玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)49.64-9.9914.6213.41-40.6441.3113.77-44.3934.0811.29-44.7420.237.92-30.9516.134.99-34.3416.050.4418.92-2.2215.75-42.0331.4768.1030.53-2.398.007.86.652.00-78.0-75.3348.289.937.05
23Q3 (19)55.1516.4211.1722.5952.845.3624.7662.6819.2120.4358.9918.3711.4769.1719.487.6079.6721.60.3712.122.7827.1751.1116.0652.171.25.1290.91-6.42-12.469.09218.18336.3643.92-6.17-0.2
23Q2 (18)47.37-5.347.2914.78726.2719.115.22486.2920.8912.85504.0920.216.78771.2948.684.23869.0937.790.3373.6817.8617.98014.8151.55-29.98-14.3797.1445.71-2.862.86-91.43046.81-32.56-9.19
23Q1 (17)50.0415.541.09-2.36-124.87-177.89-3.94-138.36-350.96-3.18-133.87-711.54-1.01-114.81-661.11-0.55-112.79-492.860.19-57.78-13.640.00-100.0-100.073.625.6279.7866.67-27.45-60.033.33311.11150.069.4153.911.61
22Q4 (16)43.31-12.7-5.179.49-55.74-19.5110.27-50.55-15.129.39-45.6-15.566.82-28.96-12.344.30-31.2-15.190.4525.00.011.98-48.83-15.469.7040.448.9191.89-11.51-5.758.11310.81224.3245.102.48-4.35
22Q3 (15)49.6112.379.8321.4472.7629.5520.7764.9723.4117.2661.4625.89.60110.5339.136.25103.5826.520.3628.570.023.4149.4918.4749.63-17.5614.17103.853.856.38-3.850-261.5444.01-14.63-4.7
22Q2 (14)44.15-10.816.8212.41309.57101.7912.59701.91122.8310.691955.77126.04.562433.33133.853.072092.86122.460.2827.27-3.4515.66188.9378.7760.2047.0155.8100.00-40.0-7.690.00100.0100.051.55-17.11-4.0
22Q1 (13)49.508.396.643.03-74.3-65.651.57-87.02-82.20.52-95.32-91.760.18-97.69-92.890.14-97.24-91.360.22-51.11-12.05.42-61.72-55.1340.95-36.02-16.62166.6770.9466.67-66.67-2766.67062.1931.910.74
21Q4 (12)45.671.112.9811.79-28.76-17.8412.10-28.1-16.1511.12-18.95-15.377.7812.75-15.715.072.63-7.480.4525.09.7614.16-28.34-13.564.0047.23-6.7797.50-0.12-2.52.505.0047.152.110.73
21Q3 (11)45.179.29-4.016.55169.11-20.6216.83197.88-21.6813.72190.06-23.016.90253.85-40.774.94257.97-27.030.3624.14-5.2619.76125.57-18.1143.4712.5-38.2897.62-9.89-0.752.38128.57-27.3846.18-14.00.98
21Q2 (10)41.33-10.97-3.556.15-30.27-30.825.65-35.94-34.04.73-25.04-34.941.95-22.92-43.971.38-14.81-36.410.2916.00.08.76-27.48-28.5538.64-21.32-49.3108.338.332.63-8.330-50.053.70-4.380
21Q1 (9)46.424.67-9.538.82-38.54262.968.82-38.88276.926.31-51.98220.32.53-72.59261.431.62-70.44244.680.25-39.0213.6412.08-26.2185.5649.11-28.46-3.42100.000.00.00.000056.1631.89-15.11
20Q4 (8)44.35-5.742.8814.35-31.1846.7314.43-32.8548.4613.14-26.2641.99.23-20.7739.225.48-19.0539.440.417.89-2.3816.37-32.1634.6268.65-2.53-12.11100.001.670.00.00-100.0042.58-6.89-4.55
