玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)6.37-1.09-12.620.2414.299.090.32-17.95-17.950.0525.025.03.7715.5424.855.02-17.05-6.10.7826.3743.059420.00.0
23Q3 (19)6.446.27-6.80.2110.535.00.3911.4318.180.04-20.00.03.264.012.666.064.8526.810.62-24.727.39420.01.73
23Q2 (18)6.06-3.81-28.540.195.56-17.390.356.06-2.780.0525.025.03.149.7415.65.7810.2636.050.8329.9574.929420.01.73
23Q1 (17)6.3-13.58-19.020.18-18.180.00.33-15.3813.790.040.00.02.86-5.3223.495.24-2.0940.530.6315.7123.499420.01.73
22Q4 (16)7.295.5-5.690.2210.015.790.3918.185.410.040.033.333.024.2722.785.3512.0211.770.55-5.2141.389421.731.73
22Q3 (15)6.91-18.5129.890.2-13.0425.00.33-8.3310.00.040.033.332.896.71-3.764.7812.49-15.310.5822.722.659260.0-3.44
22Q2 (14)8.489.020.80.2327.7835.290.3624.14-5.260.040.00.02.7117.2312.04.2513.89-21.570.47-8.25-17.229260.0-3.44
22Q1 (13)7.780.652.640.18-5.260.00.29-21.62-23.680.0433.330.02.31-5.87-2.573.73-22.13-25.650.5132.48-2.579260.0-3.44
21Q4 (12)7.7345.3-3.130.1918.75-5.00.3723.33-15.910.030.0-25.02.46-18.27-1.934.79-15.12-13.190.39-31.18-22.57926-3.44-3.44
21Q3 (11)5.32-24.22-21.760.16-5.88-15.790.3-21.05-6.250.03-25.0-25.03.0124.197.645.644.1719.830.56-1.03-4.149590.02.24
21Q2 (10)7.02-7.3948.10.17-5.566.250.380.015.150.040.033.332.421.98-28.265.417.98-22.250.577.98-9.979590.02.24
21Q1 (9)7.58-5.016.460.18-10.0-10.00.38-13.645.560.040.00.02.37-5.25-15.465.01-9.08-0.850.535.28-6.079590.02.24
20Q4 (8)7.9817.350.00.25.26-9.090.4437.512.820.040.00.02.51-10.3-9.095.5117.1712.820.50-14.790.09592.24-2.54
20Q3 (7)6.843.46-15.950.1918.75-17.390.32-3.03-27.270.0433.3333.332.79-17.22-1.724.71-32.41-13.480.59-7.0658.639380.0-4.67
20Q2 (6)4.74-33.43-37.710.16-20.0-30.430.33-8.33-19.510.03-25.00.03.3820.1711.696.9637.6929.220.6312.6660.559380.0-4.67
20Q1 (5)7.12-10.788.870.2-9.09-4.760.36-7.69-12.20.040.033.332.811.89-12.525.063.46-19.350.5612.0822.47938-4.67-4.67
19Q4 (4)7.98-1.360.00.22-4.350.00.39-11.360.00.0433.330.02.76-3.030.04.89-10.140.00.5035.170.09840.00.0
19Q3 (3)8.096.310.00.230.00.00.447.320.00.030.00.02.84-5.930.05.440.950.00.37-5.930.09840.00.0
19Q2 (2)7.6116.360.00.239.520.00.410.00.00.030.00.03.02-5.880.05.39-14.060.00.39-14.060.09840.00.0
19Q1 (1)6.540.00.00.210.00.00.410.00.00.030.00.03.210.00.06.270.00.00.460.00.09840.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)25.16-17.40.830.01.391.460.1820.03.3021.075.5222.830.7245.289420.0
2022 (9)30.4610.120.8318.571.37-4.860.157.142.727.674.50-13.610.49-2.719421.73
2021 (8)27.663.830.7-6.671.44-0.690.140.02.53-10.115.21-4.350.51-3.69926-3.44
2020 (7)26.64-11.820.75-14.771.45-12.120.147.692.82-3.355.44-0.340.5322.129592.24
2019 (6)30.214.10.881.151.65-10.330.130.02.91-2.835.46-13.860.43-3.94938-4.67
2018 (5)29.025.070.8711.541.8415.00.138.333.006.166.349.450.453.119846.96
2017 (4)27.62-6.660.78-3.71.639.130.1220.02.823.165.7949.050.4328.569200
2016 (3)29.59-9.210.81-2.411.153.60.125.02.747.483.8914.110.3437.6700
2015 (2)32.5900.8301.1100.0802.5503.4100.25000

財務分析相關資訊

免責聲明

本網站所有資料僅供參考,如使用者依本資料交易發生交易損失需自行負責,本網站對資料內容錯誤﹑更新延誤不負任何責任。