玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)26.8815.86-1.7215.6745.96.673.67-85.2-37.371.98-89.57-42.770.45-88.89-40.00.37-82.95-24.490.129.099.0911.25-65.66-13.4691.66-1.53-0.21429.73892.6870.16-329.73-681.43-116.1628.56-8.40.53
23Q3 (19)23.20-32.38-5.9210.74-51.29-20.0324.80-42.78-39.9118.99-38.38-37.764.05-34.04-47.612.17-34.83-43.640.1110.0-8.3332.76-36.07-30.8193.08-10.67-6.3343.29-14.7533.2956.7115.22-16.0131.1810.148.45
23Q2 (18)34.3188.3193.322.05768.11368.1543.341458.9950.830.821113.3939.586.141559.4648.673.33940.6260.870.1025.011.1151.24278.1540.65104.2030.25-7.0450.78-43.24205.9649.22367.58-41.2828.31-14.98-9.29
23Q1 (17)18.22-33.38-24.052.54-82.71-79.372.78-52.56-86.352.54-26.59-83.310.37-50.67-88.220.32-34.69-80.00.08-27.27-20.013.554.23-50.1180.00-12.9-19.489.47-64.5747.3210.53106.9-73.5533.3017.2112.42
22Q4 (16)27.3510.91-3.3914.699.38-18.615.86-85.8-63.123.46-88.66-76.170.75-90.3-81.250.49-87.27-75.380.11-8.33-15.3813.00-72.54-39.4291.85-7.57-13.37252.54677.56122.0-152.54-325.92-1008.8728.41-1.182.67
22Q3 (15)24.6638.93-8.813.43185.14-17.5641.2743.6153.6630.5138.18129.237.7387.17126.693.8585.99131.930.1233.330.047.3529.98110.4499.37-11.35-7.6432.4895.68-67.5267.52-19.44028.75-7.881.77
22Q2 (14)17.75-26.01-32.844.71-61.74-71.2628.7441.09182.622.0845.07246.084.1331.53140.122.0729.37132.580.09-10.0-30.7736.4334.13130.13112.0912.93-4.9116.60-72.67-89.7183.82110.65236.6331.215.3721.35
22Q1 (13)23.99-15.26-21.8612.31-31.8-44.1520.3728.19-16.7915.224.82-1.933.14-21.5-34.311.60-19.6-37.250.10-23.08-37.527.1626.56-7.4399.26-6.3812.1560.73-46.61-32.6139.79389.25302.5929.627.0534.51
21Q4 (12)28.314.7-21.0518.0510.8-33.0215.89-2.34-15.2514.529.0911.864.0017.3-16.141.9919.88-21.030.138.33-31.5821.46-4.62-7.7106.02-1.4613.58113.7613.76-21.06-13.76068.5727.67-2.0515.2
21Q3 (11)27.042.31-20.5416.29-0.61-38.216.2759.98-16.6113.31108.62-17.943.4198.26-43.261.6686.52-47.80.12-7.69-36.8422.5042.14-7.41107.59-8.7315.53100.00-38.02-25.950.00100.0100.028.259.8434.08
21Q2 (10)26.43-13.91-16.7616.39-25.64-25.4710.17-58.46-51.86.38-58.89-69.951.72-64.02-71.330.89-65.1-72.190.13-18.75-13.3315.83-46.05-43.28117.8833.1829.8161.3479.0455.37-61.34-720.66-1335.4625.7216.817.02
21Q1 (9)30.70-14.3970.4622.04-18.222404.5524.4830.56189.3615.5219.57149.924.780.21387.762.551.19347.370.16-15.79100.029.3426.1937.8888.51-5.17-2.1990.12-37.47855.239.88122.58-88.8522.02-8.33-31.32
20Q4 (8)35.865.3833.1126.952.2471.6618.75-3.962.6212.98-19.9852.354.77-20.6377.992.52-20.7575.00.190.018.7523.25-4.3229.2493.340.23-4.08144.116.715.48-43.77-24.88-21.8724.0214.0-5.32
