- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 10.13 | 8.81 | -0.2 | 0.15 | -6.25 | -11.76 | 0.77 | -1.28 | -11.49 | 0.21 | 0.0 | -16.0 | 1.48 | -13.84 | -11.59 | 7.60 | -9.27 | -11.32 | 2.07 | -8.09 | -15.83 | 2127 | 0.0 | 0.0 |
| 23Q3 (19) | 9.31 | 5.08 | -17.9 | 0.16 | -11.11 | 0.0 | 0.78 | 8.33 | -4.88 | 0.21 | 10.53 | -27.59 | 1.72 | -15.41 | 21.8 | 8.38 | 3.1 | 15.86 | 2.26 | 5.18 | -11.8 | 2127 | 0.0 | -18.1 |
| 23Q2 (18) | 8.86 | 30.49 | 5.48 | 0.18 | 28.57 | 50.0 | 0.72 | 0.0 | -4.0 | 0.19 | -5.0 | -17.39 | 2.03 | -1.47 | 42.21 | 8.13 | -23.36 | -8.98 | 2.14 | -27.2 | -21.68 | 2127 | 0.0 | -18.1 |
| 23Q1 (17) | 6.79 | -33.1 | -27.69 | 0.14 | -17.65 | -6.67 | 0.72 | -17.24 | -1.37 | 0.2 | -20.0 | -9.09 | 2.06 | 23.1 | 29.07 | 10.60 | 23.71 | 36.4 | 2.95 | 19.59 | 25.72 | 2127 | 0.0 | -18.1 |
| 22Q4 (16) | 10.15 | -10.49 | -14.56 | 0.17 | 6.25 | -19.05 | 0.87 | 6.1 | 14.47 | 0.25 | -13.79 | 0.0 | 1.67 | 18.71 | -5.25 | 8.57 | 18.54 | 33.98 | 2.46 | -3.69 | 17.04 | 2127 | -18.1 | -18.1 |
| 22Q3 (15) | 11.34 | 35.0 | 6.78 | 0.16 | 33.33 | 6.67 | 0.82 | 9.33 | 6.49 | 0.29 | 26.09 | 31.82 | 1.41 | -1.23 | -0.11 | 7.23 | -19.01 | -0.27 | 2.56 | -6.6 | 23.45 | 2597 | 0.0 | -13.14 |
| 22Q2 (14) | 8.4 | -10.54 | -28.51 | 0.12 | -20.0 | -20.0 | 0.75 | 2.74 | -5.06 | 0.23 | 4.55 | -4.17 | 1.43 | -10.57 | 11.9 | 8.93 | 14.85 | 32.8 | 2.74 | 16.87 | 34.05 | 2597 | 0.0 | -13.14 |
| 22Q1 (13) | 9.39 | -20.96 | -33.12 | 0.15 | -28.57 | -16.67 | 0.73 | -3.95 | -6.41 | 0.22 | -12.0 | -12.0 | 1.60 | -9.63 | 24.6 | 7.77 | 21.52 | 39.94 | 2.34 | 11.34 | 31.58 | 2597 | 0.0 | -13.14 |
| 21Q4 (12) | 11.88 | 11.86 | -25.14 | 0.21 | 40.0 | 31.25 | 0.76 | -1.3 | -26.21 | 0.25 | 13.64 | 4.17 | 1.77 | 25.15 | 75.33 | 6.40 | -11.77 | -1.43 | 2.10 | 1.58 | 39.15 | 2597 | -13.14 | -13.14 |
| 21Q3 (11) | 10.62 | -9.62 | -28.72 | 0.15 | 0.0 | 15.38 | 0.77 | -2.53 | 1.32 | 0.22 | -8.33 | -4.35 | 1.41 | 10.64 | 61.89 | 7.25 | 7.84 | 42.15 | 2.07 | 1.42 | 34.2 | 2990 | 0.0 | 2.47 |
| 21Q2 (10) | 11.75 | -16.31 | 6.14 | 0.15 | -16.67 | 36.36 | 0.79 | 1.28 | 5.33 | 0.24 | -4.0 | 14.29 | 1.28 | -0.43 | 28.47 | 6.72 | 21.02 | -0.76 | 2.04 | 14.71 | 7.67 | 2990 | 0.0 | 2.47 |
| 21Q1 (9) | 14.04 | -11.53 | 124.64 | 0.18 | 12.5 | 20.0 | 0.78 | -24.27 | 6.85 | 0.25 | 4.17 | 38.89 | 1.28 | 27.16 | -46.58 | 5.56 | -14.4 | -52.44 | 1.78 | 17.74 | -38.17 | 2990 | 0.0 | 9.48 |
| 20Q4 (8) | 15.87 | 6.51 | 28.61 | 0.16 | 23.08 | -44.83 | 1.03 | 35.53 | 24.1 | 0.24 | 4.35 | -11.11 | 1.01 | 15.55 | -57.1 | 6.49 | 27.24 | -3.51 | 1.51 | -2.03 | -30.88 | 2990 | 2.47 | 9.48 |
