- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.61 | 24.49 | -22.78 | 0.06 | 0.0 | -14.29 | 0.14 | 0.0 | -12.5 | 0.11 | 0.0 | -8.33 | 9.84 | -19.67 | 11.01 | 22.95 | -19.67 | 13.32 | 18.03 | -19.67 | 18.72 | 102 | 0.99 | 3.03 |
| 23Q3 (19) | 0.49 | -46.74 | -47.31 | 0.06 | 0.0 | 0.0 | 0.14 | -12.5 | -6.67 | 0.11 | -8.33 | -8.33 | 12.24 | 87.76 | 89.8 | 28.57 | 64.29 | 77.14 | 22.45 | 72.11 | 73.98 | 101 | -0.98 | 2.02 |
| 23Q2 (18) | 0.92 | 39.39 | 0.0 | 0.06 | 0.0 | 0.0 | 0.16 | 14.29 | 0.0 | 0.12 | 9.09 | 20.0 | 6.52 | -28.26 | 0.0 | 17.39 | -18.01 | 0.0 | 13.04 | -21.74 | 20.0 | 102 | 4.08 | 3.03 |
| 23Q1 (17) | 0.66 | -16.46 | -26.67 | 0.06 | -14.29 | -14.29 | 0.14 | -12.5 | -6.67 | 0.11 | -8.33 | 10.0 | 9.09 | 2.6 | 16.88 | 21.21 | 4.73 | 27.27 | 16.67 | 9.72 | 50.0 | 98 | -1.01 | -1.01 |
| 22Q4 (16) | 0.79 | -15.05 | -4.82 | 0.07 | 16.67 | 0.0 | 0.16 | 6.67 | 6.67 | 0.12 | 0.0 | -7.69 | 8.86 | 37.34 | 5.06 | 20.25 | 25.57 | 12.07 | 15.19 | 17.72 | -3.02 | 99 | 0.0 | -1.0 |
| 22Q3 (15) | 0.93 | 1.09 | 34.78 | 0.06 | 0.0 | 0.0 | 0.15 | -6.25 | 0.0 | 0.12 | 20.0 | 20.0 | 6.45 | -1.08 | -25.81 | 16.13 | -7.26 | -25.81 | 12.90 | 18.71 | -10.97 | 99 | 0.0 | -1.98 |
| 22Q2 (14) | 0.92 | 2.22 | 48.39 | 0.06 | -14.29 | -14.29 | 0.16 | 6.67 | 6.67 | 0.1 | 0.0 | -16.67 | 6.52 | -16.15 | -42.24 | 17.39 | 4.35 | -28.12 | 10.87 | -2.17 | -43.84 | 99 | 0.0 | -2.94 |
| 22Q1 (13) | 0.9 | 8.43 | -21.74 | 0.07 | 0.0 | 16.67 | 0.15 | 0.0 | 7.14 | 0.1 | -23.08 | -16.67 | 7.78 | -7.78 | 49.07 | 16.67 | -7.78 | 36.9 | 11.11 | -29.06 | 6.48 | 99 | -1.0 | -2.94 |
| 21Q4 (12) | 0.83 | 20.29 | -33.06 | 0.07 | 16.67 | 16.67 | 0.15 | 0.0 | -6.25 | 0.13 | 30.0 | -18.75 | 8.43 | -3.01 | 74.3 | 18.07 | -16.87 | 40.06 | 15.66 | 8.07 | 21.39 | 100 | -0.99 | -0.99 |
| 21Q3 (11) | 0.69 | 11.29 | -40.0 | 0.06 | -14.29 | -14.29 | 0.15 | 0.0 | -6.25 | 0.1 | -16.67 | -23.08 | 8.70 | -22.98 | 42.86 | 21.74 | -10.14 | 56.25 | 14.49 | -25.12 | 28.21 | 101 | -0.98 | 1.0 |
| 21Q2 (10) | 0.62 | -46.09 | -42.06 | 0.07 | 16.67 | 40.0 | 0.15 | 7.14 | 25.0 | 0.12 | 0.0 | 140.0 | 11.29 | 116.4 | 141.61 | 24.19 | 98.73 | 115.73 | 19.35 | 85.48 | 314.19 | 102 | 0.0 | 45.71 |
| 21Q1 (9) | 1.15 | -7.26 | 23.66 | 0.06 | 0.0 | 20.0 | 0.14 | -12.5 | 16.67 | 0.12 | -25.0 | 100.0 | 5.22 | 7.83 | -2.96 | 12.17 | -5.65 | -5.65 | 10.43 | -19.13 | 61.74 | 102 | 0.99 | 45.71 |
| 20Q4 (8) | 1.24 | 7.83 | -9.49 | 0.06 | -14.29 | 20.0 | 0.16 | 0.0 | 33.33 | 0.16 | 23.08 | 220.0 | 4.84 | -20.51 | 32.58 | 12.90 | -7.26 | 47.31 | 12.90 | 14.14 | 253.55 | 101 | 1.0 | 36.49 |