20Q3 (7)34.037.1829.3426.3619.8775.519.51-7.54-11.416.22-23.6-8.16.010.1722.93.18-0.6323.260.1926.6735.7124.30-12.93-18.1893.132.54-1.53135.0530.0598.8-35.05-720.21-210.7621.07-4.14-26.15
20Q2 (6)31.7576.2949.1321.992398.86165.921.10149.4181.921.23241.87108.756.00512.24127.273.20461.4119.180.1587.57.1427.9131.1638.4490.820.36-4.17103.851000.7744.64-4.27-104.82-114.7121.98-31.44-14.04
20Q1 (5)18.01-33.15137.60.88-94.39109.418.46-26.63175.46.21-27.11166.130.98-63.43164.470.57-60.42177.030.08-50.0-11.1121.2818.29700.090.49-7.015.759.43-93.09-88.6888.68346.91432.0832.0626.37-1.93
19Q4 (4)26.942.390.015.704.530.011.53-47.640.08.52-51.730.02.68-45.190.01.44-44.190.00.1614.290.017.99-39.430.097.312.890.0136.62101.110.0-35.92-213.490.025.37-11.080.0
19Q3 (3)26.3123.580.015.0281.620.022.0289.830.017.6573.550.04.8985.230.02.5876.710.00.140.00.029.7047.320.094.58-0.20.067.93-5.380.031.658.90.028.5311.580.0
19Q2 (2)21.29180.870.08.27188.450.011.60203.390.010.17208.310.02.64273.680.01.46297.30.00.1455.560.020.16657.890.094.7710.750.071.79-13.850.029.0674.360.025.57-21.780.0
19Q1 (1)7.580.00.0-9.350.00.0-11.220.00.0-9.390.00.0-1.520.00.0-0.740.00.00.090.00.02.660.00.085.570.00.083.330.00.016.670.00.032.690.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)26.1010.0313.4315.586.6113.4119.12-21.813.88-23.1910.71-31.616.10-25.610.40-9.0927.53-12.0791.66-0.2170.1947.4529.81-43.230.00030.112.45
2022 (9)23.72-16.0911.62-36.925.8318.2924.4543.1518.0743.8715.6614.478.2016.310.44-20.031.3138.691.85-13.3747.60-55.8752.5000.00029.3914.45
2021 (8)28.27-11.7418.42-17.144.93-12.2417.08-6.112.56-16.2713.68-20.337.05-21.670.55-6.7822.59-7.42106.0213.58107.88-11.7-7.8800.00025.688.45
2020 (7)32.0344.2122.23132.055.62-26.4218.1969.5215.0075.8517.17100.129.0089.870.5913.4624.4026.6993.34-4.08122.1737.0-22.1700.00023.68-13.77
2019 (6)22.2117.459.5827.067.6331.9710.73-1.568.5348.878.5848.444.7437.790.52-5.4519.269.6897.3111.2889.1829.010.82-64.940.00027.462.54
2018 (5)18.91-23.537.54-49.235.783.3310.90-12.15.73-47.145.78-38.843.44-41.20.555.7717.56-6.1587.4513.1669.13-42.2230.8700.00026.784.12
2017 (4)24.73-5.0314.85-0.65.60-4.7112.40-32.9710.84-25.59.45-24.75.85-28.660.52-5.4518.71-25.4377.2835.41119.6448.1-19.6400.00025.72-1.04
2016 (3)26.0439.2514.9474.135.873.3318.5057.5814.5588.4712.5577.518.2070.480.55-8.3325.0937.5557.072.7980.7810.5719.22-28.670.00025.99-2.51
2015 (2)18.701.858.58-0.585.68-6.5311.747.97.728.127.0713.674.8112.120.605.2618.241.7355.529.6473.06-7.8426.9430.010.00026.660.87
2014 (1)18.3608.6306.0812.8710.8807.1406.2204.2900.57-19.7217.9328.6250.64-5.2779.28-13.0720.72135.460.00026.4310.22

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