玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)28.95-21.52-3.1410.18-50.73-9.678.32-61.59-21.297.37-57.52-28.171.52-61.32-28.31.18-57.71-24.840.15-6.250.019.13-39.82-4.3531.64-20.5-26.76126.6733.020.0-20.00-520.0-260.029.661.4-4.94
23Q3 (19)36.89-7.575.7620.66-14.2721.3921.66-13.1911.1317.35-14.0713.183.93-30.9323.582.79-27.9120.260.16-15.796.6731.79-4.2217.2639.80-18.382.0395.24-1.368.844.7638.1-61.929.2518.71-2.89
23Q2 (18)39.916.51-3.4624.1014.3813.3624.9520.429.8220.1921.773.385.6952.1446.653.8747.7140.220.1926.6735.7133.197.138.7548.76-3.514.4696.55-5.922.43.45231.03-39.6624.64-13.73-19.66
23Q1 (17)37.4725.368.2621.0786.9638.7120.7296.0319.6316.5861.616.353.7476.4237.52.6266.8847.190.150.025.030.9854.917.3950.5316.9712.71102.63-2.7716.63-2.6352.63-121.9328.56-8.46-7.75
22Q4 (16)29.89-14.31-11.4911.27-33.78-16.6410.57-45.77-15.5810.26-33.07-9.762.12-33.33-10.171.57-32.339.790.150.025.020.00-26.23-6.6743.2010.74-43.25105.5620.63-4.5-5.56-144.4447.2231.203.5910.29
22Q3 (15)34.88-15.63-12.2317.02-19.94-8.5419.49-14.2213.3115.33-21.5112.723.18-18.0425.692.32-15.9454.670.157.1450.027.11-11.170.8939.01-8.43-49.5587.50-7.2-19.512.50118.75243.7530.12-1.79-4.08
22Q2 (14)41.3419.4511.0421.2639.9648.8822.7231.18100.8819.5337.05127.093.8842.65162.162.7655.06196.770.1416.6755.5630.5215.6536.842.60-4.97-49.3494.297.14-22.355.71-52.38120.030.67-0.94-8.88
22Q1 (13)34.612.49-7.3415.1912.359.0517.3238.3436.4914.2525.3343.222.7215.2530.771.7824.4853.450.120.020.026.3923.1511.4444.83-41.11-46.0888.00-20.38-23.012.00214.0268.030.969.44-11.19
21Q4 (12)33.77-15.02-7.5813.52-27.3536.8412.52-27.2164.311.37-16.493.72.36-6.7252.261.43-4.6776.540.1220.09.0921.43-20.256.1476.13-1.55-48.56110.531.68-11.58-10.53-21.0557.8928.29-9.9-24.01
21Q3 (11)39.746.748.7618.6130.32102.9417.2052.08191.5313.6058.14205.622.5370.95136.451.5061.29138.10.1011.110.026.8720.4438.8677.33-8.04-48.13108.70-10.49-39.61-8.7069.5785.5131.40-6.71-19.05
21Q2 (10)37.23-0.327.8814.282.51247.4511.31-10.876968.758.60-13.5701.48-28.8500.93-19.83342.860.09-10.00.022.31-5.7942.4684.091.14-44.7121.436.250-28.57-300.0033.66-3.440
21Q1 (9)37.352.2254.0813.9340.99344.8212.6966.54266.549.9569.51254.982.0834.19241.51.1643.21422.220.10-9.0911.1123.6817.29251.3483.14-43.82-46.16114.29-8.5760.0-7.1471.43-125.034.86-6.37-14.85
20Q4 (8)36.540.099.899.887.74196.587.6229.15156.745.8731.91148.01.5544.86152.540.8128.57186.170.1110.022.2220.194.340148.00-0.73-5.56125.00-30.5662.5-25.0058.33-208.3337.23-4.02-7.48
