玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)23.82-2.425.8216.352.12-2.7417.92-20.6-9.8115.17-17.37-3.83.61-17.01-18.692.66-17.9-13.640.185.88-5.2623.98-17.76-5.8138.5916.13-0.5291.2528.817.768.75-70.0-42.898.807.4548.4
23Q3 (19)24.41-17.4212.0216.01-31.051.2722.57-10.048.1518.36-12.576.994.35-27.14-26.43.24-27.35-15.840.17-19.05-22.7329.16-4.1113.9133.23-14.86-37.8570.84-23.44-6.3429.16290.5620.68.1912.9750.83
23Q2 (18)29.5630.9124.9423.2238.9623.4425.0942.4823.8421.0046.0423.895.9751.14-17.314.4649.66-6.110.215.0-25.030.4131.8227.5139.0324.98-31.6292.53-2.6-0.37.4749.313.897.2519.6427.19
23Q1 (17)22.580.314.7816.71-0.595.4917.61-11.37-0.2814.38-8.81-0.213.95-11.04-9.612.98-3.252.050.205.260.023.07-9.391.7631.23-19.49-37.4495.0012.186.095.00-67.35-52.166.062.191.85
22Q4 (16)22.513.327.0316.816.3336.5619.87-4.7945.1415.77-8.133.644.44-24.8737.043.08-20.045.280.19-13.645.5625.46-0.5528.9138.79-27.45-28.1984.6811.96-5.6515.32-36.6549.465.939.21-13.05
22Q3 (15)21.79-7.93.4715.81-15.95-2.1720.873.0118.5817.161.2419.585.91-18.1431.043.85-18.9536.520.22-21.4315.7925.607.3410.6853.47-6.32-9.1675.64-18.5-17.6324.18236.45195.975.43-4.74-9.8
22Q2 (14)23.669.7911.618.8118.7520.3520.2614.7216.3716.9517.6314.537.2265.2278.274.7562.6790.00.2840.064.7123.855.21-0.3357.0814.34-14.3792.813.653.437.19-31.25-29.995.70-4.2-19.61
22Q1 (13)21.5521.612.8615.8428.680.717.6629.03.1514.4122.122.784.3734.8829.672.9237.7441.060.2011.1142.8622.6714.78-8.1849.92-7.59-21.589.55-0.23-2.6210.451.9929.965.95-12.76-19.38
21Q4 (12)17.72-15.86-27.1412.31-23.82-26.3813.69-22.22-15.2311.80-17.77-17.023.24-28.165.192.12-24.8215.850.18-5.2650.019.75-14.61-19.7254.02-8.22-23.8789.75-2.26-13.2410.2525.45397.176.8213.29-24.14
21Q3 (11)21.06-0.660.8616.163.3921.1417.601.094.6414.35-3.045.514.5111.3682.592.8212.8100.00.1911.7690.023.13-3.34-16.3558.86-11.7-23.6691.832.3415.538.17-20.42-60.186.02-15.09-31.2
21Q2 (10)21.201.197.415.63-0.6421.7317.411.692.9614.805.562.644.0520.1869.462.5020.7774.830.1721.4370.023.93-3.08-14.9366.664.83-21.9989.74-2.4218.0110.2627.63-57.167.09-3.93-21.22
21Q1 (9)20.95-13.8612.3315.73-5.9211.8817.126.0120.3914.02-1.4125.43.379.4236.442.0713.1132.690.1416.670.024.690.3710.8263.59-10.391.491.96-11.11-6.848.04333.22521.917.38-17.919.01
20Q4 (8)24.3216.4826.1416.7225.3426.016.15-3.9815.4414.224.5638.733.0824.745.971.8329.7941.860.1220.00.024.60-11.039.0470.96-7.9610.32103.4530.149.17-3.45-116.81-165.838.992.747.79
20Q3 (7)20.885.78-20.7613.343.89-35.5216.82-0.53-27.6213.60-5.69-28.942.473.35-57.851.41-1.4-57.780.100.0-41.1827.65-1.71-6.4377.10-9.775.9479.494.53-10.7320.51-14.3887.238.75-2.7826.81
