- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.93 | -18.38 | 5.34 | 0.34 | -22.73 | -12.82 | 0.22 | -24.14 | 4.76 | 0.26 | 136.36 | 36.84 | 6.90 | -5.33 | -17.24 | 4.46 | -7.06 | -0.55 | 5.27 | 189.58 | 29.9 | 396 | 0.0 | 0.0 |
| 23Q3 (19) | 6.04 | 12.27 | 6.15 | 0.44 | -4.35 | -36.23 | 0.29 | 31.82 | 38.1 | 0.11 | 0.0 | -15.38 | 7.28 | -14.8 | -39.93 | 4.80 | 17.41 | 30.09 | 1.82 | -10.93 | -20.29 | 396 | 0.0 | 0.0 |
| 23Q2 (18) | 5.38 | 41.21 | 10.25 | 0.46 | 21.05 | -4.17 | 0.22 | 29.41 | 0.0 | 0.11 | -21.43 | 10.0 | 8.55 | -14.27 | -13.07 | 4.09 | -8.35 | -9.29 | 2.04 | -44.36 | -0.22 | 396 | 0.0 | 0.0 |
| 23Q1 (17) | 3.81 | -18.59 | -27.57 | 0.38 | -2.56 | -33.33 | 0.17 | -19.05 | -5.56 | 0.14 | -26.32 | 16.67 | 9.97 | 19.69 | -7.96 | 4.46 | -0.56 | 30.39 | 3.67 | -9.49 | 61.07 | 396 | 0.0 | 0.0 |
| 22Q4 (16) | 4.68 | -17.75 | -7.69 | 0.39 | -43.48 | 0.0 | 0.21 | 0.0 | 16.67 | 0.19 | 46.15 | 72.73 | 8.33 | -31.28 | 8.33 | 4.49 | 21.58 | 26.39 | 4.06 | 77.7 | 87.12 | 396 | 0.0 | 0.0 |
| 22Q3 (15) | 5.69 | 16.6 | 0.53 | 0.69 | 43.75 | 27.78 | 0.21 | -4.55 | 16.67 | 0.13 | 30.0 | 44.44 | 12.13 | 23.29 | 27.1 | 3.69 | -18.13 | 16.05 | 2.28 | 11.49 | 43.68 | 396 | 0.0 | 0.51 |
| 22Q2 (14) | 4.88 | -7.22 | -16.01 | 0.48 | -15.79 | -28.36 | 0.22 | 22.22 | 29.41 | 0.1 | -16.67 | -37.5 | 9.84 | -9.23 | -14.71 | 4.51 | 31.74 | 54.07 | 2.05 | -10.18 | -25.59 | 396 | 0.0 | 0.51 |
| 22Q1 (13) | 5.26 | 3.75 | 73.6 | 0.57 | 46.15 | 58.33 | 0.18 | 0.0 | 12.5 | 0.12 | 9.09 | -7.69 | 10.84 | 40.87 | -8.79 | 3.42 | -3.61 | -35.19 | 2.28 | 5.15 | -46.83 | 396 | 0.0 | 0.51 |
| 21Q4 (12) | 5.07 | -10.42 | 30.33 | 0.39 | -27.78 | -15.22 | 0.18 | 0.0 | 5.88 | 0.11 | 22.22 | -8.33 | 7.69 | -19.37 | -34.95 | 3.55 | 11.64 | -18.76 | 2.17 | 36.45 | -29.67 | 396 | 0.51 | 0.51 |
| 21Q3 (11) | 5.66 | -2.58 | 40.8 | 0.54 | -19.4 | 58.82 | 0.18 | 5.88 | 12.5 | 0.09 | -43.75 | -18.18 | 9.54 | -17.27 | 12.8 | 3.18 | 8.69 | -20.1 | 1.59 | -42.26 | -41.89 | 394 | 0.0 | 0.77 |
| 21Q2 (10) | 5.81 | 91.75 | 23.88 | 0.67 | 86.11 | 71.79 | 0.17 | 6.25 | 6.25 | 0.16 | 23.08 | 77.78 | 11.53 | -2.94 | 38.68 | 2.93 | -44.59 | -14.23 | 2.75 | -35.81 | 43.51 | 394 | 0.0 | 0.77 |
| 21Q1 (9) | 3.03 | -22.11 | -13.18 | 0.36 | -21.74 | -5.26 | 0.16 | -5.88 | 0.0 | 0.13 | 8.33 | 30.0 | 11.88 | 0.47 | 9.12 | 5.28 | 20.83 | 15.18 | 4.29 | 39.08 | 49.74 | 394 | 0.0 | -9.01 |
| 20Q4 (8) | 3.89 | -3.23 | -2.99 | 0.46 | 35.29 | 6.98 | 0.17 | 6.25 | 0.0 | 0.12 | 9.09 | 9.09 | 11.83 | 39.82 | 10.28 | 4.37 | 9.8 | 3.08 | 3.08 | 12.74 | 12.46 | 394 | 0.77 | -9.01 |
