- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.03 | -12.12 | -77.84 | 0.01 | -50.0 | -50.0 | 0.18 | -33.33 | -64.0 | 0.22 | 0.0 | 4.76 | 0.49 | -43.1 | 125.62 | 8.87 | -24.14 | 62.44 | 10.84 | 13.79 | 372.72 | 754 | 0.0 | 0.0 |
| 23Q3 (19) | 2.31 | -56.33 | -71.83 | 0.02 | 0.0 | 0.0 | 0.27 | 12.5 | -22.86 | 0.22 | -15.38 | -48.84 | 0.87 | 129.0 | 254.98 | 11.69 | 157.63 | 173.84 | 9.52 | 93.77 | 81.62 | 754 | 0.0 | 2.17 |
| 23Q2 (18) | 5.29 | -32.09 | -23.22 | 0.02 | 0.0 | 0.0 | 0.24 | -11.11 | -4.0 | 0.26 | 0.0 | -31.58 | 0.38 | 47.26 | 30.25 | 4.54 | 30.9 | 25.04 | 4.91 | 47.26 | -10.88 | 754 | 0.0 | 2.17 |
| 23Q1 (17) | 7.79 | -14.96 | 43.2 | 0.02 | 0.0 | 0.0 | 0.27 | -46.0 | 28.57 | 0.26 | 23.81 | -3.7 | 0.26 | 17.59 | -30.17 | 3.47 | -36.5 | -10.21 | 3.34 | 45.58 | -32.75 | 754 | 0.0 | 2.17 |
| 22Q4 (16) | 9.16 | 11.71 | 78.21 | 0.02 | 0.0 | 100.0 | 0.5 | 42.86 | 108.33 | 0.21 | -51.16 | -30.0 | 0.22 | -10.48 | 12.23 | 5.46 | 27.89 | 16.9 | 2.29 | -56.28 | -60.72 | 754 | 2.17 | 2.17 |
| 22Q3 (15) | 8.2 | 19.01 | 44.37 | 0.02 | 0.0 | 0.0 | 0.35 | 40.0 | 29.63 | 0.43 | 13.16 | 22.86 | 0.24 | -15.98 | -30.73 | 4.27 | 17.63 | -10.21 | 5.24 | -4.92 | -14.9 | 738 | 0.0 | -18.99 |
| 22Q2 (14) | 6.89 | 26.65 | -4.57 | 0.02 | 0.0 | 0.0 | 0.25 | 19.05 | -21.88 | 0.38 | 40.74 | -35.59 | 0.29 | -21.04 | 4.79 | 3.63 | -6.01 | -18.13 | 5.52 | 11.12 | -32.51 | 738 | 0.0 | -18.99 |
| 22Q1 (13) | 5.44 | 5.84 | -26.98 | 0.02 | 100.0 | 0.0 | 0.21 | -12.5 | 31.25 | 0.27 | -10.0 | -61.97 | 0.37 | 88.97 | 36.95 | 3.86 | -17.33 | 79.74 | 4.96 | -14.96 | -47.92 | 738 | 0.0 | -18.99 |
| 21Q4 (12) | 5.14 | -9.51 | -44.07 | 0.01 | -50.0 | -50.0 | 0.24 | -11.11 | -25.0 | 0.3 | -14.29 | -67.74 | 0.19 | -44.75 | -10.6 | 4.67 | -1.77 | 34.1 | 5.84 | -5.28 | -42.32 | 738 | -18.99 | -18.99 |
| 21Q3 (11) | 5.68 | -21.33 | -39.96 | 0.02 | 0.0 | 0.0 | 0.27 | -15.62 | -3.57 | 0.35 | -40.68 | -30.0 | 0.35 | 27.11 | 66.55 | 4.75 | 7.25 | 60.6 | 6.16 | -24.59 | 16.58 | 911 | 0.0 | -13.81 |
| 21Q2 (10) | 7.22 | -3.09 | -11.84 | 0.02 | 0.0 | 0.0 | 0.32 | 100.0 | -5.88 | 0.59 | -16.9 | 20.41 | 0.28 | 3.19 | 13.43 | 4.43 | 106.37 | 6.76 | 8.17 | -14.25 | 36.58 | 911 | 0.0 | -13.81 |
| 21Q1 (9) | 7.45 | -18.93 | 13.74 | 0.02 | 0.0 | 0.0 | 0.16 | -50.0 | -38.46 | 0.71 | -23.66 | 91.89 | 0.27 | 23.36 | -12.08 | 2.15 | -38.32 | -45.9 | 9.53 | -5.83 | 68.71 | 911 | 0.0 | -14.7 |
| 20Q4 (8) | 9.19 | -2.85 | 24.86 | 0.02 | 0.0 | 0.0 | 0.32 | 14.29 | 357.14 | 0.93 | 86.0 | 60.34 | 0.22 | 2.94 | -19.91 | 3.48 | 17.64 | 266.11 | 10.12 | 91.46 | 28.42 | 911 | -13.81 | -14.7 |
