- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.2 | -31.03 | -4.76 | 0 | 0 | 0 | 0.11 | 10.0 | 0.0 | 0.14 | -6.67 | -36.36 | 0.00 | 0 | 0 | 55.00 | 59.5 | 5.0 | 70.00 | 35.33 | -33.18 | 0 | 0 | 0 |
| 23Q3 (19) | 0.29 | 45.0 | 45.0 | 0 | 0 | 0 | 0.1 | 0.0 | 0.0 | 0.15 | -21.05 | -40.0 | 0.00 | 0 | 0 | 34.48 | -31.03 | -31.03 | 51.72 | -45.55 | -58.62 | 0 | 0 | 0 |
| 23Q2 (18) | 0.2 | 0.0 | 5.26 | 0 | 0 | -100.0 | 0.1 | 0.0 | 0.0 | 0.19 | -13.64 | -24.0 | 0.00 | 0 | -100.0 | 50.00 | 0.0 | -5.0 | 95.00 | -13.64 | -27.8 | 0 | 0 | 0 |
| 23Q1 (17) | 0.2 | -4.76 | -16.67 | 0 | 0 | -100.0 | 0.1 | -9.09 | -28.57 | 0.22 | 0.0 | -18.52 | 0.00 | 0 | -100.0 | 50.00 | -4.55 | -14.29 | 110.00 | 5.0 | -2.22 | 0 | 0 | 0 |
| 22Q4 (16) | 0.21 | 5.0 | -54.35 | 0 | 0 | 0 | 0.11 | 10.0 | 0.0 | 0.22 | -12.0 | -8.33 | 0.00 | 0 | 0 | 52.38 | 4.76 | 119.05 | 104.76 | -16.19 | 100.79 | 0 | 0 | 0 |
| 22Q3 (15) | 0.2 | 5.26 | -35.48 | 0 | -100.0 | 0 | 0.1 | 0.0 | -9.09 | 0.25 | 0.0 | -34.21 | 0.00 | -100.0 | 0 | 50.00 | -5.0 | 40.91 | 125.00 | -5.0 | 1.97 | 0 | 0 | 0 |
| 22Q2 (14) | 0.19 | -20.83 | -70.31 | 0.01 | 0.0 | 0.0 | 0.1 | -28.57 | -16.67 | 0.25 | -7.41 | -30.56 | 5.26 | 26.32 | 236.84 | 52.63 | -9.77 | 180.7 | 131.58 | 16.96 | 133.92 | 0 | 0 | 0 |
| 22Q1 (13) | 0.24 | -47.83 | -75.76 | 0.01 | 0 | 0.0 | 0.14 | 27.27 | 55.56 | 0.27 | 12.5 | -42.55 | 4.17 | 0 | 312.5 | 58.33 | 143.94 | 541.67 | 112.50 | 115.62 | 136.97 | 0 | 0 | 0 |
| 21Q4 (12) | 0.46 | 48.39 | -53.54 | 0 | 0 | -100.0 | 0.11 | 0.0 | -8.33 | 0.24 | -36.84 | -50.0 | 0.00 | 0 | -100.0 | 23.91 | -32.61 | 97.28 | 52.17 | -57.44 | 7.61 | 0 | 0 | 0 |
| 21Q3 (11) | 0.31 | -51.56 | -71.56 | 0 | -100.0 | -100.0 | 0.11 | -8.33 | 22.22 | 0.38 | 5.56 | -51.28 | 0.00 | -100.0 | -100.0 | 35.48 | 89.25 | 329.75 | 122.58 | 117.92 | 71.3 | 0 | 0 | 0 |
| 21Q2 (10) | 0.64 | -35.35 | -41.82 | 0.01 | 0.0 | 0.0 | 0.12 | 33.33 | 33.33 | 0.36 | -23.4 | -60.44 | 1.56 | 54.69 | 71.88 | 18.75 | 106.25 | 129.17 | 56.25 | 18.48 | -32.01 | 0 | 0 | 0 |
| 21Q1 (9) | 0.99 | 0.0 | 167.57 | 0.01 | 0.0 | -50.0 | 0.09 | -25.0 | 0.0 | 0.47 | -2.08 | -56.07 | 1.01 | 0.0 | -81.31 | 9.09 | -25.0 | -62.63 | 47.47 | -2.08 | -83.58 | 0 | 0 | 0 |
| 20Q4 (8) | 0.99 | -9.17 | 209.38 | 0.01 | 0.0 | -50.0 | 0.12 | 33.33 | -57.14 | 0.48 | -38.46 | -45.45 | 1.01 | 10.1 | -83.84 | 12.12 | 46.8 | -86.15 | 48.48 | -32.25 | -82.37 | 0 | 0 | 0 |
| 20Q3 (7) | 1.09 | -0.91 | 303.7 | 0.01 | 0.0 | -66.67 | 0.09 | 0.0 | -35.71 | 0.78 | -14.29 | -11.36 | 0.92 | 0.92 | -91.74 | 8.26 | 0.92 | -84.08 | 71.56 | -13.5 | -78.04 | 0 | 0 | 0 |
