- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.21 | -10.89 | -24.83 | 0.21 | 0.0 | -12.5 | 0.11 | -38.89 | -21.43 | 0.11 | 0.0 | 0.0 | 9.50 | 12.22 | 16.4 | 4.98 | -31.42 | 4.52 | 4.98 | 12.22 | 33.03 | 391 | 0.0 | 0.0 |
| 23Q3 (19) | 2.48 | -21.52 | -31.49 | 0.21 | -8.7 | -8.7 | 0.18 | 28.57 | -35.71 | 0.11 | -8.33 | -15.38 | 8.47 | 16.34 | 33.27 | 7.26 | 63.82 | -6.16 | 4.44 | 16.8 | 23.51 | 391 | 0.0 | 0.77 |
| 23Q2 (18) | 3.16 | 0.0 | -13.19 | 0.23 | -11.54 | 0.0 | 0.14 | -30.0 | -26.32 | 0.12 | 33.33 | -14.29 | 7.28 | -11.54 | 15.19 | 4.43 | -30.0 | -15.12 | 3.80 | 33.33 | -1.27 | 391 | 0.0 | 0.77 |
| 23Q1 (17) | 3.16 | 7.48 | -8.67 | 0.26 | 8.33 | 13.04 | 0.2 | 42.86 | 33.33 | 0.09 | -18.18 | -10.0 | 8.23 | 0.79 | 23.78 | 6.33 | 32.91 | 45.99 | 2.85 | -23.88 | -1.46 | 391 | 0.0 | 0.77 |
| 22Q4 (16) | 2.94 | -18.78 | -3.92 | 0.24 | 4.35 | 0.0 | 0.14 | -50.0 | -33.33 | 0.11 | -15.38 | 22.22 | 8.16 | 28.48 | 4.08 | 4.76 | -38.44 | -30.61 | 3.74 | 4.19 | 27.21 | 391 | 0.77 | 0.77 |
| 22Q3 (15) | 3.62 | -0.55 | 24.83 | 0.23 | 0.0 | 9.52 | 0.28 | 47.37 | 27.27 | 0.13 | -7.14 | 44.44 | 6.35 | 0.55 | -12.26 | 7.73 | 48.18 | 1.96 | 3.59 | -6.63 | 15.72 | 388 | 0.0 | 4.02 |
| 22Q2 (14) | 3.64 | 5.2 | 17.8 | 0.23 | 0.0 | 0.0 | 0.19 | 26.67 | -17.39 | 0.14 | 40.0 | 75.0 | 6.32 | -4.95 | -15.11 | 5.22 | 20.4 | -29.87 | 3.85 | 33.08 | 48.56 | 388 | 0.0 | 4.02 |
| 22Q1 (13) | 3.46 | 13.07 | 41.8 | 0.23 | -4.17 | 15.0 | 0.15 | -28.57 | -34.78 | 0.1 | 11.11 | 25.0 | 6.65 | -15.25 | -18.9 | 4.34 | -36.83 | -54.01 | 2.89 | -1.73 | -11.85 | 388 | 0.0 | 4.02 |
| 21Q4 (12) | 3.06 | 5.52 | 80.0 | 0.24 | 14.29 | 26.32 | 0.21 | -4.55 | 0.0 | 0.09 | 0.0 | -25.0 | 7.84 | 8.31 | -29.82 | 6.86 | -9.54 | -44.44 | 2.94 | -5.23 | -58.33 | 388 | 4.02 | 4.02 |
| 21Q3 (11) | 2.9 | -6.15 | 36.15 | 0.21 | -8.7 | 16.67 | 0.22 | -4.35 | 29.41 | 0.09 | 12.5 | 0.0 | 7.24 | -2.71 | -14.31 | 7.59 | 1.92 | -4.95 | 3.10 | 19.87 | -26.55 | 373 | 0.0 | -7.67 |
| 21Q2 (10) | 3.09 | 26.64 | 11.96 | 0.23 | 15.0 | 9.52 | 0.23 | 0.0 | -4.17 | 0.08 | 0.0 | -20.0 | 7.44 | -9.19 | -2.17 | 7.44 | -21.04 | -14.4 | 2.59 | -21.04 | -28.54 | 373 | 0.0 | -7.67 |
| 21Q1 (9) | 2.44 | 43.53 | -3.94 | 0.2 | 5.26 | -9.09 | 0.23 | 9.52 | -4.17 | 0.08 | -33.33 | -20.0 | 8.20 | -26.66 | -5.37 | 9.43 | -23.69 | -0.24 | 3.28 | -53.55 | -16.72 | 373 | 0.0 | -9.9 |
| 20Q4 (8) | 1.7 | -20.19 | -29.17 | 0.19 | 5.56 | 0.0 | 0.21 | 23.53 | -4.55 | 0.12 | 33.33 | 9.09 | 11.18 | 32.25 | 41.18 | 12.35 | 54.78 | 34.76 | 7.06 | 67.06 | 54.01 | 373 | -7.67 | -9.9 |
