- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.45 | -5.77 | -23.91 | 0.17 | -10.53 | -15.0 | 0.19 | -20.83 | -24.0 | 0.06 | -14.29 | -25.0 | 6.94 | -5.05 | 11.71 | 7.76 | -15.99 | -0.11 | 2.45 | -9.04 | -1.43 | 781 | 0.0 | 0.0 |
| 23Q3 (19) | 2.6 | 6.12 | -37.95 | 0.19 | 11.76 | 18.75 | 0.24 | 20.0 | 9.09 | 0.07 | -12.5 | -12.5 | 7.31 | 5.32 | 91.37 | 9.23 | 13.08 | 75.8 | 2.69 | -17.55 | 41.01 | 781 | 0.0 | -17.7 |
| 23Q2 (18) | 2.45 | -4.67 | -34.49 | 0.17 | 0.0 | -37.04 | 0.2 | -20.0 | 11.11 | 0.08 | 0.0 | 14.29 | 6.94 | 4.9 | -3.89 | 8.16 | -16.08 | 69.61 | 3.27 | 4.9 | 74.46 | 781 | 0.0 | -17.7 |
| 23Q1 (17) | 2.57 | -20.19 | -4.46 | 0.17 | -15.0 | 0.0 | 0.25 | 0.0 | 31.58 | 0.08 | 0.0 | 14.29 | 6.61 | 6.5 | 4.67 | 9.73 | 25.29 | 37.72 | 3.11 | 25.29 | 19.62 | 781 | 0.0 | -17.7 |
| 22Q4 (16) | 3.22 | -23.15 | 0.0 | 0.2 | 25.0 | -23.08 | 0.25 | 13.64 | 38.89 | 0.08 | 0.0 | 14.29 | 6.21 | 62.66 | -23.08 | 7.76 | 47.87 | 38.89 | 2.48 | 30.12 | 14.29 | 781 | -17.7 | -17.7 |
| 22Q3 (15) | 4.19 | 12.03 | 44.48 | 0.16 | -40.74 | -20.0 | 0.22 | 22.22 | 15.79 | 0.08 | 14.29 | 0.0 | 3.82 | -47.11 | -44.63 | 5.25 | 9.1 | -19.86 | 1.91 | 2.01 | -30.79 | 949 | 0.0 | -2.77 |
| 22Q2 (14) | 3.74 | 39.03 | 50.2 | 0.27 | 58.82 | 58.82 | 0.18 | -5.26 | -5.26 | 0.07 | 0.0 | -22.22 | 7.22 | 14.23 | 5.74 | 4.81 | -31.86 | -36.93 | 1.87 | -28.07 | -48.22 | 949 | 0.0 | -2.77 |
| 22Q1 (13) | 2.69 | -16.46 | 31.22 | 0.17 | -34.62 | 13.33 | 0.19 | 5.56 | -13.64 | 0.07 | 0.0 | -22.22 | 6.32 | -21.73 | -13.63 | 7.06 | 26.35 | -34.18 | 2.60 | 19.7 | -40.73 | 949 | 0.0 | -2.77 |
| 21Q4 (12) | 3.22 | 11.03 | 23.85 | 0.26 | 30.0 | -13.33 | 0.18 | -5.26 | -5.26 | 0.07 | -12.5 | 0.0 | 8.07 | 17.08 | -30.02 | 5.59 | -14.68 | -23.5 | 2.17 | -21.2 | -19.25 | 949 | -2.77 | -2.77 |
| 21Q3 (11) | 2.9 | 16.47 | 3.2 | 0.2 | 17.65 | -4.76 | 0.19 | 0.0 | -9.52 | 0.08 | -11.11 | 0.0 | 6.90 | 1.01 | -7.72 | 6.55 | -14.14 | -12.33 | 2.76 | -23.68 | -3.1 | 976 | 0.0 | -13.55 |
| 21Q2 (10) | 2.49 | 21.46 | -12.01 | 0.17 | 13.33 | -29.17 | 0.19 | -13.64 | 0.0 | 0.09 | 0.0 | 12.5 | 6.83 | -6.69 | -19.49 | 7.63 | -28.9 | 13.65 | 3.61 | -17.67 | 27.86 | 976 | 0.0 | -13.55 |
| 21Q1 (9) | 2.05 | -21.15 | 65.32 | 0.15 | -50.0 | 15.38 | 0.22 | 15.79 | 22.22 | 0.09 | 28.57 | 28.57 | 7.32 | -36.59 | -30.21 | 10.73 | 46.85 | -26.07 | 4.39 | 63.07 | -22.23 | 976 | 0.0 | -19.07 |
| 20Q4 (8) | 2.6 | -7.47 | -1.14 | 0.3 | 42.86 | -3.23 | 0.19 | -9.52 | 18.75 | 0.07 | -12.5 | -30.0 | 11.54 | 54.4 | -2.11 | 7.31 | -2.22 | 20.12 | 2.69 | -5.43 | -29.19 | 976 | -13.55 | -19.07 |
