- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 21Q3 (20) | -4.19 | -204.75 | -317.1 | -0.22 | -127.5 | -140.0 | -0.18 | -131.58 | -104.97 | -0.02 | -300.0 | -122.22 | 20.00 | 0.0 | -29.82 | 14.25 | 0.0 | -92.4 | 0.25 | 0.0 | -94.64 | 2218 | 0.0 | -29.99 |
| 21Q2 (19) | 4.0 | -63.1 | -50.31 | 0.8 | -25.23 | -33.33 | 0.57 | -1.72 | -25.97 | 0.01 | -66.67 | -94.74 | 20.00 | 102.62 | 34.17 | 14.25 | 166.33 | 48.98 | 0.25 | -9.67 | -89.41 | 2218 | -29.99 | -29.99 |
| 21Q1 (18) | 10.84 | 52.89 | -28.96 | 1.07 | 55.07 | -35.15 | 0.58 | -27.5 | -28.4 | 0.03 | -70.0 | -82.35 | 9.87 | 1.43 | -8.71 | 5.35 | -52.58 | 0.8 | 0.28 | -80.38 | -75.16 | 3168 | 0.0 | -11.75 |
| 20Q4 (17) | 7.09 | 267.36 | -47.05 | 0.69 | 25.45 | -52.41 | 0.8 | -77.9 | -16.67 | 0.1 | 11.11 | -41.18 | 9.73 | -65.85 | -10.13 | 11.28 | -93.98 | 57.38 | 1.41 | -69.75 | 11.09 | 3168 | 0.0 | -11.75 |
| 20Q3 (16) | 1.93 | -76.02 | 41.91 | 0.55 | -54.17 | -37.5 | 3.62 | 370.13 | 306.74 | 0.09 | -52.63 | -50.0 | 28.50 | 91.17 | -55.96 | 187.56 | 1860.9 | 186.62 | 4.66 | 97.57 | -64.77 | 3168 | 0.0 | -11.75 |
| 20Q2 (15) | 8.05 | -47.25 | 56.92 | 1.2 | -27.27 | 6.19 | 0.77 | -4.94 | -7.23 | 0.19 | 11.76 | -9.52 | 14.91 | 37.87 | -32.33 | 9.57 | 80.2 | -40.88 | 2.36 | 111.87 | -42.34 | 3168 | -11.75 | -11.75 |
| 20Q1 (14) | 15.26 | 13.97 | -42.39 | 1.65 | 13.79 | -8.84 | 0.81 | -15.62 | -21.36 | 0.17 | 0.0 | -22.73 | 10.81 | -0.15 | 58.25 | 5.31 | -25.96 | 36.51 | 1.11 | -12.25 | 34.14 | 3590 | 0.0 | 0.0 |
| 19Q4 (13) | 13.39 | 884.56 | -48.16 | 1.45 | 64.77 | -28.57 | 0.96 | 7.87 | -10.28 | 0.17 | -5.56 | -37.04 | 10.83 | -83.26 | 37.79 | 7.17 | -89.04 | 73.07 | 1.27 | -90.41 | 21.46 | 3590 | 0.0 | 25.96 |
| 19Q3 (12) | 1.36 | -73.49 | -52.11 | 0.88 | -22.12 | -7.37 | 0.89 | 7.23 | -11.0 | 0.18 | -14.29 | -33.33 | 64.71 | 193.75 | 93.44 | 65.44 | 304.47 | 85.85 | 13.24 | 223.32 | 39.22 | 3590 | 0.0 | 25.96 |
| 19Q2 (11) | 5.13 | -80.63 | -9.04 | 1.13 | -37.57 | 11.88 | 0.83 | -19.42 | -16.16 | 0.21 | -4.55 | -16.0 | 22.03 | 222.38 | 23.0 | 16.18 | 316.11 | -7.83 | 4.09 | 392.9 | -7.65 | 3590 | 0.0 | 25.96 |
| 19Q1 (10) | 26.49 | 2.56 | -2.65 | 1.81 | -10.84 | -7.18 | 1.03 | -3.74 | -8.85 | 0.22 | -18.52 | 4.76 | 6.83 | -13.06 | -4.66 | 3.89 | -6.14 | -6.37 | 0.83 | -20.55 | 7.61 | 3590 | 25.96 | -3.21 |
| 18Q4 (9) | 25.83 | 809.51 | 55.6 | 2.03 | 113.68 | 23.78 | 1.07 | 7.0 | -9.32 | 0.27 | 0.0 | 0.0 | 7.86 | -76.51 | -20.45 | 4.14 | -88.24 | -41.72 | 1.05 | -89.01 | -35.73 | 2850 | 0.0 | 0.0 |
| 18Q3 (8) | 2.84 | -49.65 | 17.36 | 0.95 | -5.94 | 11.76 | 1.0 | 1.01 | 19.05 | 0.27 | 8.0 | -3.57 | 33.45 | 86.79 | -4.76 | 35.21 | 100.6 | 1.44 | 9.51 | 114.48 | -17.83 | 2850 | 0.0 | 0.0 |
