- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.78 | 18.67 | 5.33 | 1.0 | 17.65 | 1.01 | 0.13 | 8.33 | -7.14 | 0 | 0 | -100.0 | 56.18 | -0.86 | -4.1 | 7.30 | -8.71 | -11.84 | 0.00 | 0 | -100.0 | 486 | 0.0 | 0.0 |
| 23Q3 (19) | 1.5 | -9.64 | 6.38 | 0.85 | -13.27 | -9.57 | 0.12 | -20.0 | -14.29 | 0 | -100.0 | -100.0 | 56.67 | -4.01 | -15.0 | 8.00 | -11.47 | -19.43 | 0.00 | -100.0 | -100.0 | 486 | 0.0 | 0.0 |
| 23Q2 (18) | 1.66 | 31.75 | -7.26 | 0.98 | 18.07 | -10.91 | 0.15 | 7.14 | 15.38 | 0.01 | 0 | 0.0 | 59.04 | -10.38 | -3.93 | 9.04 | -18.67 | 24.42 | 0.60 | 0 | 7.83 | 486 | 0.0 | 0.0 |
| 23Q1 (17) | 1.26 | -25.44 | -34.72 | 0.83 | -16.16 | -27.19 | 0.14 | 0.0 | -12.5 | 0 | -100.0 | -100.0 | 65.87 | 12.45 | 11.52 | 11.11 | 34.13 | 34.03 | 0.00 | -100.0 | -100.0 | 486 | 0.0 | 0.0 |
| 22Q4 (16) | 1.69 | 19.86 | -16.34 | 0.99 | 5.32 | -22.66 | 0.14 | 0.0 | -17.65 | 0.01 | 0.0 | 0.0 | 58.58 | -12.13 | -7.55 | 8.28 | -16.57 | -1.57 | 0.59 | -16.57 | 19.53 | 486 | 0.0 | 0.0 |
| 22Q3 (15) | 1.41 | -21.23 | 34.29 | 0.94 | -14.55 | 14.63 | 0.14 | 7.69 | 16.67 | 0.01 | 0.0 | 0 | 66.67 | 8.48 | -14.63 | 9.93 | 36.72 | -13.12 | 0.71 | 26.95 | 0 | 486 | 0.0 | 0.0 |
| 22Q2 (14) | 1.79 | -7.25 | 18.54 | 1.1 | -3.51 | -0.9 | 0.13 | -18.75 | -18.75 | 0.01 | 0.0 | 0 | 61.45 | 4.04 | -16.4 | 7.26 | -12.4 | -31.46 | 0.56 | 7.82 | 0 | 486 | 0.0 | 0.0 |
| 22Q1 (13) | 1.93 | -4.46 | 1.05 | 1.14 | -10.94 | -5.79 | 0.16 | -5.88 | 45.45 | 0.01 | 0.0 | 0 | 59.07 | -6.78 | -6.76 | 8.29 | -1.49 | 43.95 | 0.52 | 4.66 | 0 | 486 | 0.0 | 0.0 |
| 21Q4 (12) | 2.02 | 92.38 | -17.21 | 1.28 | 56.1 | -18.99 | 0.17 | 41.67 | 0.0 | 0.01 | 0 | 0 | 63.37 | -18.86 | -2.14 | 8.42 | -26.36 | 20.79 | 0.50 | 0 | 0 | 486 | 0.0 | 0.0 |
| 21Q3 (11) | 1.05 | -30.46 | -48.78 | 0.82 | -26.13 | -38.81 | 0.12 | -25.0 | -25.0 | 0 | 0 | 0 | 78.10 | 6.24 | 19.47 | 11.43 | 7.86 | 46.43 | 0.00 | 0 | 0 | 486 | 0.0 | 0.0 |
| 21Q2 (10) | 1.51 | -20.94 | -21.35 | 1.11 | -8.26 | -11.9 | 0.16 | 45.45 | 14.29 | 0 | 0 | 0 | 73.51 | 16.04 | 12.02 | 10.60 | 83.99 | 45.32 | 0.00 | 0 | 0 | 486 | 0.0 | 0.0 |
| 21Q1 (9) | 1.91 | -21.72 | -8.61 | 1.21 | -23.42 | -11.68 | 0.11 | -35.29 | 0.0 | 0 | 0 | -100.0 | 63.35 | -2.17 | -3.36 | 5.76 | -17.34 | 9.42 | 0.00 | 0 | -100.0 | 486 | 0.0 | 0.0 |
| 20Q4 (8) | 2.44 | 19.02 | -20.26 | 1.58 | 17.91 | -19.39 | 0.17 | 6.25 | 0.0 | 0 | 0 | -100.0 | 64.75 | -0.94 | 1.1 | 6.97 | -10.73 | 25.41 | 0.00 | 0 | -100.0 | 486 | 0.0 | 0.0 |
