- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 54.58 | 9.6 | -4.9 | 3.97 | 9.67 | 16.42 | 0.65 | -14.47 | -2.99 | 0.39 | -26.42 | 8.33 | 7.27 | 0.06 | 22.42 | 1.19 | -21.96 | 2.01 | 0.71 | -32.86 | 13.91 | 2866 | 0.67 | 0.67 |
| 23Q3 (19) | 49.8 | -1.43 | -19.2 | 3.62 | 2.55 | -26.27 | 0.76 | -13.64 | -15.56 | 0.53 | 17.78 | 29.27 | 7.27 | 4.03 | -8.76 | 1.53 | -12.39 | 4.5 | 1.06 | 19.48 | 59.98 | 2847 | 0.0 | 4.55 |
| 23Q2 (18) | 50.52 | -7.56 | -18.8 | 3.53 | 2.32 | -31.59 | 0.88 | 4.76 | 0.0 | 0.45 | 7.14 | 7.14 | 6.99 | 10.68 | -15.75 | 1.74 | 13.33 | 23.16 | 0.89 | 15.9 | 31.96 | 2847 | 0.0 | 4.55 |
| 23Q1 (17) | 54.65 | -4.77 | -1.12 | 3.45 | 1.17 | -29.3 | 0.84 | 25.37 | 2.44 | 0.42 | 16.67 | 35.48 | 6.31 | 6.25 | -28.5 | 1.54 | 31.66 | 3.6 | 0.77 | 22.52 | 37.02 | 2847 | 0.0 | 4.55 |
| 22Q4 (16) | 57.39 | -6.88 | 1.81 | 3.41 | -30.55 | -21.61 | 0.67 | -25.56 | -28.72 | 0.36 | -12.2 | 260.0 | 5.94 | -25.42 | -23.0 | 1.17 | -20.06 | -29.99 | 0.63 | -5.71 | 253.6 | 2847 | 4.55 | 4.55 |
| 22Q3 (15) | 61.63 | -0.95 | 19.05 | 4.91 | -4.84 | 26.87 | 0.9 | 2.27 | 4.65 | 0.41 | -2.38 | 105.0 | 7.97 | -3.93 | 6.58 | 1.46 | 3.25 | -12.09 | 0.67 | -1.45 | 72.2 | 2723 | 0.0 | 4.17 |
| 22Q2 (14) | 62.22 | 12.57 | 8.38 | 5.16 | 5.74 | 16.74 | 0.88 | 7.32 | -5.38 | 0.42 | 35.48 | 2.44 | 8.29 | -6.07 | 7.72 | 1.41 | -4.67 | -12.69 | 0.68 | 20.35 | -5.48 | 2723 | 0.0 | 4.17 |
| 22Q1 (13) | 55.27 | -1.95 | 0.91 | 4.88 | 12.18 | 23.23 | 0.82 | -12.77 | -9.89 | 0.31 | 210.0 | -6.06 | 8.83 | 14.42 | 22.12 | 1.48 | -11.03 | -10.71 | 0.56 | 216.17 | -6.91 | 2723 | 0.0 | 4.17 |
| 21Q4 (12) | 56.37 | 8.89 | 11.38 | 4.35 | 12.4 | 28.32 | 0.94 | 9.3 | 23.68 | 0.1 | -50.0 | -80.0 | 7.72 | 3.23 | 15.21 | 1.67 | 0.38 | 11.05 | 0.18 | -54.08 | -82.04 | 2723 | 4.17 | 4.17 |
| 21Q3 (11) | 51.77 | -9.82 | 15.2 | 3.87 | -12.44 | 36.75 | 0.86 | -7.53 | 8.86 | 0.2 | -51.22 | -37.5 | 7.48 | -2.9 | 18.71 | 1.66 | 2.55 | -5.5 | 0.39 | -45.91 | -45.75 | 2614 | 0.0 | -1.06 |
| 21Q2 (10) | 57.41 | 4.82 | 27.58 | 4.42 | 11.62 | 58.99 | 0.93 | 2.2 | -2.11 | 0.41 | 24.24 | 127.78 | 7.70 | 6.48 | 24.62 | 1.62 | -2.5 | -23.27 | 0.71 | 18.53 | 78.54 | 2614 | 0.0 | -1.06 |
| 21Q1 (9) | 54.77 | 8.22 | 20.08 | 3.96 | 16.81 | 40.43 | 0.91 | 19.74 | 10.98 | 0.33 | -34.0 | 83.33 | 7.23 | 7.94 | 16.94 | 1.66 | 10.64 | -7.58 | 0.60 | -39.01 | 52.67 | 2614 | 0.0 | -1.06 |
| 20Q4 (8) | 50.61 | 12.62 | 0.72 | 3.39 | 19.79 | 22.38 | 0.76 | -3.8 | 4.11 | 0.5 | 56.25 | 56.25 | 6.70 | 6.37 | 21.51 | 1.50 | -14.58 | 3.37 | 0.99 | 38.74 | 55.14 | 2614 | -1.06 | -1.06 |
