玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)41.25-4.9116.8614.5320.08100.4113.68-31.87122.4411.12-28.03115.52.76-21.14120.81.94-18.14128.240.1713.3313.3317.80-28.4656.5545.45-5.78-15.63106.3976.98-10.1-6.39-116.1465.1724.10-10.244.74
23Q3 (19)43.381.245.9912.10-8.0512.0420.0817.0212.4315.4524.8-0.523.5023.24-5.412.3726.068.220.150.07.1424.8813.146.4248.24-13.78-28.4760.12-21.82-0.9539.6068.86-0.1526.851.674.35
23Q2 (18)42.851.71-9.3713.161.722.8817.1621.79-9.1112.3815.16-10.812.8418.33-28.11.8817.5-17.90.157.14-6.2521.9914.47-12.6355.95-2.2-30.6176.90-15.9835.7623.45191.25-45.9226.412.133.0
23Q1 (17)42.1319.35-10.9312.9478.483.8514.09129.11-6.6910.75108.33-11.232.4092.0-29.821.6088.24-20.00.14-6.67-12.519.2168.95-5.6957.216.2-20.6591.53-22.6610.668.05143.88-54.3325.8612.396.77
22Q4 (16)35.30-13.76-24.367.25-32.87-41.26.15-65.57-52.255.16-66.77-49.951.25-66.22-61.180.85-61.19-53.80.157.14-11.7611.37-51.37-36.6953.87-20.12-29.97118.3595.0123.41-18.35-146.27-547.0423.01-10.57-7.26
22Q3 (15)40.93-13.43-13.610.800.84-11.6217.86-5.443.6815.5311.8973.713.70-6.3338.062.19-4.3741.290.14-12.5-17.6523.38-7.1130.467.44-16.36-18.4160.697.15-38.0839.66-8.552398.2825.730.357.93
22Q2 (14)47.28-0.04-3.6310.71-14.04-17.2318.8825.0339.9613.8814.6238.663.9515.541.072.2914.538.790.160.00.025.1723.5631.2380.6311.837.6456.64-31.52-40.8543.36145.991023.0425.645.860.08
22Q1 (13)47.301.35-1.1112.461.058.1615.1017.2422.1712.1117.4627.743.426.2135.182.008.739.860.16-5.886.6720.3713.429.8172.10-6.27-3.0582.71-13.75-11.2417.63329.46158.5324.22-2.38-6.56
21Q4 (12)46.67-1.489.6612.330.924.9212.883.6221.3910.3115.3227.283.2220.1517.091.8418.7122.670.170.0-5.5617.960.1716.3276.92-6.94-16.1995.90-2.162.94.10158.58-43.2624.814.07-3.61
21Q3 (11)47.37-3.44-0.0812.22-5.560.5812.43-7.86-0.968.94-10.690.562.68-4.29-1.471.55-6.066.160.176.256.2517.93-6.52-2.9282.6610.35-10.4298.022.361.341.59-58.89-51.5923.84-6.95-13.5
21Q2 (10)49.062.575.5512.9412.3317.8513.499.1411.1210.015.5913.112.8010.674.871.6515.3812.240.166.670.019.183.48.5574.910.73-23.4195.752.766.093.86-43.37-58.5825.62-1.16-19.1
21Q1 (9)47.8312.383.6911.5216.72-22.012.3616.49-20.829.4817.04-26.852.53-8.0-35.791.43-4.67-34.40.15-16.67-6.2518.5520.14-13.9674.37-18.97-12.5293.18-0.01-1.416.82-5.7524.3325.920.738.91
20Q4 (8)42.56-10.23-4.49.87-18.77-15.0610.61-15.46-27.088.10-8.89-25.412.751.1-29.851.502.74-29.580.1812.50.015.44-16.4-22.2691.78-0.54-0.8393.19-3.6516.47.23120.64-64.2625.74-6.618.24
