- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.32 | -33.33 | -73.55 | 0.01 | 0.0 | 0.0 | 0.08 | 100.0 | 60.0 | 0 | 0 | 0 | 3.12 | 50.0 | 278.12 | 25.00 | 200.0 | 505.0 | 0.00 | 0 | 0 | 18 | 0.0 | 0.0 |
| 23Q3 (19) | 0.48 | -9.43 | -62.79 | 0.01 | 0.0 | -88.89 | 0.04 | 0.0 | -33.33 | 0 | 0 | 0 | 2.08 | 10.42 | -70.14 | 8.33 | 10.42 | 79.17 | 0.00 | 0 | 0 | 18 | 0.0 | 0.0 |
| 23Q2 (18) | 0.53 | -5.36 | -57.26 | 0.01 | 0.0 | -88.89 | 0.04 | 0.0 | 0.0 | 0 | 0 | 0 | 1.89 | 5.66 | -74.0 | 7.55 | 5.66 | 133.96 | 0.00 | 0 | 0 | 18 | 0.0 | 0.0 |
| 23Q1 (17) | 0.56 | -53.72 | -21.13 | 0.01 | 0.0 | -85.71 | 0.04 | -20.0 | -20.0 | 0 | 0 | 0 | 1.79 | 116.07 | -81.89 | 7.14 | 72.86 | 1.43 | 0.00 | 0 | 0 | 18 | 0.0 | 0.0 |
| 22Q4 (16) | 1.21 | -6.2 | 9.01 | 0.01 | -88.89 | -90.0 | 0.05 | -16.67 | 0.0 | 0 | 0 | 0 | 0.83 | -88.15 | -90.83 | 4.13 | -11.16 | -8.26 | 0.00 | 0 | 0 | 18 | 0.0 | 0.0 |
| 22Q3 (15) | 1.29 | 4.03 | 32.99 | 0.09 | 0.0 | -18.18 | 0.06 | 50.0 | 20.0 | 0 | 0 | 0 | 6.98 | -3.88 | -38.48 | 4.65 | 44.19 | -9.77 | 0.00 | 0 | 0 | 18 | 0.0 | 0.0 |
| 22Q2 (14) | 1.24 | 74.65 | 129.63 | 0.09 | 28.57 | 12.5 | 0.04 | -20.0 | -20.0 | 0 | 0 | 0 | 7.26 | -26.38 | -51.01 | 3.23 | -54.19 | -65.16 | 0.00 | 0 | 0 | 18 | 0.0 | 0.0 |
| 22Q1 (13) | 0.71 | -36.04 | 33.96 | 0.07 | -30.0 | -22.22 | 0.05 | 0.0 | 0.0 | 0 | 0 | 0 | 9.86 | 9.44 | -41.94 | 7.04 | 56.34 | -25.35 | 0.00 | 0 | 0 | 18 | 0.0 | 0.0 |
| 21Q4 (12) | 1.11 | 14.43 | 177.5 | 0.1 | -9.09 | 42.86 | 0.05 | 0.0 | -37.5 | 0 | 0 | 0 | 9.01 | -20.56 | -48.52 | 4.50 | -12.61 | -77.48 | 0.00 | 0 | 0 | 18 | 0.0 | 0.0 |
| 21Q3 (11) | 0.97 | 79.63 | 1112.5 | 0.11 | 37.5 | 266.67 | 0.05 | 0.0 | -44.44 | 0 | 0 | 0 | 11.34 | -23.45 | -69.76 | 5.15 | -44.33 | -95.42 | 0.00 | 0 | 0 | 18 | 0.0 | 0.0 |
| 21Q2 (10) | 0.54 | 1.89 | 1700.0 | 0.08 | -11.11 | 100.0 | 0.05 | 0.0 | -16.67 | 0 | 0 | 0 | 14.81 | -12.76 | -88.89 | 9.26 | -1.85 | -95.37 | 0.00 | 0 | 0 | 18 | 0.0 | 0.0 |
| 21Q1 (9) | 0.53 | 32.5 | 5200.0 | 0.09 | 28.57 | 125.0 | 0.05 | -37.5 | -16.67 | 0 | 0 | 0 | 16.98 | -2.96 | -95.75 | 9.43 | -52.83 | -98.43 | 0.00 | 0 | 0 | 18 | 0.0 | 0.0 |
| 20Q4 (8) | 0.4 | 400.0 | 1233.33 | 0.07 | 133.33 | 16.67 | 0.08 | -11.11 | 100.0 | 0 | 0 | 0 | 17.50 | -53.33 | -91.25 | 20.00 | -82.22 | -85.0 | 0.00 | 0 | 0 | 18 | 0.0 | 0.0 |
| 20Q3 (7) | 0.08 | 166.67 | 60.0 | 0.03 | -25.0 | 50.0 | 0.09 | 50.0 | -10.0 | 0 | 0 | 0 | 37.50 | -71.88 | -6.25 | 112.50 | -43.75 | -43.75 | 0.00 | 0 | 0 | 18 | 0.0 | 0.0 |