| 18Q2 (7) | 5.64 | -79.27 | 31.47 | 1.01 | -48.21 | 27.85 | 0.99 | -12.39 | 20.73 | 0.25 | 19.05 | 0.0 | 17.91 | 149.88 | -2.75 | 17.55 | 322.67 | -8.17 | 4.43 | 474.34 | -23.94 | 2850 | -23.16 | 0.0 |
| 18Q1 (6) | 27.21 | 63.92 | 7.25 | 1.95 | 18.9 | 4.84 | 1.13 | -4.24 | 3.67 | 0.21 | -22.22 | -12.5 | 7.17 | -27.46 | -2.25 | 4.15 | -41.58 | -3.34 | 0.77 | -52.55 | -18.42 | 3709 | 30.14 | 30.14 |
| 17Q4 (5) | 16.6 | 585.95 | -9.93 | 1.64 | 92.94 | 10.07 | 1.18 | 40.48 | 11.32 | 0.27 | -3.57 | 8.0 | 9.88 | -71.87 | 22.2 | 7.11 | -79.52 | 23.59 | 1.63 | -85.94 | 19.91 | 2850 | 0.0 | 0.0 |
| 17Q3 (4) | 2.42 | -43.59 | 0.0 | 0.85 | 7.59 | 0.0 | 0.84 | 2.44 | 0.0 | 0.28 | 12.0 | 0.0 | 35.12 | 90.74 | 0.0 | 34.71 | 81.6 | 0.0 | 11.57 | 98.55 | 0.0 | 2850 | 0.0 | 0.0 |
| 17Q2 (3) | 4.29 | -83.09 | 0.0 | 0.79 | -57.53 | 0.0 | 0.82 | -24.77 | 0.0 | 0.25 | 4.17 | 0.0 | 18.41 | 151.18 | 0.0 | 19.11 | 344.89 | 0.0 | 5.83 | 516.02 | 0.0 | 2850 | 0.0 | 0.0 |
| 17Q1 (2) | 25.37 | 37.66 | 0.0 | 1.86 | 24.83 | 0.0 | 1.09 | 2.83 | 0.0 | 0.24 | -4.0 | 0.0 | 7.33 | -9.32 | 0.0 | 4.30 | -25.3 | 0.0 | 0.95 | -30.26 | 0.0 | 2850 | 0.0 | 0.0 |
| 16Q4 (1) | 18.43 | 0.0 | 0.0 | 1.49 | 0.0 | 0.0 | 1.06 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 8.08 | 0.0 | 0.0 | 5.75 | 0.0 | 0.0 | 1.36 | 0.0 | 0.0 | 2850 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2020 (10) | 32.33 | -30.28 | 4.09 | -22.39 | 6.01 | 61.56 | 0.54 | -30.77 | 12.65 | 11.31 | 18.59 | 131.72 | 1.67 | -0.7 | 3168 | -11.75 |
| 2019 (9) | 46.37 | -24.63 | 5.27 | -11.43 | 3.72 | -11.22 | 0.78 | -22.77 | 11.37 | 17.51 | 8.02 | 17.79 | 1.68 | 2.46 | 3590 | 0.0 |
| 2018 (8) | 61.52 | 26.38 | 5.95 | 15.76 | 4.19 | 6.62 | 1.01 | -2.88 | 9.67 | -8.4 | 6.81 | -15.64 | 1.64 | -23.15 | 3590 | -3.21 |
| 2017 (7) | 48.68 | 1.06 | 5.14 | 13.47 | 3.93 | -11.29 | 1.04 | 5.05 | 10.56 | 12.28 | 8.07 | -12.22 | 2.14 | 3.95 | 3709 | 30.14 |
| 2016 (6) | 48.17 | -18.08 | 4.53 | -24.12 | 4.43 | -3.06 | 0.99 | 43.48 | 9.40 | -7.38 | 9.20 | 18.33 | 2.06 | 75.14 | 2850 | 55.82 |
| 2015 (5) | 58.8 | -8.5 | 5.97 | -2.13 | 4.57 | 4.82 | 0.69 | -15.85 | 10.15 | 6.96 | 7.77 | 14.55 | 1.17 | -8.04 | 1829 | -24.89 |
| 2014 (4) | 64.26 | 10.77 | 6.1 | 18.91 | 4.36 | 15.65 | 0.82 | 0.0 | 9.49 | 7.34 | 6.78 | 4.4 | 1.28 | -9.73 | 2435 | -31.27 |
| 2013 (3) | 58.01 | -12.23 | 5.13 | -8.88 | 3.77 | 8.33 | 0.82 | 20.59 | 8.84 | 3.81 | 6.50 | 23.42 | 1.41 | 37.38 | 3543 | -9.71 |
| 2012 (2) | 66.09 | 0 | 5.63 | 0 | 3.48 | 0 | 0.68 | 0 | 8.52 | 0 | 5.27 | 0 | 1.03 | 0 | 3924 | 0 |
