- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.17 | -13.39 | -43.59 | 0.34 | 6.25 | -10.53 | 0.39 | 0.0 | 39.29 | 0.37 | 15.62 | 19.35 | 10.73 | 22.67 | 58.63 | 12.30 | 15.46 | 146.94 | 11.67 | 33.5 | 111.6 | 853 | 0.0 | 0.0 |
| 23Q3 (19) | 3.66 | 6.4 | -37.33 | 0.32 | -5.88 | -8.57 | 0.39 | -2.5 | 21.88 | 0.32 | -3.03 | -3.03 | 8.74 | -11.54 | 45.89 | 10.66 | -8.36 | 94.47 | 8.74 | -8.86 | 54.73 | 853 | 0.0 | 8.94 |
| 23Q2 (18) | 3.44 | -8.27 | -28.93 | 0.34 | 9.68 | -5.56 | 0.4 | 37.93 | 37.93 | 0.33 | 22.22 | 6.45 | 9.88 | 19.56 | 32.88 | 11.63 | 50.36 | 94.07 | 9.59 | 33.24 | 49.77 | 853 | 0.0 | 8.94 |
| 23Q1 (17) | 3.75 | -33.27 | 6.84 | 0.31 | -18.42 | -8.82 | 0.29 | 3.57 | 26.09 | 0.27 | -12.9 | 8.0 | 8.27 | 22.26 | -14.66 | 7.73 | 55.22 | 18.02 | 7.20 | 30.53 | 1.09 | 853 | 0.0 | 8.94 |
| 22Q4 (16) | 5.62 | -3.77 | 48.68 | 0.38 | 8.57 | 11.76 | 0.28 | -12.5 | -17.65 | 0.31 | -6.06 | 29.17 | 6.76 | 12.82 | -24.83 | 4.98 | -9.07 | -44.61 | 5.52 | -2.38 | -13.12 | 853 | 8.94 | 8.94 |
| 22Q3 (15) | 5.84 | 20.66 | 40.72 | 0.35 | -2.78 | 20.69 | 0.32 | 10.34 | -8.57 | 0.33 | 6.45 | 32.0 | 5.99 | -19.43 | -14.24 | 5.48 | -8.55 | -35.03 | 5.65 | -11.78 | -6.2 | 783 | 0.0 | 18.82 |
| 22Q2 (14) | 4.84 | 37.89 | 4.99 | 0.36 | 5.88 | 24.14 | 0.29 | 26.09 | -9.38 | 0.31 | 24.0 | 40.91 | 7.44 | -23.21 | 18.24 | 5.99 | -8.56 | -13.68 | 6.40 | -10.07 | 34.21 | 783 | 0.0 | 18.82 |
| 22Q1 (13) | 3.51 | -7.14 | 7.34 | 0.34 | 0.0 | 36.0 | 0.23 | -32.35 | -23.33 | 0.25 | 4.17 | 13.64 | 9.69 | 7.69 | 26.7 | 6.55 | -27.15 | -28.58 | 7.12 | 12.18 | 5.87 | 783 | 0.0 | 18.82 |
| 21Q4 (12) | 3.78 | -8.92 | -5.74 | 0.34 | 17.24 | 13.33 | 0.34 | -2.86 | -10.53 | 0.24 | -4.0 | 9.09 | 8.99 | 28.72 | 20.23 | 8.99 | 6.65 | -5.08 | 6.35 | 5.4 | 15.73 | 783 | 18.82 | 18.82 |
| 21Q3 (11) | 4.15 | -9.98 | 45.1 | 0.29 | 0.0 | 26.09 | 0.35 | 9.38 | 52.17 | 0.25 | 13.64 | 31.58 | 6.99 | 11.08 | -13.11 | 8.43 | 21.5 | 4.87 | 6.02 | 26.23 | -9.32 | 659 | 0.0 | -23.99 |
| 21Q2 (10) | 4.61 | 40.98 | 0.0 | 0.29 | 16.0 | -12.12 | 0.32 | 6.67 | -8.57 | 0.22 | 0.0 | 0.0 | 6.29 | -17.72 | -12.12 | 6.94 | -24.34 | -8.57 | 4.77 | -29.07 | 0.0 | 659 | 0.0 | -23.99 |
| 21Q1 (9) | 3.27 | -18.45 | 17.2 | 0.25 | -16.67 | -7.41 | 0.3 | -21.05 | -9.09 | 0.22 | 0.0 | 29.41 | 7.65 | 2.19 | -21.0 | 9.17 | -3.19 | -22.44 | 6.73 | 22.63 | 10.42 | 659 | 0.0 | -37.06 |
| 20Q4 (8) | 4.01 | 40.21 | -4.3 | 0.3 | 30.43 | 0.0 | 0.38 | 65.22 | 8.57 | 0.22 | 15.79 | 0.0 | 7.48 | -6.97 | 4.49 | 9.48 | 17.84 | 13.44 | 5.49 | -17.42 | 4.49 | 659 | -23.99 | -37.06 |
