- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.82 | -6.62 | -21.45 | 0.13 | -7.14 | -50.0 | 0.21 | -4.55 | -19.23 | 0.02 | 0.0 | -33.33 | 4.61 | -0.56 | -36.35 | 7.45 | 2.22 | 2.82 | 0.71 | 7.09 | -15.13 | 733 | 0.0 | 0.0 |
| 23Q3 (19) | 3.02 | 13.11 | -20.53 | 0.14 | -6.67 | -48.15 | 0.22 | -8.33 | -4.35 | 0.02 | 0.0 | 0.0 | 4.64 | -17.48 | -34.76 | 7.28 | -18.96 | 20.36 | 0.66 | -11.59 | 25.83 | 733 | 0.0 | 0.0 |
| 23Q2 (18) | 2.67 | -13.03 | -38.76 | 0.15 | -16.67 | -31.82 | 0.24 | -7.69 | -14.29 | 0.02 | -33.33 | 0.0 | 5.62 | -4.18 | 11.34 | 8.99 | 6.14 | 39.97 | 0.75 | -23.35 | 63.3 | 733 | 0.0 | 0.0 |
| 23Q1 (17) | 3.07 | -14.48 | -25.67 | 0.18 | -30.77 | -10.0 | 0.26 | 0.0 | -10.34 | 0.03 | 0.0 | 0.0 | 5.86 | -19.04 | 21.07 | 8.47 | 16.94 | 20.61 | 0.98 | 16.94 | 34.53 | 733 | 0.0 | 0.0 |
| 22Q4 (16) | 3.59 | -5.53 | -17.47 | 0.26 | -3.7 | 23.81 | 0.26 | 13.04 | 30.0 | 0.03 | 50.0 | 50.0 | 7.24 | 1.93 | 50.02 | 7.24 | 19.66 | 57.52 | 0.84 | 58.77 | 81.75 | 733 | 0.0 | 0.0 |
| 22Q3 (15) | 3.8 | -12.84 | 5.26 | 0.27 | 22.73 | 42.11 | 0.23 | -17.86 | -4.17 | 0.02 | 0.0 | -33.33 | 7.11 | 40.81 | 35.0 | 6.05 | -5.75 | -8.96 | 0.53 | 14.74 | -36.67 | 733 | 0.0 | 0.0 |
| 22Q2 (14) | 4.36 | 5.57 | 15.34 | 0.22 | 10.0 | 15.79 | 0.28 | -3.45 | 3.7 | 0.02 | -33.33 | -33.33 | 5.05 | 4.2 | 0.39 | 6.42 | -8.54 | -10.09 | 0.46 | -36.85 | -42.2 | 733 | 0.0 | 0.0 |
| 22Q1 (13) | 4.13 | -5.06 | 11.02 | 0.2 | -4.76 | -4.76 | 0.29 | 45.0 | 3.57 | 0.03 | 50.0 | 50.0 | 4.84 | 0.31 | -14.22 | 7.02 | 52.72 | -6.71 | 0.73 | 57.99 | 35.11 | 733 | 0.0 | 0.0 |
| 21Q4 (12) | 4.35 | 20.5 | 17.25 | 0.21 | 10.53 | 0.0 | 0.2 | -16.67 | -4.76 | 0.02 | -33.33 | 0.0 | 4.83 | -8.28 | -14.71 | 4.60 | -30.84 | -18.77 | 0.46 | -44.67 | -14.71 | 733 | 0.0 | 0.0 |
| 21Q3 (11) | 3.61 | -4.5 | 3.14 | 0.19 | 0.0 | 5.56 | 0.24 | -11.11 | 14.29 | 0.03 | 0.0 | 50.0 | 5.26 | 4.71 | 2.34 | 6.65 | -6.93 | 10.8 | 0.83 | 4.71 | 45.43 | 733 | 0.0 | 0.0 |
| 21Q2 (10) | 3.78 | 1.61 | 22.73 | 0.19 | -9.52 | 18.75 | 0.27 | -3.57 | 22.73 | 0.03 | 50.0 | 200.0 | 5.03 | -10.96 | -3.24 | 7.14 | -5.1 | 0.0 | 0.79 | 47.62 | 144.44 | 733 | 0.0 | 0.0 |
| 21Q1 (9) | 3.72 | 0.27 | -22.66 | 0.21 | 0.0 | 16.67 | 0.28 | 33.33 | 16.67 | 0.02 | 0.0 | 0.0 | 5.65 | -0.27 | 50.85 | 7.53 | 32.97 | 50.85 | 0.54 | -0.27 | 29.3 | 733 | 0.0 | 0.0 |
| 20Q4 (8) | 3.71 | 6.0 | 0.54 | 0.21 | 16.67 | -22.22 | 0.21 | 0.0 | -25.0 | 0.02 | 0.0 | -33.33 | 5.66 | 10.06 | -22.64 | 5.66 | -5.66 | -25.4 | 0.54 | -5.66 | -33.69 | 733 | 0.0 | 0.0 |
