- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.08 | 14.29 | 33.33 | 0 | -100.0 | -100.0 | 0.05 | 66.67 | 25.0 | 0 | 0 | 0 | 0.00 | -100.0 | -100.0 | 62.50 | 45.83 | -6.25 | 0.00 | 0 | 0 | 8 | 0.0 | 0.0 |
| 23Q3 (19) | 0.07 | 75.0 | 40.0 | 0.01 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0 | 0 | 0 | 14.29 | -42.86 | -28.57 | 42.86 | -42.86 | -28.57 | 0.00 | 0 | 0 | 8 | 0.0 | 0.0 |
| 23Q2 (18) | 0.04 | 100.0 | 300.0 | 0.01 | 0.0 | 0.0 | 0.03 | -25.0 | -25.0 | 0 | 0 | 0 | 25.00 | -50.0 | -75.0 | 75.00 | -62.5 | -81.25 | 0.00 | 0 | 0 | 8 | 0.0 | 0.0 |
| 23Q1 (17) | 0.02 | -66.67 | 0.0 | 0.01 | 0.0 | 0.0 | 0.04 | 0.0 | 33.33 | 0 | 0 | 0 | 50.00 | 200.0 | 0.0 | 200.00 | 200.0 | 33.33 | 0.00 | 0 | 0 | 8 | 0.0 | 0.0 |
| 22Q4 (16) | 0.06 | 20.0 | -40.0 | 0.01 | 0.0 | -50.0 | 0.04 | 33.33 | 100.0 | 0 | 0 | 0 | 16.67 | -16.67 | -16.67 | 66.67 | 11.11 | 233.33 | 0.00 | 0 | 0 | 8 | 0.0 | -20.0 |
| 22Q3 (15) | 0.05 | 400.0 | -28.57 | 0.01 | 0.0 | -66.67 | 0.03 | -25.0 | 200.0 | 0 | 0 | 0 | 20.00 | -80.0 | -53.33 | 60.00 | -85.0 | 320.0 | 0.00 | 0 | 0 | 8 | 0.0 | -20.0 |
| 22Q2 (14) | 0.01 | -50.0 | -75.0 | 0.01 | 0.0 | 0.0 | 0.04 | 33.33 | 33.33 | 0 | 0 | 0 | 100.00 | 100.0 | 300.0 | 400.00 | 166.67 | 433.33 | 0.00 | 0 | 0 | 8 | 0.0 | -11.11 |
| 22Q1 (13) | 0.02 | -80.0 | -33.33 | 0.01 | -50.0 | -50.0 | 0.03 | 50.0 | 50.0 | 0 | 0 | 0 | 50.00 | 150.0 | -25.0 | 150.00 | 650.0 | 125.0 | 0.00 | 0 | 0 | 8 | -20.0 | -20.0 |
| 21Q4 (12) | 0.1 | 42.86 | 25.0 | 0.02 | -33.33 | 0 | 0.02 | 100.0 | -50.0 | 0 | 0 | 0 | 20.00 | -53.33 | 0 | 20.00 | 40.0 | -60.0 | 0.00 | 0 | 0 | 10 | 0.0 | 11.11 |
| 21Q3 (11) | 0.07 | 75.0 | -22.22 | 0.03 | 200.0 | 50.0 | 0.01 | -66.67 | -50.0 | 0 | 0 | 0 | 42.86 | 71.43 | 92.86 | 14.29 | -80.95 | -35.71 | 0.00 | 0 | 0 | 10 | 11.11 | 0.0 |
| 21Q2 (10) | 0.04 | 33.33 | -63.64 | 0.01 | -50.0 | -50.0 | 0.03 | 50.0 | 50.0 | 0 | 0 | 0 | 25.00 | -62.5 | 37.5 | 75.00 | 12.5 | 312.5 | 0.00 | 0 | 0 | 9 | -10.0 | -30.77 |
| 21Q1 (9) | 0.03 | -62.5 | 0 | 0.02 | 0 | 0.0 | 0.02 | -50.0 | 0.0 | 0 | 0 | 0 | 66.67 | 0 | -33.33 | 66.67 | 33.33 | -77.78 | 0.00 | 0 | 0 | 10 | 11.11 | -23.08 |
| 20Q4 (8) | 0.08 | -11.11 | 0 | 0 | -100.0 | -100.0 | 0.04 | 100.0 | -20.0 | 0 | 0 | 0 | 0.00 | -100.0 | -100.0 | 50.00 | 125.0 | -83.33 | 0.00 | 0 | 0 | 9 | -10.0 | -55.0 |
