- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 8.4 | -3.34 | -25.53 | 0.4 | 29.03 | 11.11 | 0.98 | 50.77 | 46.27 | 0.43 | -14.0 | -34.85 | 4.76 | 33.49 | 49.21 | 11.67 | 55.97 | 96.42 | 5.12 | -11.03 | -12.51 | 1199 | 0.0 | 0.0 |
| 23Q3 (19) | 8.69 | -1.25 | -44.12 | 0.31 | 34.78 | -29.55 | 0.65 | 18.18 | -19.75 | 0.5 | -1.96 | -28.57 | 3.57 | 36.49 | 26.07 | 7.48 | 19.68 | 43.59 | 5.75 | -0.72 | 27.82 | 1199 | 0.0 | -20.54 |
| 23Q2 (18) | 8.8 | 6.8 | -45.38 | 0.23 | -25.81 | -58.93 | 0.55 | -14.06 | -32.1 | 0.51 | -1.92 | -21.54 | 2.61 | -30.53 | -24.81 | 6.25 | -19.53 | 24.31 | 5.80 | -8.16 | 43.64 | 1199 | 0.0 | -20.54 |
| 23Q1 (17) | 8.24 | -26.95 | -51.01 | 0.31 | -13.89 | -36.73 | 0.64 | -4.48 | -24.71 | 0.52 | -21.21 | -20.0 | 3.76 | 17.88 | 29.14 | 7.77 | 30.76 | 53.7 | 6.31 | 7.86 | 63.3 | 1199 | 0.0 | -20.54 |
| 22Q4 (16) | 11.28 | -27.46 | -33.45 | 0.36 | -18.18 | -23.4 | 0.67 | -17.28 | -19.28 | 0.66 | -5.71 | -1.49 | 3.19 | 12.79 | 15.1 | 5.94 | 14.03 | 21.3 | 5.85 | 29.98 | 48.02 | 1199 | -20.54 | -20.54 |
| 22Q3 (15) | 15.55 | -3.48 | -13.95 | 0.44 | -21.43 | -25.42 | 0.81 | 0.0 | -10.99 | 0.7 | 7.69 | 0.0 | 2.83 | -18.6 | -13.34 | 5.21 | 3.6 | 3.44 | 4.50 | 11.57 | 16.21 | 1509 | 0.0 | -6.04 |
| 22Q2 (14) | 16.11 | -4.22 | -9.14 | 0.56 | 14.29 | -12.5 | 0.81 | -4.71 | -25.69 | 0.65 | 0.0 | -4.41 | 3.48 | 19.32 | -3.7 | 5.03 | -0.51 | -18.22 | 4.03 | 4.41 | 5.2 | 1509 | 0.0 | -6.04 |
| 22Q1 (13) | 16.82 | -0.77 | 2.75 | 0.49 | 4.26 | -10.91 | 0.85 | 2.41 | -15.0 | 0.65 | -2.99 | 0.0 | 2.91 | 5.06 | -13.29 | 5.05 | 3.2 | -17.27 | 3.86 | -2.24 | -2.68 | 1509 | 0.0 | -6.04 |
| 21Q4 (12) | 16.95 | -6.2 | 9.85 | 0.47 | -20.34 | 11.9 | 0.83 | -8.79 | -29.66 | 0.67 | -4.29 | 4.69 | 2.77 | -15.08 | 1.87 | 4.90 | -2.76 | -35.97 | 3.95 | 2.04 | -4.7 | 1509 | -6.04 | -6.04 |
| 21Q3 (11) | 18.07 | 1.92 | 46.91 | 0.59 | -7.81 | 47.5 | 0.91 | -16.51 | -1.09 | 0.7 | 2.94 | 7.69 | 3.27 | -9.55 | 0.4 | 5.04 | -18.08 | -32.67 | 3.87 | 1.0 | -26.7 | 1606 | 0.0 | -35.03 |
| 21Q2 (10) | 17.73 | 8.31 | 72.98 | 0.64 | 16.36 | 64.1 | 1.09 | 9.0 | 51.39 | 0.68 | 4.62 | 23.64 | 3.61 | 7.44 | -5.13 | 6.15 | 0.64 | -12.48 | 3.84 | -3.41 | -28.52 | 1606 | 0.0 | -35.03 |
| 21Q1 (9) | 16.37 | 6.09 | 90.57 | 0.55 | 30.95 | 66.67 | 1.0 | -15.25 | 61.29 | 0.65 | 1.56 | 27.45 | 3.36 | 23.43 | -12.54 | 6.11 | -20.12 | -15.36 | 3.97 | -4.27 | -33.12 | 1606 | 0.0 | -42.79 |
| 20Q4 (8) | 15.43 | 25.45 | 38.26 | 0.42 | 5.0 | -10.64 | 1.18 | 28.26 | 66.2 | 0.64 | -1.54 | 8.47 | 2.72 | -16.3 | -35.37 | 7.65 | 2.24 | 20.2 | 4.15 | -21.51 | -21.54 | 1606 | -35.03 | -42.79 |
