- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 5.45 | 2.06 | -15.5 | 0 | 0 | 0 | 0.14 | 0 | -17.65 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.57 | 0 | -2.54 | 0.00 | 0 | 0 | 196 | -3.92 | -3.92 |
| 23Q3 (19) | 5.34 | 19.2 | -26.24 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 204 | 0.0 | -2.86 |
| 23Q2 (18) | 4.48 | -4.27 | -49.61 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 204 | 0.0 | -2.86 |
| 23Q1 (17) | 4.68 | -27.44 | -47.3 | 0 | 0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | -100.0 | 0 | 0.00 | 0 | 0 | 204 | 0.0 | -2.86 |
| 22Q4 (16) | 6.45 | -10.91 | -22.66 | 0 | 0 | -100.0 | 0.17 | 0 | 160.71 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 2.64 | 0 | 178.5 | 0.00 | 0 | 0 | 204 | -2.86 | -2.86 |
| 22Q3 (15) | 7.24 | -18.56 | -3.47 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 210 | 0.0 | 0.0 |
| 22Q2 (14) | 8.89 | 0.11 | 16.51 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 210 | 0.0 | 0.0 |
| 22Q1 (13) | 8.88 | 6.47 | 43.69 | 0 | -100.0 | 0 | 0 | 100.0 | 0 | 0 | 0 | 0 | 0.00 | -100.0 | 0 | 0.00 | 100.0 | 0 | 0.00 | 0 | 0 | 210 | 0.0 | 0.0 |
| 21Q4 (12) | 8.34 | 11.2 | 69.86 | 0.55 | 0 | 1.85 | -0.28 | 0 | -64.71 | 0 | 0 | 0 | 6.59 | 0 | -40.04 | -3.36 | 0 | 3.03 | 0.00 | 0 | 0 | 210 | 0.0 | 0.0 |
| 21Q3 (11) | 7.5 | -1.7 | 145.9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 210 | 0.0 | -7.08 |
| 21Q2 (10) | 7.63 | 23.46 | 150.16 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 210 | 0.0 | -7.08 |
| 21Q1 (9) | 6.18 | 25.87 | 34.93 | 0 | -100.0 | 0 | 0 | 100.0 | 0 | 0 | 0 | 0 | 0.00 | -100.0 | 0 | 0.00 | 100.0 | 0 | 0.00 | 0 | 0 | 210 | 0.0 | -7.08 |
| 20Q4 (8) | 4.91 | 60.98 | -11.69 | 0.54 | 0 | 1.89 | -0.17 | 0 | 48.48 | 0 | 0 | 0 | 11.00 | 0 | 15.37 | -3.46 | 0 | 41.67 | 0.00 | 0 | 0 | 210 | -7.08 | -7.08 |
| 20Q3 (7) | 3.05 | 0.0 | -56.49 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 226 | 0.0 | 2.73 |
| 20Q2 (6) | 3.05 | -33.41 | -61.97 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 226 | 0.0 | 2.73 |
| 20Q1 (5) | 4.58 | -17.63 | -48.42 | 0 | -100.0 | 0 | 0 | 100.0 | 0 | 0 | 0 | 0 | 0.00 | -100.0 | 0 | 0.00 | 100.0 | 0 | 0.00 | 0 | 0 | 226 | 0.0 | 2.73 |
| 19Q4 (4) | 5.56 | -20.68 | 0.0 | 0.53 | 0 | 0.0 | -0.33 | 0 | 0.0 | 0 | 0 | 0.0 | 9.53 | 0 | 0.0 | -5.94 | 0 | 0.0 | 0.00 | 0 | 0.0 | 226 | 2.73 | 0.0 |
| 19Q3 (3) | 7.01 | -12.59 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 220 | 0.0 | 0.0 |
| 19Q2 (2) | 8.02 | -9.68 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 220 | 0.0 | 0.0 |
| 19Q1 (1) | 8.88 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 220 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 19.95 | -36.59 | 0 | 0 | 0.57 | -48.18 | 0 | 0 | 0.00 | 0 | 2.86 | -18.29 | 0.00 | 0 | 196 | -3.92 |
| 2022 (9) | 31.46 | 6.1 | 0 | 0 | 1.1 | 175.0 | 0 | 0 | 0.00 | 0 | 3.50 | 159.18 | 0.00 | 0 | 204 | -2.86 |
| 2021 (8) | 29.65 | 90.19 | 0.55 | 1.85 | 0.4 | 8.11 | 0 | 0 | 1.85 | -46.45 | 1.35 | -43.16 | 0.00 | 0 | 210 | 0.0 |
| 2020 (7) | 15.59 | -47.1 | 0.54 | 1.89 | 0.37 | 5.71 | 0 | 0 | 3.46 | 92.6 | 2.37 | 99.83 | 0.00 | 0 | 210 | -7.08 |
| 2019 (6) | 29.47 | -19.28 | 0.53 | -3.64 | 0.35 | 20.69 | 0 | 0 | 1.80 | 19.38 | 1.19 | 49.52 | 0.00 | 0 | 226 | 2.73 |
| 2018 (5) | 36.51 | 16.13 | 0.55 | 19.57 | 0.29 | 31.82 | 0 | 0 | 1.51 | 2.96 | 0.79 | 13.51 | 0.00 | 0 | 220 | 8.91 |
| 2017 (4) | 31.44 | 43.37 | 0.46 | 0 | 0.22 | -60.71 | 0 | 0 | 1.46 | 0 | 0.70 | -72.6 | 0.00 | 0 | 202 | -54.61 |
| 2016 (3) | 21.93 | -13.49 | 0 | 0 | 0.56 | -35.63 | 0 | 0 | 0.00 | 0 | 2.55 | -25.59 | 0.00 | 0 | 445 | 0.0 |
| 2015 (2) | 25.35 | -27.82 | 0 | 0 | 0.87 | -15.53 | 0 | 0 | 0.00 | 0 | 3.43 | 17.02 | 0.00 | 0 | 445 | 0.0 |
| 2014 (1) | 35.12 | -24.78 | 0 | 0 | 1.03 | -14.17 | 0 | 0 | 0.00 | 0 | 2.93 | 0 | 0.00 | 0 | 445 | 0.0 |
