玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)0.512.041.670.010.00.00.080.033.330001.96-1.96-29.4115.69-1.96-5.880.0000890.00.0
23Q3 (19)0.521.9542.860.010.00.00.080.014.290-100.002.00-18.0-30.016.00-18.0-20.00.00-100.00890.00.0
23Q2 (18)0.4136.67173.330.010.00.00.0814.2914.290.0100.02.44-26.83-63.4119.51-16.38-58.192.440-63.41890.00.0
23Q1 (17)0.3-16.67150.00.010.00.00.0716.6716.670003.3320.0-60.023.3340.0-53.330.0000890.00.0
22Q4 (16)0.362.8671.430.010.00.00.06-14.29-33.330002.78-2.78-41.6716.67-16.67-61.110.0000890.00.0
22Q3 (15)0.35133.33118.750.010.00.00.070.016.670-100.002.86-57.14-54.2920.00-57.14-46.670.00-100.00890.00.0
22Q2 (14)0.1525.0-6.250.010.00.00.0716.6716.670.0100.06.67-20.06.6746.67-6.6724.446.6706.67890.00.0
22Q1 (13)0.12-42.86140.00.010.00.00.06-33.3350.00008.3375.0-58.3350.0016.67-37.50.0000890.00.0
21Q4 (12)0.2131.2590.910.010.00.00.0950.050.000-100.04.76-23.81-47.6242.8614.29-21.430.000-100.0890.00.0
21Q3 (11)0.160.0-20.00.010.00.00.060.00.00-100.0-100.06.250.025.037.500.025.00.00-100.0-100.0890.00.0
21Q2 (10)0.16220.023.080.010.00.00.0650.00.00.0100.06.25-68.75-18.7537.50-53.12-18.756.250-18.75890.00.0
21Q1 (9)0.05-54.55-61.540.010.00.00.04-33.33-42.860-100.0-100.020.00120.0160.080.0046.6748.570.00-100.0-100.0890.00.0
20Q4 (8)0.11-45.0-65.620.010.00.00.060.0-25.00.02100.0100.09.0981.82190.9154.5581.82118.1818.18263.64481.82890.00.0
20Q3 (7)0.253.85-28.570.010.00.00.060.0-33.330.010.0-50.05.00-35.040.030.00-35.0-6.675.00-35.0-30.0890.0-25.83
20Q2 (6)0.130.0-62.860.010.00.00.06-14.29-33.330.010.0-50.07.690.0169.2346.15-14.2979.497.690.034.62890.0-25.83
20Q1 (5)0.13-59.38-18.750.010.0-80.00.07-12.5-22.220.010.0-75.07.69146.15-75.3853.85115.38-4.277.69146.15-69.23890.0-25.83
19Q4 (4)0.3214.290.00.010.00.00.08-11.110.00.01-50.00.03.12-12.50.025.00-22.220.03.12-56.250.089-25.830.0
19Q3 (3)0.28-20.00.00.010.00.00.090.00.00.020.00.03.5725.00.032.1425.00.07.1425.00.01200.00.0
19Q2 (2)0.35118.750.00.01-80.00.00.090.00.00.02-50.00.02.86-90.860.025.71-54.290.05.71-77.140.01200.00.0
19Q1 (1)0.160.00.00.050.00.00.090.00.00.040.00.031.250.00.056.250.00.025.000.00.01200.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)1.7174.490.030.00.3119.230.020.01.75-42.6918.13-31.671.17-42.69890.0
2022 (9)0.9868.970.030.00.260.00.020.03.06-40.8226.53-40.822.04-40.82890.0
2021 (8)0.580.00.030.00.268.330.02-60.05.170.044.838.333.45-60.0890.0
2020 (7)0.58-48.210.03-66.670.24-29.410.05-37.55.17-35.6341.3836.318.6220.69890.0
2019 (6)1.12-47.420.09-40.00.34-19.050.08-52.948.0414.1130.3653.957.14-10.589-25.83
2018 (5)2.13-20.820.15-11.760.42-16.00.17-19.057.0411.4319.726.087.982.24120-29.82
2017 (4)2.693.460.17-5.560.5-1.960.21-12.56.32-8.7218.59-5.247.81-15.43171-11.4
2016 (3)2.6-11.860.18-30.770.51-12.070.24-4.06.92-21.4519.62-0.239.238.92193-17.52
2015 (2)2.95-13.240.2613.040.589.430.258.78.8130.2919.6626.138.4725.282344.0
2014 (1)3.4-10.760.230.00.53-13.110.23-4.176.76015.5906.760225-46.81

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