| 20Q3 (7) | 12.3 | 20.0 | 15.28 | 0.4 | 2.56 | -2.44 | 0.92 | 27.78 | 21.05 | 0.65 | 18.18 | 3.17 | 3.25 | -14.53 | -15.37 | 7.48 | 6.48 | 5.01 | 5.28 | -1.52 | -10.5 | 2472 | 0.0 | -11.93 |
| 20Q2 (6) | 10.25 | 19.32 | -4.03 | 0.39 | 18.18 | -4.88 | 0.72 | 16.13 | -2.7 | 0.55 | 7.84 | -8.33 | 3.80 | -0.96 | -0.89 | 7.02 | -2.68 | 1.38 | 5.37 | -9.62 | -4.49 | 2472 | -11.93 | -11.93 |
| 20Q1 (5) | 8.59 | -23.03 | -13.67 | 0.33 | -29.79 | -19.51 | 0.62 | -12.68 | -11.43 | 0.51 | -13.56 | -19.05 | 3.84 | -8.78 | -6.77 | 7.22 | 13.45 | 2.59 | 5.94 | 12.3 | -6.23 | 2807 | 0.0 | 0.0 |
| 19Q4 (4) | 11.16 | 4.59 | 0.0 | 0.47 | 14.63 | 0.0 | 0.71 | -6.58 | 0.0 | 0.59 | -6.35 | 0.0 | 4.21 | 9.6 | 0.0 | 6.36 | -10.68 | 0.0 | 5.29 | -10.46 | 0.0 | 2807 | 0.0 | 0.0 |
| 19Q3 (3) | 10.67 | -0.09 | 0.0 | 0.41 | 0.0 | 0.0 | 0.76 | 2.7 | 0.0 | 0.63 | 5.0 | 0.0 | 3.84 | 0.09 | 0.0 | 7.12 | 2.8 | 0.0 | 5.90 | 5.1 | 0.0 | 2807 | 0.0 | 0.0 |
| 19Q2 (2) | 10.68 | 7.34 | 0.0 | 0.41 | 0.0 | 0.0 | 0.74 | 5.71 | 0.0 | 0.6 | -4.76 | 0.0 | 3.84 | -6.84 | 0.0 | 6.93 | -1.51 | 0.0 | 5.62 | -11.27 | 0.0 | 2807 | 0.0 | 0.0 |
| 19Q1 (1) | 9.95 | 0.0 | 0.0 | 0.41 | 0.0 | 0.0 | 0.7 | 0.0 | 0.0 | 0.63 | 0.0 | 0.0 | 4.12 | 0.0 | 0.0 | 7.04 | 0.0 | 0.0 | 6.33 | 0.0 | 0.0 | 2807 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 34.14 | -42.88 | 1.26 | -31.89 | 2.82 | -9.9 | 1.96 | -26.32 | 3.69 | 19.24 | 8.26 | 57.73 | 5.74 | 29.0 | 1199 | 0.0 |
| 2022 (9) | 59.77 | -13.53 | 1.85 | -17.78 | 3.13 | -18.28 | 2.66 | -1.48 | 3.10 | -4.92 | 5.24 | -5.49 | 4.45 | 13.93 | 1199 | -20.54 |
| 2021 (8) | 69.12 | 48.39 | 2.25 | 46.1 | 3.83 | 11.66 | 2.7 | 14.89 | 3.26 | -1.54 | 5.54 | -24.75 | 3.91 | -22.57 | 1509 | -6.04 |
| 2020 (7) | 46.58 | 9.7 | 1.54 | -9.41 | 3.43 | 18.28 | 2.35 | -4.47 | 3.31 | -17.42 | 7.36 | 7.81 | 5.05 | -12.92 | 1606 | -35.03 |
| 2019 (6) | 42.46 | 7.66 | 1.7 | 3.03 | 2.9 | -1.36 | 2.46 | 9.33 | 4.00 | -4.3 | 6.83 | -8.38 | 5.79 | 1.56 | 2472 | -11.93 |
| 2018 (5) | 39.44 | 4.87 | 1.65 | 5.1 | 2.94 | 7.3 | 2.25 | 11.39 | 4.18 | 0.22 | 7.45 | 2.32 | 5.70 | 6.22 | 2807 | -15.27 |
| 2017 (4) | 37.61 | 9.33 | 1.57 | 14.6 | 2.74 | 3.79 | 2.02 | 2.54 | 4.17 | 4.82 | 7.29 | -5.07 | 5.37 | -6.21 | 3313 | 1.1 |
| 2016 (3) | 34.4 | 5.33 | 1.37 | 3.01 | 2.64 | 3.94 | 1.97 | 13.87 | 3.98 | -2.2 | 7.67 | -1.32 | 5.73 | 8.11 | 3277 | 3.08 |
| 2015 (2) | 32.66 | 2.13 | 1.33 | 0.0 | 2.54 | 10.92 | 1.73 | 6.79 | 4.07 | -2.08 | 7.78 | 8.61 | 5.30 | 4.57 | 3179 | 7.95 |
| 2014 (1) | 31.98 | 30.96 | 1.33 | 22.02 | 2.29 | 30.11 | 1.62 | 13.29 | 4.16 | 0 | 7.16 | 0 | 5.07 | 0 | 2945 | 24.1 |