| 20Q3 (7) | 0.09 | -18.18 | 0 | 0.02 | 0.0 | 100.0 | 0.02 | 0.0 | -33.33 | 0 | 0 | 0 | 22.22 | 22.22 | -77.78 | 22.22 | 22.22 | -92.59 | 0.00 | 0 | 0 | 10 | -23.08 | -28.57 |
| 20Q2 (6) | 0.11 | 0 | 1000.0 | 0.02 | 0.0 | 100.0 | 0.02 | 0.0 | -33.33 | 0 | 0 | 0 | 18.18 | -81.82 | -81.82 | 18.18 | -93.94 | -93.94 | 0.00 | 0 | 0 | 13 | 0.0 | -7.14 |
| 20Q1 (5) | 0 | 0 | 0 | 0.02 | 0.0 | 100.0 | 0.02 | -60.0 | 0.0 | 0 | 0 | 0 | 100.00 | 0.0 | 0 | 300.00 | 0.0 | 0 | 0.00 | 0 | 0 | 13 | -35.0 | -31.58 |
| 19Q4 (4) | 0 | 0 | 0.0 | 0.02 | 100.0 | 0.0 | 0.05 | 66.67 | 0.0 | 0 | 0 | 0.0 | 100.00 | 0.0 | 0.0 | 300.00 | 0.0 | 0.0 | 0.00 | 0 | 0.0 | 20 | 42.86 | 0.0 |
| 19Q3 (3) | 0 | -100.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0 | 0 | 0.0 | 100.00 | 0.0 | 0.0 | 300.00 | 0.0 | 0.0 | 0.00 | 0 | 0.0 | 14 | 0.0 | 0.0 |
| 19Q2 (2) | 0.01 | 0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.03 | 50.0 | 0.0 | 0 | 0 | 0.0 | 100.00 | 0 | 0.0 | 300.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 14 | -26.32 | 0.0 |
| 19Q1 (1) | 0 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 19 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 0.2 | 42.86 | 0.03 | 0.0 | 0.14 | 0.0 | 0 | 0 | 15.00 | -30.0 | 70.00 | -30.0 | 0.00 | 0 | 8 | 0.0 |
| 2022 (9) | 0.14 | -41.67 | 0.03 | -62.5 | 0.14 | 75.0 | 0 | 0 | 21.43 | -35.71 | 100.00 | 200.0 | 0.00 | 0 | 8 | -20.0 |
| 2021 (8) | 0.24 | -14.29 | 0.08 | 33.33 | 0.08 | -20.0 | 0 | 0 | 33.33 | 55.56 | 33.33 | -6.67 | 0.00 | 0 | 10 | 11.11 |
| 2020 (7) | 0.28 | 2700.0 | 0.06 | 0.0 | 0.1 | -16.67 | 0 | 0 | 21.43 | -96.43 | 35.71 | -97.02 | 0.00 | 0 | 9 | -25.0 |
| 2019 (6) | 0.01 | -85.71 | 0.06 | 50.0 | 0.12 | -33.33 | 0 | 0 | 600.00 | 950.0 | 1200.00 | 366.67 | 0.00 | 0 | 12 | -42.86 |
| 2018 (5) | 0.07 | -93.0 | 0.04 | -33.33 | 0.18 | -30.77 | 0 | 0 | 57.14 | 852.38 | 257.14 | 889.01 | 0.00 | 0 | 21 | -27.59 |
| 2017 (4) | 1.0 | 108.33 | 0.06 | 0.0 | 0.26 | -7.14 | 0 | 0 | 6.00 | -52.0 | 26.00 | -55.43 | 0.00 | 0 | 29 | -9.38 |
| 2016 (3) | 0.48 | 2300.0 | 0.06 | 0 | 0.28 | 33.33 | 0 | 0 | 12.50 | 0 | 58.33 | -94.44 | 0.00 | 0 | 32 | 88.24 |
| 2015 (2) | 0.02 | -75.0 | 0 | 0 | 0.21 | -30.0 | 0 | 0 | 0.00 | 0 | 1050.00 | 180.0 | 0.00 | 0 | 17 | -26.09 |
| 2014 (1) | 0.08 | -65.22 | 0 | 0 | 0.3 | -37.5 | 0 | 0 | 0.00 | 0 | 375.00 | 0 | 0.00 | 0 | 23 | -14.81 |
