玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
20Q1 (20)29.925.35-9.6314.59-1.02-35.117.49114.08-27.3413.96124.08-25.194.00117.39-41.522.90110.14-41.650.21-4.55-19.2325.5163.63-16.840.729.2-7.5483.78-53.26-10.2316.22119.99143.2432.7225.4620.52
19Q4 (19)28.4025.55-14.8214.7449.34-29.718.173.16-72.026.230.48-74.281.848.24-77.781.3820.0-77.230.2222.22-12.015.59-11.07-56.7737.2923.4811.58179.2543.4149.04-81.13-224.53-389.4926.08-20.71-5.2
19Q3 (18)22.62-24.32-32.39.87-49.38-55.727.92-59.63-64.776.20-58.75-66.031.70-66.99-78.321.15-63.02-75.990.18-10.0-30.7717.53-35.46-40.2130.20-69.45-25.02125.0026.1825.98-25.00-2775.0-3325.032.8911.9518.05
19Q2 (17)29.89-9.73-8.1419.50-13.26-7.5419.62-18.49-38.2215.03-19.45-43.05.15-24.71-54.223.11-37.42-44.760.20-23.08-4.7627.16-11.42-29.7598.86124.482.799.076.1449.790.93-85.98-97.229.388.216.26
19Q1 (16)33.11-0.69-5.0222.487.2-12.524.07-17.5729.1318.66-22.966.396.84-17.397.384.97-17.9960.320.264.052.9430.66-14.9815.3944.0431.78-58.3593.3329.68-32.066.67-76.21117.8327.15-1.316.76
18Q4 (15)33.34-0.21020.97-5.92029.2029.89024.2232.7108.285.6106.0626.5100.25-3.85036.0622.99033.42-17.03071.97-27.46028.033515.29027.51-1.260
18Q3 (14)33.412.67022.295.69022.48-29.22018.25-30.7907.84-30.3104.79-14.9200.2623.81029.32-24.16040.28-58.15099.2250.0300.78-97.67027.860.760
18Q2 (13)32.54-6.66021.09-17.91031.7670.39026.3750.34011.2576.6105.6381.6100.2123.53038.6645.5096.26-8.97066.14-51.86033.33189.17027.658.730
18Q1 (12)34.860025.690018.640017.54006.37003.10000.170026.5700105.7500137.3800-37.380025.4300
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2019 (10)28.77-14.216.88-25.047.339.9115.08-40.9311.63-46.1614.17-54.4210.62-40.930.909.7622.82-30.1337.2911.58111.7126.74-12.0000.9132.4728.625.57
2018 (9)33.53-0.8322.520.856.67-10.2525.539.221.606.6131.090.8417.985.330.82-1.232.664.2833.42-71.9888.14-7.8211.86159.280.69027.110.41
2017 (8)33.8113.1522.3322.497.4319.2123.3814.520.266.9730.83-19.2317.07-32.420.83-36.6431.3215.53119.27188.2395.636.974.57-56.870.00027.008.96
2016 (7)29.8816.7218.2317.766.2431.9420.4234.2518.9425.138.17-22.725.26-25.951.31-39.3527.1130.0941.38-39.4789.40-12.3910.6000.00024.7814.78
2015 (6)25.60454.1115.481190.04.73015.21465.4315.14462.8349.38442.6434.11400.882.16-8.4720.84618.6268.36272.13102.04117.69-1.7900.00021.591523.31
2014 (5)4.62-52.021.20-81.820.0002.69-67.112.69-63.89.10-88.386.81-76.692.36-37.732.90-65.9618.37-85.4546.88-41.8356.25189.690.0001.3329.13
2013 (4)9.6306.6000.0008.1807.43078.32029.2103.7908.520126.26080.58019.4200.0001.030

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