- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.79 | -14.35 | -18.26 | 0.45 | 15.38 | 15.38 | 0.23 | -11.54 | 0.0 | 0.12 | 9.09 | 9.09 | 25.14 | 34.72 | 41.17 | 12.85 | 3.29 | 22.35 | 6.70 | 27.37 | 33.47 | 408 | 0.0 | 0.0 |
| 23Q3 (19) | 2.09 | 34.84 | -3.24 | 0.39 | -2.5 | -4.88 | 0.26 | 13.04 | 23.81 | 0.11 | -8.33 | -15.38 | 18.66 | -27.69 | -1.69 | 12.44 | -16.16 | 27.96 | 5.26 | -32.02 | -12.55 | 408 | 0.0 | -0.97 |
| 23Q2 (18) | 1.55 | -22.11 | 3.33 | 0.4 | -11.11 | 14.29 | 0.23 | 9.52 | 9.52 | 0.12 | 9.09 | -7.69 | 25.81 | 14.12 | 10.6 | 14.84 | 40.61 | 5.99 | 7.74 | 40.06 | -10.67 | 408 | 0.0 | -0.97 |
| 23Q1 (17) | 1.99 | -9.13 | 12.43 | 0.45 | 15.38 | 9.76 | 0.21 | -8.7 | -4.55 | 0.11 | 0.0 | -21.43 | 22.61 | 26.98 | -2.38 | 10.55 | 0.48 | -15.1 | 5.53 | 10.05 | -30.11 | 408 | 0.0 | -0.97 |
| 22Q4 (16) | 2.19 | 1.39 | 10.05 | 0.39 | -4.88 | 2.63 | 0.23 | 9.52 | 0.0 | 0.11 | -15.38 | -15.38 | 17.81 | -6.18 | -6.74 | 10.50 | 8.02 | -9.13 | 5.02 | -16.54 | -23.11 | 408 | -0.97 | -0.97 |
| 22Q3 (15) | 2.16 | 44.0 | -9.24 | 0.41 | 17.14 | -4.65 | 0.21 | 0.0 | 10.53 | 0.13 | 0.0 | 0.0 | 18.98 | -18.65 | 5.06 | 9.72 | -30.56 | 21.78 | 6.02 | -30.56 | 10.19 | 412 | 0.0 | -10.43 |
| 22Q2 (14) | 1.5 | -15.25 | -27.88 | 0.35 | -14.63 | -14.63 | 0.21 | -4.55 | 10.53 | 0.13 | -7.14 | 0.0 | 23.33 | 0.73 | 18.37 | 14.00 | 12.64 | 53.26 | 8.67 | 9.57 | 38.67 | 412 | 0.0 | -10.43 |
| 22Q1 (13) | 1.77 | -11.06 | -1.12 | 0.41 | 7.89 | -4.65 | 0.22 | -4.35 | 29.41 | 0.14 | 7.69 | 0.0 | 23.16 | 21.31 | -3.57 | 12.43 | 7.54 | 30.87 | 7.91 | 21.08 | 1.13 | 412 | 0.0 | -10.43 |
| 21Q4 (12) | 1.99 | -16.39 | 13.71 | 0.38 | -11.63 | -35.59 | 0.23 | 21.05 | 27.78 | 0.13 | 0.0 | 0.0 | 19.10 | 5.69 | -43.36 | 11.56 | 44.78 | 12.37 | 6.53 | 19.6 | -12.06 | 412 | -10.43 | -10.43 |
| 21Q3 (11) | 2.38 | 14.42 | 51.59 | 0.43 | 4.88 | 43.33 | 0.19 | 0.0 | 11.76 | 0.13 | 0.0 | -7.14 | 18.07 | -8.34 | -5.45 | 7.98 | -12.61 | -26.27 | 5.46 | -12.61 | -38.75 | 460 | 0.0 | -12.88 |
| 21Q2 (10) | 2.08 | 16.2 | 20.23 | 0.41 | -4.65 | 24.24 | 0.19 | 11.76 | 18.75 | 0.13 | -7.14 | -31.58 | 19.71 | -17.94 | 3.34 | 9.13 | -3.82 | -1.23 | 6.25 | -20.09 | -43.09 | 460 | 0.0 | -12.88 |
| 21Q1 (9) | 1.79 | 2.29 | 16.23 | 0.43 | -27.12 | 4.88 | 0.17 | -5.56 | -5.56 | 0.14 | 7.69 | 0.0 | 24.02 | -28.75 | -9.77 | 9.50 | -7.67 | -18.75 | 7.82 | 5.29 | -13.97 | 460 | 0.0 | -15.29 |
| 20Q4 (8) | 1.75 | 11.46 | -26.47 | 0.59 | 96.67 | -16.9 | 0.18 | 5.88 | 0.0 | 0.13 | -7.14 | -23.53 | 33.71 | 76.44 | 13.01 | 10.29 | -5.01 | 36.0 | 7.43 | -16.69 | 4.0 | 460 | -12.88 | -15.29 |