| 20Q3 (7) | 1.15 | 7.48 | -73.38 | 0.07 | 40.0 | 16.67 | 0.16 | 33.33 | 14.29 | 0.13 | 160.0 | 116.67 | 6.09 | 30.26 | 338.26 | 13.91 | 24.06 | 329.32 | 11.30 | 141.91 | 713.91 | 100 | 42.86 | 40.85 |
| 20Q2 (6) | 1.07 | 15.05 | -47.29 | 0.05 | 0.0 | -28.57 | 0.12 | 0.0 | -7.69 | 0.05 | -16.67 | -16.67 | 4.67 | -13.08 | 35.51 | 11.21 | -13.08 | 75.13 | 4.67 | -27.57 | 58.1 | 70 | 0.0 | -5.41 |
| 20Q1 (5) | 0.93 | -32.12 | -59.21 | 0.05 | 0.0 | -28.57 | 0.12 | 0.0 | 0.0 | 0.06 | 20.0 | -25.0 | 5.38 | 47.31 | 75.12 | 12.90 | 47.31 | 145.16 | 6.45 | 76.77 | 83.87 | 70 | -5.41 | -10.26 |
| 19Q4 (4) | 1.37 | -68.29 | 0.0 | 0.05 | -16.67 | 0.0 | 0.12 | -14.29 | 0.0 | 0.05 | -16.67 | 0.0 | 3.65 | 162.77 | 0.0 | 8.76 | 170.28 | 0.0 | 3.65 | 162.77 | 0.0 | 74 | 4.23 | 0.0 |
| 19Q3 (3) | 4.32 | 112.81 | 0.0 | 0.06 | -14.29 | 0.0 | 0.14 | 7.69 | 0.0 | 0.06 | 0.0 | 0.0 | 1.39 | -59.72 | 0.0 | 3.24 | -49.39 | 0.0 | 1.39 | -53.01 | 0.0 | 71 | -4.05 | 0.0 |
| 19Q2 (2) | 2.03 | -10.96 | 0.0 | 0.07 | 0.0 | 0.0 | 0.13 | 8.33 | 0.0 | 0.06 | -25.0 | 0.0 | 3.45 | 12.32 | 0.0 | 6.40 | 21.67 | 0.0 | 2.96 | -15.76 | 0.0 | 74 | -5.13 | 0.0 |
| 19Q1 (1) | 2.28 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 3.07 | 0.0 | 0.0 | 5.26 | 0.0 | 0.0 | 3.51 | 0.0 | 0.0 | 78 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 2.67 | -24.58 | 0.25 | -3.85 | 0.6 | -4.76 | 0.46 | 2.22 | 9.36 | 27.48 | 22.47 | 26.27 | 17.23 | 35.53 | 102 | 3.03 |
| 2022 (9) | 3.54 | 7.6 | 0.26 | 4.0 | 0.63 | 6.78 | 0.45 | -2.17 | 7.34 | -3.34 | 17.80 | -0.76 | 12.71 | -9.08 | 99 | -1.0 |
| 2021 (8) | 3.29 | -25.06 | 0.25 | 4.17 | 0.59 | 7.27 | 0.46 | 17.95 | 7.60 | 38.99 | 17.93 | 43.14 | 13.98 | 57.38 | 100 | -0.99 |
| 2020 (7) | 4.39 | -56.06 | 0.24 | -7.69 | 0.55 | 10.0 | 0.39 | 56.0 | 5.47 | 110.06 | 12.53 | 150.32 | 8.88 | 255.0 | 101 | 34.67 |
| 2019 (6) | 9.99 | 70.48 | 0.26 | 4.0 | 0.5 | -7.41 | 0.25 | -7.41 | 2.60 | -38.99 | 5.01 | -45.69 | 2.50 | -45.69 | 75 | -12.79 |
| 2018 (5) | 5.86 | -5.48 | 0.25 | -13.79 | 0.54 | 17.39 | 0.27 | 12.5 | 4.27 | -8.79 | 9.22 | 24.2 | 4.61 | 19.03 | 86 | -1.15 |
| 2017 (4) | 6.2 | 2.48 | 0.29 | -6.45 | 0.46 | -13.21 | 0.24 | -20.0 | 4.68 | -8.71 | 7.42 | -15.31 | 3.87 | -21.94 | 87 | -14.71 |
| 2016 (3) | 6.05 | 3.95 | 0.31 | -16.22 | 0.53 | -53.91 | 0.3 | -9.09 | 5.12 | -19.4 | 8.76 | -55.67 | 4.96 | -12.55 | 102 | -22.14 |
| 2015 (2) | 5.82 | -59.3 | 0.37 | -7.5 | 1.15 | -28.57 | 0.33 | -19.51 | 6.36 | 127.28 | 19.76 | 75.5 | 5.67 | 97.76 | 131 | -7.09 |
| 2014 (1) | 14.3 | -7.92 | 0.4 | -11.11 | 1.61 | 114.67 | 0.41 | 51.85 | 2.80 | 0 | 11.26 | 0 | 2.87 | 0 | 141 | 80.77 |
