- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.83 | -13.27 | -7.11 | 0.16 | -5.88 | -20.0 | 0.26 | 18.18 | 23.81 | 0.01 | -75.0 | 0.0 | 8.74 | 8.52 | -13.88 | 14.21 | 36.26 | 33.28 | 0.55 | -71.17 | 7.65 | 453 | 0.0 | 0.0 |
| 23Q3 (19) | 2.11 | -9.44 | -8.66 | 0.17 | -5.56 | 0.0 | 0.22 | -12.0 | -18.52 | 0.04 | 300.0 | 100.0 | 8.06 | 4.29 | 9.48 | 10.43 | -2.82 | -10.8 | 1.90 | 341.71 | 118.96 | 453 | 0.0 | -41.85 |
| 23Q2 (18) | 2.33 | 59.59 | -9.34 | 0.18 | -48.57 | -14.29 | 0.25 | 4.17 | 4.17 | 0.01 | 0.0 | -66.67 | 7.73 | -67.77 | -5.46 | 10.73 | -34.73 | 14.9 | 0.43 | -37.34 | -63.23 | 453 | 0.0 | -41.85 |
| 23Q1 (17) | 1.46 | -25.89 | -49.31 | 0.35 | 75.0 | 94.44 | 0.24 | 14.29 | -11.11 | 0.01 | 0.0 | -66.67 | 23.97 | 136.13 | 283.56 | 16.44 | 54.21 | 75.34 | 0.68 | 34.93 | -34.25 | 453 | 0.0 | -41.85 |
| 22Q4 (16) | 1.97 | -14.72 | -38.05 | 0.2 | 17.65 | -9.09 | 0.21 | -22.22 | -19.23 | 0.01 | -50.0 | -85.71 | 10.15 | 37.95 | 46.75 | 10.66 | -8.8 | 30.38 | 0.51 | -41.37 | -76.94 | 453 | -41.85 | -41.85 |
| 22Q3 (15) | 2.31 | -10.12 | -35.83 | 0.17 | -19.05 | 0.0 | 0.27 | 12.5 | 8.0 | 0.02 | -33.33 | 0.0 | 7.36 | -9.94 | 55.84 | 11.69 | 25.16 | 68.31 | 0.87 | -25.83 | 55.84 | 779 | 0.0 | 7.15 |
| 22Q2 (14) | 2.57 | -10.76 | -33.93 | 0.21 | 16.67 | 10.53 | 0.24 | -11.11 | 9.09 | 0.03 | 0.0 | 50.0 | 8.17 | 30.74 | 67.29 | 9.34 | -0.39 | 65.12 | 1.17 | 12.06 | 127.04 | 779 | 0.0 | 7.15 |
| 22Q1 (13) | 2.88 | -9.43 | -14.54 | 0.18 | -18.18 | 20.0 | 0.27 | 3.85 | 50.0 | 0.03 | -57.14 | 50.0 | 6.25 | -9.66 | 40.42 | 9.38 | 14.66 | 75.52 | 1.04 | -52.68 | 75.52 | 779 | 0.0 | 7.15 |
| 21Q4 (12) | 3.18 | -11.67 | -5.92 | 0.22 | 29.41 | 37.5 | 0.26 | 4.0 | 23.81 | 0.07 | 250.0 | 250.0 | 6.92 | 46.5 | 46.15 | 8.18 | 17.74 | 31.6 | 2.20 | 296.23 | 272.01 | 779 | 7.15 | 7.15 |
| 21Q3 (11) | 3.6 | -7.46 | 4.96 | 0.17 | -10.53 | 6.25 | 0.25 | 13.64 | 31.58 | 0.02 | 0.0 | 0.0 | 4.72 | -3.32 | 1.23 | 6.94 | 22.79 | 25.37 | 0.56 | 8.06 | -4.72 | 727 | 0.0 | -2.15 |
| 21Q2 (10) | 3.89 | 15.43 | 18.96 | 0.19 | 26.67 | 58.33 | 0.22 | 22.22 | 15.79 | 0.02 | 0.0 | 100.0 | 4.88 | 9.73 | 33.1 | 5.66 | 5.88 | -2.67 | 0.51 | -13.37 | 68.12 | 727 | 0.0 | -2.15 |
| 21Q1 (9) | 3.37 | -0.3 | 60.48 | 0.15 | -6.25 | 36.36 | 0.18 | -14.29 | -5.26 | 0.02 | 0.0 | 100.0 | 4.45 | -5.97 | -15.03 | 5.34 | -14.03 | -40.97 | 0.59 | 0.3 | 24.63 | 727 | 0.0 | 10.82 |
| 20Q4 (8) | 3.38 | -1.46 | 16.15 | 0.16 | 0.0 | 14.29 | 0.21 | 10.53 | 31.25 | 0.02 | 0.0 | 0.0 | 4.73 | 1.48 | -1.61 | 6.21 | 12.16 | 13.0 | 0.59 | 1.48 | -13.91 | 727 | -2.15 | 10.82 |
