玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)0.9742.6544.780.07250.000.31244.44416.670.74-1.3342.317.22145.36031.96141.47256.8776.29-30.83-1.7620.00.0
23Q3 (19)0.68-1.4561.90.02100.000.0928.5750.00.7520.9753.062.94102.94013.2430.46-7.35110.2922.75-5.46620.05.08
23Q2 (18)0.6986.4997.140.01000.0740.075.00.623.3316.981.450010.14-24.93-11.2389.86-44.59-40.66620.05.08
23Q1 (17)0.37-44.785.710000.05-16.67-50.00.615.389.090.000013.5150.9-52.7162.16108.943.19620.05.08
22Q4 (16)0.6759.5281.080000.060.020.00.526.12-7.140.00008.96-37.31-33.7377.61-33.48-48.72625.085.08
22Q3 (15)0.4220.00.000100.00.0650.0-14.290.49-7.55-22.220.000100.014.2925.0-14.29116.67-22.96-22.22590.031.11
22Q2 (14)0.350.0-25.530000.04-60.0-33.330.53-3.64-11.670.000011.43-60.0-10.48151.43-3.6418.62590.031.11
22Q1 (13)0.35-5.41-51.3900-100.00.1100.0100.00.55-1.79-6.780.000-100.028.57111.43311.43157.143.8391.77590.031.11
21Q4 (12)0.37-11.9-57.470100.000.05-28.570.00.56-11.1130.230.00100.0013.51-18.92135.14151.350.9206.225931.1131.11
21Q3 (11)0.42-10.6420.0-0.02000.0716.6740.00.635.016.67-4.760016.6730.5616.67150.0017.5-2.78450.0-21.05
21Q2 (10)0.47-34.72-30.880-100.000.0620.020.00.61.69-9.090.00-100.0012.7783.8373.62127.6655.7931.53450.0-21.05
21Q1 (9)0.72-17.24-7.690.020100.00.050.00.00.5937.211.722.780116.676.9420.838.3381.9465.7910.2450.0-22.41
20Q4 (8)0.87148.57-1.140000.050.025.00.43-20.37-20.370.00005.75-59.7726.4449.43-67.97-19.4645-21.05-22.41
20Q3 (7)0.35-48.53-56.2500-100.00.050.0-16.670.54-18.180.00.000-100.014.2994.2990.48154.2958.96128.57570.0-1.72
20Q2 (6)0.68-12.82-37.040-100.000.050.0-28.570.6613.7917.860.00-100.007.3514.7113.4597.0630.5387.1857-1.72-1.72
20Q1 (5)0.78-11.36-7.140.01000.0525.0-28.570.587.41-6.451.28006.4141.03-23.0874.3621.180.74580.00.0
19Q4 (4)0.8810.00.00-100.00.00.04-33.330.00.540.00.00.00-100.00.04.55-39.390.061.36-9.090.0580.00.0
19Q3 (3)0.8-25.930.00.0100.00.06-14.290.00.54-3.570.01.2500.07.5015.710.067.5030.180.0580.00.0
19Q2 (2)1.0828.570.0000.00.070.00.00.56-9.680.00.0000.06.48-22.220.051.85-29.750.0580.00.0
19Q1 (1)0.840.00.000.00.00.070.00.00.620.00.00.000.00.08.330.00.073.810.00.0580.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)2.7251.960.1900.00.5292.592.7129.673.68558.0919.1226.7499.63-14.67620.0
2022 (9)1.79-9.140.010.00.2717.392.09-12.180.5610.0615.0829.2116.76-3.35625.08
2021 (8)1.97-26.490.010.00.2315.02.387.210.5136.0411.6856.45120.8145.855931.11
2020 (7)2.68-25.560.010.00.2-20.02.22-1.330.3734.337.467.4682.8432.5445-21.05
2019 (6)3.6-14.080.01-50.00.25-26.472.25-10.00.28-41.816.94-14.4262.504.7557-1.72
2018 (5)4.1912.030.02-50.00.34-32.02.5-18.830.48-55.378.11-39.359.67-27.5558-6.45
2017 (4)3.7414.020.04-76.470.5-42.533.0868.311.07-79.3613.37-49.682.3547.6162-63.31
2016 (3)3.28-29.910.176.250.8731.821.83105.625.1851.626.5288.0855.79193.38169-15.92
2015 (2)4.68106.170.1633.330.6632.00.89217.863.42-35.3314.10-35.9719.0254.172012.03
2014 (1)2.27127.00.1220.00.542.860.28-41.675.29022.03012.330197-13.97

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