- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 8.36 | -5.86 | -5.96 | 0.62 | 31.91 | 40.91 | 0.49 | -16.95 | 0.0 | 0.24 | 9.09 | 33.33 | 7.42 | 40.12 | 49.84 | 5.86 | -11.78 | 6.34 | 2.87 | 15.88 | 41.79 | 1443 | -2.83 | 1.62 |
| 23Q3 (19) | 8.88 | 9.49 | -1.44 | 0.47 | 0.0 | -4.08 | 0.59 | 7.27 | 9.26 | 0.22 | 0.0 | 15.79 | 5.29 | -8.67 | -2.68 | 6.64 | -2.03 | 10.86 | 2.48 | -8.67 | 17.48 | 1485 | -7.19 | -2.94 |
| 23Q2 (18) | 8.11 | 23.25 | -11.07 | 0.47 | 4.44 | 2.17 | 0.55 | -1.79 | 0.0 | 0.22 | 10.0 | 0.0 | 5.80 | -15.26 | 14.9 | 6.78 | -20.31 | 12.45 | 2.71 | -10.75 | 12.45 | 1600 | -0.68 | 2.17 |
| 23Q1 (17) | 6.58 | -25.98 | -35.93 | 0.45 | 2.27 | -13.46 | 0.56 | 14.29 | 0.0 | 0.2 | 11.11 | 0.0 | 6.84 | 38.18 | 35.07 | 8.51 | 54.41 | 56.08 | 3.04 | 50.12 | 56.08 | 1611 | 13.45 | 2.74 |
| 22Q4 (16) | 8.89 | -1.33 | -21.54 | 0.44 | -10.2 | -8.33 | 0.49 | -9.26 | -3.92 | 0.18 | -5.26 | -10.0 | 4.95 | -8.99 | 16.83 | 5.51 | -8.03 | 22.45 | 2.02 | -3.98 | 14.7 | 1420 | -7.19 | -8.03 |
| 22Q3 (15) | 9.01 | -1.21 | -20.48 | 0.49 | 6.52 | 8.89 | 0.54 | -1.82 | 3.85 | 0.19 | -13.64 | -13.64 | 5.44 | 7.82 | 36.93 | 5.99 | -0.62 | 30.59 | 2.11 | -12.58 | 8.6 | 1530 | -2.3 | -0.91 |
| 22Q2 (14) | 9.12 | -11.2 | -13.55 | 0.46 | -11.54 | 6.98 | 0.55 | -1.79 | -11.29 | 0.22 | 10.0 | 10.0 | 5.04 | -0.38 | 23.75 | 6.03 | 10.6 | 2.62 | 2.41 | 23.87 | 27.25 | 1566 | -0.13 | 0.19 |
| 22Q1 (13) | 10.27 | -9.36 | 4.8 | 0.52 | 8.33 | 26.83 | 0.56 | 9.8 | -21.13 | 0.2 | 0.0 | 0.0 | 5.06 | 19.51 | 21.03 | 5.45 | 21.14 | -24.74 | 1.95 | 10.32 | -4.58 | 1568 | 1.55 | -2.73 |
| 21Q4 (12) | 11.33 | 0.0 | 9.26 | 0.48 | 6.67 | 20.0 | 0.51 | -1.92 | -15.0 | 0.2 | -9.09 | 33.33 | 4.24 | 6.67 | 9.83 | 4.50 | -1.92 | -22.2 | 1.77 | -9.09 | 22.04 | 1544 | 0.0 | 2.39 |
| 21Q3 (11) | 11.33 | 7.39 | 8.01 | 0.45 | 4.65 | 15.38 | 0.52 | -16.13 | -7.14 | 0.22 | 10.0 | 29.41 | 3.97 | -2.55 | 6.83 | 4.59 | -21.9 | -14.03 | 1.94 | 2.43 | 19.82 | 1544 | -1.22 | -3.92 |
| 21Q2 (10) | 10.55 | 7.65 | 11.17 | 0.43 | 4.88 | 65.38 | 0.62 | -12.68 | 21.57 | 0.2 | 0.0 | 42.86 | 4.08 | -2.58 | 48.77 | 5.88 | -18.88 | 9.35 | 1.90 | -7.11 | 28.5 | 1563 | -3.04 | -29.88 |
| 21Q1 (9) | 9.8 | -5.5 | 37.83 | 0.41 | 2.5 | 51.85 | 0.71 | 18.33 | 36.54 | 0.2 | 33.33 | 42.86 | 4.18 | 8.46 | 10.17 | 7.24 | 25.22 | -0.94 | 2.04 | 41.09 | 3.64 | 1612 | 6.9 | -27.68 |
| 20Q4 (8) | 10.37 | -1.14 | 3.8 | 0.4 | 2.56 | -2.44 | 0.6 | 7.14 | 9.09 | 0.15 | -11.76 | 15.38 | 3.86 | 3.75 | -6.01 | 5.79 | 8.38 | 5.09 | 1.45 | -10.74 | 11.16 | 1508 | -6.16 | -23.76 |