| 20Q3 (7) | 2.05 | 6.77 | -23.22 | 1.34 | 6.35 | -25.14 | 0.16 | 14.29 | 23.08 | 0 | 0 | 0 | 65.37 | -0.39 | -2.5 | 7.80 | 7.04 | 60.3 | 0.00 | 0 | 0 | 486 | 0.0 | 0.0 |
| 20Q2 (6) | 1.92 | -8.13 | -26.44 | 1.26 | -8.03 | -31.15 | 0.14 | 27.27 | 7.69 | 0 | -100.0 | -100.0 | 65.62 | 0.11 | -6.4 | 7.29 | 38.54 | 46.39 | 0.00 | -100.0 | -100.0 | 486 | 0.0 | 0.0 |
| 20Q1 (5) | 2.09 | -31.7 | -9.13 | 1.37 | -30.1 | -15.95 | 0.11 | -35.29 | -31.25 | 0.01 | 0.0 | 0 | 65.55 | 2.34 | -7.51 | 5.26 | -5.26 | -24.34 | 0.48 | 46.41 | 0 | 486 | 0.0 | 0.0 |
| 19Q4 (4) | 3.06 | 14.61 | 0.0 | 1.96 | 9.5 | 0.0 | 0.17 | 30.77 | 0.0 | 0.01 | 0 | 0.0 | 64.05 | -4.46 | 0.0 | 5.56 | 14.1 | 0.0 | 0.33 | 0 | 0.0 | 486 | 0.0 | 0.0 |
| 19Q3 (3) | 2.67 | 2.3 | 0.0 | 1.79 | -2.19 | 0.0 | 0.13 | 0.0 | 0.0 | 0 | -100.0 | 0.0 | 67.04 | -4.38 | 0.0 | 4.87 | -2.25 | 0.0 | 0.00 | -100.0 | 0.0 | 486 | 0.0 | 0.0 |
| 19Q2 (2) | 2.61 | 13.48 | 0.0 | 1.83 | 12.27 | 0.0 | 0.13 | -18.75 | 0.0 | 0.01 | 0 | 0.0 | 70.11 | -1.06 | 0.0 | 4.98 | -28.4 | 0.0 | 0.38 | 0 | 0.0 | 486 | 0.0 | 0.0 |
| 19Q1 (1) | 2.3 | 0.0 | 0.0 | 1.63 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 70.87 | 0.0 | 0.0 | 6.96 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 486 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 6.2 | -8.96 | 3.67 | -11.78 | 0.55 | -3.51 | 0.02 | -33.33 | 59.19 | -3.1 | 8.87 | 5.98 | 0.32 | -26.77 | 0 | 0 |
| 2022 (9) | 6.81 | 5.09 | 4.16 | -6.09 | 0.57 | 1.79 | 0.03 | 0.0 | 61.09 | -10.65 | 8.37 | -3.15 | 0.44 | -4.85 | 0 | 0 |
| 2021 (8) | 6.48 | -23.76 | 4.43 | -20.18 | 0.56 | -3.45 | 0.03 | 50.0 | 68.36 | 4.7 | 8.64 | 26.65 | 0.46 | 96.76 | 486 | 0.0 |
| 2020 (7) | 8.5 | -20.11 | 5.55 | -23.02 | 0.58 | 0.0 | 0.02 | 0.0 | 65.29 | -3.64 | 6.82 | 25.18 | 0.24 | 25.18 | 486 | 0.0 |
| 2019 (6) | 10.64 | 7.37 | 7.21 | 9.24 | 0.58 | 7.41 | 0.02 | 100.0 | 67.76 | 1.75 | 5.45 | 0.04 | 0.19 | 86.28 | 486 | 0.0 |
| 2018 (5) | 9.91 | -1.39 | 6.6 | 5.77 | 0.54 | -3.57 | 0.01 | 0.0 | 66.60 | 7.26 | 5.45 | -2.21 | 0.10 | 1.41 | 486 | -0.82 |
| 2017 (4) | 10.05 | 22.71 | 6.24 | 31.37 | 0.56 | 14.29 | 0.01 | 0 | 62.09 | 7.06 | 5.57 | -6.87 | 0.10 | 0 | 490 | 28.95 |
| 2016 (3) | 8.19 | 43.18 | 4.75 | 42.22 | 0.49 | 25.64 | 0 | 0 | 58.00 | -0.67 | 5.98 | -12.25 | 0.00 | 0 | 380 | 47.86 |
| 2015 (2) | 5.72 | -7.29 | 3.34 | -7.99 | 0.39 | 0.0 | 0.01 | -75.0 | 58.39 | -0.75 | 6.82 | 7.87 | 0.17 | -73.03 | 257 | -33.59 |
| 2014 (1) | 6.17 | 119.57 | 3.63 | 132.69 | 0.39 | 116.67 | 0.04 | 0 | 58.83 | 0 | 6.32 | 0 | 0.65 | 0 | 387 | -0.77 |
