玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)2.04-52.45-36.650.52-7.146.120.25-3.8525.00.796.760.025.4995.2767.5112.25102.2197.338.73124.557.84000
23Q3 (19)4.2916.58-14.030.569.89.80.268.33-16.130.74-8.64-33.9313.05-5.8127.726.06-7.07-2.4417.25-21.63-23.15000
23Q2 (18)3.68134.391.10.5113.332.00.244.35-31.430.81-1.22-24.313.86-51.650.896.52-55.48-32.1722.01-57.86-25.12000
23Q1 (17)1.57-51.24-47.670.45-8.162.270.2315.0-36.110.823.8-23.3628.6688.3595.4314.65135.8622.0852.23112.8846.44000
22Q4 (16)3.22-35.47-4.170.49-3.92-7.550.2-35.4811.110.79-29.465.3315.2248.89-3.536.21-0.0215.9424.539.319.91000
22Q3 (15)4.9937.09-51.880.512.0-26.090.31-11.43-41.511.124.67-13.1810.22-25.653.66.21-35.3921.5522.44-23.6580.43000
22Q2 (14)3.6421.33-45.260.513.64-36.710.35-2.78-42.621.070.0-22.4613.74-6.3415.639.62-19.874.8229.40-17.5841.65000
22Q1 (13)3.0-10.712042.860.44-16.9800.36100.0500.01.0742.67014.67-7.02012.00124.0-72.035.6759.790000
21Q4 (12)3.36-67.61580.00.53-23.195200.00.18-66.0480.00.75-41.86015.77137.06215.485.364.82-89.2922.3279.440000
21Q3 (11)10.3755.943740.740.69-12.6600.53-13.11960.01.29-6.5206.65-43.9905.11-44.28-72.412.44-40.050000
21Q2 (10)6.654650.01855.880.79000.61916.671425.01.380011.88009.17-78.6-22.0320.7500000
21Q1 (9)0.14-30.055.560-100.000.06-40.020.00000.00-100.0042.86-14.29-22.860.0000000
20Q4 (8)0.2-25.93-9.090.010-66.670.1100.0-33.3300-100.05.000-63.3350.00170.0-26.670.000-100.0000
20Q3 (7)0.27-20.5917.3900-100.00.0525.0-75.000-100.00.000-100.018.5257.41-78.70.000-100.0000
20Q2 (6)0.34277.780.000-100.00.04-20.0-76.4700-100.00.000-100.011.76-78.82-76.470.000-100.0000
20Q1 (5)0.09-59.09-64.00-100.0-100.00.05-66.67-58.330-100.0-100.00.00-100.0-100.055.56-18.5215.740.00-100.0-100.0000
19Q4 (4)0.22-4.350.00.03-25.00.00.15-25.00.00.03200.00.013.64-21.590.068.18-21.590.013.64213.640.0000.0
19Q3 (3)0.23-32.350.00.04-20.00.00.217.650.00.010.00.017.3918.260.086.9673.910.04.3547.830.0000.0
19Q2 (2)0.3436.00.00.0525.00.00.1741.670.00.010.00.014.71-8.090.050.004.170.02.94-26.470.0000.0
19Q1 (1)0.250.00.00.040.00.00.120.00.00.010.00.016.000.00.048.000.00.04.000.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)11.57-22.042.045.150.98-19.673.17-21.7317.6334.878.473.0327.400.3900
2022 (9)14.84-27.681.94-3.481.22-11.594.0518.7713.0733.468.2222.2427.2964.2300
2021 (8)20.522180.02.019950.01.38500.03.4109.80340.796.73-73.6816.62000
2020 (7)0.9-14.290.02-87.50.23-64.06002.22-85.4225.56-58.070.00000
2019 (6)1.05-76.560.1623.080.6477.780.05015.24425.1360.95658.524.76000
2018 (5)4.48-47.420.13-18.750.362.86002.9054.528.0495.610.00000
2017 (4)8.52570.870.16128.570.3520.69001.88-65.934.11-82.010.00000
2016 (3)1.27-25.730.07-12.50.290.00.11-54.175.5117.8122.8334.658.66-38.29930.0
2015 (2)1.71-33.460.08-33.330.29-12.120.24-38.464.680.1916.9632.0814.04-7.51930.0
2014 (1)2.5714.730.1233.330.33-2.940.39-4.884.67012.84015.180930.0

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