| 20Q3 (7) | 1.57 | -9.25 | -28.31 | 0.3 | -9.09 | -6.25 | 0.17 | 6.25 | -5.56 | 0.14 | -26.32 | 27.27 | 19.11 | 0.17 | 30.77 | 10.83 | 17.08 | 31.74 | 8.92 | -18.81 | 77.53 | 528 | 0.0 | -2.76 |
| 20Q2 (6) | 1.73 | 12.34 | -37.55 | 0.33 | -19.51 | -40.0 | 0.16 | -11.11 | -27.27 | 0.19 | 35.71 | 26.67 | 19.08 | -28.35 | -3.93 | 9.25 | -20.87 | 16.45 | 10.98 | 20.81 | 102.81 | 528 | -2.76 | -2.76 |
| 20Q1 (5) | 1.54 | -35.29 | -38.65 | 0.41 | -42.25 | -10.87 | 0.18 | 0.0 | -21.74 | 0.14 | -17.65 | 0.0 | 26.62 | -10.76 | 45.27 | 11.69 | 54.55 | 27.56 | 9.09 | 27.27 | 62.99 | 543 | 0.0 | 0.0 |
| 19Q4 (4) | 2.38 | 8.68 | 0.0 | 0.71 | 121.88 | 0.0 | 0.18 | 0.0 | 0.0 | 0.17 | 54.55 | 0.0 | 29.83 | 104.16 | 0.0 | 7.56 | -7.98 | 0.0 | 7.14 | 42.21 | 0.0 | 543 | 0.0 | 0.0 |
| 19Q3 (3) | 2.19 | -20.94 | 0.0 | 0.32 | -41.82 | 0.0 | 0.18 | -18.18 | 0.0 | 0.11 | -26.67 | 0.0 | 14.61 | -26.41 | 0.0 | 8.22 | 3.49 | 0.0 | 5.02 | -7.25 | 0.0 | 543 | 0.0 | 0.0 |
| 19Q2 (2) | 2.77 | 10.36 | 0.0 | 0.55 | 19.57 | 0.0 | 0.22 | -4.35 | 0.0 | 0.15 | 7.14 | 0.0 | 19.86 | 8.34 | 0.0 | 7.94 | -13.33 | 0.0 | 5.42 | -2.91 | 0.0 | 543 | 0.0 | 0.0 |
| 19Q1 (1) | 2.51 | 0.0 | 0.0 | 0.46 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 18.33 | 0.0 | 0.0 | 9.16 | 0.0 | 0.0 | 5.58 | 0.0 | 0.0 | 543 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 7.42 | -2.62 | 1.7 | 8.97 | 0.93 | 6.9 | 0.46 | -9.8 | 22.91 | 11.91 | 12.53 | 9.78 | 6.20 | -7.37 | 408 | 0.0 |
| 2022 (9) | 7.62 | -7.52 | 1.56 | -6.02 | 0.87 | 11.54 | 0.51 | -3.77 | 20.47 | 1.62 | 11.42 | 20.61 | 6.69 | 4.06 | 408 | -0.97 |
| 2021 (8) | 8.24 | 25.23 | 1.66 | 2.47 | 0.78 | 13.04 | 0.53 | -10.17 | 20.15 | -18.17 | 9.47 | -9.73 | 6.43 | -28.27 | 412 | -10.43 |
| 2020 (7) | 6.58 | -33.2 | 1.62 | -20.59 | 0.69 | -15.85 | 0.59 | 3.51 | 24.62 | 18.88 | 10.49 | 25.96 | 8.97 | 54.95 | 460 | -12.88 |
| 2019 (6) | 9.85 | -31.26 | 2.04 | -5.99 | 0.82 | -4.65 | 0.57 | -8.06 | 20.71 | 36.77 | 8.32 | 38.72 | 5.79 | 33.75 | 528 | -2.76 |
| 2018 (5) | 14.33 | -4.78 | 2.17 | 17.93 | 0.86 | -1.15 | 0.62 | -4.62 | 15.14 | 23.86 | 6.00 | 3.82 | 4.33 | 0.18 | 543 | 13.36 |
| 2017 (4) | 15.05 | 8.12 | 1.84 | -5.15 | 0.87 | 2.35 | 0.65 | 22.64 | 12.23 | -12.28 | 5.78 | -5.33 | 4.32 | 13.43 | 479 | -8.59 |
| 2016 (3) | 13.92 | 16.68 | 1.94 | 17.58 | 0.85 | 3.66 | 0.53 | 29.27 | 13.94 | 0.77 | 6.11 | -11.16 | 3.81 | 10.79 | 524 | 9.62 |
| 2015 (2) | 11.93 | 5.58 | 1.65 | 33.06 | 0.82 | 82.22 | 0.41 | 41.38 | 13.83 | 26.04 | 6.87 | 72.6 | 3.44 | 33.91 | 478 | 482.93 |
| 2014 (1) | 11.3 | 624.36 | 1.24 | 396.0 | 0.45 | 650.0 | 0.29 | 2800.0 | 10.97 | 0 | 3.98 | 0 | 2.57 | 0 | 82 | 0.0 |