| 20Q3 (7) | 10.49 | 10.54 | -4.29 | 0.39 | 50.0 | 8.33 | 0.56 | 9.8 | -20.0 | 0.17 | 21.43 | 6.25 | 3.72 | 35.7 | 13.19 | 5.34 | -0.66 | -16.42 | 1.62 | 9.85 | 11.01 | 1607 | -27.9 | -17.63 |
| 20Q2 (6) | 9.49 | 33.47 | 2.82 | 0.26 | -3.7 | -35.0 | 0.51 | -1.92 | -8.93 | 0.14 | 0.0 | -17.65 | 2.74 | -27.85 | -36.78 | 5.37 | -26.52 | -11.42 | 1.48 | -25.08 | -19.9 | 2229 | 0.0 | 1.73 |
| 20Q1 (5) | 7.11 | -28.83 | 0.28 | 0.27 | -34.15 | -22.86 | 0.52 | -5.45 | -11.86 | 0.14 | 7.69 | 0.0 | 3.80 | -7.47 | -23.07 | 7.31 | 32.84 | -12.11 | 1.97 | 51.31 | -0.28 | 2229 | 12.69 | -2.58 |
| 19Q4 (4) | 9.99 | -8.85 | 0.0 | 0.41 | 13.89 | 0.0 | 0.55 | -21.43 | 0.0 | 0.13 | -18.75 | 0.0 | 4.10 | 24.95 | 0.0 | 5.51 | -13.8 | 0.0 | 1.30 | -10.86 | 0.0 | 1978 | 1.38 | 0.0 |
| 19Q3 (3) | 10.96 | 18.74 | 0.0 | 0.36 | -10.0 | 0.0 | 0.7 | 25.0 | 0.0 | 0.16 | -5.88 | 0.0 | 3.28 | -24.21 | 0.0 | 6.39 | 5.27 | 0.0 | 1.46 | -20.74 | 0.0 | 1951 | -10.95 | 0.0 |
| 19Q2 (2) | 9.23 | 30.18 | 0.0 | 0.4 | 14.29 | 0.0 | 0.56 | -5.08 | 0.0 | 0.17 | 21.43 | 0.0 | 4.33 | -12.21 | 0.0 | 6.07 | -27.09 | 0.0 | 1.84 | -6.72 | 0.0 | 2191 | -4.24 | 0.0 |
| 19Q1 (1) | 7.09 | 0.0 | 0.0 | 0.35 | 0.0 | 0.0 | 0.59 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 4.94 | 0.0 | 0.0 | 8.32 | 0.0 | 0.0 | 1.97 | 0.0 | 0.0 | 2288 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 31.93 | -14.37 | 2.01 | 5.79 | 2.19 | 2.34 | 0.89 | 14.1 | 6.30 | 23.55 | 6.86 | 19.52 | 2.79 | 33.26 | 1443 | 1.62 |
| 2022 (9) | 37.29 | -13.3 | 1.9 | 7.95 | 2.14 | -9.32 | 0.78 | -3.7 | 5.10 | 24.51 | 5.74 | 4.59 | 2.09 | 11.07 | 1420 | -8.03 |
| 2021 (8) | 43.01 | 14.82 | 1.76 | 33.33 | 2.36 | 8.26 | 0.81 | 35.0 | 4.09 | 16.13 | 5.49 | -5.71 | 1.88 | 17.58 | 1544 | 2.39 |
| 2020 (7) | 37.46 | 0.48 | 1.32 | -13.16 | 2.18 | -8.79 | 0.6 | 0.0 | 3.52 | -13.58 | 5.82 | -9.22 | 1.60 | -0.48 | 1508 | -23.95 |
| 2019 (6) | 37.28 | -0.59 | 1.52 | -11.63 | 2.39 | -5.53 | 0.6 | -25.93 | 4.08 | -11.11 | 6.41 | -4.98 | 1.61 | -25.49 | 1983 | -0.8 |
| 2018 (5) | 37.5 | 5.96 | 1.72 | 1.78 | 2.53 | -24.25 | 0.81 | -5.81 | 4.59 | -3.95 | 6.75 | -28.51 | 2.16 | -11.11 | 1999 | -9.3 |
| 2017 (4) | 35.39 | 0.31 | 1.69 | 18.18 | 3.34 | 19.71 | 0.86 | 16.22 | 4.78 | 17.81 | 9.44 | 19.34 | 2.43 | 15.85 | 2204 | 31.9 |
| 2016 (3) | 35.28 | 9.23 | 1.43 | 1.42 | 2.79 | 14.81 | 0.74 | 184.62 | 4.05 | -7.15 | 7.91 | 5.12 | 2.10 | 160.57 | 1671 | 3.85 |
| 2015 (2) | 32.3 | 3.36 | 1.41 | 13.71 | 2.43 | 17.96 | 0.26 | 4.0 | 4.37 | 10.01 | 7.52 | 14.13 | 0.80 | 0.62 | 1609 | 13.79 |
| 2014 (1) | 31.25 | 3.75 | 1.24 | 26.53 | 2.06 | 0.0 | 0.25 | 19.05 | 3.97 | 0 | 6.59 | 0 | 0.80 | 0 | 1414 | 7.61 |
