玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
21Q1 (20)25.66-1.76-26.034.146.7-52.633.4232.56-60.550.90-79.36-80.528.61-59.88-35.891.61-55.52-53.470.67-18.29-8.225.3417.11-50.33376.22-34.5959.38121.54-19.4520.83-21.5457.67-3583.080.000-100.0
20Q4 (19)26.12-2.76-32.383.88135.63-52.912.58128.48-60.434.36180.0-40.6821.46263.82-21.793.62234.07-41.230.8257.69-1.24.56195.0-45.39575.2139.5154.51150.8825.5118.98-50.88-151.71-89.760.0000
20Q3 (18)26.864.31-38.49-10.8920.86-4256.0-9.0664.3-2416.67-5.4573.72-2080.0-13.1062.73-1946.87-2.7071.28-6650.00.5213.04-16.13-4.8077.24-288.98412.3027.3926.62120.21122.13100.35-20.21-144.05-201.060.000-100.0
20Q2 (17)25.75-25.77-43.41-13.76-257.44-639.78-25.38-392.73-1053.64-20.74-548.92-1221.02-35.15-361.73-870.99-9.40-371.68-1089.870.46-36.99-19.3-21.09-296.19-2343.62323.6537.115.4454.12-46.2-36.0445.887945.88198.240.00-100.0-100.0
20Q1 (16)34.69-10.2-17.828.746.07144.138.6732.98132.444.62-37.1454.013.43-51.0648.563.46-43.8369.610.73-12.0514.0610.7528.7473.67236.05-36.6-21.43100.58-20.684.38-0.5897.82-116.088.470-42.96
19Q4 (15)38.63-11.54-4.578.243396.046.16.521911.11137.757.353040.0140.3427.444387.5147.346.1615500.0141.090.8333.870.08.35228.74153.15372.2914.34-17.59126.81111.35487.89-26.81-234.06-120.210.00-100.0-100.0
19Q3 (14)43.67-4.022.63-0.2586.5695.4-0.3683.6497.34-0.2584.0898.17-0.6482.3296.37-0.0494.9499.380.628.7729.172.54170.21124.35325.616.0867.8160.00-29.0950.020.0030.0-66.3314.86-15.23-8.1
19Q2 (13)45.507.798.98-1.86-151.9680.15-2.20-158.9878.15-1.57-152.3383.73-3.62-140.0465.52-0.79-138.7381.060.57-10.9429.550.94-84.81113.28306.962.17105.3184.62-12.19-8.5915.38323.08132.6917.5318.05-9.73
19Q1 (12)42.214.2714.33.58-36.52194.963.73121.6200.273.00116.47171.269.04115.6274.182.04113.61205.150.64-22.8933.336.19139.4579.84300.43-33.5106.9296.36394.76-3.643.64-97.26300.014.8554.5313.53
18Q4 (11)40.48-4.8605.64203.680-17.27-27.830-18.22-33.090-57.96-229.130-14.99-132.7600.8372.920-15.71-50.620451.76132.830-32.69-181.730132.69123.4109.61-40.570
18Q3 (10)42.551.920-5.4441.940-13.51-34.160-13.69-41.870-17.61-67.710-6.44-54.4400.489.090-10.43-47.320194.0329.78040.00-56.79059.39798.33016.17-16.740
18Q2 (9)41.7513.050-9.37-148.540-10.07-170.70-9.65-129.220-10.50-102.310-4.17-114.9500.44-8.330-7.08-448.840149.512.98092.56-7.4406.61463.64019.4248.470
18Q1 (8)36.9300-3.7700-3.7200-4.2100-5.1900-1.94000.4800-1.2900145.1900100.0000-1.820013.0800
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2020 (10)28.90-31.030.11-96.711.8912.4-1.950-1.240-13.670-2.1601.97-9.630.80-84.53575.2154.51-5.790105.7902.65-18.3111.180
2019 (9)41.904.03.3401.680.922.6902.95032.4706.7602.185.315.170372.29-17.59124.54662.4-24.5403.25-14.770.000
2018 (8)40.290.98-1.9201.675.14-11.750-12.150-86.630-24.8602.078.95-9.380451.76174.5616.34-83.9783.6603.81013.7613.16
2017 (7)39.90-3.443.38-10.581.59278.653.32-34.91.98-43.439.87-42.354.25-45.441.90-13.645.62-5.07164.542.25101.9137.14-1.4400.00012.16-10.32
2016 (6)41.32-14.153.7853.660.4256.195.1083.453.50148.2317.12225.487.79129.122.20-6.385.9279.39160.92116.7974.32-16.825.68120.460.00013.56-11.55
2015 (5)48.13-12.622.4632.260.27-2.152.7853.591.4183.125.2619.273.4010.032.35-8.23.3043.4874.2373.0789.32-13.3111.6500.00015.33-9.02
2014 (4)55.08-0.431.86129.630.27-1.511.8152.10.777600.04.418720.03.09865.622.565.792.3029.9442.89-17.6103.0351.33-3.0300.00016.85-1.29
2013 (3)55.32-3.130.81-82.240.2852.751.19-73.140.01-99.210.05-99.350.32-92.252.42-12.321.77-65.4352.05-52.7668.09-33.7331.9100.00017.078.11
2012 (2)57.1104.5600.1804.4301.2707.6604.1302.7605.120110.190102.740-2.7400.00015.790

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