| 20Q3 (7) | 3.5 | 13.64 | -3.31 | 0.18 | 12.5 | 5.88 | 0.21 | -4.55 | -27.59 | 0.02 | 100.0 | -50.0 | 5.14 | -1.0 | 9.51 | 6.00 | -16.0 | -25.1 | 0.57 | 76.0 | -48.29 | 733 | 0.0 | 0.0 |
| 20Q2 (6) | 3.08 | -35.97 | -13.73 | 0.16 | -11.11 | -23.81 | 0.22 | -8.33 | -24.14 | 0.01 | -50.0 | -66.67 | 5.19 | 38.82 | -11.69 | 7.14 | 43.15 | -12.07 | 0.32 | -21.92 | -61.36 | 733 | 0.0 | 0.0 |
| 20Q1 (5) | 4.81 | 30.35 | 26.91 | 0.18 | -33.33 | -5.26 | 0.24 | -14.29 | -17.24 | 0.02 | -33.33 | -50.0 | 3.74 | -48.86 | -25.35 | 4.99 | -34.24 | -34.79 | 0.42 | -48.86 | -60.6 | 733 | 0.0 | 0.0 |
| 19Q4 (4) | 3.69 | 1.93 | 0.0 | 0.27 | 58.82 | 0.0 | 0.28 | -3.45 | 0.0 | 0.03 | -25.0 | 0.0 | 7.32 | 55.81 | 0.0 | 7.59 | -5.28 | 0.0 | 0.81 | -26.42 | 0.0 | 733 | 0.0 | 0.0 |
| 19Q3 (3) | 3.62 | 1.4 | 0.0 | 0.17 | -19.05 | 0.0 | 0.29 | 0.0 | 0.0 | 0.04 | 33.33 | 0.0 | 4.70 | -20.17 | 0.0 | 8.01 | -1.38 | 0.0 | 1.10 | 31.49 | 0.0 | 733 | 0.0 | 0.0 |
| 19Q2 (2) | 3.57 | -5.8 | 0.0 | 0.21 | 10.53 | 0.0 | 0.29 | 0.0 | 0.0 | 0.03 | -25.0 | 0.0 | 5.88 | 17.34 | 0.0 | 8.12 | 6.16 | 0.0 | 0.84 | -20.38 | 0.0 | 733 | 0.0 | 0.0 |
| 19Q1 (1) | 3.79 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 5.01 | 0.0 | 0.0 | 7.65 | 0.0 | 0.0 | 1.06 | 0.0 | 0.0 | 733 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 11.58 | -27.08 | 0.59 | -37.23 | 0.93 | -12.26 | 0.07 | -30.0 | 5.09 | -13.93 | 8.03 | 20.31 | 0.60 | -4.01 | 733 | 0.0 |
| 2022 (9) | 15.88 | 2.72 | 0.94 | 17.5 | 1.06 | 7.07 | 0.1 | 0.0 | 5.92 | 14.39 | 6.68 | 4.24 | 0.63 | -2.64 | 733 | 0.0 |
| 2021 (8) | 15.46 | 2.38 | 0.8 | 9.59 | 0.99 | 11.24 | 0.1 | 25.0 | 5.17 | 7.04 | 6.40 | 8.65 | 0.65 | 22.09 | 733 | 0.0 |
| 2020 (7) | 15.1 | 2.93 | 0.73 | -13.1 | 0.89 | -21.93 | 0.08 | -46.67 | 4.83 | -15.57 | 5.89 | -24.15 | 0.53 | -48.19 | 733 | 0.0 |
| 2019 (6) | 14.67 | -9.67 | 0.84 | 21.74 | 1.14 | -5.79 | 0.15 | -11.76 | 5.73 | 34.77 | 7.77 | 4.3 | 1.02 | -2.32 | 733 | 0.0 |
| 2018 (5) | 16.24 | 0.06 | 0.69 | -15.85 | 1.21 | 21.0 | 0.17 | 325.0 | 4.25 | -15.91 | 7.45 | 20.93 | 1.05 | 324.74 | 733 | -13.36 |
| 2017 (4) | 16.23 | 2.01 | 0.82 | -1.2 | 1.0 | 2.04 | 0.04 | 0 | 5.05 | -3.15 | 6.16 | 0.03 | 0.25 | 0 | 846 | -3.31 |
| 2016 (3) | 15.91 | -13.25 | 0.83 | -4.6 | 0.98 | 5.38 | 0 | 0 | 5.22 | 9.97 | 6.16 | 21.47 | 0.00 | 0 | 875 | 20.19 |
| 2015 (2) | 18.34 | 10.35 | 0.87 | -4.4 | 0.93 | -7.0 | 0 | 0 | 4.74 | -13.36 | 5.07 | -15.72 | 0.00 | 0 | 728 | 0.0 |
| 2014 (1) | 16.62 | 24.87 | 0.91 | 28.17 | 1.0 | 23.46 | 0 | 0 | 5.48 | 0 | 6.02 | 0 | 0.00 | 0 | 728 | 88.11 |
