玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)30.765.2720.9120.6214.1136.5614.85-38.3659.8511.94-39.2160.923.39-36.1680.321.85-34.6388.780.157.1425.026.88-27.8810.1297.635.87-15.13138.9484.15-15.49-38.94-254.8337.9112.75-8.27-0.16
23Q3 (19)29.2220.2528.3318.0741.3978.3824.0959.85-4.6319.6462.85-4.345.3160.9111.792.8361.7128.050.147.6940.037.2729.36-12.7492.22-7.67-25.1675.45-11.3987.3225.1569.34-57.8913.903.42-12.74
23Q2 (18)24.307.574.2512.787.941.1115.0758.3-27.4112.0658.68-27.313.3086.44-32.651.7582.29-19.720.1318.188.3328.8110.98-18.0899.88-6.27-25.5285.15-31.1339.9614.85162.83-62.0813.440.072.36
23Q1 (17)22.59-11.218.2111.84-21.5953.379.522.48-28.157.602.43-28.771.77-5.85-31.130.96-2.04-17.240.11-8.3310.025.966.35-17.09106.56-7.37-23.91123.64-24.8111.95-23.6462.31-156.7313.435.17-10.23
22Q4 (16)25.4411.7356.3615.1049.06181.729.29-63.22144.477.42-63.86146.511.88-60.42150.670.98-55.66139.020.1220.09.0924.41-42.8514.82115.04-6.65-18.07164.41308.1815.08-62.71-205.01-46.3312.77-19.84-5.48
22Q3 (15)22.77-2.3254.910.13-19.86384.6925.2621.68265.0320.5323.75250.944.75-3.06268.222.211.38240.00.10-16.670.042.7121.4462.21123.23-8.11-7.1440.28-33.836.9459.7252.5-15.3915.9321.333.98
22Q2 (14)23.3121.9845.8712.6463.73264.2720.7656.681649.2516.5955.481650.474.9090.662327.272.1887.9321900.00.1220.033.3335.1712.3383.08134.11-4.235.1560.844.3122.8139.16-6.01-89.3213.13-12.23-13.33
22Q1 (13)19.1117.462.367.7244.0327.8113.25248.68119.7310.67254.49127.022.57242.67162.241.16182.93127.450.10-9.0911.1131.3147.2718.06140.04-0.275.9758.33-59.17-41.6741.67197.22014.9610.73-10.31
21Q4 (12)16.2710.68-0.375.36156.4644.863.80-45.09150.03.01-48.55152.940.75-41.86167.860.41-36.9295.240.1110.010.021.26-19.266.94140.425.829.38142.86385.71-39.85-42.86-160.7168.8313.51-11.81-19.1
21Q3 (11)14.70-8.010.072.09-39.77-48.146.92616.42191.985.85646.73174.651.29686.36152.940.656600.0116.670.1011.110.026.3337.0632.91132.704.05-3.2129.41111.03-81.7970.59-80.75201.9615.321.1217.21
21Q2 (10)15.98-14.4164.233.47-42.55164.14-1.34-122.2277.67-1.07-122.7770.92-0.22-122.4557.69-0.01-101.9693.330.090.050.019.21-27.56-17.02127.54-3.491.44-266.67-366.67-381.48366.6703383.3315.15-9.17-22.15
21Q1 (9)18.6714.332.926.0463.240.336.03296.71-10.534.70294.96-17.980.98250.0-26.870.51142.86-27.140.09-10.0-18.1826.5233.48.91132.152.946.46100.00-57.8912.120.00100.0-100.016.68-0.120
20Q4 (8)16.3311.16-20.813.70-8.19-62.091.52-35.86-73.971.19-44.13-78.240.28-45.1-81.580.21-30.0-73.420.100.0-23.0819.880.35-4.01128.38-6.368.65237.5047.0243.25-137.50-98.61-109.016.7027.7728.96