| 20Q2 (6) | 0.03 | 200.0 | -40.0 | 0.04 | 0.0 | 300.0 | 0.06 | 0.0 | -53.85 | 0 | 0 | 0 | 133.33 | -66.67 | 566.67 | 200.00 | -66.67 | -23.08 | 0.00 | 0 | 0 | 18 | 0.0 | 0.0 |
| 20Q1 (5) | 0.01 | -66.67 | -75.0 | 0.04 | -33.33 | 300.0 | 0.06 | 50.0 | -40.0 | 0 | 0 | 0 | 400.00 | 100.0 | 1500.0 | 600.00 | 350.0 | 140.0 | 0.00 | 0 | 0 | 18 | 0.0 | 0.0 |
| 19Q4 (4) | 0.03 | -40.0 | 0.0 | 0.06 | 200.0 | 0.0 | 0.04 | -60.0 | 0.0 | 0 | 0 | 0.0 | 200.00 | 400.0 | 0.0 | 133.33 | -33.33 | 0.0 | 0.00 | 0 | 0.0 | 18 | 0.0 | 0.0 |
| 19Q3 (3) | 0.05 | 0.0 | 0.0 | 0.02 | 100.0 | 0.0 | 0.1 | -23.08 | 0.0 | 0 | 0 | 0.0 | 40.00 | 100.0 | 0.0 | 200.00 | -23.08 | 0.0 | 0.00 | 0 | 0.0 | 18 | 0.0 | 0.0 |
| 19Q2 (2) | 0.05 | 25.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.13 | 30.0 | 0.0 | 0 | 0 | 0.0 | 20.00 | -20.0 | 0.0 | 260.00 | 4.0 | 0.0 | 0.00 | 0 | 0.0 | 18 | 0.0 | 0.0 |
| 19Q1 (1) | 0.04 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 25.00 | 0.0 | 0.0 | 250.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 18 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 1.9 | -57.3 | 0.05 | -81.48 | 0.21 | 10.53 | 0 | 0 | 2.63 | -56.63 | 11.05 | 158.86 | 0.00 | 0 | 18 | 0.0 |
| 2022 (9) | 4.45 | 41.72 | 0.27 | -28.95 | 0.19 | -5.0 | 0 | 0 | 6.07 | -49.86 | 4.27 | -32.97 | 0.00 | 0 | 18 | 0.0 |
| 2021 (8) | 3.14 | 503.85 | 0.38 | 123.53 | 0.2 | -31.03 | 0 | 0 | 12.10 | -62.98 | 6.37 | -88.58 | 0.00 | 0 | 18 | 0.0 |
| 2020 (7) | 0.52 | 225.0 | 0.17 | 88.89 | 0.29 | -21.62 | 0 | 0 | 32.69 | -41.88 | 55.77 | -75.88 | 0.00 | 0 | 18 | 0.0 |
| 2019 (6) | 0.16 | -60.0 | 0.09 | -43.75 | 0.37 | -19.57 | 0 | 0 | 56.25 | 40.62 | 231.25 | 101.09 | 0.00 | 0 | 18 | 0.0 |
| 2018 (5) | 0.4 | -86.53 | 0.16 | -48.39 | 0.46 | -44.58 | 0 | 0 | 40.00 | 283.23 | 115.00 | 311.51 | 0.00 | 0 | 18 | -56.1 |
| 2017 (4) | 2.97 | -55.41 | 0.31 | 29.17 | 0.83 | 53.7 | 0.01 | -50.0 | 10.44 | 189.65 | 27.95 | 244.67 | 0.34 | 12.12 | 41 | -31.67 |
| 2016 (3) | 6.66 | 47.02 | 0.24 | 20.0 | 0.54 | 3.85 | 0.02 | 100.0 | 3.60 | -18.38 | 8.11 | -29.37 | 0.30 | 36.04 | 60 | 0.0 |
| 2015 (2) | 4.53 | -37.26 | 0.2 | -13.04 | 0.52 | 0.0 | 0.01 | -50.0 | 4.42 | 38.59 | 11.48 | 59.38 | 0.22 | -20.31 | 60 | 0.0 |
| 2014 (1) | 7.22 | 21.55 | 0.23 | -8.0 | 0.52 | -5.45 | 0.02 | -77.78 | 3.19 | 0 | 7.20 | 0 | 0.28 | 0 | 60 | 0.0 |
