- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 17.32 | 6.13 | 10.74 | 0.81 | -25.0 | -12.9 | 1.44 | -8.28 | -7.1 | 0.85 | -19.81 | -13.27 | 4.68 | -29.33 | -21.35 | 8.31 | -13.58 | -16.11 | 4.91 | -24.44 | -21.68 | 2944 | 0.0 | 0.0 |
| 23Q3 (19) | 16.32 | 6.46 | 4.68 | 1.08 | 5.88 | 44.0 | 1.57 | 17.16 | 6.08 | 1.06 | 10.42 | 2.91 | 6.62 | -0.54 | 37.56 | 9.62 | 10.06 | 1.34 | 6.50 | 3.72 | -1.69 | 2944 | 0.0 | -15.77 |
| 23Q2 (18) | 15.33 | 27.64 | -4.31 | 1.02 | 24.39 | 4.08 | 1.34 | -2.9 | -5.63 | 0.96 | -2.04 | -4.95 | 6.65 | -2.55 | 8.77 | 8.74 | -23.93 | -1.39 | 6.26 | -23.26 | -0.67 | 2944 | 0.0 | -15.77 |
| 23Q1 (17) | 12.01 | -23.21 | -28.3 | 0.82 | -11.83 | -18.0 | 1.38 | -10.97 | -1.43 | 0.98 | 0.0 | -6.67 | 6.83 | 14.82 | 14.36 | 11.49 | 15.94 | 37.47 | 8.16 | 30.22 | 30.17 | 2944 | 0.0 | -15.77 |
| 22Q4 (16) | 15.64 | 0.32 | -17.64 | 0.93 | 24.0 | -28.46 | 1.55 | 4.73 | 26.02 | 0.98 | -4.85 | -5.77 | 5.95 | 23.6 | -13.14 | 9.91 | 4.39 | 53.01 | 6.27 | -5.16 | 14.41 | 2944 | -15.77 | -15.77 |
| 22Q3 (15) | 15.59 | -2.68 | -17.69 | 0.75 | -23.47 | -13.79 | 1.48 | 4.23 | -5.73 | 1.03 | 1.98 | -7.21 | 4.81 | -21.36 | 4.73 | 9.49 | 7.1 | 14.52 | 6.61 | 4.79 | 12.73 | 3495 | 0.0 | -23.46 |
| 22Q2 (14) | 16.02 | -4.36 | -4.76 | 0.98 | -2.0 | 30.67 | 1.42 | 1.43 | -15.48 | 1.01 | -3.81 | -8.18 | 6.12 | 2.47 | 37.19 | 8.86 | 6.05 | -11.26 | 6.30 | 0.57 | -3.6 | 3495 | 0.0 | -23.46 |
| 22Q1 (13) | 16.75 | -11.8 | -9.36 | 1.0 | -23.08 | 6.38 | 1.4 | 13.82 | 0.72 | 1.05 | 0.96 | -12.5 | 5.97 | -12.79 | 17.37 | 8.36 | 29.04 | 11.12 | 6.27 | 14.46 | -3.46 | 3495 | 0.0 | -23.46 |
| 21Q4 (12) | 18.99 | 0.26 | -3.36 | 1.3 | 49.43 | 60.49 | 1.23 | -21.66 | 16.04 | 1.04 | -6.31 | -5.45 | 6.85 | 49.03 | 66.07 | 6.48 | -21.86 | 20.07 | 5.48 | -6.55 | -2.17 | 3495 | -23.46 | -23.46 |
| 21Q3 (11) | 18.94 | 12.6 | -14.61 | 0.87 | 16.0 | -16.35 | 1.57 | -6.55 | 8.28 | 1.11 | 0.91 | -2.63 | 4.59 | 3.02 | -2.04 | 8.29 | -17.01 | 26.8 | 5.86 | -10.39 | 14.02 | 4566 | 0.0 | -12.66 |
| 21Q2 (10) | 16.82 | -8.98 | -25.48 | 0.75 | -20.21 | -18.48 | 1.68 | 20.86 | 19.15 | 1.1 | -8.33 | -7.56 | 4.46 | -12.34 | 9.39 | 9.99 | 32.79 | 59.88 | 6.54 | 0.71 | 24.04 | 4566 | 0.0 | -12.66 |
| 21Q1 (9) | 18.48 | -5.95 | 42.15 | 0.94 | 16.05 | -3.09 | 1.39 | 31.13 | -7.33 | 1.2 | 9.09 | 21.21 | 5.09 | 23.4 | -31.83 | 7.52 | 39.43 | -34.81 | 6.49 | 16.0 | -14.73 | 4566 | 0.0 | -2.02 |
