- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.06 | 20.0 | 200.0 | 0.01 | 0 | 0 | 0.06 | 0.0 | -25.0 | 0.03 | 50.0 | 200.0 | 16.67 | 0 | 0 | 100.00 | -16.67 | -75.0 | 50.00 | 25.0 | 0.0 | 14 | 0.0 | 0.0 |
| 23Q3 (19) | 0.05 | 25.0 | 150.0 | 0 | 0 | 0 | 0.06 | -14.29 | 0.0 | 0.02 | 100.0 | 0 | 0.00 | 0 | 0 | 120.00 | -31.43 | -60.0 | 40.00 | 60.0 | 0 | 14 | 0.0 | 55.56 |
| 23Q2 (18) | 0.04 | 0.0 | 0 | 0 | 0 | -100.0 | 0.07 | 0.0 | 16.67 | 0.01 | 0.0 | 0 | 0.00 | 0 | -100.0 | 175.00 | 0.0 | -75.0 | 25.00 | 0.0 | 0 | 14 | 0.0 | 55.56 |
| 23Q1 (17) | 0.04 | 100.0 | 0 | 0 | 0 | 0 | 0.07 | -12.5 | 16.67 | 0.01 | 0.0 | 0 | 0.00 | 0 | -100.0 | 175.00 | -56.25 | -75.0 | 25.00 | -50.0 | 0 | 14 | 0.0 | 55.56 |
| 22Q4 (16) | 0.02 | 0.0 | 100.0 | 0 | 0 | -100.0 | 0.08 | 33.33 | 14.29 | 0.01 | 0 | 0 | 0.00 | 0 | -100.0 | 400.00 | 33.33 | -42.86 | 50.00 | 0 | 0 | 14 | 55.56 | 55.56 |
| 22Q3 (15) | 0.02 | 0 | 0.0 | 0 | -100.0 | -100.0 | 0.06 | 0.0 | -14.29 | 0 | 0 | 0 | 0.00 | -100.0 | -100.0 | 300.00 | -57.14 | -14.29 | 0.00 | 0 | 0 | 9 | 0.0 | -25.0 |
| 22Q2 (14) | 0 | 0 | -100.0 | 0.01 | 0 | 0.0 | 0.06 | 0.0 | 0.0 | 0 | 0 | 0 | 100.00 | 0.0 | 200.0 | 700.00 | 0.0 | 250.0 | 0.00 | 0 | 0 | 9 | 0.0 | -25.0 |
| 22Q1 (13) | 0 | -100.0 | -100.0 | 0 | -100.0 | -100.0 | 0.06 | -14.29 | -14.29 | 0 | 0 | -100.0 | 100.00 | 0.0 | 150.0 | 700.00 | 0.0 | 400.0 | 0.00 | 0 | -100.0 | 9 | 0.0 | -25.0 |
| 21Q4 (12) | 0.01 | -50.0 | -88.89 | 0.01 | 0.0 | -66.67 | 0.07 | 0.0 | 0.0 | 0 | 0 | 0 | 100.00 | 100.0 | 200.0 | 700.00 | 100.0 | 800.0 | 0.00 | 0 | 0 | 9 | -25.0 | -25.0 |
| 21Q3 (11) | 0.02 | -33.33 | -77.78 | 0.01 | 0.0 | -66.67 | 0.07 | 16.67 | -46.15 | 0 | 0 | -100.0 | 50.00 | 50.0 | 50.0 | 350.00 | 75.0 | 142.31 | 0.00 | 0 | -100.0 | 12 | 0.0 | -87.63 |
| 21Q2 (10) | 0.03 | -40.0 | -93.88 | 0.01 | -50.0 | -50.0 | 0.06 | -14.29 | -60.0 | 0 | -100.0 | -100.0 | 33.33 | -16.67 | 716.67 | 200.00 | 42.86 | 553.33 | 0.00 | -100.0 | -100.0 | 12 | 0.0 | -87.63 |
| 21Q1 (9) | 0.05 | -44.44 | -90.2 | 0.02 | -33.33 | -60.0 | 0.07 | 0.0 | -61.11 | 0.01 | 0 | -85.71 | 40.00 | 20.0 | 308.0 | 140.00 | 80.0 | 296.67 | 20.00 | 0 | 45.71 | 12 | 0.0 | -95.38 |
| 20Q4 (8) | 0.09 | 0.0 | -85.71 | 0.03 | 0.0 | 0.0 | 0.07 | -46.15 | -53.33 | 0 | -100.0 | -100.0 | 33.33 | 0.0 | 600.0 | 77.78 | -46.15 | 226.67 | 0.00 | -100.0 | -100.0 | 12 | -87.63 | -95.38 |
| 20Q3 (7) | 0.09 | -81.63 | -72.73 | 0.03 | 50.0 | 0.0 | 0.13 | -13.33 | -7.14 | 0.01 | -90.91 | -91.67 | 33.33 | 716.67 | 266.67 | 144.44 | 371.85 | 240.48 | 11.11 | -50.51 | -69.44 | 97 | 0.0 | -62.69 |
