- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.41 | -37.61 | -31.88 | 0.11 | 10.0 | 10.0 | 0.18 | -18.18 | -14.29 | 0.04 | 0.0 | -20.0 | 7.80 | 76.31 | 61.49 | 12.77 | 31.14 | 25.84 | 2.84 | 60.28 | 17.45 | 0 | 0 | 0 |
| 23Q3 (19) | 2.26 | 5.61 | -3.42 | 0.1 | 0.0 | -16.67 | 0.22 | 4.76 | 0.0 | 0.04 | 0.0 | -63.64 | 4.42 | -5.31 | -13.72 | 9.73 | -0.8 | 3.54 | 1.77 | -5.31 | -62.35 | 0 | 0 | 0 |
| 23Q2 (18) | 2.14 | 22.29 | -13.36 | 0.1 | -9.09 | -9.09 | 0.21 | -4.55 | -25.0 | 0.04 | -33.33 | -76.47 | 4.67 | -25.66 | 4.93 | 9.81 | -21.94 | -13.43 | 1.87 | -45.48 | -72.84 | 0 | 0 | 0 |
| 23Q1 (17) | 1.75 | -15.46 | -17.84 | 0.11 | 10.0 | -8.33 | 0.22 | 4.76 | -37.14 | 0.06 | 20.0 | 0.0 | 6.29 | 30.11 | 11.57 | 12.57 | 23.92 | -23.49 | 3.43 | 41.94 | 21.71 | 0 | 0 | 0 |
| 22Q4 (16) | 2.07 | -11.54 | -0.48 | 0.1 | -16.67 | -9.09 | 0.21 | -4.55 | -8.7 | 0.05 | -54.55 | -37.5 | 4.83 | -5.8 | -8.65 | 10.14 | 7.91 | -8.25 | 2.42 | -48.62 | -37.2 | 0 | 0 | 0 |
| 22Q3 (15) | 2.34 | -5.26 | 4.93 | 0.12 | 9.09 | 0.0 | 0.22 | -21.43 | 4.76 | 0.11 | -35.29 | 57.14 | 5.13 | 15.15 | -4.7 | 9.40 | -17.06 | -0.16 | 4.70 | -31.7 | 49.76 | 0 | 0 | 0 |
| 22Q2 (14) | 2.47 | 15.96 | -44.37 | 0.11 | -8.33 | -57.69 | 0.28 | -20.0 | -36.36 | 0.17 | 183.33 | -19.05 | 4.45 | -20.95 | -23.95 | 11.34 | -31.01 | 14.39 | 6.88 | 144.33 | 45.52 | 0 | 0 | 0 |
| 22Q1 (13) | 2.13 | 2.4 | 0 | 0.12 | 9.09 | 0 | 0.35 | 52.17 | 0 | 0.06 | -25.0 | 0 | 5.63 | 6.53 | -30.99 | 16.43 | 48.6 | 89.45 | 2.82 | -26.76 | -41.88 | 0 | 0 | 0 |
| 21Q4 (12) | 2.08 | -6.73 | -46.94 | 0.11 | -8.33 | -65.62 | 0.23 | 9.52 | -32.35 | 0.08 | 14.29 | -57.89 | 5.29 | -1.72 | -35.22 | 11.06 | 17.42 | 27.49 | 3.85 | 22.53 | -20.65 | 0 | 0 | 0 |
| 21Q3 (11) | 2.23 | -49.77 | 0 | 0.12 | -53.85 | 0 | 0.21 | -52.27 | 0 | 0.07 | -66.67 | 0 | 5.38 | -8.11 | -29.15 | 9.42 | -4.97 | -56.87 | 3.14 | -33.63 | 10.21 | 0 | 0 | 0 |
| 21Q2 (10) | 4.44 | 0 | 40.51 | 0.26 | 0 | 8.33 | 0.44 | 0 | -36.23 | 0.21 | 0 | 133.33 | 5.86 | -28.27 | -22.9 | 9.91 | 14.26 | -54.62 | 4.73 | -2.42 | 66.07 | 0 | 0 | 0 |
| 21Q1 (9) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 8.16 | 0.0 | 0 | 8.67 | 0.0 | 0 | 4.85 | 0.0 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 3.92 | 0 | 0 | 0.32 | 0 | 0 | 0.34 | 0 | 0 | 0.19 | 0 | 0 | 8.16 | 7.48 | 0 | 8.67 | -60.28 | 0 | 4.85 | 70.18 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 7.59 | 0.0 | 0 | 21.84 | 0.0 | 0 | 2.85 | 0.0 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 3.16 | 0 | 0 | 0.24 | 0 | 0 | 0.69 | 0 | 0 | 0.09 | 0 | 0 | 7.59 | 0 | 0 | 21.84 | 0 | 0 | 2.85 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 7.56 | -16.09 | 0.41 | -8.89 | 0.83 | -21.7 | 0.18 | -55.0 | 5.42 | 8.59 | 10.98 | -6.68 | 2.38 | -46.37 | 0 | 0 |
| 2022 (9) | 9.01 | 3.09 | 0.45 | -8.16 | 1.06 | 20.45 | 0.4 | 11.11 | 4.99 | -10.92 | 11.76 | 16.84 | 4.44 | 7.78 | 0 | 0 |
| 2021 (8) | 8.74 | 23.45 | 0.49 | -12.5 | 0.88 | -14.56 | 0.36 | 28.57 | 5.61 | -29.12 | 10.07 | -30.79 | 4.12 | 4.15 | 0 | 0 |
| 2020 (7) | 7.08 | -3.28 | 0.56 | -12.5 | 1.03 | 10.75 | 0.28 | 55.56 | 7.91 | -9.53 | 14.55 | 14.51 | 3.95 | 60.83 | 0 | 0 |
| 2019 (6) | 7.32 | -37.86 | 0.64 | -23.81 | 0.93 | -3.12 | 0.18 | -14.29 | 8.74 | 22.61 | 12.70 | 55.9 | 2.46 | 37.94 | 0 | 0 |
| 2018 (5) | 11.78 | 4.8 | 0.84 | 1.2 | 0.96 | 10.34 | 0.21 | 0.0 | 7.13 | -3.43 | 8.15 | 5.29 | 1.78 | -4.58 | 0 | 0 |
| 2017 (4) | 11.24 | 1.9 | 0.83 | -5.68 | 0.87 | -22.32 | 0.21 | -55.32 | 7.38 | -7.44 | 7.74 | -23.77 | 1.87 | -56.15 | 0 | 0 |
| 2016 (3) | 11.03 | -10.03 | 0.88 | -19.27 | 1.12 | -8.2 | 0.47 | 161.11 | 7.98 | -10.26 | 10.15 | 2.04 | 4.26 | 190.23 | 439 | 0.0 |
| 2015 (2) | 12.26 | 0 | 1.09 | 0 | 1.22 | 0 | 0.18 | 0 | 8.89 | 0 | 9.95 | 0 | 1.47 | 0 | 439 | 0 |
