- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.86 | -6.54 | -26.48 | 0.12 | 9.09 | -7.69 | 0.13 | -51.85 | -45.83 | 0.12 | -7.69 | -7.69 | 4.20 | 16.72 | 25.55 | 4.55 | -48.48 | -26.33 | 4.20 | -1.24 | 25.55 | 562 | 0.0 | 0.0 |
| 23Q3 (19) | 3.06 | 15.91 | -29.98 | 0.11 | 22.22 | -42.11 | 0.27 | 80.0 | 12.5 | 0.13 | 62.5 | -13.33 | 3.59 | 5.45 | -17.32 | 8.82 | 55.29 | 60.66 | 4.25 | 40.2 | 23.77 | 562 | 0.0 | -8.32 |
| 23Q2 (18) | 2.64 | -21.66 | -43.23 | 0.09 | -10.0 | -52.63 | 0.15 | -37.5 | -37.5 | 0.08 | -42.86 | -50.0 | 3.41 | 14.89 | -16.57 | 5.68 | -20.22 | 10.09 | 3.03 | -27.06 | -11.93 | 562 | 0.0 | -8.32 |
| 23Q1 (17) | 3.37 | -13.37 | -32.46 | 0.1 | -23.08 | -52.38 | 0.24 | 0.0 | 4.35 | 0.14 | 7.69 | -17.65 | 2.97 | -11.21 | -29.49 | 7.12 | 15.43 | 54.51 | 4.15 | 24.31 | 21.94 | 562 | 0.0 | -8.32 |
| 22Q4 (16) | 3.89 | -10.98 | -17.41 | 0.13 | -31.58 | -23.53 | 0.24 | 0.0 | 9.09 | 0.13 | -13.33 | -27.78 | 3.34 | -23.14 | -7.41 | 6.17 | 12.34 | 32.09 | 3.34 | -2.64 | -12.55 | 562 | -8.32 | -8.32 |
| 22Q3 (15) | 4.37 | -6.02 | -3.74 | 0.19 | 0.0 | -5.0 | 0.24 | 0.0 | 20.0 | 0.15 | -6.25 | -16.67 | 4.35 | 6.41 | -1.3 | 5.49 | 6.41 | 24.67 | 3.43 | -0.24 | -13.42 | 613 | 0.0 | -3.31 |
| 22Q2 (14) | 4.65 | -6.81 | 7.89 | 0.19 | -9.52 | 11.76 | 0.24 | 4.35 | 14.29 | 0.16 | -5.88 | -11.11 | 4.09 | -2.91 | 3.59 | 5.16 | 11.98 | 5.93 | 3.44 | 1.0 | -17.61 | 613 | 0.0 | -3.31 |
| 22Q1 (13) | 4.99 | 5.94 | 6.17 | 0.21 | 23.53 | 50.0 | 0.23 | 4.55 | 4.55 | 0.17 | -5.56 | 6.25 | 4.21 | 16.6 | 41.28 | 4.61 | -1.32 | -1.53 | 3.41 | -10.86 | 0.08 | 613 | 0.0 | -3.31 |
| 21Q4 (12) | 4.71 | 3.74 | -11.47 | 0.17 | -15.0 | 6.25 | 0.22 | 10.0 | 0.0 | 0.18 | 0.0 | 0.0 | 3.61 | -18.07 | 20.01 | 4.67 | 6.03 | 12.95 | 3.82 | -3.61 | 12.95 | 613 | -3.31 | -3.31 |
| 21Q3 (11) | 4.54 | 5.34 | -6.2 | 0.2 | 17.65 | 66.67 | 0.2 | -4.76 | -4.76 | 0.18 | 0.0 | 0.0 | 4.41 | 11.69 | 77.68 | 4.41 | -9.59 | 1.53 | 3.96 | -5.07 | 6.61 | 634 | 0.0 | -11.58 |
| 21Q2 (10) | 4.31 | -8.3 | 27.14 | 0.17 | 21.43 | 112.5 | 0.21 | -4.55 | 5.0 | 0.18 | 12.5 | 20.0 | 3.94 | 32.42 | 67.14 | 4.87 | 4.09 | -17.41 | 4.18 | 22.68 | -5.61 | 634 | 0.0 | -11.58 |
| 21Q1 (9) | 4.7 | -11.65 | 17.21 | 0.14 | -12.5 | 27.27 | 0.22 | 0.0 | 4.76 | 0.16 | -11.11 | 6.67 | 2.98 | -0.96 | 8.59 | 4.68 | 13.19 | -10.62 | 3.40 | 0.61 | -8.99 | 634 | 0.0 | -22.49 |
| 20Q4 (8) | 5.32 | 9.92 | 1.14 | 0.16 | 33.33 | 6.67 | 0.22 | 4.76 | 4.76 | 0.18 | 0.0 | -14.29 | 3.01 | 21.3 | 5.46 | 4.14 | -4.69 | 3.58 | 3.38 | -9.02 | -15.25 | 634 | -11.58 | -22.49 |
