玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
20Q3 (20)43.488.6212.3217.3539.69585.9937.3557.13195.2835.0958.63189.0811.7468.19244.234.8165.29306.440.147.69100.042.3844.1277.62145.441.01-27.2946.60-10.89421.8853.4011.94-41.360.000-100.0
20Q2 (19)40.037.0610.6712.421062.79275.2323.77202.72257.2122.12187.47233.96.98227.61207.882.91228.19296.620.1344.4418.1829.41298.72661.26143.983.41-33.7452.29815.14330.0947.71-49.4-61.130.00-100.0-100.0
20Q1 (18)37.392.83-0.11-1.29-144.6459.43-23.14-248.05-266.0-25.29-251.8-278.22-5.47-262.8-209.84-2.27-277.34-241.870.0928.570.0-14.80-158.18-154.43139.23-0.63-56.15.71-68.57125.7194.2915.24-22.8636.1719.537.33
19Q4 (17)36.36-6.07-5.142.89180.951213.6415.63139.87172.316.66142.29282.113.36141.28148.891.28154.9480.280.070.0-12.525.44206.6237.59140.11-29.95-50.8518.18103.64209.0981.82-10.16-13.0730.26-19.566.06
19Q3 (16)38.717.022.84-3.57-207.85-2450.0-39.20-159.26-46.87-39.39-138.44-41.33-8.14-25.8124.91-2.33-57.434.120.07-36.36-30.0-23.86-355.34-48.11200.02-7.96-29.038.93139.29091.07-25.79-7.9737.6226.4514.63
19Q2 (15)36.17-3.371.23.31204.09232.93-15.12-208.46-363.87-16.52-216.42-444.89-6.47-229.92-436.98-1.48-192.5-274.120.1122.2210.0-5.24-119.27-131.53217.31-31.47-26.59-22.73-2.2749.49122.730.41-15.3629.75-11.72-13.04
19Q1 (14)37.43-2.3513.42-3.18-1545.4573.8713.94142.86236.5314.19225.46248.434.98268.89262.211.60125.351100.00.0912.528.5727.1947.05282.42317.1211.251.9-22.22-477.78-118.64122.2229.86735.5633.7018.12-9.94
18Q4 (13)38.331.8300.22257.1405.74121.5104.36115.6401.35112.4500.71129.2200.08-20.0018.49214.770285.051.1405.880094.12-4.89028.53-13.070
18Q3 (12)37.645.320-0.1494.380-26.69-565.790-27.87-681.840-10.84-664.580-2.43-385.8800.100.00-16.11-196.930281.83-4.800.00100.0098.96-31.75032.82-4.060
18Q2 (11)35.748.30-2.4979.5405.73156.1204.79150.101.92162.5400.85631.2500.1042.86016.62133.760296.04-4.870-45.00-137.740145.00854.0034.21-8.580
18Q1 (10)33.0000-12.1700-10.2100-9.5600-3.0700-0.16000.07007.1100311.2100119.2300-19.230037.4200
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2019 (10)37.062.010.1807.4524.64-6.720-6.940-7.870-1.4600.3815.155.12-10.8140.11-50.85-2.250103.3791.010.36-8.4532.50-1.93
2018 (9)36.3310.39-3.1405.98-7.1-6.790-7.580-11.330-1.0100.3337.55.740285.05-32.6645.8844.554.12-20.70.39033.14-0.66
2017 (8)32.9110.92-6.9206.44-31.75-21.880-19.570-23.380-2.6300.2426.32-4.150423.3117.6331.75-46.7668.2569.10.00033.36-11.61
2016 (7)29.6710.17-16.7609.43-4.48-28.030-28.930-27.500-3.2900.190.0-3.400359.86-15.459.642.340.36-3.210.00037.74-0.71
2015 (6)26.9326.14-19.5209.88-15.93-33.510-34.690-30.830-2.9500.1911.760.49-99.34425.3537.2258.30041.70-72.320.00038.012.31
2014 (5)21.35-13.81-22.68011.7523.0345.02038.38027.4009.0500.17-29.1774.21644.33309.98-1.13-50.320150.64760.780.00037.1520.81
2013 (4)24.770-10.3709.550-12.600-17.420-14.610-1.7300.2409.970313.53082.50017.5000.00030.750

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