| 20Q3 (7) | 3.43 | 4.89 | 15.88 | 0.16 | 33.33 | 14.29 | 0.19 | 0.0 | 0.0 | 0.02 | 100.0 | 0.0 | 4.66 | 27.11 | -1.37 | 5.54 | -4.66 | -13.7 | 0.58 | 90.67 | -13.7 | 743 | 0.0 | 13.26 |
| 20Q2 (6) | 3.27 | 55.71 | 54.98 | 0.12 | 9.09 | -7.69 | 0.19 | 0.0 | -9.52 | 0.01 | 0.0 | -50.0 | 3.67 | -29.94 | -40.44 | 5.81 | -35.78 | -41.62 | 0.31 | -35.78 | -67.74 | 743 | 13.26 | 13.26 |
| 20Q1 (5) | 2.1 | -27.84 | 11.7 | 0.11 | -21.43 | 10.0 | 0.19 | 18.75 | -5.0 | 0.01 | -50.0 | -50.0 | 5.24 | 8.88 | -1.52 | 9.05 | 64.55 | -14.95 | 0.48 | -30.71 | -55.24 | 656 | 0.0 | 0.0 |
| 19Q4 (4) | 2.91 | -1.69 | 0.0 | 0.14 | 0.0 | 0.0 | 0.16 | -15.79 | 0.0 | 0.02 | 0.0 | 0.0 | 4.81 | 1.72 | 0.0 | 5.50 | -14.34 | 0.0 | 0.69 | 1.72 | 0.0 | 656 | 0.0 | 0.0 |
| 19Q3 (3) | 2.96 | 40.28 | 0.0 | 0.14 | 7.69 | 0.0 | 0.19 | -9.52 | 0.0 | 0.02 | 0.0 | 0.0 | 4.73 | -23.23 | 0.0 | 6.42 | -35.51 | 0.0 | 0.68 | -28.72 | 0.0 | 656 | 0.0 | 0.0 |
| 19Q2 (2) | 2.11 | 12.23 | 0.0 | 0.13 | 30.0 | 0.0 | 0.21 | 5.0 | 0.0 | 0.02 | 0.0 | 0.0 | 6.16 | 15.83 | 0.0 | 9.95 | -6.45 | 0.0 | 0.95 | -10.9 | 0.0 | 656 | 0.0 | 0.0 |
| 19Q1 (1) | 1.88 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 5.32 | 0.0 | 0.0 | 10.64 | 0.0 | 0.0 | 1.06 | 0.0 | 0.0 | 656 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 7.73 | -20.55 | 0.86 | 11.69 | 0.98 | -1.01 | 0.07 | -22.22 | 11.13 | 40.59 | 12.68 | 24.6 | 0.91 | -2.1 | 453 | 0.0 |
| 2022 (9) | 9.73 | -30.75 | 0.77 | 5.48 | 0.99 | 7.61 | 0.09 | -30.77 | 7.91 | 52.31 | 10.17 | 55.39 | 0.92 | -0.03 | 453 | -41.85 |
| 2021 (8) | 14.05 | 15.35 | 0.73 | 32.73 | 0.92 | 19.48 | 0.13 | 116.67 | 5.20 | 15.06 | 6.55 | 3.58 | 0.93 | 87.83 | 779 | 7.15 |
| 2020 (7) | 12.18 | 23.53 | 0.55 | 5.77 | 0.77 | 0.0 | 0.06 | -33.33 | 4.52 | -14.38 | 6.32 | -19.05 | 0.49 | -46.03 | 727 | -2.15 |
| 2019 (6) | 9.86 | 38.68 | 0.52 | 15.56 | 0.77 | -33.62 | 0.09 | -10.0 | 5.27 | -16.67 | 7.81 | -52.13 | 0.91 | -35.1 | 743 | 13.26 |
| 2018 (5) | 7.11 | -13.29 | 0.45 | -2.17 | 1.16 | -8.66 | 0.1 | -33.33 | 6.33 | 12.82 | 16.32 | 5.34 | 1.41 | -23.11 | 656 | -5.34 |
| 2017 (4) | 8.2 | -12.11 | 0.46 | 15.0 | 1.27 | -5.22 | 0.15 | -40.0 | 5.61 | 30.85 | 15.49 | 7.84 | 1.83 | -31.73 | 693 | -4.15 |
| 2016 (3) | 9.33 | -42.9 | 0.4 | -18.37 | 1.34 | -6.29 | 0.25 | -7.41 | 4.29 | 42.97 | 14.36 | 64.11 | 2.68 | 62.16 | 723 | -6.71 |
| 2015 (2) | 16.34 | -25.83 | 0.49 | -51.49 | 1.43 | -17.34 | 0.27 | -10.0 | 3.00 | -34.59 | 8.75 | 11.44 | 1.65 | 21.34 | 775 | -32.08 |
| 2014 (1) | 22.03 | 6.07 | 1.01 | 27.85 | 1.73 | 7.45 | 0.3 | -11.76 | 4.58 | 0 | 7.85 | 0 | 1.36 | 0 | 1141 | -50.22 |