20Q3 (7)47.412.0-1.2712.1510.6627.3612.553.3838.988.890.4532.882.721.8720.891.46-0.6817.740.160.0-5.8818.474.5327.9192.28-5.65-6.496.727.17-8.213.28-64.83160.9827.56-12.989.41
20Q2 (6)46.480.76-1.410.98-25.66-6.7912.14-22.23-10.938.85-31.71-10.792.67-32.23-19.091.47-32.57-18.780.160.0-5.8817.67-18.04-9.0197.8115.06-4.5490.25-4.514.379.3269.99-31.0731.6769.7223.71
20Q1 (5)46.133.62-0.7314.7727.1140.815.617.2931.1812.9619.3441.483.940.5150.962.182.3545.330.16-11.116.6721.568.5617.4985.01-8.15-1.6294.5218.067.085.48-72.91-53.2818.66-14.29-31.17
19Q4 (4)44.52-7.290.011.6221.80.014.5561.130.010.8662.330.03.9274.220.02.1371.770.00.185.880.019.8637.530.092.55-6.130.080.06-24.020.020.24476.50.021.77-13.580.0
19Q3 (3)48.021.870.09.54-19.020.09.03-33.750.06.69-32.560.02.25-31.820.01.24-31.490.00.170.00.014.44-25.640.098.59-3.780.0105.3821.850.0-5.38-139.760.025.19-1.60.0
19Q2 (2)47.141.440.011.7812.30.013.6314.540.09.928.30.03.3026.440.01.8120.670.00.1713.330.019.425.830.0102.4618.570.086.48-2.020.013.5215.220.025.60-5.570.0
19Q1 (1)46.470.00.010.490.00.011.900.00.09.160.00.02.610.00.01.500.00.00.150.00.018.350.00.086.410.00.088.260.00.011.740.00.027.110.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)42.36-1.413.2327.74.00-17.1816.1911.2712.406.4411.16-5.17.704.620.60-1.6420.873.6245.45-15.6381.7914.9718.29-36.60.08-55.8725.754.5
2022 (9)42.96-9.9410.36-15.574.83-1.114.5513.7611.6520.2311.763.897.3616.090.61-3.1720.149.5253.87-29.9771.15-25.8128.85603.040.18-52.7224.64-1.48
2021 (8)47.704.7412.273.24.883.3212.790.959.690.3111.32-5.826.34-3.210.63-3.0818.390.9376.92-16.1995.902.184.10-33.290.37-27.2925.01-3.66
2020 (7)45.54-2.0211.899.184.722.412.672.599.665.012.020.596.55-2.530.65-4.4118.220.9491.78-0.8593.856.476.15-48.120.5255.3625.964.85
2019 (6)46.481.6610.891.974.611.9812.35-0.569.200.8811.956.66.724.190.683.0318.050.3392.573.188.142.5411.86-15.550.33-15.1524.76-6.03
2018 (5)45.7211.8410.6835.364.52-7.5112.4232.419.1229.1811.2144.276.4534.10.666.4517.9918.5989.798.2685.962.0714.04-11.030.3910.4526.35-4.67
2017 (4)40.88-1.947.89-7.394.89-5.659.38-23.687.06-28.257.77-22.384.81-27.120.62-3.1315.17-16.9782.9419.5484.2221.3815.78-48.460.35027.64-6.5
2016 (3)41.69-7.028.52-38.885.180.9212.29-33.249.84-33.6910.01-32.596.60-35.230.64-4.4818.27-24.1969.3837.6369.38-8.3430.6225.990.00029.568.4
2015 (2)44.84-1.9913.94-0.785.14-2.818.4115.0614.8418.7214.8517.6710.1915.80.67-2.924.1010.450.416.3175.70-13.8624.3098.680.00027.272.44
2014 (1)45.75014.0505.29-25.6816.00012.50012.6208.8000.696.1521.83-3.8347.423.4787.888.9412.23-36.750.00026.62-1.04

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