- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.83 | 61.95 | -6.63 | 0.12 | -20.0 | -14.29 | 0.2 | -16.67 | -33.33 | 0.16 | -15.79 | -65.22 | 6.56 | -50.6 | -8.2 | 10.93 | -48.54 | -28.6 | 8.74 | -48.0 | -62.75 | 334 | 0.0 | 0.0 |
| 23Q3 (19) | 1.13 | -48.17 | -28.93 | 0.15 | -16.67 | 25.0 | 0.24 | 0.0 | -14.29 | 0.19 | 0.0 | -51.28 | 13.27 | 60.77 | 75.88 | 21.24 | 92.92 | 20.61 | 16.81 | 92.92 | -31.45 | 334 | 0.0 | 0.0 |
| 23Q2 (18) | 2.18 | 57.97 | 43.42 | 0.18 | 20.0 | 100.0 | 0.24 | 0.0 | -17.24 | 0.19 | -13.64 | -38.71 | 8.26 | -24.04 | 39.45 | 11.01 | -36.7 | -42.3 | 8.72 | -45.33 | -57.27 | 334 | 0.0 | 0.0 |
| 23Q1 (17) | 1.38 | -29.59 | -38.94 | 0.15 | 7.14 | 66.67 | 0.24 | -20.0 | -7.69 | 0.22 | -52.17 | -21.43 | 10.87 | 52.17 | 172.95 | 17.39 | 13.62 | 51.17 | 15.94 | -32.07 | 28.67 | 334 | 0.0 | 0.0 |
| 22Q4 (16) | 1.96 | 23.27 | -11.31 | 0.14 | 16.67 | -36.36 | 0.3 | 7.14 | 25.0 | 0.46 | 17.95 | 58.62 | 7.14 | -5.36 | -28.25 | 15.31 | -13.08 | 40.94 | 23.47 | -4.32 | 78.85 | 334 | 0.0 | 0.0 |
| 22Q3 (15) | 1.59 | 4.61 | 3.25 | 0.12 | 33.33 | -25.0 | 0.28 | -3.45 | 33.33 | 0.39 | 25.81 | 39.29 | 7.55 | 27.46 | -27.36 | 17.61 | -7.7 | 29.14 | 24.53 | 20.27 | 34.91 | 334 | 0.0 | 29.96 |
| 22Q2 (14) | 1.52 | -32.74 | 42.06 | 0.09 | 0.0 | 12.5 | 0.29 | 11.54 | 93.33 | 0.31 | 10.71 | 72.22 | 5.92 | 48.68 | -20.81 | 19.08 | 65.84 | 36.1 | 20.39 | 64.61 | 21.24 | 334 | 0.0 | 29.96 |
| 22Q1 (13) | 2.26 | 2.26 | -22.6 | 0.09 | -59.09 | -10.0 | 0.26 | 8.33 | 44.44 | 0.28 | -3.45 | 33.33 | 3.98 | -60.0 | 16.28 | 11.50 | 5.94 | 86.63 | 12.39 | -5.58 | 72.27 | 334 | 0.0 | 29.96 |
| 21Q4 (12) | 2.21 | 43.51 | 24.16 | 0.22 | 37.5 | 144.44 | 0.24 | 14.29 | 84.62 | 0.29 | 3.57 | 222.22 | 9.95 | -4.19 | 96.88 | 10.86 | -20.36 | 48.69 | 13.12 | -27.83 | 159.53 | 334 | 29.96 | 29.96 |
| 21Q3 (11) | 1.54 | 43.93 | 4.05 | 0.16 | 100.0 | 33.33 | 0.21 | 40.0 | 75.0 | 0.28 | 55.56 | 250.0 | 10.39 | 38.96 | 28.14 | 13.64 | -2.73 | 68.18 | 18.18 | 8.08 | 236.36 | 257 | 0.0 | 26.6 |
| 21Q2 (10) | 1.07 | -63.36 | -60.22 | 0.08 | -20.0 | -46.67 | 0.15 | -16.67 | 0.0 | 0.18 | -14.29 | 28.57 | 7.48 | 118.32 | 34.08 | 14.02 | 127.41 | 151.4 | 16.82 | 133.91 | 223.23 | 257 | 0.0 | 26.6 |
| 21Q1 (9) | 2.92 | 64.04 | 317.14 | 0.1 | 11.11 | 11.11 | 0.18 | 38.46 | 80.0 | 0.21 | 133.33 | 40.0 | 3.42 | -32.27 | -73.36 | 6.16 | -15.6 | -56.85 | 7.19 | 42.24 | -66.44 | 257 | 0.0 | 26.6 |
| 20Q4 (8) | 1.78 | 20.27 | 35.88 | 0.09 | -25.0 | -25.0 | 0.13 | 8.33 | 30.0 | 0.09 | 12.5 | -86.57 | 5.06 | -37.64 | -44.8 | 7.30 | -9.93 | -4.33 | 5.06 | -6.46 | -90.11 | 257 | 26.6 | 26.6 |
