玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
21Q3 (20)0.00-100.0-100.00.00100.0100.00.00100.0100.00.00100.0100.0-6.44-203.7724.15-3.81-204.840.84-0.07-216.67-275.047.49387.82125.4661.63-15.5282.8882.30-30.65-4.917.70194.7431.480.000-100.0
21Q2 (19)7.55-74.29-69.85-27.02-295.09-980.8-22.86-262.94-1135.68-20.15-258.16-1474.22-2.12-158.56-715.38-1.25-151.44-792.860.06-68.42-60.0-16.50-200.49-388.9772.9532.28150.52118.6820.26-10.99-18.68-1519.7843.960.00-100.00
21Q1 (18)29.37-13.823.6313.8520.6424.3314.03123.418.8412.7471.4722.53.62154.93-9.952.43129.25-14.130.1935.71-26.9216.4226.5-4.3755.1513.0634.1298.68-45.1814.361.32101.6-90.410.940-8.83
20Q4 (17)34.088.1221.811.48106.1531.056.28102.91-29.367.43104.4612.921.42116.73-37.441.06116.46-33.750.14250.0-39.1312.98106.96-6.0848.7844.75-8.19180.00108.083.08-82.22-710.79-4992.220.00-100.0-100.0
20Q3 (16)31.5225.8898.99-186.72-7368.8-46.9-215.71-11560.0-81.51-166.48-12906.25-74.11-8.49-3165.38-160.43-6.44-4500.0-186.220.04-73.33100.0-186.53-3366.73-167.0433.7015.73-28.5486.54-35.1-18.9613.46140.38298.25215.65052.87
20Q2 (15)25.04-11.6462.28-2.50-122.4490.84-1.85-114.3589.73-1.28-112.3191.43-0.26-106.4785.79-0.14-104.9588.030.15-42.3187.55.71-66.74217.2529.12-29.18-13.44133.3354.51-12.38-33.33-343.2136.110.00-100.0-100.0
20Q1 (14)28.341.2933.0511.1427.1714.1412.8944.9939.0510.4058.0564.824.0277.09-0.992.8376.8814.110.2613.04-29.7317.1724.2440.8541.12-22.6-27.6686.29-12.23-18.0413.71715.48359.3512.00-32.2823.33
19Q4 (13)27.9876.649.98.76106.89-29.38.89107.48-31.036.58106.88-17.132.27169.63-57.091.60171.11-46.490.231050.0-36.1113.82119.79-11.4153.1312.66-44.698.32-7.932.311.68124.75-56.9517.72-87.4480.82
19Q3 (12)15.842.66-16.5-127.11-365.6-113.2-118.84-559.86-48.77-95.62-540.03-47.93-3.26-78.1430.64-2.25-92.3116.670.02-75.0-50.0-69.85-1334.29-18.0947.1640.19-40.34106.79-29.8243.44-6.7986.99-127.04141.07284.4935.5
19Q2 (11)15.43-27.56-5.22-27.30-379.71-15.92-18.01-294.2823.39-14.94-336.7727.72-1.83-145.0735.11-1.17-147.1831.180.08-78.38-11.11-4.87-139.9560.1833.64-40.82-37.8152.1744.5452.17-52.17-887.29036.69277.08-9.59
19Q1 (10)21.30-16.3429.889.76-21.23127.519.27-28.08151.96.31-20.53284.764.06-23.25279.442.48-17.06235.140.372.78-5.1312.19-21.86108.7356.84-40.73-6.91105.289.56-10.01-5.28-235.3766.979.73-0.7110.82
18Q4 (9)25.4634.2119.712.39120.78365.7912.89116.14324.017.94112.281456.865.29212.552545.02.99210.741658.820.36800.044.015.60126.37159.1495.9021.3229.9896.1029.089.23.90-84.45-67.479.80-90.59-43.19
18Q3 (8)18.9716.521.77-59.62-153.165.4-79.88-239.77-16.75-64.64-212.72-25.2-4.70-66.67-57.19-2.70-58.82-27.360.04-55.560.0-59.15-383.65-19.2879.0546.1786.9774.45-25.55-18.6925.110220.64104.11156.5515.54