| 20Q3 (7) | 4.02 | -14.29 | -15.19 | 0.34 | -12.82 | -33.33 | 0.16 | 0.0 | -11.11 | 0.11 | 22.22 | 0.0 | 8.46 | 1.71 | -21.39 | 3.98 | 16.67 | 4.81 | 2.74 | 42.59 | 17.91 | 391 | 0.0 | -9.7 |
| 20Q2 (6) | 4.69 | 34.38 | -12.83 | 0.39 | 2.63 | -30.36 | 0.16 | 0.0 | -11.11 | 0.09 | -10.0 | -18.18 | 8.32 | -23.63 | -20.11 | 3.41 | -25.59 | 1.97 | 1.92 | -33.03 | -6.14 | 391 | -9.7 | -9.7 |
| 20Q1 (5) | 3.49 | -12.97 | -25.59 | 0.38 | -11.63 | -22.45 | 0.16 | -5.88 | -15.79 | 0.1 | -9.09 | -9.09 | 10.89 | 1.54 | 4.22 | 4.58 | 8.14 | 13.17 | 2.87 | 4.45 | 22.17 | 433 | 0.0 | 0.0 |
| 19Q4 (4) | 4.01 | -15.4 | 0.0 | 0.43 | -15.69 | 0.0 | 0.17 | -5.56 | 0.0 | 0.11 | 0.0 | 0.0 | 10.72 | -0.34 | 0.0 | 4.24 | 11.64 | 0.0 | 2.74 | 18.2 | 0.0 | 433 | 0.0 | 0.0 |
| 19Q3 (3) | 4.74 | -11.9 | 0.0 | 0.51 | -8.93 | 0.0 | 0.18 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 10.76 | 3.37 | 0.0 | 3.80 | 13.5 | 0.0 | 2.32 | 13.5 | 0.0 | 433 | 0.0 | 0.0 |
| 19Q2 (2) | 5.38 | 14.71 | 0.0 | 0.56 | 14.29 | 0.0 | 0.18 | -5.26 | 0.0 | 0.11 | 0.0 | 0.0 | 10.41 | -0.37 | 0.0 | 3.35 | -17.41 | 0.0 | 2.04 | -12.83 | 0.0 | 433 | 0.0 | 0.0 |
| 19Q1 (1) | 4.69 | 0.0 | 0.0 | 0.49 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 10.45 | 0.0 | 0.0 | 4.05 | 0.0 | 0.0 | 2.35 | 0.0 | 0.0 | 433 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 20.16 | -1.66 | 1.61 | -24.41 | 0.9 | 8.43 | 0.62 | 12.73 | 7.99 | -23.14 | 4.46 | 10.26 | 3.08 | 14.63 | 396 | 0.0 |
| 2022 (9) | 20.5 | 4.7 | 2.13 | 8.67 | 0.83 | 20.29 | 0.55 | 12.24 | 10.39 | 3.8 | 4.05 | 14.89 | 2.68 | 7.21 | 396 | 0.0 |
| 2021 (8) | 19.58 | 21.69 | 1.96 | 24.84 | 0.69 | 6.15 | 0.49 | 16.67 | 10.01 | 2.59 | 3.52 | -12.77 | 2.50 | -4.13 | 396 | 0.51 |
| 2020 (7) | 16.09 | -14.55 | 1.57 | -21.11 | 0.65 | -9.72 | 0.42 | -2.33 | 9.76 | -7.67 | 4.04 | 5.65 | 2.61 | 14.31 | 394 | 0.77 |
| 2019 (6) | 18.83 | -31.05 | 1.99 | -26.57 | 0.72 | -23.4 | 0.43 | -6.52 | 10.57 | 6.5 | 3.82 | 11.09 | 2.28 | 35.58 | 391 | -9.7 |
| 2018 (5) | 27.31 | -1.9 | 2.71 | 9.27 | 0.94 | 2.17 | 0.46 | -26.98 | 9.92 | 11.39 | 3.44 | 4.16 | 1.68 | -25.57 | 433 | 5.87 |
| 2017 (4) | 27.84 | 22.7 | 2.48 | -0.4 | 0.92 | 2.22 | 0.63 | 16.67 | 8.91 | -18.83 | 3.30 | -16.69 | 2.26 | -4.91 | 409 | 16.19 |
| 2016 (3) | 22.69 | 11.66 | 2.49 | 24.5 | 0.9 | -1.1 | 0.54 | -3.57 | 10.97 | 11.5 | 3.97 | -11.43 | 2.38 | -13.64 | 352 | 0.57 |
| 2015 (2) | 20.32 | -3.05 | 2.0 | 10.5 | 0.91 | 3.41 | 0.56 | 47.37 | 9.84 | 13.98 | 4.48 | 6.67 | 2.76 | 52.01 | 350 | 12.9 |
| 2014 (1) | 20.96 | 3.76 | 1.81 | -0.55 | 0.88 | 12.82 | 0.38 | 40.74 | 8.64 | 0 | 4.20 | 0 | 1.81 | 0 | 310 | 4.73 |
