玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)25.7215.54-23.3410.7850.14-46.076.98-28.34-58.435.64-27.78-58.041.73-38.43-70.971.18-33.33-63.580.20-9.09-16.679.76-19.21-47.9550.22-14.52-41.06155.17114.530.88-55.17-316.09-197.3215.24-3.187.17
23Q3 (19)22.26-28.03-26.497.18-55.24-51.399.74-43.14-51.737.81-44.49-51.822.81-45.22-63.651.77-39.18-56.190.2210.0-12.012.08-37.86-45.5458.75-13.42-34.7472.34-22.84-1.2825.53308.51-4.4615.742.94-2.66
23Q2 (18)30.938.766.3616.041.7128.0117.1319.4612.1814.0732.1115.615.1314.51-11.252.9119.751.390.20-9.09-13.0419.4418.8312.2467.86-25.93-31.693.75-14.9714.746.25160.94-65.8315.299.14-4.56
23Q1 (17)28.44-15.234.8315.77-21.1150.1914.34-14.5918.9110.65-20.769.794.48-24.83-8.572.43-25.00.410.22-8.33-12.016.36-12.7516.6191.617.52-18.09110.26-7.027.08-10.2644.73-177.4914.01-1.48-23.57
22Q4 (16)33.5510.839.0419.9935.34127.9416.79-16.888.6513.44-17.0983.865.96-22.966.483.24-19.878.020.24-4.00.018.75-15.4673.1385.20-5.36-14.97118.5661.818.56-18.56-169.44-990.7214.22-12.06-13.24
22Q3 (15)30.284.1314.5714.7717.8846.6720.1832.1597.8416.2133.299.887.7333.74101.34.0440.77104.040.258.74.1722.1828.0686.3990.03-9.25-11.3373.28-10.32-25.3126.7246.091316.3816.170.94-12.83
22Q2 (14)29.087.1915.5312.5319.3356.0415.2726.62103.8712.1725.4698.535.7817.96115.672.8718.697.930.23-8.00.017.3223.4584.0699.21-11.294.9581.71-5.83-22.5918.2938.21319.5116.02-12.6-9.54
22Q1 (13)27.1312.4323.610.5019.7396.6312.0635.51127.559.7032.69132.614.9036.87178.412.4232.97142.00.254.178.714.0329.5592.19111.8411.6229.2286.76-13.24-13.2413.24535.29018.3311.84-0.05
21Q4 (12)24.13-8.79.048.77-12.91203.468.90-12.75188.037.31-9.86199.593.58-6.77302.251.82-8.08230.910.240.014.2910.83-8.9999.45100.20-1.3122.6100.001.929.092.0810.42-75.016.39-11.64-18.94
21Q3 (11)26.435.0136.110.0725.4307.6910.2036.18844.448.1132.3832.183.8443.281138.711.9836.55760.870.244.3520.011.9026.46219.03101.537.4136.5298.11-7.05-56.391.89122.64101.5118.554.747.16
21Q2 (10)25.1714.671.748.0350.3718.967.4941.3251.016.1347.052.112.6852.2797.061.4545.083.540.230.027.789.4128.917.1994.539.2213.69105.565.56-20.83-8.33075.017.71-3.440
21Q1 (9)21.95-0.81-16.825.3484.78-40.85.3071.52-46.524.1770.9-46.951.7697.75-46.831.0081.82-45.360.239.520.07.3034.44-41.3286.555.91.64100.009.099.760.00-100.0-100.018.34-9.32.69
20Q4 (8)22.1313.95-15.442.8917.0-62.023.09186.11-23.332.44180.46-22.540.89187.1-16.820.55139.13-14.060.215.016.675.4345.58-28.6581.739.9-7.6791.67-59.26-52.478.33106.67108.9720.2216.817.04