20Q2 (6)19.745.84-19.6912.84-8.68-34.6616.9118.92-22.3614.4228.98-21.032.39-3.24-48.61.43-8.33-47.040.10-28.57-33.3328.1326.262.5185.4536.260.6876.04-22.96-15.8823.961752.78143.189.0032.9424.83
20Q1 (5)18.65-3.27-28.914.065.95-34.0514.221.64-39.8711.189.07-42.192.4717.06-52.041.5620.93-51.40.1416.67-12.522.28-1.24-20.9462.71-2.5-3.5898.714.169.51.29-75.31-86.886.77-18.82-4.11
19Q4 (4)19.28-26.830.013.27-35.860.013.99-39.80.010.25-46.450.02.11-63.990.01.29-61.380.00.12-29.410.022.56-23.650.064.32-11.620.094.766.420.05.24-52.190.08.3420.870.0
19Q3 (3)26.357.20.020.695.290.023.246.70.019.144.820.05.8626.020.03.3423.70.00.1713.330.029.557.690.072.78-14.250.089.04-1.490.010.9611.210.06.90-4.30.0
19Q2 (2)24.58-6.290.019.65-7.830.021.78-7.910.018.26-5.580.04.65-9.710.02.70-15.890.00.15-6.250.027.44-2.630.084.8730.490.090.390.270.09.85-0.010.07.212.120.0
19Q1 (1)26.230.00.021.320.00.023.650.00.019.340.00.05.150.00.03.210.00.00.160.00.028.180.00.065.040.00.090.150.00.09.850.00.07.060.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)25.2012.1518.277.665.5228.820.845.5717.276.7417.63-18.7612.85-14.450.74-19.5726.679.4838.59-0.5287.651.9812.35-12.120.0007.4930.49
2022 (9)22.4711.1816.9713.594.28-26.5819.7420.0716.1817.8421.7042.7615.0256.780.9235.2924.367.0338.79-28.1985.95-5.4114.0553.750.0005.74-15.21
2021 (8)20.21-3.2114.944.115.84-32.416.443.5913.734.0215.2052.159.5855.270.6851.1122.76-10.0454.02-23.8790.860.429.14-3.980.0006.77-18.04
2020 (7)20.88-14.7114.35-24.958.6353.1815.87-24.9613.20-23.39.99-43.376.17-44.310.45-28.5725.30-7.2270.9610.3290.480.089.52-0.770.0008.2628.06
2019 (6)24.48-2.8219.12-7.865.6476.0521.15-3.9917.21-2.8217.64-17.1811.08-16.50.63-16.027.277.2464.328.4890.41-3.999.5965.980.0006.4516.22
2018 (5)25.19-1.1420.753.73.20-24.622.030.7317.71-8.4821.3020.8913.2713.230.7525.025.43-3.9359.29-6.5994.172.915.78-31.990.0005.55-19.8
2017 (4)25.48-10.6320.01-6.714.25-18.8221.87-7.0919.35-4.2117.6212.5211.72-1.60.601.6926.47-8.9163.4758.7591.500.468.50-3.820.0006.92-3.35
2016 (3)28.515.8321.452.585.2310.7223.54-6.3320.20-6.4815.66-11.3311.91-20.010.59-14.4929.06-3.0739.9867.3591.089.458.84-47.350.0007.16-0.14
2015 (2)26.94-15.1220.91-21.84.7249.1225.13-12.8621.60-12.1217.66-40.5214.89-42.380.69-34.2929.98-6.5823.8966.683.22-10.2516.78130.460.0007.1731.08
2014 (1)31.74026.7403.1719.3828.84024.58029.69025.8401.05-6.2532.09-0.0614.34-8.7292.72-0.667.289.230.0005.477.89

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