| 20Q3 (7) | 2.81 | -0.71 | -14.33 | 0.21 | -12.5 | -8.7 | 0.21 | 10.53 | -16.0 | 0.08 | 0.0 | -11.11 | 7.47 | -11.88 | 6.58 | 7.47 | 11.31 | -1.95 | 2.85 | 0.71 | 3.76 | 1129 | 0.0 | -6.38 |
| 20Q2 (6) | 2.83 | 128.23 | -6.91 | 0.24 | 84.62 | -11.11 | 0.19 | 5.56 | -5.0 | 0.08 | 14.29 | -20.0 | 8.48 | -19.11 | -4.52 | 6.71 | -53.75 | 2.05 | 2.83 | -49.92 | -14.06 | 1129 | -6.38 | -6.38 |
| 20Q1 (5) | 1.24 | -52.85 | -50.4 | 0.13 | -58.06 | -40.91 | 0.18 | 12.5 | -14.29 | 0.07 | -30.0 | -22.22 | 10.48 | -11.06 | 19.13 | 14.52 | 138.61 | 72.81 | 5.65 | 48.47 | 56.81 | 1206 | 0.0 | 0.0 |
| 19Q4 (4) | 2.63 | -19.82 | 0.0 | 0.31 | 34.78 | 0.0 | 0.16 | -36.0 | 0.0 | 0.1 | 11.11 | 0.0 | 11.79 | 68.09 | 0.0 | 6.08 | -20.18 | 0.0 | 3.80 | 38.57 | 0.0 | 1206 | 0.0 | 0.0 |
| 19Q3 (3) | 3.28 | 7.89 | 0.0 | 0.23 | -14.81 | 0.0 | 0.25 | 25.0 | 0.0 | 0.09 | -10.0 | 0.0 | 7.01 | -21.05 | 0.0 | 7.62 | 15.85 | 0.0 | 2.74 | -16.59 | 0.0 | 1206 | 0.0 | 0.0 |
| 19Q2 (2) | 3.04 | 21.6 | 0.0 | 0.27 | 22.73 | 0.0 | 0.2 | -4.76 | 0.0 | 0.1 | 11.11 | 0.0 | 8.88 | 0.93 | 0.0 | 6.58 | -21.68 | 0.0 | 3.29 | -8.63 | 0.0 | 1206 | 0.0 | 0.0 |
| 19Q1 (1) | 2.5 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 8.80 | 0.0 | 0.0 | 8.40 | 0.0 | 0.0 | 3.60 | 0.0 | 0.0 | 1206 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 10.07 | -27.29 | 0.71 | -11.25 | 0.88 | 4.76 | 0.3 | 0.0 | 7.05 | 22.06 | 8.74 | 44.09 | 2.98 | 37.54 | 781 | 0.0 |
| 2022 (9) | 13.85 | 29.92 | 0.8 | 1.27 | 0.84 | 7.69 | 0.3 | -6.25 | 5.78 | -22.06 | 6.06 | -17.11 | 2.17 | -27.84 | 781 | -17.7 |
| 2021 (8) | 10.66 | 12.57 | 0.79 | -10.23 | 0.78 | 1.3 | 0.32 | 3.23 | 7.41 | -20.25 | 7.32 | -10.01 | 3.00 | -8.3 | 949 | -2.77 |
| 2020 (7) | 9.47 | -17.29 | 0.88 | -14.56 | 0.77 | -4.94 | 0.31 | -18.42 | 9.29 | 3.3 | 8.13 | 14.94 | 3.27 | -1.36 | 976 | -13.55 |
| 2019 (6) | 11.45 | 6.22 | 1.03 | -6.36 | 0.81 | 12.5 | 0.38 | 8.57 | 9.00 | -11.84 | 7.07 | 5.92 | 3.32 | 2.22 | 1129 | -6.38 |
| 2018 (5) | 10.78 | -7.39 | 1.1 | -14.06 | 0.72 | -30.77 | 0.35 | -5.41 | 10.20 | -7.21 | 6.68 | -25.25 | 3.25 | 2.14 | 1206 | 6.82 |
| 2017 (4) | 11.64 | 5.43 | 1.28 | 12.28 | 1.04 | 22.35 | 0.37 | -9.76 | 11.00 | 6.49 | 8.93 | 16.05 | 3.18 | -14.41 | 1129 | -7.91 |
| 2016 (3) | 11.04 | -7.3 | 1.14 | 12.87 | 0.85 | -5.56 | 0.41 | 5.13 | 10.33 | 21.77 | 7.70 | 1.89 | 3.71 | 13.41 | 1226 | -0.16 |
| 2015 (2) | 11.91 | 0.34 | 1.01 | -1.94 | 0.9 | -6.25 | 0.39 | 25.81 | 8.48 | -2.27 | 7.56 | -6.56 | 3.27 | 25.38 | 1228 | -30.82 |
| 2014 (1) | 11.87 | 11.56 | 1.03 | 11.96 | 0.96 | -2.04 | 0.31 | -8.82 | 8.68 | 0 | 8.09 | 0 | 2.61 | 0 | 1775 | 0.0 |