| 20Q2 (6) | 0.49 | -3.92 | 13.95 | 0.02 | -60.0 | -60.0 | 0.15 | -16.67 | -16.67 | 0.11 | 57.14 | -31.25 | 4.08 | -58.37 | -64.9 | 30.61 | -13.27 | -26.87 | 22.45 | 63.56 | -39.67 | 97 | -62.69 | -62.69 |
| 20Q1 (5) | 0.51 | -19.05 | 21.43 | 0.05 | 66.67 | -16.67 | 0.18 | 20.0 | 0.0 | 0.07 | -12.5 | -69.57 | 9.80 | 105.88 | -31.37 | 35.29 | 48.24 | -17.65 | 13.73 | 8.09 | -74.94 | 260 | 0.0 | 0.0 |
| 19Q4 (4) | 0.63 | 90.91 | 0.0 | 0.03 | 0.0 | 0.0 | 0.15 | 7.14 | 0.0 | 0.08 | -33.33 | 0.0 | 4.76 | -47.62 | 0.0 | 23.81 | -43.88 | 0.0 | 12.70 | -65.08 | 0.0 | 260 | 0.0 | 0.0 |
| 19Q3 (3) | 0.33 | -23.26 | 0.0 | 0.03 | -40.0 | 0.0 | 0.14 | -22.22 | 0.0 | 0.12 | -25.0 | 0.0 | 9.09 | -21.82 | 0.0 | 42.42 | 1.35 | 0.0 | 36.36 | -2.27 | 0.0 | 260 | 0.0 | 0.0 |
| 19Q2 (2) | 0.43 | 2.38 | 0.0 | 0.05 | -16.67 | 0.0 | 0.18 | 0.0 | 0.0 | 0.16 | -30.43 | 0.0 | 11.63 | -18.6 | 0.0 | 41.86 | -2.33 | 0.0 | 37.21 | -32.05 | 0.0 | 260 | 0.0 | 0.0 |
| 19Q1 (1) | 0.42 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 14.29 | 0.0 | 0.0 | 42.86 | 0.0 | 0.0 | 54.76 | 0.0 | 0.0 | 260 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 0.19 | 375.0 | 0.02 | 0.0 | 0.27 | 3.85 | 0.07 | 600.0 | 10.53 | -78.95 | 142.11 | -78.14 | 36.84 | 47.37 | 14 | 0.0 |
| 2022 (9) | 0.04 | -63.64 | 0.02 | -50.0 | 0.26 | 0.0 | 0.01 | 0.0 | 50.00 | 37.5 | 650.00 | 175.0 | 25.00 | 175.0 | 14 | 55.56 |
| 2021 (8) | 0.11 | -90.68 | 0.04 | -66.67 | 0.26 | -50.94 | 0.01 | -94.12 | 36.36 | 257.58 | 236.36 | 426.24 | 9.09 | -36.9 | 9 | -25.0 |
| 2020 (7) | 1.18 | -35.16 | 0.12 | -29.41 | 0.53 | -18.46 | 0.17 | -70.69 | 10.17 | 8.87 | 44.92 | 25.76 | 14.41 | -54.79 | 12 | -87.63 |
| 2019 (6) | 1.82 | -75.5 | 0.17 | -56.41 | 0.65 | -5.8 | 0.58 | -28.4 | 9.34 | 77.95 | 35.71 | 284.58 | 31.87 | 192.32 | 97 | -62.69 |
| 2018 (5) | 7.43 | 47.71 | 0.39 | -35.0 | 0.69 | 30.19 | 0.81 | -5.81 | 5.25 | -56.0 | 9.29 | -11.86 | 10.90 | -36.24 | 260 | -8.77 |
| 2017 (4) | 5.03 | 107.85 | 0.6 | -57.75 | 0.53 | -11.67 | 0.86 | -9.47 | 11.93 | -79.67 | 10.54 | -57.5 | 17.10 | -56.45 | 285 | -24.0 |
| 2016 (3) | 2.42 | 33.7 | 1.42 | 140.68 | 0.6 | 9.09 | 0.95 | 13.1 | 58.68 | 80.01 | 24.79 | -18.41 | 39.26 | -15.41 | 375 | -2.6 |
| 2015 (2) | 1.81 | -20.61 | 0.59 | -6.35 | 0.55 | -11.29 | 0.84 | -2.33 | 32.60 | 17.97 | 30.39 | 11.74 | 46.41 | 23.04 | 385 | -12.9 |
| 2014 (1) | 2.28 | -30.7 | 0.63 | 57.5 | 0.62 | -25.3 | 0.86 | 22.86 | 27.63 | 0 | 27.19 | 0 | 37.72 | 0 | 442 | -51.8 |