| 20Q3 (7) | 2.13 | -22.83 | -20.82 | 0.18 | -14.29 | -5.26 | 0.17 | -29.17 | -43.33 | 0.09 | -10.0 | -10.0 | 8.45 | 11.07 | 19.64 | 7.98 | -8.22 | -28.44 | 4.23 | 16.62 | 13.66 | 404 | 0.0 | -2.42 |
| 20Q2 (6) | 2.76 | 8.66 | 5.34 | 0.21 | -4.55 | -4.55 | 0.24 | 0.0 | -17.24 | 0.1 | 0.0 | 11.11 | 7.61 | -12.15 | -9.39 | 8.70 | -7.97 | -21.44 | 3.62 | -7.97 | 5.48 | 404 | -2.42 | -2.42 |
| 20Q1 (5) | 2.54 | 5.83 | 0.0 | 0.22 | 15.79 | 10.0 | 0.24 | 9.09 | -14.29 | 0.1 | -9.09 | 0.0 | 8.66 | 9.41 | 10.0 | 9.45 | 3.08 | -14.29 | 3.94 | -14.1 | 0.0 | 414 | 0.0 | 0.0 |
| 19Q4 (4) | 2.4 | -10.78 | 0.0 | 0.19 | 0.0 | 0.0 | 0.22 | -26.67 | 0.0 | 0.11 | 10.0 | 0.0 | 7.92 | 12.08 | 0.0 | 9.17 | -17.81 | 0.0 | 4.58 | 23.29 | 0.0 | 414 | 0.0 | 0.0 |
| 19Q3 (3) | 2.69 | 2.67 | 0.0 | 0.19 | -13.64 | 0.0 | 0.3 | 3.45 | 0.0 | 0.1 | 11.11 | 0.0 | 7.06 | -15.88 | 0.0 | 11.15 | 0.76 | 0.0 | 3.72 | 8.22 | 0.0 | 414 | 0.0 | 0.0 |
| 19Q2 (2) | 2.62 | 3.15 | 0.0 | 0.22 | 10.0 | 0.0 | 0.29 | 3.57 | 0.0 | 0.09 | -10.0 | 0.0 | 8.40 | 6.64 | 0.0 | 11.07 | 0.41 | 0.0 | 3.44 | -12.75 | 0.0 | 414 | 0.0 | 0.0 |
| 19Q1 (1) | 2.54 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.28 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 7.87 | 0.0 | 0.0 | 11.02 | 0.0 | 0.0 | 3.94 | 0.0 | 0.0 | 414 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 11.01 | -19.46 | 0.9 | -2.17 | 0.63 | -18.18 | 0.43 | -8.51 | 8.17 | 21.46 | 5.72 | 1.59 | 3.91 | 13.59 | 391 | 0.0 |
| 2022 (9) | 13.67 | 18.97 | 0.92 | 4.55 | 0.77 | -13.48 | 0.47 | 38.24 | 6.73 | -12.13 | 5.63 | -27.28 | 3.44 | 16.19 | 391 | 0.77 |
| 2021 (8) | 11.49 | 25.85 | 0.88 | 10.0 | 0.89 | 2.3 | 0.34 | -17.07 | 7.66 | -12.59 | 7.75 | -18.71 | 2.96 | -34.11 | 388 | 4.02 |
| 2020 (7) | 9.13 | -10.84 | 0.8 | 0.0 | 0.87 | -19.44 | 0.41 | 2.5 | 8.76 | 12.16 | 9.53 | -9.65 | 4.49 | 14.96 | 373 | -7.67 |
| 2019 (6) | 10.24 | 0.0 | 0.8 | -5.88 | 1.08 | 5.88 | 0.4 | -6.98 | 7.81 | -5.88 | 10.55 | 5.88 | 3.91 | -6.98 | 404 | -2.42 |
| 2018 (5) | 10.24 | -42.95 | 0.85 | -24.78 | 1.02 | -41.71 | 0.43 | -55.67 | 8.30 | 31.86 | 9.96 | 2.17 | 4.20 | -22.29 | 414 | -27.75 |
| 2017 (4) | 17.95 | -25.36 | 1.13 | -15.04 | 1.75 | -13.79 | 0.97 | -29.2 | 6.30 | 13.84 | 9.75 | 15.5 | 5.40 | -5.14 | 573 | -69.26 |
| 2016 (3) | 24.05 | -50.78 | 1.33 | -48.05 | 2.03 | -41.83 | 1.37 | -32.84 | 5.53 | 5.55 | 8.44 | 18.17 | 5.70 | 36.44 | 1864 | -6.8 |
| 2015 (2) | 48.86 | -34.37 | 2.56 | 12.78 | 3.49 | -29.64 | 2.04 | 29.94 | 5.24 | 71.84 | 7.14 | 7.21 | 4.18 | 97.99 | 2000 | -58.08 |
| 2014 (1) | 74.45 | 52.06 | 2.27 | 39.26 | 4.96 | 5.31 | 1.57 | 248.89 | 3.05 | 0 | 6.66 | 0 | 2.11 | 0 | 4771 | -27.06 |
