- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.01 | -98.41 | -50.0 | 0.01 | -50.0 | -80.0 | 0.13 | 18.18 | 18.18 | 0 | 0 | 0 | 100.00 | 3050.0 | -60.0 | 1300.00 | 7345.45 | 136.36 | 0.00 | 0 | 0 | 20 | 0.0 | 0.0 |
| 23Q3 (19) | 0.63 | -20.25 | -50.39 | 0.02 | -33.33 | -80.0 | 0.11 | 10.0 | 0.0 | 0 | 0 | 0 | 3.17 | -16.4 | -59.68 | 17.46 | 37.94 | 101.59 | 0.00 | 0 | 0 | 20 | 0.0 | 0.0 |
| 23Q2 (18) | 0.79 | 3850.0 | 259.09 | 0.03 | 50.0 | -25.0 | 0.1 | -9.09 | -9.09 | 0 | 0 | 0 | 3.80 | -96.2 | -79.11 | 12.66 | -97.7 | -74.68 | 0.00 | 0 | 0 | 20 | 0.0 | 0.0 |
| 23Q1 (17) | 0.02 | 0.0 | -98.99 | 0.02 | -60.0 | -83.33 | 0.11 | 0.0 | 0.0 | 0 | 0 | 0 | 100.00 | -60.0 | 1550.0 | 550.00 | 0.0 | 9800.0 | 0.00 | 0 | 0 | 20 | 0.0 | 0.0 |
| 22Q4 (16) | 0.02 | -98.43 | -98.08 | 0.05 | -50.0 | -58.33 | 0.11 | 0.0 | 0.0 | 0 | 0 | 0 | 250.00 | 3075.0 | 2066.67 | 550.00 | 6250.0 | 5100.0 | 0.00 | 0 | 0 | 20 | 0.0 | 0.0 |
| 22Q3 (15) | 1.27 | 477.27 | 647.06 | 0.1 | 150.0 | 233.33 | 0.11 | 0.0 | 10.0 | 0 | 0 | 0 | 7.87 | -56.69 | -55.38 | 8.66 | -82.68 | -85.28 | 0.00 | 0 | 0 | 20 | 0.0 | -4.76 |
| 22Q2 (14) | 0.22 | -88.89 | -61.4 | 0.04 | -66.67 | -20.0 | 0.11 | 0.0 | 0.0 | 0 | 0 | 0 | 18.18 | 200.0 | 107.27 | 50.00 | 800.0 | 159.09 | 0.00 | 0 | 0 | 20 | 0.0 | -4.76 |
| 22Q1 (13) | 1.98 | 90.38 | 2728.57 | 0.12 | 0.0 | 300.0 | 0.11 | 0.0 | -8.33 | 0 | 0 | 0 | 6.06 | -47.47 | -85.86 | 5.56 | -47.47 | -96.76 | 0.00 | 0 | 0 | 20 | 0.0 | -4.76 |
| 21Q4 (12) | 1.04 | 511.76 | 11.83 | 0.12 | 300.0 | 33.33 | 0.11 | 10.0 | 0.0 | 0 | 0 | 0 | 11.54 | -34.62 | 19.23 | 10.58 | -82.02 | -10.58 | 0.00 | 0 | 0 | 20 | -4.76 | -4.76 |
| 21Q3 (11) | 0.17 | -70.18 | 240.0 | 0.03 | -40.0 | -25.0 | 0.1 | -9.09 | -9.09 | 0 | 0 | 0 | 17.65 | 101.18 | -77.94 | 58.82 | 204.81 | -73.26 | 0.00 | 0 | 0 | 21 | 0.0 | -8.7 |
| 21Q2 (10) | 0.57 | 714.29 | -3.39 | 0.05 | 66.67 | -16.67 | 0.11 | -8.33 | -8.33 | 0 | 0 | 0 | 8.77 | -79.53 | -13.74 | 19.30 | -88.74 | -5.12 | 0.00 | 0 | 0 | 21 | 0.0 | -8.7 |
| 21Q1 (9) | 0.07 | -92.47 | -88.71 | 0.03 | -66.67 | -57.14 | 0.12 | 9.09 | -14.29 | 0 | 0 | 0 | 42.86 | 342.86 | 279.59 | 171.43 | 1349.35 | 659.18 | 0.00 | 0 | 0 | 21 | 0.0 | -8.7 |
| 20Q4 (8) | 0.93 | 1760.0 | 322.73 | 0.09 | 125.0 | -10.0 | 0.11 | 0.0 | 10.0 | 0 | 0 | 0 | 9.68 | -87.9 | -78.71 | 11.83 | -94.62 | -73.98 | 0.00 | 0 | 0 | 21 | -8.7 | -8.7 |
