08 | 6604 | 0.0 | 4.56 |
| 21Q4 (12) | 66.95 | -11.09 | 8.84 | 4.89 | 20.74 | 25.38 | 5.37 | 6.34 | 9.15 | 2.98 | 16.86 | -3.87 | 7.30 | 35.8 | 15.2 | 8.02 | 19.6 | 0.28 | 4.45 | 31.44 | -11.68 | 6604 | 4.56 | 4.56 |
| 21Q3 (11) | 75.3 | 6.82 | 28.21 | 4.05 | -1.94 | 31.49 | 5.05 | 12.47 | 10.75 | 2.55 | -0.78 | 4.51 | 5.38 | -8.2 | 2.56 | 6.71 | 5.29 | -13.62 | 3.39 | -7.12 | -18.49 | 6316 | 0.0 | 1.85 |
| 21Q2 (10) | 70.49 | 17.66 | 25.23 | 4.13 | 22.92 | 44.91 | 4.49 | -11.61 | 22.34 | 2.57 | 2.8 | 12.23 | 5.86 | 4.47 | 15.72 | 6.37 | -24.88 | -2.3 | 3.65 | -12.63 | -10.38 | 6316 | 0.0 | 1.85 |
| 21Q1 (9) | 59.91 | -2.6 | 65.77 | 3.36 | -13.85 | -5.88 | 5.08 | 3.25 | 30.59 | 2.5 | -19.35 | 8.23 | 5.61 | -11.55 | -43.22 | 8.48 | 6.01 | -21.22 | 4.17 | -17.2 | -34.71 | 6316 | 0.0 | -9.46 |
| 20Q4 (8) | 61.51 | 4.73 | 53.24 | 3.9 | 26.62 | -10.76 | 4.92 | 7.89 | 30.85 | 3.1 | 27.05 | 16.98 | 6.34 | 20.9 | -41.76 | 8.00 | 3.02 | -14.61 | 5.04 | 21.31 | -23.66 | 6316 | 1.85 | -9.46 |
| 20Q3 (7) | 58.73 | 4.33 | 16.02 | 3.08 | 8.07 | -20.82 | 4.56 | 24.25 | 9.88 | 2.44 | 6.55 | -5.79 | 5.24 | 3.58 | -31.76 | 7.76 | 19.09 | -5.29 | 4.15 | 2.12 | -18.8 | 6201 | 0.0 | -11.11 |
| 20Q2 (6) | 56.29 | 55.76 | -7.51 | 2.85 | -20.17 | -33.41 | 3.67 | -5.66 | -11.35 | 2.29 | -0.87 | -21.58 | 5.06 | -48.75 | -28.01 | 6.52 | -39.43 | -4.16 | 4.07 | -36.35 | -15.21 | 6201 | -11.11 | -11.11 |
| 20Q1 (5) | 36.14 | -9.97 | -28.41 | 3.57 | -18.31 | -12.93 | 3.89 | 3.46 | -3.47 | 2.31 | -12.83 | -18.95 | 9.88 | -9.26 | 21.62 | 10.76 | 14.91 | 34.83 | 6.39 | -3.18 | 13.21 | 6976 | 0.0 | 0.0 |
| 19Q4 (4) | 40.14 | -20.7 | 0.0 | 4.37 | 12.34 | 0.0 | 3.76 | -9.4 | 0.0 | 2.65 | 2.32 | 0.0 | 10.89 | 41.67 | 0.0 | 9.37 | 14.26 | 0.0 | 6.60 | 29.03 | 0.0 | 6976 | 0.0 | 0.0 |
| 19Q3 (3) | 50.62 | -16.83 | 0.0 | 3.89 | -9.11 | 0.0 | 4.15 | 0.24 | 0.0 | 2.59 | -11.3 | 0.0 | 7.68 | 9.27 | 0.0 | 8.20 | 20.52 | 0.0 | 5.12 | 6.64 | 0.0 | 6976 | 0.0 | 0.0 |
| 19Q2 (2) | 60.86 | 20.56 | 0.0 | 4.28 | 4.39 | 0.0 | 4.14 | 2.73 | 0.0 | 2.92 | 2.46 | 0.0 | 7.03 | -13.41 | 0.0 | 6.80 | -14.79 | 0.0 | 4.80 | -15.02 | 0.0 | 6976 | 0.0 | 0.0 |
| 19Q1 (1) | 50.48 | 0.0 | 0.0 | 4.1 | 0.0 | 0.0 | 4.03 | 0.0 | 0.0 | 2.85 | 0.0 | 0.0 | 8.12 | 0.0 | 0.0 | 7.98 | 0.0 | 0.0 | 5.65 | 0.0 | 0.0 | 6976 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 246.33 | -15.97 | 19.05 | 2.75 | 21.56 | -0.19 | 9.43 | -16.47 | 7.73 | 22.28 | 8.75 | 18.79 | 3.83 | -0.6 | 6450 | 0.0 |
| 2022 (9) | 293.15 | 7.52 | 18.54 | 12.84 | 21.6 | 8.05 | 11.29 | 6.61 | 6.32 | 4.95 | 7.37 | 0.5 | 3.85 | -0.85 | 6450 | -2.33 |
| 2021 (8) | 272.65 | 28.2 | 16.43 | 22.61 | 19.99 | 17.31 | 10.59 | 4.44 | 6.03 | -4.36 | 7.33 | -8.5 | 3.88 | -18.54 | 6604 | 4.56 |
| 2020 (7) | 212.67 | 5.23 | 13.4 | -19.52 | 17.04 | 5.97 | 10.14 | -7.9 | 6.30 | -23.52 | 8.01 | 0.7 | 4.77 | -12.48 | 6316 | 1.85 |
| 2019 (6) | 202.1 | -31.1 | 16.65 | -8.26 | 16.08 | -19.96 | 11.01 | -20.56 | 8.24 | 33.15 | 7.96 | 16.17 | 5.45 | 15.3 | 6201 | -11.11 |
| 2018 (5) | 293.33 | 38.59 | 18.15 | 18.55 | 20.09 | 32.61 | 13.86 | 16.37 | 6.19 | -14.46 | 6.85 | -4.32 | 4.73 | -16.03 | 6976 | 10.85 |
| 2017 (4) | 211.65 | 31.31 | 15.31 | -1.23 | 15.15 | 10.66 | 11.91 | 27.79 | 7.23 | -24.78 | 7.16 | -15.72 | 5.63 | -2.68 | 6293 | 19.3 |
| 2016 (3) | 161.18 | 8.31 | 15.5 | 18.87 | 13.69 | 11.48 | 9.32 | 3.67 | 9.62 | 9.74 | 8.49 | 2.93 | 5.78 | -4.29 | 5275 | 2.37 |
| 2015 (2) | 148.81 | -1.37 | 13.04 | 15.81 | 12.28 | 21.7 | 8.99 | 11.4 | 8.76 | 17.41 | 8.25 | 23.39 | 6.04 | 12.94 | 5153 | 15.88 |
| 2014 (1) | 150.87 | 21.25 | 11.26 | 32.94 | 10.09 | 20.84 | 8.07 | 44.88 | 7.46 | 0 | 6.69 | 0 | 5.35 | 0 | 4447 | 14.26 |