| 20Q3 (7) | 14.9 | 34.6 | 38.73 | 0.13 | 18.18 | -31.58 | 0.76 | 1.33 | -1.3 | 0.23 | 9.52 | -25.81 | 0.87 | -12.2 | -50.68 | 5.10 | -24.71 | -28.86 | 1.54 | -18.63 | -46.52 | 2918 | 0.0 | 6.85 |
| 20Q2 (6) | 11.07 | 77.12 | 9.39 | 0.11 | -26.67 | -26.67 | 0.75 | 2.74 | -6.25 | 0.21 | 16.67 | -34.38 | 0.99 | -58.6 | -32.96 | 6.78 | -41.99 | -14.3 | 1.90 | -34.13 | -40.01 | 2918 | 6.85 | 6.85 |
| 20Q1 (5) | 6.25 | -49.35 | -2.04 | 0.15 | -48.28 | 7.14 | 0.73 | -12.05 | 4.29 | 0.18 | -33.33 | -21.74 | 2.40 | 2.12 | 9.37 | 11.68 | 73.65 | 6.45 | 2.88 | 31.63 | -20.11 | 2731 | 0.0 | 0.0 |
| 19Q4 (4) | 12.34 | 14.9 | 0.0 | 0.29 | 52.63 | 0.0 | 0.83 | 7.79 | 0.0 | 0.27 | -12.9 | 0.0 | 2.35 | 32.84 | 0.0 | 6.73 | -6.18 | 0.0 | 2.19 | -24.2 | 0.0 | 2731 | 0.0 | 0.0 |
| 19Q3 (3) | 10.74 | 6.13 | 0.0 | 0.19 | 26.67 | 0.0 | 0.77 | -3.75 | 0.0 | 0.31 | -3.12 | 0.0 | 1.77 | 19.35 | 0.0 | 7.17 | -9.31 | 0.0 | 2.89 | -8.72 | 0.0 | 2731 | 0.0 | 0.0 |
| 19Q2 (2) | 10.12 | 58.62 | 0.0 | 0.15 | 7.14 | 0.0 | 0.8 | 14.29 | 0.0 | 0.32 | 39.13 | 0.0 | 1.48 | -32.45 | 0.0 | 7.91 | -27.95 | 0.0 | 3.16 | -12.29 | 0.0 | 2731 | 0.0 | 0.0 |
| 19Q1 (1) | 6.38 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.7 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 2.19 | 0.0 | 0.0 | 10.97 | 0.0 | 0.0 | 3.61 | 0.0 | 0.0 | 2731 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 35.09 | -10.67 | 0.64 | 4.92 | 2.99 | -5.68 | 0.81 | -17.35 | 1.82 | 17.45 | 8.52 | 5.58 | 2.31 | -7.48 | 2127 | 0.0 |
| 2022 (9) | 39.28 | -18.66 | 0.61 | -12.86 | 3.17 | 2.26 | 0.98 | 2.08 | 1.55 | 7.13 | 8.07 | 25.71 | 2.49 | 25.5 | 2127 | -18.1 |
| 2021 (8) | 48.29 | 0.44 | 0.7 | 25.0 | 3.1 | -5.2 | 0.96 | 10.34 | 1.45 | 24.46 | 6.42 | -5.61 | 1.99 | 9.86 | 2597 | -13.14 |
| 2020 (7) | 48.08 | 21.51 | 0.56 | -28.21 | 3.27 | 5.48 | 0.87 | -23.01 | 1.16 | -40.91 | 6.80 | -13.19 | 1.81 | -36.64 | 2990 | 2.47 |
| 2019 (6) | 39.57 | -6.21 | 0.78 | 13.04 | 3.1 | 5.44 | 1.13 | 7.62 | 1.97 | 20.53 | 7.83 | 12.42 | 2.86 | 14.74 | 2918 | 6.85 |
| 2018 (5) | 42.19 | 4.95 | 0.69 | 11.29 | 2.94 | 17.6 | 1.05 | 23.53 | 1.64 | 6.04 | 6.97 | 12.05 | 2.49 | 17.7 | 2731 | -9.33 |
| 2017 (4) | 40.2 | -2.83 | 0.62 | -18.42 | 2.5 | -11.35 | 0.85 | -16.67 | 1.54 | -16.05 | 6.22 | -8.77 | 2.11 | -14.24 | 3012 | -2.05 |
| 2016 (3) | 41.37 | -5.93 | 0.76 | -5.0 | 2.82 | 3.3 | 1.02 | 9.68 | 1.84 | 0.99 | 6.82 | 9.81 | 2.47 | 16.6 | 3075 | -7.38 |
| 2015 (2) | 43.98 | 7.85 | 0.8 | 2.56 | 2.73 | 11.89 | 0.93 | 25.68 | 1.82 | -4.9 | 6.21 | 3.74 | 2.11 | 16.53 | 3320 | -9.22 |
| 2014 (1) | 40.78 | -16.78 | 0.78 | -7.14 | 2.44 | -10.29 | 0.74 | -5.13 | 1.91 | 0 | 5.98 | 0 | 1.81 | 0 | 3657 | -19.34 |