20Q3 (7)19.42-21.5-33.612.47-63.41-68.091.08-78.23-86.050.87-78.41-85.810.31-77.21-85.650.23-70.89-80.00.2011.1117.653.73-53.55-67.3174.37-10.56-16.95225.0068.75125.0-125.00-275.0017.310-21.78
20Q2 (6)24.74-6.25-15.276.75-25.1714.024.96-49.95-33.954.03-48.73-32.151.36-58.91-33.980.79-56.83-24.760.18-21.7412.58.03-35.45-32.0683.15-2.35-30.3133.3346.3462.96-33.33-475.0-246.670.00-100.0-100.0
20Q1 (5)26.390.840.739.0218.53110.269.91145.9196.637.86149.5296.993.31209.35123.651.83185.94137.660.2327.7835.2912.4463.4735.5185.15-3.81-24.6391.11-52.764.138.89109.57-28.8917.86-5.45-16.5
19Q4 (4)26.17-10.530.07.61-1.680.04.03-47.930.03.15-48.610.01.07-50.460.00.64-44.350.00.185.880.07.61-33.30.088.52-1.150.0192.8692.860.0-92.8600.018.89-14.640.0
19Q3 (3)29.250.170.07.7430.740.07.743.060.06.133.20.02.164.850.01.159.520.00.176.250.011.41-3.470.089.55-24.940.0100.0022.220.00.00-100.00.022.13-0.980.0
19Q2 (2)29.2011.450.05.9238.00.07.5149.010.05.9448.870.02.0639.190.01.0536.360.00.16-5.880.011.8228.760.0119.305.590.081.82-6.490.022.7381.820.022.354.490.0
19Q1 (1)26.200.00.04.290.00.05.040.00.03.990.00.01.480.00.00.770.00.00.170.00.09.180.00.0112.980.00.087.500.00.012.500.00.021.390.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)26.90-10.4512.59-13.171.9921.0312.25-24.019.67-25.113.64-42.118.36-33.070.84-11.5814.55-19.4850.22-41.06102.9914.33-2.5600.05015.03-7.05
2022 (9)30.0422.6614.5077.71.64-0.6716.1299.512.9198.0123.5698.4812.4995.770.950.018.0781.2485.20-14.9790.08-11.029.9200.00016.17-8.7
2021 (8)24.495.118.1650.281.65-23.428.0861.926.5263.8211.8799.836.3886.550.9517.289.9729.65100.2022.6101.24-5.9-0.6200.00017.71-4.63
2020 (7)23.30-15.765.43-15.812.16-24.164.99-17.113.98-16.215.94-8.763.42-3.660.8119.127.69-22.5681.73-7.67107.59-0.09-8.8600.05-65.718.57-12.07
2019 (6)27.667.756.45367.392.85-9.86.0289.314.7583.46.5188.73.5577.50.6811.489.9327.1488.52-25.89107.69142.31-7.6900.15-68.7721.12-7.97
2018 (5)25.67-8.651.38-8.613.16-3.813.18-23.562.59-13.093.45-19.392.00-14.530.61-1.617.81-13.32119.440.7344.4420.9955.56-12.190.48022.95-4.06
2017 (4)28.10-10.711.51-74.283.2811.24.16-27.272.98-32.434.28-41.452.34-32.950.62-8.829.01-9.81118.57-20.3736.73-64.2163.2700.00023.92-7.86
2016 (3)31.47-11.235.87-30.22.9517.245.72-35.224.41-29.897.31-40.133.49-34.150.68-9.339.99-20.21148.905.26102.637.48-2.6300.00025.968.08
2015 (2)35.452.818.41-9.472.5265.648.83-14.776.29-21.8612.21-41.555.30-41.050.75-27.8812.52-2.49141.46-19.8595.496.484.51-56.310.00024.025.26
2014 (1)34.4809.2901.52-9.6410.3608.05020.8908.9901.04-13.3312.8425.39176.5048.3689.673.8310.33-24.280.00022.82-1.55

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