| 20Q3 (7) | 0.05 | -91.53 | -92.31 | 0.04 | -33.33 | -60.0 | 0.11 | -8.33 | -15.38 | 0 | 0 | 0 | 80.00 | 686.67 | 420.0 | 220.00 | 981.67 | 1000.0 | 0.00 | 0 | 0 | 23 | 0.0 | 0.0 |
| 20Q2 (6) | 0.59 | -4.84 | 145.83 | 0.06 | -14.29 | -14.29 | 0.12 | -14.29 | -14.29 | 0 | 0 | 0 | 10.17 | -9.93 | -65.13 | 20.34 | -9.93 | -65.13 | 0.00 | 0 | 0 | 23 | 0.0 | 0.0 |
| 20Q1 (5) | 0.62 | 181.82 | 287.5 | 0.07 | -30.0 | 75.0 | 0.14 | 40.0 | 0.0 | 0 | 0 | 0 | 11.29 | -75.16 | -54.84 | 22.58 | -50.32 | -74.19 | 0.00 | 0 | 0 | 23 | 0.0 | 0.0 |
| 19Q4 (4) | 0.22 | -66.15 | 0.0 | 0.1 | 0.0 | 0.0 | 0.1 | -23.08 | 0.0 | 0 | 0 | 0.0 | 45.45 | 195.45 | 0.0 | 45.45 | 127.27 | 0.0 | 0.00 | 0 | 0.0 | 23 | 0.0 | 0.0 |
| 19Q3 (3) | 0.65 | 170.83 | 0.0 | 0.1 | 42.86 | 0.0 | 0.13 | -7.14 | 0.0 | 0 | 0 | 0.0 | 15.38 | -47.25 | 0.0 | 20.00 | -65.71 | 0.0 | 0.00 | 0 | 0.0 | 23 | 0.0 | 0.0 |
| 19Q2 (2) | 0.24 | 50.0 | 0.0 | 0.07 | 75.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0 | 0 | 0.0 | 29.17 | 16.67 | 0.0 | 58.33 | -33.33 | 0.0 | 0.00 | 0 | 0.0 | 23 | 0.0 | 0.0 |
| 19Q1 (1) | 0.16 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 25.00 | 0.0 | 0.0 | 87.50 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 23 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 1.46 | -58.17 | 0.07 | -78.12 | 0.46 | 4.55 | 0 | 0 | 4.79 | -47.71 | 31.51 | 149.91 | 0.00 | 0 | 20 | 0.0 |
| 2022 (9) | 3.49 | 88.65 | 0.32 | 39.13 | 0.44 | 2.33 | 0 | 0 | 9.17 | -26.25 | 12.61 | -45.76 | 0.00 | 0 | 20 | 0.0 |
| 2021 (8) | 1.85 | -15.91 | 0.23 | -11.54 | 0.43 | -10.42 | 0 | 0 | 12.43 | 5.2 | 23.24 | 6.53 | 0.00 | 0 | 20 | -4.76 |
| 2020 (7) | 2.2 | 73.23 | 0.26 | -13.33 | 0.48 | -5.88 | 0 | 0 | 11.82 | -49.97 | 21.82 | -45.67 | 0.00 | 0 | 21 | -8.7 |
| 2019 (6) | 1.27 | 58.75 | 0.3 | 20.0 | 0.51 | -32.89 | 0 | 0 | 23.62 | -24.41 | 40.16 | -57.73 | 0.00 | 0 | 23 | 0.0 |
| 2018 (5) | 0.8 | -69.11 | 0.25 | -32.43 | 0.76 | 20.63 | 0 | 0 | 31.25 | 118.75 | 95.00 | 290.56 | 0.00 | 0 | 23 | -4.17 |
| 2017 (4) | 2.59 | 735.48 | 0.37 | 8.82 | 0.63 | -21.25 | 0 | 0 | 14.29 | -86.97 | 24.32 | -90.57 | 0.00 | 0 | 24 | -36.84 |
| 2016 (3) | 0.31 | -74.17 | 0.34 | -27.66 | 0.8 | -24.53 | 0 | 0 | 109.68 | 180.03 | 258.06 | 192.15 | 0.00 | 0 | 38 | -48.65 |
| 2015 (2) | 1.2 | -88.37 | 0.47 | -34.72 | 1.06 | 65.62 | 0.01 | -50.0 | 39.17 | 461.39 | 88.33 | 1324.38 | 0.83 | 330.0 | 74 | -16.85 |
| 2014 (1) | 10.32 | -58.25 | 0.72 | -39.5 | 0.64 | -15.79 | 0.02 | 0.0 | 6.98 | 0 | 6.20 | 0 | 0.19 | 0 | 89 | -6.32 |
