玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)63.86-10.04-3.2117.64-53.05-6.4210.62-77.4911.329.43-75.647.651.18-84.355.361.03-84.276.190.11-35.290.019.38-63.2717.0315.991.42.17164.71107.75-17.65-64.71-412.2835.2926.5521.84-21.87
23Q3 (19)70.9910.18-1.2437.57115.42-7.5347.1859.34-9.3238.7161.16-9.077.54123.08-4.686.55144.42.50.1754.5513.3352.7738.07-6.915.776.922.679.2838.01.820.72-48.74-6.3421.79-24.63.76
23Q2 (18)64.43-5.49-6.9317.44-46.88-41.9229.61-10.81-31.7424.02-12.01-36.523.38-26.36-37.292.68-26.17-38.530.11-15.38-8.3338.22-3.97-22.6514.75-62.19-55.9457.45-41.66-16.6540.432527.6630.0628.9014.020.82
23Q1 (17)68.173.32-3.6132.8374.16-17.233.20248.01-32.3127.30211.64-34.984.59309.82-32.73.63274.23-38.470.1318.18-7.1439.80140.34-26.339.01149.27154.898.46-50.7722.141.54101.54-92.0625.35-25.423.54
22Q4 (16)65.98-8.212.4218.85-53.61-31.69.54-81.66-25.478.76-79.42-27.061.12-85.84-30.00.97-84.82-30.220.11-26.67-8.3316.56-70.78-13.7915.651.82-3.34200.00156.82-9.52-100.00-552.013.6433.9861.8124.56
22Q3 (15)71.883.836.6640.6335.3-7.5552.0319.9416.9542.5712.511.77.9146.7510.786.3946.567.760.1525.0-6.2556.6814.7115.7215.37-54.091.7277.8813.0-21.2222.12-28.821824.7821.00-12.210.57
22Q2 (14)69.23-2.115.2930.03-24.261.8743.38-11.56-55.1137.84-9.88-46.665.39-20.97-42.294.36-26.1-42.630.12-14.299.0949.41-8.5-52.7133.48118.6826.168.92-14.51123.9931.0860.31-55.1123.9216.57-26.35
22Q1 (13)70.729.783.7139.6543.8713.0949.05283.229.3941.99249.6331.056.82326.2514.815.90324.4618.470.1416.67-6.6754.00181.120.5615.31-5.44-22.480.61-63.53-12.3219.39116.74140.4120.52-24.78-24.7
21Q4 (12)64.42-4.41-1.6827.56-37.2937.812.80-71.23-17.3712.01-68.492.561.60-77.59-28.571.39-76.56-27.230.12-25.0-25.019.21-60.78-14.4716.197.15-17.44221.05123.6265.79-115.79-10173.68-305.2627.2830.65-16.52
21Q3 (11)67.392.49-5.2443.9549.087.6944.49-53.9614.2538.11-46.2813.257.14-23.55-22.815.93-21.97-21.250.1645.45-27.2748.98-53.129.0415.11-43.09-11.6998.85221.26-6.281.15-98.34120.9820.88-35.71-19.51
21Q2 (10)65.75-3.581.0529.48-15.922.6196.63154.89249.2270.94121.41153.09.3457.2488.697.6052.6186.730.11-26.67-21.43104.48133.27180.9426.5534.57-11.230.77-66.53-70.9969.23758.462384.6232.4819.199.54
21Q1 (9)68.194.0813.5435.0675.3186.237.91144.74148.2632.04173.61170.155.94165.18275.954.98160.73263.50.15-6.2536.3644.7999.4263.6519.730.6126.8891.94-31.057.268.06128.23-62.3727.25-16.62-24.95
20Q4 (8)65.52-7.877.0120.00-50.9934.2315.49-60.2235.6411.71-65.24.272.24-75.7829.481.91-74.6331.720.16-27.2723.0822.46-50.01.0819.6114.61-1.41133.3326.410.0-28.57-421.4314.2932.6825.983.88
20Q3 (7)71.129.3-0.8240.8142.051.6238.9440.73-6.4233.6520.01-5.749.2586.875.967.5385.017.570.2257.1415.7944.9220.79-6.1217.11-42.78-32.18105.48-0.5510.35-5.48-80.82-286.325.94-12.518.22
20Q2 (6)65.078.344.228.73134.53119.6527.6781.275.0228.04136.42101.734.95213.29100.44.07197.08110.880.1427.277.6937.1935.8831.5129.9092.2814.38106.0623.7430.54-3.03-114.14-116.1629.65-18.34-11.86
20Q1 (5)60.06-1.91-9.5812.25-17.79-57.2915.2733.71-50.0511.865.61-54.471.58-8.67-76.451.37-5.52-71.520.11-15.38-38.8927.3723.18-32.7215.55-21.82-64.3285.71-35.71-9.2421.43164.29285.7136.3115.4219.28
19Q4 (4)61.23-14.610.014.90-62.90.011.42-72.550.011.23-68.540.01.73-80.180.01.45-79.290.00.13-31.580.022.22-53.560.019.89-21.170.0133.3339.490.0-33.33-1233.330.031.4631.250.0
19Q3 (3)71.7114.830.040.16207.030.041.61163.190.035.70156.830.08.73253.440.07.00262.690.00.1946.150.047.8569.20.025.23-3.480.095.5917.650.02.94-84.310.023.97-28.750.0
19Q2 (2)62.45-5.980.013.08-54.390.015.81-48.280.013.90-46.640.02.47-63.190.01.93-59.880.00.13-27.780.028.28-30.480.026.14-40.020.081.25-13.970.018.75237.50.033.6410.510.0
19Q1 (1)66.420.00.028.680.00.030.570.00.026.050.00.06.710.00.04.810.00.00.180.00.040.680.00.043.580.00.094.440.00.05.560.00.030.440.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)67.35-3.427.83-16.556.0224.532.01-20.5126.37-22.8715.64-25.3813.55-25.180.51-3.7739.09-14.7115.992.1787.035.2812.97-25.170.54-13.9325.233.91
2022 (9)69.724.7633.35-4.284.84-10.8340.27-12.9534.19-8.3420.96-16.5618.11-15.490.53-7.0245.83-12.5415.65-3.3482.679.4917.33-30.20.63331.8224.28-8.1
2021 (8)66.550.2334.8425.325.43-20.6646.2675.8937.3062.3225.1245.0321.4347.180.57-9.5252.4053.2216.19-17.4475.50-28.5224.8300.15-36.7926.42-12.81
2020 (7)66.400.2627.805.76.84-12.1726.30-2.6622.98-2.3417.32-13.2714.56-8.370.63-4.5534.20-6.2519.61-1.41105.638.93-5.6300.23-35.0230.303.95
2019 (6)66.236.026.3032.167.798.2127.0224.9223.5333.2419.9712.715.8938.540.666.4536.4817.619.89-50.7896.975.453.03-62.340.35029.15-9.02
2018 (5)62.483.5519.90-10.567.208.5721.637.8317.665.5617.724.6711.4714.360.628.7731.026.5640.41-52.8691.95-16.418.0500.00032.048.21
2017 (4)60.34-5.1422.25-29.196.63147.4520.06-38.216.73-34.916.93-44.4710.03-47.240.57-20.8329.11-20.4985.7226.49110.0013.11-11.4300.00029.6120.37
2016 (3)63.61031.4202.68032.46025.70030.49019.0100.72036.61067.7711.8997.2503.6700.00024.600
2015 (2)0.0000.0000.0000.0000.0000.0000.0000.0000.00060.5700.0000.0000.0000.000

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