- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.92 | -22.58 | -42.69 | 0.12 | -20.0 | -25.0 | 0.31 | 19.23 | 14.81 | 0.21 | 10.53 | 0.0 | 6.25 | 3.33 | 30.86 | 16.15 | 54.01 | 100.33 | 10.94 | 42.76 | 74.48 | 501 | -2.15 | -7.05 |
| 23Q3 (19) | 2.48 | -12.06 | -27.49 | 0.15 | -6.25 | -11.76 | 0.26 | -7.14 | -16.13 | 0.19 | 0.0 | -13.64 | 6.05 | 6.6 | 21.68 | 10.48 | 5.59 | 15.66 | 7.66 | 13.71 | 19.1 | 512 | -1.54 | -5.54 |
| 23Q2 (18) | 2.82 | -2.08 | -15.82 | 0.16 | 6.67 | 0.0 | 0.28 | 7.69 | 3.7 | 0.19 | -5.0 | -5.0 | 5.67 | 8.94 | 18.79 | 9.93 | 9.98 | 23.19 | 6.74 | -2.98 | 12.85 | 520 | 1.96 | -5.11 |
| 23Q1 (17) | 2.88 | -14.03 | -7.99 | 0.15 | -6.25 | 15.38 | 0.26 | -3.7 | -3.7 | 0.2 | -4.76 | 5.26 | 5.21 | 9.05 | 25.4 | 9.03 | 12.01 | 4.66 | 6.94 | 10.78 | 14.4 | 510 | -5.38 | -11.15 |
| 22Q4 (16) | 3.35 | -2.05 | 0.3 | 0.16 | -5.88 | 14.29 | 0.27 | -12.9 | -38.64 | 0.21 | -4.55 | 5.0 | 4.78 | -3.92 | 13.94 | 8.06 | -11.08 | -38.82 | 6.27 | -2.55 | 4.69 | 539 | -0.55 | -17.33 |
| 22Q3 (15) | 3.42 | 2.09 | 9.62 | 0.17 | 6.25 | 13.33 | 0.31 | 14.81 | 14.81 | 0.22 | 10.0 | 10.0 | 4.97 | 4.08 | 3.39 | 9.06 | 12.46 | 4.74 | 6.43 | 7.75 | 0.35 | 542 | -1.09 | -17.13 |
| 22Q2 (14) | 3.35 | 7.03 | 8.77 | 0.16 | 23.08 | 6.67 | 0.27 | 0.0 | 3.85 | 0.2 | 5.26 | -4.76 | 4.78 | 14.99 | -1.93 | 8.06 | -6.57 | -4.52 | 5.97 | -1.65 | -12.44 | 548 | -4.53 | -16.21 |
| 22Q1 (13) | 3.13 | -6.29 | 16.36 | 0.13 | -7.14 | -7.14 | 0.27 | -38.64 | 8.0 | 0.19 | -5.0 | 0.0 | 4.15 | -0.91 | -20.2 | 8.63 | -34.52 | -7.18 | 6.07 | 1.37 | -14.06 | 574 | -11.96 | -13.16 |
| 21Q4 (12) | 3.34 | 7.05 | 9.51 | 0.14 | -6.67 | 7.69 | 0.44 | 62.96 | 62.96 | 0.2 | 0.0 | -9.09 | 4.19 | -12.81 | -1.66 | 13.17 | 52.23 | 48.81 | 5.99 | -6.59 | -16.98 | 652 | -0.31 | -5.92 |
| 21Q3 (11) | 3.12 | 1.3 | 11.43 | 0.15 | 0.0 | 7.14 | 0.27 | 3.85 | 12.5 | 0.2 | -4.76 | 0.0 | 4.81 | -1.28 | -3.85 | 8.65 | 2.51 | 0.96 | 6.41 | -5.98 | -10.26 | 654 | 0.0 | -6.97 |
| 21Q2 (10) | 3.08 | 14.5 | 41.94 | 0.15 | 7.14 | 15.38 | 0.26 | 4.0 | 23.81 | 0.21 | 10.53 | 40.0 | 4.87 | -6.42 | -18.71 | 8.44 | -9.17 | -12.77 | 6.82 | -3.47 | -1.36 | 654 | -1.06 | 4.98 |
| 21Q1 (9) | 2.69 | -11.8 | 68.12 | 0.14 | 7.69 | 27.27 | 0.25 | -7.41 | 38.89 | 0.19 | -13.64 | 90.0 | 5.20 | 22.1 | -24.3 | 9.29 | 4.98 | -17.39 | 7.06 | -2.08 | 13.01 | 661 | -4.62 | -5.71 |
| 20Q4 (8) | 3.05 | 8.93 | 18.68 | 0.13 | -7.14 | 8.33 | 0.27 | 12.5 | 35.0 | 0.22 | 10.0 | 69.23 | 4.26 | -14.75 | -8.72 | 8.85 | 3.28 | 13.75 | 7.21 | 0.98 | 42.6 | 693 | -1.42 | -1.14 |