| 20Q2 (6) | 1.1 | 197.3 | 323.08 | 0.01 | -50.0 | -88.89 | 0.09 | 0.0 | 0.0 | 0.91 | -14.95 | 28.17 | 0.91 | -83.18 | -97.37 | 8.18 | -66.36 | -76.36 | 82.73 | -71.39 | -69.71 | 0 | 0 | 0 |
| 20Q1 (5) | 0.37 | 15.62 | -40.32 | 0.02 | 0.0 | -33.33 | 0.09 | -67.86 | -10.0 | 1.07 | 21.59 | 17.58 | 5.41 | -13.51 | 11.71 | 24.32 | -72.2 | 50.81 | 289.19 | 5.16 | 97.03 | 0 | 0 | 0 |
| 19Q4 (4) | 0.32 | 18.52 | 0.0 | 0.02 | -33.33 | 0.0 | 0.28 | 100.0 | 0.0 | 0.88 | 0.0 | 0.0 | 6.25 | -43.75 | 0.0 | 87.50 | 68.75 | 0.0 | 275.00 | -15.62 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 0.27 | 3.85 | 0.0 | 0.03 | -66.67 | 0.0 | 0.14 | 55.56 | 0.0 | 0.88 | 23.94 | 0.0 | 11.11 | -67.9 | 0.0 | 51.85 | 49.79 | 0.0 | 325.93 | 19.35 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 0.26 | -58.06 | 0.0 | 0.09 | 200.0 | 0.0 | 0.09 | -10.0 | 0.0 | 0.71 | -21.98 | 0.0 | 34.62 | 615.38 | 0.0 | 34.62 | 114.62 | 0.0 | 273.08 | 86.05 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 0.62 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.91 | 0.0 | 0.0 | 4.84 | 0.0 | 0.0 | 16.13 | 0.0 | 0.0 | 146.77 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 0.89 | 5.95 | 0.01 | -50.0 | 0.41 | -8.89 | 0.69 | -30.3 | 1.12 | -52.81 | 46.07 | -14.01 | 77.53 | -34.22 | 0 | 0 |
| 2022 (9) | 0.84 | -64.85 | 0.02 | -33.33 | 0.45 | 7.14 | 0.99 | -31.72 | 2.38 | 89.68 | 53.57 | 204.85 | 117.86 | 94.26 | 0 | 0 |
| 2021 (8) | 2.39 | -32.68 | 0.03 | -50.0 | 0.42 | 7.69 | 1.45 | -52.3 | 1.26 | -25.73 | 17.57 | 59.96 | 60.67 | -29.15 | 0 | 0 |
| 2020 (7) | 3.55 | 141.5 | 0.06 | -64.71 | 0.39 | -35.0 | 3.04 | -10.06 | 1.69 | -85.39 | 10.99 | -73.08 | 85.63 | -62.76 | 0 | 0 |
| 2019 (6) | 1.47 | 4.26 | 0.17 | -41.38 | 0.6 | 62.16 | 3.38 | 29.5 | 11.56 | -43.77 | 40.82 | 55.54 | 229.93 | 24.22 | 0 | 0 |
| 2018 (5) | 1.41 | 193.75 | 0.29 | -9.38 | 0.37 | -51.95 | 2.61 | 31.16 | 20.57 | -69.15 | 26.24 | -83.64 | 185.11 | -55.35 | 185 | 0.0 |
| 2017 (4) | 0.48 | -75.13 | 0.32 | 6.67 | 0.77 | -19.79 | 1.99 | 34.46 | 66.67 | 328.89 | 160.42 | 222.5 | 414.58 | 440.64 | 185 | 0.0 |
| 2016 (3) | 1.93 | 49.61 | 0.3 | -3.23 | 0.96 | 29.73 | 1.48 | 7.25 | 15.54 | -35.32 | 49.74 | -13.29 | 76.68 | -28.32 | 185 | 0.0 |
| 2015 (2) | 1.29 | -23.21 | 0.31 | 14.81 | 0.74 | -20.43 | 1.38 | 3.76 | 24.03 | 49.53 | 57.36 | 3.63 | 106.98 | 35.13 | 185 | 0.0 |
| 2014 (1) | 1.68 | -31.15 | 0.27 | -20.59 | 0.93 | 3.33 | 1.33 | -3.62 | 16.07 | 0 | 55.36 | 0 | 79.17 | 0 | 185 | 0.0 |