| 20Q4 (8) | 19.65 | -11.41 | -3.82 | 0.81 | -22.12 | -46.0 | 1.06 | -26.9 | -19.08 | 1.1 | -3.51 | -18.52 | 4.12 | -12.09 | -43.86 | 5.39 | -17.48 | -15.87 | 5.60 | 8.91 | -15.28 | 4566 | -12.66 | -2.02 |
| 20Q3 (7) | 22.18 | -1.73 | 8.04 | 1.04 | 13.04 | 1.96 | 1.45 | 2.84 | -17.14 | 1.14 | -4.2 | -8.06 | 4.69 | 15.03 | -5.62 | 6.54 | 4.65 | -23.31 | 5.14 | -2.52 | -14.9 | 5228 | 0.0 | 12.19 |
| 20Q2 (6) | 22.57 | 73.62 | 16.1 | 0.92 | -5.15 | 8.24 | 1.41 | -6.0 | -6.62 | 1.19 | 20.2 | 2.59 | 4.08 | -45.37 | -6.77 | 6.25 | -45.86 | -19.57 | 5.27 | -30.77 | -11.64 | 5228 | 12.19 | 12.19 |
| 20Q1 (5) | 13.0 | -36.37 | -9.41 | 0.97 | -35.33 | -7.62 | 1.5 | 14.5 | -3.23 | 0.99 | -26.67 | -6.6 | 7.46 | 1.63 | 1.97 | 11.54 | 79.95 | 6.82 | 7.62 | 15.25 | 3.1 | 4660 | 0.0 | 0.0 |
| 19Q4 (4) | 20.43 | -0.49 | 0.0 | 1.5 | 47.06 | 0.0 | 1.31 | -25.14 | 0.0 | 1.35 | 8.87 | 0.0 | 7.34 | 47.78 | 0.0 | 6.41 | -24.78 | 0.0 | 6.61 | 9.4 | 0.0 | 4660 | 0.0 | 0.0 |
| 19Q3 (3) | 20.53 | 5.61 | 0.0 | 1.02 | 20.0 | 0.0 | 1.75 | 15.89 | 0.0 | 1.24 | 6.9 | 0.0 | 4.97 | 13.63 | 0.0 | 8.52 | 9.74 | 0.0 | 6.04 | 1.22 | 0.0 | 4660 | 0.0 | 0.0 |
| 19Q2 (2) | 19.44 | 35.47 | 0.0 | 0.85 | -19.05 | 0.0 | 1.51 | -2.58 | 0.0 | 1.16 | 9.43 | 0.0 | 4.37 | -40.24 | 0.0 | 7.77 | -28.09 | 0.0 | 5.97 | -19.22 | 0.0 | 4660 | 0.0 | 0.0 |
| 19Q1 (1) | 14.35 | 0.0 | 0.0 | 1.05 | 0.0 | 0.0 | 1.55 | 0.0 | 0.0 | 1.06 | 0.0 | 0.0 | 7.32 | 0.0 | 0.0 | 10.80 | 0.0 | 0.0 | 7.39 | 0.0 | 0.0 | 4660 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 60.98 | -4.73 | 3.74 | 2.19 | 5.74 | -1.71 | 3.85 | -5.64 | 6.13 | 7.26 | 9.41 | 3.17 | 6.31 | -0.95 | 2944 | 0.0 |
| 2022 (9) | 64.01 | -12.6 | 3.66 | -5.18 | 5.84 | -0.51 | 4.08 | -8.11 | 5.72 | 8.49 | 9.12 | 13.83 | 6.37 | 5.14 | 2944 | -15.77 |
| 2021 (8) | 73.24 | -5.36 | 3.86 | 3.21 | 5.87 | 8.3 | 4.44 | 0.23 | 5.27 | 9.06 | 8.01 | 14.44 | 6.06 | 5.9 | 3495 | -23.46 |
| 2020 (7) | 77.39 | 3.55 | 3.74 | -15.19 | 5.42 | -11.58 | 4.43 | -7.9 | 4.83 | -18.1 | 7.00 | -14.61 | 5.72 | -11.05 | 4566 | -12.66 |
| 2019 (6) | 74.74 | 10.78 | 4.41 | 0.92 | 6.13 | -7.54 | 4.81 | 10.07 | 5.90 | -8.9 | 8.20 | -16.53 | 6.44 | -0.64 | 5228 | 12.19 |
| 2018 (5) | 67.47 | 11736.84 | 4.37 | 8640.0 | 6.63 | 8187.5 | 4.37 | 14466.67 | 6.48 | -26.16 | 9.83 | -29.99 | 6.48 | 23.06 | 4660 | -28.48 |
| 2017 (4) | 0.57 | 0 | 0.05 | 0 | 0.08 | 0 | 0.03 | 0 | 8.77 | 0 | 14.04 | 0 | 5.26 | 0 | 6516 | 0 |