| 20Q3 (7) | 1.48 | -44.98 | 89.74 | 0.12 | -20.0 | 100.0 | 0.12 | -20.0 | -7.69 | 0.08 | -42.86 | -90.8 | 8.11 | 45.41 | 5.41 | 8.11 | 45.41 | -51.35 | 5.41 | 3.86 | -95.15 | 203 | 0.0 | 29.3 |
| 20Q2 (6) | 2.69 | 284.29 | 133.91 | 0.15 | 66.67 | 0.0 | 0.15 | 50.0 | 50.0 | 0.14 | -6.67 | -76.67 | 5.58 | -56.63 | -57.25 | 5.58 | -60.97 | -35.87 | 5.20 | -75.71 | -90.02 | 203 | 0.0 | 29.3 |
| 20Q1 (5) | 0.7 | -46.56 | 6.06 | 0.09 | -25.0 | 200.0 | 0.1 | 0.0 | 25.0 | 0.15 | -77.61 | -78.57 | 12.86 | 40.36 | 182.86 | 14.29 | 87.14 | 17.86 | 21.43 | -58.1 | -79.8 | 203 | 0.0 | 29.3 |
| 19Q4 (4) | 1.31 | 67.95 | 0.0 | 0.12 | 100.0 | 0.0 | 0.1 | -23.08 | 0.0 | 0.67 | -22.99 | 0.0 | 9.16 | 19.08 | 0.0 | 7.63 | -54.2 | 0.0 | 51.15 | -54.15 | 0.0 | 203 | 29.3 | 0.0 |
| 19Q3 (3) | 0.78 | -32.17 | 0.0 | 0.06 | -60.0 | 0.0 | 0.13 | 30.0 | 0.0 | 0.87 | 45.0 | 0.0 | 7.69 | -41.03 | 0.0 | 16.67 | 91.67 | 0.0 | 111.54 | 113.78 | 0.0 | 157 | 0.0 | 0.0 |
| 19Q2 (2) | 1.15 | 74.24 | 0.0 | 0.15 | 400.0 | 0.0 | 0.1 | 25.0 | 0.0 | 0.6 | -14.29 | 0.0 | 13.04 | 186.96 | 0.0 | 8.70 | -28.26 | 0.0 | 52.17 | -50.81 | 0.0 | 157 | 0.0 | 0.0 |
| 19Q1 (1) | 0.66 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.7 | 0.0 | 0.0 | 4.55 | 0.0 | 0.0 | 12.12 | 0.0 | 0.0 | 106.06 | 0.0 | 0.0 | 157 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 6.53 | -10.79 | 0.6 | 36.36 | 0.92 | -18.58 | 0.76 | -47.22 | 9.19 | 52.86 | 14.09 | -8.73 | 11.64 | -40.84 | 0 | 0 |
| 2022 (9) | 7.32 | -5.43 | 0.44 | -21.43 | 1.13 | 44.87 | 1.44 | 50.0 | 6.01 | -16.92 | 15.44 | 53.18 | 19.67 | 58.61 | 0 | 0 |
| 2021 (8) | 7.74 | 16.39 | 0.56 | 24.44 | 0.78 | 59.18 | 0.96 | 104.26 | 7.24 | 6.92 | 10.08 | 36.77 | 12.40 | 75.49 | 334 | 29.96 |
| 2020 (7) | 6.65 | 70.08 | 0.45 | 25.0 | 0.49 | 19.51 | 0.47 | -83.51 | 6.77 | -26.5 | 7.37 | -29.73 | 7.07 | -90.3 | 257 | 26.6 |
| 2019 (6) | 3.91 | 85.31 | 0.36 | 71.43 | 0.41 | 10.81 | 2.85 | 3.26 | 9.21 | -7.49 | 10.49 | -40.2 | 72.89 | -44.28 | 203 | 29.3 |
| 2018 (5) | 2.11 | -33.86 | 0.21 | -16.0 | 0.37 | -9.76 | 2.76 | 41.54 | 9.95 | 27.0 | 17.54 | 36.44 | 130.81 | 113.98 | 157 | 6.8 |
| 2017 (4) | 3.19 | 58.71 | 0.25 | 150.0 | 0.41 | 32.26 | 1.95 | -10.55 | 7.84 | 57.52 | 12.85 | -16.66 | 61.13 | -43.64 | 147 | 9.7 |
| 2016 (3) | 2.01 | 48.89 | 0.1 | 150.0 | 0.31 | 3.33 | 2.18 | 50.34 | 4.98 | 67.91 | 15.42 | -30.6 | 108.46 | 0.98 | 134 | 7.2 |
| 2015 (2) | 1.35 | 19.47 | 0.04 | 0 | 0.3 | 7.14 | 1.45 | -2.68 | 2.96 | 0 | 22.22 | -10.32 | 107.41 | -18.54 | 125 | 17.92 |
| 2014 (1) | 1.13 | 76.56 | 0 | 0 | 0.28 | -6.67 | 1.49 | 44.66 | 0.00 | 0 | 24.78 | 0 | 131.86 | 0 | 106 | 35.9 |