| 20Q3 (7) | 2.86 | -37.96 | -32.55 | 0.23 | -30.3 | -39.47 | 0.23 | -34.29 | -39.47 | 0.19 | -13.64 | -17.39 | 8.04 | 12.34 | -10.27 | 8.04 | 5.92 | -10.27 | 6.64 | 39.21 | 22.47 | 867 | 0.0 | -17.19 |
| 20Q2 (6) | 4.61 | 65.23 | 18.21 | 0.33 | 22.22 | 0.0 | 0.35 | 6.06 | -5.41 | 0.22 | 29.41 | -8.33 | 7.16 | -26.03 | -15.4 | 7.59 | -35.81 | -19.97 | 4.77 | -21.68 | -22.45 | 867 | -17.19 | -17.19 |
| 20Q1 (5) | 2.79 | -33.41 | -18.66 | 0.27 | -10.0 | -22.86 | 0.33 | -5.71 | -5.71 | 0.17 | -22.73 | -22.73 | 9.68 | 35.16 | -5.16 | 11.83 | 41.6 | 15.91 | 6.09 | 16.05 | -5.0 | 1047 | 0.0 | 0.0 |
| 19Q4 (4) | 4.19 | -1.18 | 0.0 | 0.3 | -21.05 | 0.0 | 0.35 | -7.89 | 0.0 | 0.22 | -4.35 | 0.0 | 7.16 | -20.11 | 0.0 | 8.35 | -6.8 | 0.0 | 5.25 | -3.21 | 0.0 | 1047 | 0.0 | 0.0 |
| 19Q3 (3) | 4.24 | 8.72 | 0.0 | 0.38 | 15.15 | 0.0 | 0.38 | 2.7 | 0.0 | 0.23 | -4.17 | 0.0 | 8.96 | 5.92 | 0.0 | 8.96 | -5.53 | 0.0 | 5.42 | -11.85 | 0.0 | 1047 | 0.0 | 0.0 |
| 19Q2 (2) | 3.9 | 13.7 | 0.0 | 0.33 | -5.71 | 0.0 | 0.37 | 5.71 | 0.0 | 0.24 | 9.09 | 0.0 | 8.46 | -17.08 | 0.0 | 9.49 | -7.03 | 0.0 | 6.15 | -4.06 | 0.0 | 1047 | 0.0 | 0.0 |
| 19Q1 (1) | 3.43 | 0.0 | 0.0 | 0.35 | 0.0 | 0.0 | 0.35 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 10.20 | 0.0 | 0.0 | 10.20 | 0.0 | 0.0 | 6.41 | 0.0 | 0.0 | 1047 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 14.01 | -29.28 | 1.31 | -9.03 | 1.47 | 31.25 | 1.29 | 8.4 | 9.35 | 28.63 | 10.49 | 85.59 | 9.21 | 53.28 | 853 | 0.0 |
| 2022 (9) | 19.81 | 25.3 | 1.44 | 22.03 | 1.12 | -13.85 | 1.19 | 26.6 | 7.27 | -2.61 | 5.65 | -31.24 | 6.01 | 1.03 | 853 | 8.94 |
| 2021 (8) | 15.81 | 10.79 | 1.18 | 5.36 | 1.3 | 0.78 | 0.94 | 18.99 | 7.46 | -4.91 | 8.22 | -9.04 | 5.95 | 7.4 | 783 | 18.82 |
| 2020 (7) | 14.27 | -9.45 | 1.12 | -17.04 | 1.29 | -11.03 | 0.79 | -13.19 | 7.85 | -8.37 | 9.04 | -1.75 | 5.54 | -4.12 | 659 | -23.99 |
| 2019 (6) | 15.76 | -15.54 | 1.35 | -2.17 | 1.45 | -4.61 | 0.91 | -6.19 | 8.57 | 15.83 | 9.20 | 12.95 | 5.77 | 11.08 | 867 | -17.19 |
| 2018 (5) | 18.66 | -4.89 | 1.38 | -44.8 | 1.52 | -0.65 | 0.97 | -11.01 | 7.40 | -41.96 | 8.15 | 4.46 | 5.20 | -6.43 | 1047 | -6.35 |
| 2017 (4) | 19.62 | -1.8 | 2.5 | 72.41 | 1.53 | -10.0 | 1.09 | -14.17 | 12.74 | 75.58 | 7.80 | -8.35 | 5.56 | -12.6 | 1118 | -4.36 |
| 2016 (3) | 19.98 | 0.5 | 1.45 | -3.97 | 1.7 | -5.56 | 1.27 | -6.62 | 7.26 | -4.45 | 8.51 | -6.03 | 6.36 | -7.09 | 1169 | 1.56 |
| 2015 (2) | 19.88 | -4.15 | 1.51 | 9.42 | 1.8 | -2.17 | 1.36 | 10.57 | 7.60 | 14.15 | 9.05 | 2.06 | 6.84 | 15.35 | 1151 | -14.23 |
| 2014 (1) | 20.74 | -28.85 | 1.38 | -33.97 | 1.84 | -25.2 | 1.23 | -12.77 | 6.65 | 0 | 8.87 | 0 | 5.93 | 0 | 1342 | -46.0 |