18Q2 (7)16.28-0.73-21.99-23.55-648.95-4.67-23.51-738.86-61.36-20.67-1360.37-68.19-2.82-363.55-136.97-1.70-329.73-88.890.09-76.9228.57-12.23-309.42054.08-11.4341.42100.00-14.53-35.42-0.00100.0100.040.58362.19-5.56
18Q1 (6)16.40-22.9-36.114.2961.28-67.283.6821.05-72.211.64221.57-80.571.07435.0-76.790.74335.29-79.210.3956.0-7.145.84-2.99-61.661.06-17.24127.67117.0032.9518.05-16.00-233.33-1892.08.78-49.111.42
17Q4 (5)21.2714.11-22.032.66104.22-77.873.04104.44-70.880.51100.99-90.710.20106.69-90.910.17108.02-90.00.25525.0-19.356.02112.14-47.1573.7874.5124.1988.00-3.89-23.5512.0053.23179.4517.25-80.8638.78
17Q3 (4)18.64-10.690.0-63.02-180.090.0-68.42-369.60.0-51.63-320.10.0-2.99-151.260.0-2.12-135.560.00.04-42.860.0-49.5900.042.2810.560.091.57-40.860.07.83114.280.090.11109.70.0
17Q2 (3)20.87-18.70.0-22.50-271.620.0-14.57-210.050.0-12.29-245.620.0-1.19-125.810.0-0.90-125.280.00.07-83.330.00.00-100.00.038.2442.580.0154.8456.230.0-54.84-6241.940.042.97445.30.0
17Q1 (2)25.67-5.90.013.119.070.013.2426.820.08.4453.730.04.61109.550.03.56109.410.00.4235.480.015.2133.540.026.82-18.510.099.11-13.90.00.89105.910.07.88-36.60.0
16Q4 (1)27.280.00.012.020.00.010.440.00.05.490.00.02.200.00.01.700.00.00.310.00.011.390.00.032.910.00.0115.100.00.0-15.100.00.012.430.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2020 (10)28.9729.21-3.9906.4325.35-5.870-3.720-3.140-1.8700.56-16.421.24-85.1948.78-8.1967.8918.5532.11-26.430.397.010.000
2019 (9)22.4210.391.35-38.365.1354.032.3898.331.0401.2201.1000.67-18.298.3758.5253.13-44.657.27-68.6143.6400.3730.8618.8814.29
2018 (8)20.31-13.212.19-16.733.33-9.881.20-63.19-0.820-1.240-0.2200.8212.335.28-25.9595.9029.98182.43125.19-82.4300.28-19.216.52-9.48
2017 (7)23.40-19.52.63-68.763.70-23.233.26-88.380.93-94.731.03-94.490.73-94.220.732.827.13-78.4573.78124.1981.01169.7819.62-71.960.35018.253.05
2016 (6)29.071.438.42-11.924.824.1228.06131.917.66129.6518.7180.9512.6496.880.71-13.4133.0995.9132.91-49.2730.03-61.9669.97234.360.00017.7127.23
2015 (5)28.6641.119.56248.914.638.8912.1007.69010.3406.4200.82-9.8916.89287.3964.876.3178.93020.93-99.420.00013.92-14.07
2014 (4)20.312.942.74-7.744.25-8.72-0.080-0.300-0.440-0.1600.915.814.36-59.5261.02-1.6-3520.0003620.007017.980.00016.20-8.53
2013 (3)19.73-12.122.97-61.024.6516.526.04-32.133.99-39.365.24-47.493.46-43.650.86-6.5210.77-16.9662.0136.8649.14-42.6750.86251.810.00017.7121.97
2012 (2)22.4507.6203.9908.9006.5809.9806.1400.92012.97045.31085.71014.4600.00014.520

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