20Q3 (7)47.059.8-13.3720.85134.5322.4321.49151.0527.7617.82145.1222.3111.65234.7750.716.77211.9844.040.3831.0318.7524.1396.8219.5770.43-7.612.1598.36-6.82-4.163.28159.02045.730-9.23
20Q2 (6)42.85-16.49-11.948.89265.84-19.188.56265.81-18.947.27269.04-8.323.48397.14-5.182.17361.7-7.260.2931.820.012.2688.33-12.4376.2249.898.01105.565.560.76-5.560-16.670.00-100.0-100.0
20Q1 (5)51.3119.023.072.43-75.15-70.42.34-75.93-65.841.97-78.73-61.970.70-89.44-66.510.47-88.04-66.190.22-47.62-15.386.51-46.46-38.3550.85-34.90.18100.000.0-20.0-0.000100.066.1648.3124.76
19Q4 (4)43.11-20.620.09.78-42.570.09.72-42.210.09.26-36.440.06.63-14.230.03.93-16.380.00.4231.250.012.16-39.740.078.1124.380.0100.00-2.560.0-0.0000.044.61-11.450.0
19Q3 (3)54.3111.610.017.0354.820.016.8259.280.014.5783.730.07.73110.630.04.70100.850.00.3210.340.020.1844.140.062.80-11.010.0102.63-2.030.0-0.00100.00.050.38-4.470.0
19Q2 (2)48.66-2.250.011.0033.980.010.5654.160.07.9353.090.03.6775.60.02.3468.350.00.2911.540.014.0032.580.070.5739.030.0104.76-16.190.0-4.7671.430.052.74-0.550.0
19Q1 (1)49.780.00.08.210.00.06.850.00.05.180.00.02.090.00.01.390.00.00.260.00.010.560.00.050.760.00.0125.000.00.0-16.670.00.053.030.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)50.649.7113.8114.421.89-7.6514.3820.1311.9217.2122.7715.6413.6514.511.13-2.5916.9316.3668.10-2.396.53-4.294.1702.7715.3549.921.79
2022 (9)46.163.1312.078.452.05-10.5511.976.9710.178.3119.694.7911.924.561.16-3.3314.554.3869.708.91100.850.85-0.8502.418.3849.04-2.29
2021 (8)44.76-2.6311.13-14.712.29-3.6911.19-15.039.39-17.3418.79-19.3611.40-16.111.201.6913.94-13.264.00-6.77100.000.760.8918.752.22138.3250.192.12
2020 (7)45.97-4.8213.0513.482.38-2.9913.1718.9711.3619.8323.3020.113.5917.051.18-1.6716.0613.2668.65-12.1199.25-4.430.7500.9312.4249.15-0.87
2019 (6)48.30-4.7711.5030.242.45175.3311.0719.939.4816.8919.4029.4211.6125.791.207.1414.1828.0978.1127.55103.859.87-3.8500.83-46.349.58-9.33
2018 (5)50.72-2.878.8324.190.894.059.2359.148.1164.8414.9973.299.2372.521.126.6711.0746.4361.24-12.4494.52-22.494.1101.54054.68-6.19
2017 (4)52.222.847.1120.920.8615.385.808.614.9213.368.6515.495.3511.01.05-0.947.56-0.1369.946.49121.959.76-21.9500.00058.290.34
2016 (3)50.78-4.15.88-24.030.74-2.375.34-6.644.34-8.447.49-8.324.82-10.581.06-3.647.57-0.3965.6812.06111.11-17.21-11.1100.00058.091.48
2015 (2)52.952.07.7461.590.76-8.975.7225.994.7432.778.1736.855.3935.431.103.777.6013.7758.616.08134.2124.95-34.2100.00057.240.46
2014 (1)51.9104.7900.83-23.074.5403.5705.9703.9801.061.926.68055.25-10.18107.4120.83-7.4100.00056.98-5.51

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