20Q3 (7)14.6950.98-25.324.03174.49-49.52.37139.5-67.932.13157.88-63.90.51198.08-66.230.30300.0-61.540.1066.67-16.6719.81-14.43-17.7137.109.0417.29161.5470.5151.23-69.23-757.69-661.5413.07-32.840.38
20Q2 (6)9.73-46.36-56.39-5.41-189.87-154.76-6.00-189.02-159.76-3.68-164.22-150.48-0.52-138.81-129.21-0.15-121.43-117.050.06-45.45-45.4523.15-4.93-13.84125.731.290.3594.746.22-5.2610.53-2.63489.4719.46024.74
20Q1 (5)18.14-12.03-6.496.02-38.32-28.336.7415.41-21.085.734.75-15.111.34-11.84-23.430.70-11.39-20.450.11-15.38-8.3324.3517.58-0.77124.135.058.6289.19-46.2-9.0310.81116.43451.350.00-100.0-100.0
19Q4 (4)20.624.830.09.7622.310.05.84-20.970.05.47-7.290.01.520.660.00.791.280.00.138.330.020.71-13.960.0118.161.090.0165.7955.210.0-65.79-623.680.012.95-0.540.0
19Q3 (3)19.67-11.830.07.98-19.230.07.39-26.390.05.90-19.070.01.51-15.170.00.78-11.360.00.129.090.024.07-10.420.0116.89-6.70.0106.826.820.0-9.09-609.090.013.02-16.540.0
19Q2 (2)22.3115.00.09.8817.620.010.0417.560.07.298.00.01.781.710.00.880.00.00.11-8.330.026.879.490.0125.299.630.0100.002.00.01.79-8.930.015.6011.510.0
19Q1 (1)19.400.00.08.400.00.08.540.00.06.750.00.01.750.00.00.880.00.00.120.00.024.540.00.0114.280.00.098.040.00.01.960.00.013.990.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)27.0218.4616.1539.2212.60-15.3316.15-5.7213.03-5.5113.46-4.546.984.650.5011.1129.87-10.2797.63-15.13100.0047.70.0000.00013.36-5.25
2022 (9)22.8139.2611.60172.314.88-18.1617.13339.2313.79336.3914.10405.386.67333.120.4518.4233.2943.0115.04-18.0767.70-37.9432.3000.00014.10-6.56
2021 (8)16.387.274.2646.918.19-1.933.9098.983.1665.452.7973.291.5443.930.380.023.287.63140.429.38109.09-26.61-9.0900.00015.09-4.61
2020 (7)15.27-25.442.90-67.8118.5422.31.96-75.131.91-69.781.61-75.461.07-67.870.38-19.1521.63-9.61128.388.65148.6530.07-48.6500.00015.8214.22
2019 (6)20.48-2.349.01-7.2115.161.487.88-23.276.32-21.696.56-25.543.33-21.460.47-2.0823.93-8.38118.16-0.69114.2920.61-14.2900.00013.850.36
2018 (5)20.970.779.71-8.9114.945.3910.2730.168.0729.338.8114.124.2413.070.48-9.4326.1213.52118.98-10.3394.76-29.865.6500.00013.809.44
2017 (4)20.81-8.0810.66-11.914.18-8.137.89-22.576.24-26.427.72-30.323.75-30.30.53-3.6423.01-15.47132.681.69135.1013.65-35.1000.00012.619.18
2016 (3)22.6422.7812.1099.0115.43-10.1910.1908.48011.0805.3800.555.7727.22168.44130.48-10.75118.870-18.8700.00011.554.71
2015 (2)18.4429.316.08850.017.18-6.16-9.210-7.660-9.650-3.0600.526.1210.14-50.7146.197.71-65.940165.9400.00011.0327.07
2014 (1)14.2600.64018.31-5.310.3500.2700.3200.9100.494.2620.575.27135.73-10.69177.78214.07-77.7800.0008.680.0

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