| 20Q3 (7) | 2.8 | 29.03 | 26.13 | 0.14 | 7.69 | 7.69 | 0.24 | 14.29 | 14.29 | 0.2 | 33.33 | 42.86 | 5.00 | -16.54 | -14.62 | 8.57 | -11.43 | -9.39 | 7.14 | 3.33 | 13.27 | 703 | 12.84 | -0.99 |
| 20Q2 (6) | 2.17 | 35.62 | -11.07 | 0.13 | 18.18 | 0.0 | 0.21 | 16.67 | -4.55 | 0.15 | 50.0 | 7.14 | 5.99 | -12.86 | 12.44 | 9.68 | -13.98 | 7.33 | 6.91 | 10.6 | 20.47 | 623 | -11.13 | -12.75 |
| 20Q1 (5) | 1.6 | -37.74 | -40.3 | 0.11 | -8.33 | -15.38 | 0.18 | -10.0 | -14.29 | 0.1 | -23.08 | -33.33 | 6.88 | 47.24 | 41.73 | 11.25 | 44.56 | 43.57 | 6.25 | 23.56 | 11.67 | 701 | 0.0 | 4.78 |
| 19Q4 (4) | 2.57 | 15.77 | 0.0 | 0.12 | -7.69 | 0.0 | 0.2 | -4.76 | 0.0 | 0.13 | -7.14 | 0.0 | 4.67 | -20.26 | 0.0 | 7.78 | -17.73 | 0.0 | 5.06 | -19.79 | 0.0 | 701 | -1.27 | 0.0 |
| 19Q3 (3) | 2.22 | -9.02 | 0.0 | 0.13 | 0.0 | 0.0 | 0.21 | -4.55 | 0.0 | 0.14 | 0.0 | 0.0 | 5.86 | 9.91 | 0.0 | 9.46 | 4.91 | 0.0 | 6.31 | 9.91 | 0.0 | 710 | -0.56 | 0.0 |
| 19Q2 (2) | 2.44 | -8.96 | 0.0 | 0.13 | 0.0 | 0.0 | 0.22 | 4.76 | 0.0 | 0.14 | -6.67 | 0.0 | 5.33 | 9.84 | 0.0 | 9.02 | 15.07 | 0.0 | 5.74 | 2.51 | 0.0 | 714 | 6.73 | 0.0 |
| 19Q1 (1) | 2.68 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 4.85 | 0.0 | 0.0 | 7.84 | 0.0 | 0.0 | 5.60 | 0.0 | 0.0 | 669 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 10.1 | -23.77 | 0.59 | -4.84 | 1.11 | -0.89 | 0.78 | -4.88 | 5.84 | 24.84 | 10.99 | 30.02 | 7.72 | 24.79 | 501 | -7.05 |
| 2022 (9) | 13.25 | 8.43 | 0.62 | 6.9 | 1.12 | -8.94 | 0.82 | 3.8 | 4.68 | -1.41 | 8.45 | -16.02 | 6.19 | -4.27 | 539 | -17.33 |
| 2021 (8) | 12.22 | 27.03 | 0.58 | 16.0 | 1.23 | 38.2 | 0.79 | 17.91 | 4.75 | -8.68 | 10.07 | 8.8 | 6.46 | -7.18 | 652 | -5.92 |
| 2020 (7) | 9.62 | -2.93 | 0.5 | -1.96 | 0.89 | 5.95 | 0.67 | 17.54 | 5.20 | 0.99 | 9.25 | 9.15 | 6.96 | 21.09 | 693 | -1.14 |
| 2019 (6) | 9.91 | -3.51 | 0.51 | 2.0 | 0.84 | -3.45 | 0.57 | -6.56 | 5.15 | 5.71 | 8.48 | 0.06 | 5.75 | -3.16 | 701 | -7.03 |
| 2018 (5) | 10.27 | -16.91 | 0.5 | -12.28 | 0.87 | -10.31 | 0.61 | 1.67 | 4.87 | 5.57 | 8.47 | 7.94 | 5.94 | 22.36 | 754 | -21.54 |
| 2017 (4) | 12.36 | -14.93 | 0.57 | -10.94 | 0.97 | -10.19 | 0.6 | -23.08 | 4.61 | 4.7 | 7.85 | 5.58 | 4.85 | -9.57 | 961 | -10.19 |
| 2016 (3) | 14.53 | -26.62 | 0.64 | -11.11 | 1.08 | -10.74 | 0.78 | 6.85 | 4.40 | 21.13 | 7.43 | 21.63 | 5.37 | 45.6 | 1070 | -10.16 |
| 2015 (2) | 19.8 | -11.05 | 0.72 | -6.49 | 1.21 | 0.0 | 0.73 | 15.87 | 3.64 | 5.12 | 6.11 | 12.42 | 3.69 | 30.27 | 1191 | -6.29 |
| 2014 (1) | 22.26 | 19.42 | 0.77 | 0.0 | 1.21 | -11.68 | 0.63 | -3.08 | 3.46 | 0 | 5.44 | 0 | 2.83 | 0 | 1271 | 12.08 |