20Q3 (7)36.545.8812.49.17123.112184.095.903587.5261.644.450252.41.070281.360.63200.03250.00.1011.1125.019.3523.5674.17149.09-1.96-3.3180.0000-60.000-160.038.790-9.39
20Q2 (6)34.5142.3747.924.11172.23136.310.16102.1101.170.00100.0100.00.00100.0100.00.21158.33132.810.090.012.515.66132.341152.8152.07-1.53-2.60.00-100.0-100.00.00-100.0-100.00.00-100.0-100.0
20Q1 (5)24.2432.6-13.89-5.6944.383.4-7.6243.267.86-6.4247.513.02-1.4750.17-28.95-0.3661.721.740.090.00.06.740-1.61154.43-1.465.7671.43-7.147.1428.5723.81-14.2940.941.74-3.53
19Q4 (4)18.28-43.770.0-10.23-2225.00.0-13.43-267.950.0-12.23-318.840.0-2.95-400.00.0-0.94-4600.00.00.0912.50.0-0.00-100.00.0156.721.650.076.9200.023.08-76.920.040.24-6.00.0
19Q3 (3)32.5139.350.0-0.4496.110.0-3.6573.320.0-2.9273.410.0-0.5972.170.0-0.0296.880.00.080.00.011.11788.80.0154.17-1.260.00.00-100.00.0100.00450.00.042.815.440.0
19Q2 (2)23.33-17.120.0-11.32-92.190.0-13.68-65.420.0-10.98-65.860.0-2.12-85.960.0-0.64-39.130.00.08-11.110.01.25-81.750.0156.136.920.081.8222.730.018.18-45.450.040.60-4.340.0
19Q1 (1)28.150.00.0-5.890.00.0-8.270.00.0-6.620.00.0-1.140.00.0-0.460.00.00.090.00.06.850.00.0146.020.00.066.670.00.033.330.00.042.440.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)36.072.9419.3520.269.1918.9619.3311.2215.706.5114.4622.1310.8240.520.6731.3729.0912.4531.64-26.76100.658.550.0000.17102.5527.84-9.4
2022 (9)35.04-4.9916.096.637.73-10.3517.3828.9314.7434.1211.8417.937.7040.00.5113.3325.879.843.20-43.2592.73-17.847.2700.0810.6730.73-3.24
2021 (8)36.8811.3515.09224.528.62-22.6213.48632.6110.99793.510.04773.045.50340.00.4521.6223.5649.4976.13-48.56112.86-53.53-11.4300.08-25.3631.76-21.03
2020 (7)33.1231.484.65011.14-1.231.8401.2301.1501.2500.37-11.915.76244.86148.00-5.56242.86248.45-142.8600.10-49.1440.22-2.97
2019 (6)25.19-23.64-7.12011.2834.24-9.940-8.390-6.830-2.5700.42-37.314.57-64.55156.72363.9469.708.4227.27-23.640.20-44.341.4516.33
2018 (5)32.99-21.992.62-74.698.408.933.96-62.392.89-64.192.82-67.622.15-62.870.67-4.2912.89-30.5933.78-45.164.29-33.9335.711221.430.36035.632.65
2017 (4)42.29-15.3910.35-59.797.7194.1410.53-59.158.07-61.28.71-74.275.79-74.450.70-35.1918.57-38.1461.5325.4797.30-2.72.7000.00034.7143.49
2016 (3)49.9823.3825.7475.73.976.4325.7873.620.8043.6533.8522.1622.6632.051.08-6.0930.0256.3549.04-10.41100.001.820.0000.00024.1921.13
2015 (2)40.5146.1414.6503.73-58.3714.85014.48027.71017.1601.1561.9719.20972.6354.74-31.798.21-6.951.7900.00019.97-33.76
2014 (1)27.720-8.3108.97-21.08-8.250-8.290-10.280-5.3900.715.971.79-88.4180.1517.73105.56-9.52-0.0000.00030.151.58

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