| 20Q3 (7) | 9.46 | 15.51 | 53.32 | 0.02 | 0.0 | 0.0 | 0.28 | -17.65 | 7.69 | 0.5 | 2.04 | 614.29 | 0.21 | -13.42 | -34.78 | 2.96 | -28.7 | -29.76 | 5.29 | -11.66 | 365.87 | 1057 | 0.0 | -1.03 |
| 20Q2 (6) | 8.19 | 25.04 | 27.97 | 0.02 | 0.0 | -33.33 | 0.34 | 30.77 | 13.33 | 0.49 | 32.43 | 13.95 | 0.24 | -20.02 | -47.9 | 4.15 | 4.58 | -11.44 | 5.98 | 5.91 | -10.95 | 1057 | -1.03 | -1.03 |
| 20Q1 (5) | 6.55 | -11.01 | 21.3 | 0.02 | 0.0 | -33.33 | 0.26 | 271.43 | -10.34 | 0.37 | -36.21 | -35.09 | 0.31 | 12.37 | -45.04 | 3.97 | 317.36 | -26.09 | 5.65 | -28.32 | -46.48 | 1068 | 0.0 | 0.0 |
| 19Q4 (4) | 7.36 | 19.29 | 0.0 | 0.02 | 0.0 | 0.0 | 0.07 | -73.08 | 0.0 | 0.58 | 728.57 | 0.0 | 0.27 | -16.17 | 0.0 | 0.95 | -77.43 | 0.0 | 7.88 | 594.6 | 0.0 | 1068 | 0.0 | 0.0 |
| 19Q3 (3) | 6.17 | -3.59 | 0.0 | 0.02 | -33.33 | 0.0 | 0.26 | -13.33 | 0.0 | 0.07 | -83.72 | 0.0 | 0.32 | -30.85 | 0.0 | 4.21 | -10.1 | 0.0 | 1.13 | -83.11 | 0.0 | 1068 | 0.0 | 0.0 |
| 19Q2 (2) | 6.4 | 18.52 | 0.0 | 0.03 | 0.0 | 0.0 | 0.3 | 3.45 | 0.0 | 0.43 | -24.56 | 0.0 | 0.47 | -15.63 | 0.0 | 4.69 | -12.72 | 0.0 | 6.72 | -36.35 | 0.0 | 1068 | 0.0 | 0.0 |
| 19Q1 (1) | 5.4 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 0.57 | 0.0 | 0.0 | 0.56 | 0.0 | 0.0 | 5.37 | 0.0 | 0.0 | 10.56 | 0.0 | 0.0 | 1068 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 17.43 | -41.29 | 0.08 | 0.0 | 0.96 | -27.27 | 0.97 | -24.22 | 0.46 | 70.34 | 5.51 | 23.88 | 5.57 | 29.08 | 754 | 0.0 |
| 2022 (9) | 29.69 | 16.48 | 0.08 | 33.33 | 1.32 | 33.33 | 1.28 | -34.69 | 0.27 | 14.47 | 4.45 | 14.47 | 4.31 | -43.93 | 754 | 2.17 |
| 2021 (8) | 25.49 | -23.66 | 0.06 | -25.0 | 0.99 | -16.81 | 1.96 | -14.41 | 0.24 | -1.76 | 3.88 | 8.98 | 7.69 | 12.12 | 738 | -18.99 |
| 2020 (7) | 33.39 | 31.77 | 0.08 | -20.0 | 1.19 | 29.35 | 2.29 | 38.79 | 0.24 | -39.29 | 3.56 | -1.84 | 6.86 | 5.33 | 911 | -13.81 |
| 2019 (6) | 25.34 | 31.23 | 0.1 | 42.86 | 0.92 | 2.22 | 1.65 | -1.2 | 0.39 | 8.86 | 3.63 | -22.1 | 6.51 | -24.71 | 1057 | -1.03 |
| 2018 (5) | 19.31 | -6.58 | 0.07 | -12.5 | 0.9 | -19.64 | 1.67 | 24.63 | 0.36 | -6.34 | 4.66 | -13.98 | 8.65 | 33.4 | 1068 | 12.18 |
| 2017 (4) | 20.67 | 6.77 | 0.08 | 33.33 | 1.12 | 25.84 | 1.34 | -10.07 | 0.39 | 24.88 | 5.42 | 17.87 | 6.48 | -15.77 | 952 | 22.68 |
| 2016 (3) | 19.36 | 12.04 | 0.06 | 20.0 | 0.89 | 1.14 | 1.49 | 24.17 | 0.31 | 7.11 | 4.60 | -9.73 | 7.70 | 10.83 | 776 | 25.16 |
| 2015 (2) | 17.28 | -2.92 | 0.05 | 0.0 | 0.88 | 3.53 | 1.2 | 26.32 | 0.29 | 3.01 | 5.09 | 6.64 | 6.94 | 30.12 | 620 | -2.67 |
| 2014 (1) | 17.8 | 4.52 | 0.05 | -16.67 | 0.85 | -12.37 | 0.95 | -6.86 | 0.28 | 0 | 4.78 | 0 | 5.34 | 0 | 637 | -2.3 |