| 20Q3 (7) | 44.94 | -0.13 | -8.7 | 2.83 | 1.8 | 1.43 | 0.79 | -16.84 | -14.13 | 0.32 | 77.78 | -21.95 | 6.30 | 1.93 | 11.09 | 1.76 | -16.73 | -5.95 | 0.71 | 78.02 | -14.52 | 2642 | 0.0 | -1.34 |
| 20Q2 (6) | 45.0 | -1.34 | -16.04 | 2.78 | -1.42 | -1.42 | 0.95 | 15.85 | 1.06 | 0.18 | 0.0 | -50.0 | 6.18 | -0.08 | 17.42 | 2.11 | 17.42 | 20.38 | 0.40 | 1.36 | -40.44 | 2642 | 0.0 | -1.34 |
| 20Q1 (5) | 45.61 | -9.23 | -15.27 | 2.82 | 1.81 | 1.08 | 0.82 | 12.33 | -10.87 | 0.18 | -43.75 | -5.26 | 6.18 | 12.16 | 19.29 | 1.80 | 23.76 | 5.19 | 0.39 | -38.03 | 11.81 | 2642 | 0.0 | -1.34 |
| 19Q4 (4) | 50.25 | 2.09 | 0.0 | 2.77 | -0.72 | 0.0 | 0.73 | -20.65 | 0.0 | 0.32 | -21.95 | 0.0 | 5.51 | -2.75 | 0.0 | 1.45 | -22.28 | 0.0 | 0.64 | -23.55 | 0.0 | 2642 | -1.34 | 0.0 |
| 19Q3 (3) | 49.22 | -8.17 | 0.0 | 2.79 | -1.06 | 0.0 | 0.92 | -2.13 | 0.0 | 0.41 | 13.89 | 0.0 | 5.67 | 7.74 | 0.0 | 1.87 | 6.58 | 0.0 | 0.83 | 24.02 | 0.0 | 2678 | 0.0 | 0.0 |
| 19Q2 (2) | 53.6 | -0.43 | 0.0 | 2.82 | 1.08 | 0.0 | 0.94 | 2.17 | 0.0 | 0.36 | 89.47 | 0.0 | 5.26 | 1.51 | 0.0 | 1.75 | 2.61 | 0.0 | 0.67 | 90.29 | 0.0 | 2678 | 0.0 | 0.0 |
| 19Q1 (1) | 53.83 | 0.0 | 0.0 | 2.79 | 0.0 | 0.0 | 0.92 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 5.18 | 0.0 | 0.0 | 1.71 | 0.0 | 0.0 | 0.35 | 0.0 | 0.0 | 2678 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 209.55 | -11.4 | 14.58 | -20.54 | 3.13 | -4.28 | 1.78 | 19.46 | 6.96 | -10.32 | 1.49 | 8.03 | 0.85 | 34.83 | 2866 | 0.67 |
| 2022 (9) | 236.51 | 7.35 | 18.35 | 10.54 | 3.27 | -10.41 | 1.49 | 41.9 | 7.76 | 2.98 | 1.38 | -16.54 | 0.63 | 32.19 | 2847 | 4.55 |
| 2021 (8) | 220.32 | 18.34 | 16.6 | 40.44 | 3.65 | 9.94 | 1.05 | -11.02 | 7.53 | 18.67 | 1.66 | -7.1 | 0.48 | -24.81 | 2723 | 4.17 |
| 2020 (7) | 186.17 | -10.01 | 11.82 | 5.82 | 3.32 | -5.41 | 1.18 | -7.81 | 6.35 | 17.6 | 1.78 | 5.11 | 0.63 | 2.45 | 2614 | -1.06 |
| 2019 (6) | 206.89 | -13.89 | 11.17 | -7.69 | 3.51 | -9.3 | 1.28 | -12.93 | 5.40 | 7.2 | 1.70 | 5.32 | 0.62 | 1.12 | 2642 | -1.53 |
| 2018 (5) | 240.25 | 5.19 | 12.1 | -0.25 | 3.87 | 20.19 | 1.47 | 390.0 | 5.04 | -5.17 | 1.61 | 14.25 | 0.61 | 365.81 | 2683 | 1.36 |
| 2017 (4) | 228.39 | 3.8 | 12.13 | 2.8 | 3.22 | 12.59 | 0.3 | 20.0 | 5.31 | -0.97 | 1.41 | 8.46 | 0.13 | 15.6 | 2647 | -0.38 |
| 2016 (3) | 220.02 | 4.82 | 11.8 | -0.25 | 2.86 | -1.04 | 0.25 | 25.0 | 5.36 | -4.84 | 1.30 | -5.59 | 0.11 | 19.26 | 2657 | 82.61 |
| 2015 (2) | 209.91 | -0.73 | 11.83 | -9.0 | 2.89 | 29.6 | 0.2 | -20.0 | 5.64 | -8.33 | 1.38 | 30.55 | 0.10 | -19.41 | 1455 | 0.0 |
| 2014 (1) | 211.45 | 4.72 | 13.0 | 3.92 | 2.23 | -11.51 | 0.25 | 47.06 | 6.15 | 0 | 1.05 | 0 | 0.12 | 0 | 1455 | 0.0 |