| 20Q3 (7) | 4.84 | 42.77 | -10.54 | 0.12 | 50.0 | 0.0 | 0.21 | 5.0 | 0.0 | 0.18 | 20.0 | 12.5 | 2.48 | 5.06 | 11.78 | 4.34 | -26.46 | 11.78 | 3.72 | -15.95 | 25.75 | 717 | 0.0 | -12.35 |
| 20Q2 (6) | 3.39 | -15.46 | -32.2 | 0.08 | -27.27 | -38.46 | 0.2 | -4.76 | -13.04 | 0.15 | 0.0 | -6.25 | 2.36 | -13.97 | -9.24 | 5.90 | 12.66 | 28.25 | 4.42 | 18.29 | 38.27 | 717 | -12.35 | -12.35 |
| 20Q1 (5) | 4.01 | -23.76 | -11.87 | 0.11 | -26.67 | -21.43 | 0.21 | 0.0 | -16.0 | 0.15 | -28.57 | -11.76 | 2.74 | -3.81 | -10.85 | 5.24 | 31.17 | -4.69 | 3.74 | -6.31 | 0.12 | 818 | 0.0 | 0.0 |
| 19Q4 (4) | 5.26 | -2.77 | 0.0 | 0.15 | 25.0 | 0.0 | 0.21 | 0.0 | 0.0 | 0.21 | 31.25 | 0.0 | 2.85 | 28.56 | 0.0 | 3.99 | 2.85 | 0.0 | 3.99 | 34.99 | 0.0 | 818 | 0.0 | 0.0 |
| 19Q3 (3) | 5.41 | 8.2 | 0.0 | 0.12 | -7.69 | 0.0 | 0.21 | -8.7 | 0.0 | 0.16 | 0.0 | 0.0 | 2.22 | -14.69 | 0.0 | 3.88 | -15.62 | 0.0 | 2.96 | -7.58 | 0.0 | 818 | 0.0 | 0.0 |
| 19Q2 (2) | 5.0 | 9.89 | 0.0 | 0.13 | -7.14 | 0.0 | 0.23 | -8.0 | 0.0 | 0.16 | -5.88 | 0.0 | 2.60 | -15.5 | 0.0 | 4.60 | -16.28 | 0.0 | 3.20 | -14.35 | 0.0 | 818 | 0.0 | 0.0 |
| 19Q1 (1) | 4.55 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 3.08 | 0.0 | 0.0 | 5.49 | 0.0 | 0.0 | 3.74 | 0.0 | 0.0 | 818 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 11.93 | -33.39 | 0.42 | -40.85 | 0.79 | -15.96 | 0.47 | -22.95 | 3.52 | -11.19 | 6.62 | 26.17 | 3.94 | 15.67 | 562 | 0.0 |
| 2022 (9) | 17.91 | -1.92 | 0.71 | 4.41 | 0.94 | 10.59 | 0.61 | -11.59 | 3.96 | 6.45 | 5.25 | 12.75 | 3.41 | -9.87 | 562 | -8.32 |
| 2021 (8) | 18.26 | 3.93 | 0.68 | 41.67 | 0.85 | 1.19 | 0.69 | 6.15 | 3.72 | 36.31 | 4.65 | -2.63 | 3.78 | 2.14 | 613 | -3.31 |
| 2020 (7) | 17.57 | -13.15 | 0.48 | -11.11 | 0.84 | -6.67 | 0.65 | -7.14 | 2.73 | 2.35 | 4.78 | 7.46 | 3.70 | 6.92 | 634 | -11.58 |
| 2019 (6) | 20.23 | -19.11 | 0.54 | -18.18 | 0.9 | -15.89 | 0.7 | 9.38 | 2.67 | 1.15 | 4.45 | 3.99 | 3.46 | 35.22 | 717 | -12.35 |
| 2018 (5) | 25.01 | -25.52 | 0.66 | -12.0 | 1.07 | -8.55 | 0.64 | -4.48 | 2.64 | 18.15 | 4.28 | 22.79 | 2.56 | 28.25 | 818 | -14.35 |
| 2017 (4) | 33.58 | 20.32 | 0.75 | 13.64 | 1.17 | 6.36 | 0.67 | 67.5 | 2.23 | -5.55 | 3.48 | -11.6 | 2.00 | 39.22 | 955 | 18.34 |
| 2016 (3) | 27.91 | 17.22 | 0.66 | -1.49 | 1.1 | 12.24 | 0.4 | 8.11 | 2.36 | -15.96 | 3.94 | -4.24 | 1.43 | -7.77 | 807 | 3.99 |
| 2015 (2) | 23.81 | 6.34 | 0.67 | -4.29 | 0.98 | -2.0 | 0.37 | 19.35 | 2.81 | -9.99 | 4.12 | -7.84 | 1.55 | 12.24 | 776 | -17.18 |
| 2014 (1) | 22.39 | 23.36 | 0.7 | 25.0 | 1.0 | 4.17 | 0.31 | -8.82 | 3.13 | 0 | 4.47 | 0 | 1.38 | 0 | 937 | 18.01 |
